The main Media Market Trends & News we would like to share with you in this issue are the following: UAC specified the forecast for Ukrainian market 2017 Trends & Insights dmexco 2017 Brief TV Market overview o TV market is forced to balance prices to remain in the economy Digital Market overview featuring recent changes and new Advertising possibilities o Number of Instagram users of Ukraine grew up to 6 mln OOH & Radio shown growth vs 2016

1. 1
August 2017
Media Market Digest
UAC specified the forecast for Ukrainian market 2017
p.25-30
TV fell by 0,2% vs Jan-Aug 2016 p.2-7
• TV market is forced to balance prices to remain in the economy
New digital possibilities p.8-13
• Number of Instagram users of Ukraine grew up to 6 mln
OOH & Radio shown growth vs 2016 p.14-24
Trends & Insights dmexco 2017 p.29

2. 2
Monthly News & Trends

3. 3
The 7th season of the show
"Zvazhenі ta schaslivi" STB
20.0% share 14-49 (50+)
+16% vs last season
5.7 million coverage Total Ukraine
Jan-Aug’2017 in term of EqTRP’s
vs Jan-Aug’2016
Key facts
Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. Data owner is ITC. Processed by “CCM” Subsidiary Enterprise
SOR was 92%In Aug’2017
In line with 2016 November Sold-Out level
Aug’17 vs Jul’17
in EqTRP’s-0,2%
3%

4. 4
231,2
77,2
77,
51,
42,1
41,2
38,1
37,1
26,4
26,1
Drugs
Food
Cosmetics
Trade
Hygiene
Cold AFB
Telecom
Confectionery
Detergent
Entertainment
TOP TV Categories
2%
11%
15%
1%
11%
9%
2%
1%
35%
17%
Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. ‘000EqTRPs. Data owner is ITC. Processed by “CCM” Subsidiary Enterprise
 Food category increased thanks to resume activity
advertiser Nestle.
• Adv activity in food group : sauces Torchyn,
pasta and spaghetti Mivina.
 Cold AFB showed a seasonal decline vs previous
month.
• IDS group decreased activity 2 times.
 Fall of confectionary category due to activity vs
previous month:
• Ferrero decreased activities Nuttella,
Raffaello and Tic tac
• Lviv cold storage plant OJSC seasonal
decreased activity Limo
18%
31%
11%
14%
1%
19%
17%
30%
35%
7%
2017 vs 2016 Aug’17 vs Jul’17

5. 5
37,5
35,7
29,9
24,3
23,0
20,7
17,6
16,1
15,4
15,3
Procter&Gamble
Nestle
Pharmak
GlaxoSmithKline
Reckitt
Benckiser
L'Oreal
Kyivstar
Beiersdorf AG
Vodafone
Sanofi
TOP TV Advertisers
12%
4%
3%
37%
4%
3%
7%
1%
10%
7%
Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. ‘000$EqTRPs. Data owner is ITC. Processed by “CCM” Subsidiary Enterprise
24%
13%
164%
18%
67%
79%
4%
12%
20%
3%
 Procter&Gamble returned 1th place in the top
thanks to increased activity in categories
detergent and cosmetics over the period Jan-Aug
2017.
• Re-launched a brand Olfen on TV
 Vodafone increased activity compared to the
previous month in the group of mobile services
and state 9th place in the top.
 Pharmak seasonally increased activity in all items
group vs previous month:
• remedies for cold and flu
• means for allergy
• immunostimulating agents
2017 vs 2016 Aug’17 vs Jul’17

6. 6
The sale of ad on the Ukrainian TV market has come close to 100%, demand is
increasing, and customers have begun active negotiations for deals in 2018. Since
2018, TV market is forced to balance prices to remain in the economy at least at
the level at which our customers are now. As a result, inflation on our TV channels
next year is planned at 35%. General Manager of StarLight Sales Andriy Partika
Mediainflationin2018
Source: https://goo.gl/dEqZcp
MonthlyNews
Sellers announced first TV inflation expectations for the 2018. Referring to gap
between consumer and TV inflation and cheaper CPT vs OLV, Alliance declares +35%
price increasing.
Real inflation will be driven by economical growth and further market development.
Currently we don’t see any grounds for inflation more than 25-30%.
Alexander Polinovskiy, TV Buying Director Zenith Ukraine

7. 7
Foxwillforthefirsttimeshow6-secondTVConTV.
Source: https://goo.gl/NwNa59
MonthlyNews
Short TVC will be shown during the awards ceremony of Teen Choice
Awards which will take place on August 13, The Wall Street Journal notes.
Emergence of 6-second rollers on traditional TV indicates the growing
influence of digital of video advertising. Short TVC are norm for such
platforms as YouTube, Facebook and Snap.
IndependenceDay,“Tancizzirkamy"and
transformationofTonisinto“Pryamyi“
TRK Ukraine has started the new melodrama "Second Life of Eva",
and 1+1 – the revived “Tanci z zirkamy" in a prime of Sunday.
On the Independence Day were TV premieres of the Ukrainian
movies: Pluses – the comedies "Servant of the People-2", and Novyi
– the comedy "Infogolik“.
One more event of August – restart of Tonis which on Thursday has
become the news channel of “Pryamyi".
Source: https://goo.gl/e2vkYR
TRKUkraine-theleaderofTVviewinginAugust
Following the results of August, 2017 TRK Ukraine is the leader of
television viewing both on weekdays, and during the week-end.
Within eight months in a row the channel wins first place among
domestic TV channels on audiences 18-54 50+ and 18+ 50+. 1+1
is on the second place, ICTV - on the third.
Source: https://goo.gl/iV78rE

8. 88
Monthly News & Trends

9. 9
309,7
242,0
169,2
161,0
120,7
118,3
108,8
107,7
101,9
101,9
Citrus
Beiersdorf AG
Kyivstar
PepsiCo
Coca Cola
Mars
L'Oreal
Nestle
Carlsberg
Mondelēz
755,2
620,4
440,3
305,7
302,0
255,4
219,7
190,1
176,8
170,1
Trade
Hygiene
Food
Cold AFB
Alcohol
Telecom
Enterteiment
Confectionery
Auto
Drugs
Jan-Aug 2017
Source: Gemius Ad Real, MLN Impressions.
Data is processed by “CCM” Subsidiary Enterprise
Jan-Aug 2017
TOPCategories
TOPAdvertisers
VOD Trends

10. 10
Jan-Aug 2017
Source: Gemius Ad Real, MLN Impressions.
Data is processed by “CCM” Subsidiary Enterprise
Jan-Aug 2017
TOPCategories
TOPAdvertisers
Display Trends
7 770
2 037
1 179
919
901
804
661
516
516
515
ROZETKA
Citrus
Allo
Markason
LeBoutique
Google
OLX
Yandex
MakeUp
GEPUR
23 578
3 478
2 289
2 252
1 924
1 610
1 399
988
744
705
Trade
Enterteiment
IT
Tourism
Finance
Auto
Media
Realty
Hot Beverages
Telecom

11. 11
During last two month Instagram audience have grew up for 400
000, and now the number of Ukrainian users is 6 mlln.
Number of Ukrainian Facebook users – 8,9 mlln and didn't;
change from last two month.
Number of Instagram users of Ukraine grew
up to 6 mln. Facebook audience from Ukraine
stopped growing
Source: https://goo.gl/aW7Ndu
Report:Morethan77percentofmomsare
influencedbysocialmedia
Marketers, don’t underestimate the power mothers hold.
New data from SCG Advertising and Public Relations show that the
consumer group is a powerful audience in the digital economy.
SCG executive vice president Michael Cherenson calls moms “an
economic juggernaut, affecting huge segments of the market and
driving many of the most important buying decisions.
Source: https://goo.gl/WRA4Bw
MonthlyNews

12. 12
The latest Global Digital Statshot from We Are Social and
Hootsuite reveals that the number of people using social media
around the world has just passed the momentous three billion
mark
Number of social media users passes 3
billion with no signs of slowing
Source: https://goo.gl/DrxLQE
TheBestDaysandTimestoPosttoSocialMedia
With social media changing, what seems like, every single day, smart
social media marketers need to continuously update their strategies.
It’s exhausting. It’s time-consuming. It’s tedious. And it’s VITAL. Well,
it’s vital if you want your business to succeed online.
Source: https://goo.gl/Ez454h
MonthlyNews

13. 13
Company said it will start organizing comments by threads,
allowing users to reply directly to other users rather than having
every comment drop to the bottom. The move copies the format
of Instagram’s parent company, Facebook, giving the photo- and
video-sharing app a minor but meaningful update that will make
it easier for users to track conversations.
Instagram Is Now Using Threads to
Organize Comments, a Lot Like Facebook
Source: https://goo.gl/DrxLQE
Fulllistofretiredadformats
In order to ensure businesses get the most value from their
Facebook ads, we are removing the ability to boost some post types
that are rarely used and are not tied to advertiser objectives. This
change will allow us to improve and expand our most effective ad
products, and help advertisers identify solutions to help them reach
their goals.
Source: https://goo.gl/oRTueF
MonthlyNews

14. 14
Monthly News & Trends

15. 15
20,8
18,7
17,8
13,8
13,5
13,3
13,2
12,5
11,8
11,4
Fozzy Group
Sport Life
Riel
Ukrbud
Epicenter
Metro
Toyota
Nestle
Samsung
Vodafone
21%
33%
127%
354%
100%
155%
59%
50%
9%
257,5
199,1
93,7
91,4
37,3
35,2
34,5
33,7
32,9
19,4
Trade
Realty
Auto
Entertainment
Telecom
Sport
Finance
Medicine
Restaurants
Building
56%
84%
90%
43%
8%
62%
34%
88%
61%
68%
 The category of
building took 10th
place in the top thanks
to:
• Ceresit increased
activity in group
building mixtures
and heaters vs
previous period 2016
• Ukrbud and Ozon
increased activity in
group building vs
previous month.
Source: Communication Alliance-OOH, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise
OOHmarketgrewby62%vs2016
Jan – Aug 2017Jan –Aug 2017
TOPCategories
TOPAdvertisers

16. 16
Source: https://goo.gl/aT4TNj
At the end of July 2017, the first meeting of the "Platform
for Integrated Solutions for the UN Market" was held,
which was initiated by Big Board Ukraine. The PLATFORM
Initiators note that understanding the need for changes in
the industry has led to the creation of an open platform for
communication and the search for integrated solutions.
UkrainianplayersOOHoutlinedthe
futureoftheindustry
MonthlyNews

17. 17
# 3500lives: social safety advertisement on the
roads started in Ukraine
Source: https://goo.gl/P3dt2Q
Oschadbankadvertisestheserviceof2037
On the streets of Kiev, an outdoor advertising Oschadbank
with advertising services in 2037. As follows from the content
of advertising, in 20 years the bank will be engaged in
nefrosimulation of non-cash settlements.
Source: https://goo.gl/imHTz7
BigMedia (BigBoard Group) became a partner of the first international
social campaign "# 3500lives: safety on the roads“. In August 2017
publicity boards in Kiev, the Dnieper, Lviv and Kharkov known in the
world people, sports stars and show business are calling to remember
the rules of safety on the roads. Two-time world champion Formula 1
Fernando Alonso recalls: "Fasten your seat belt."
MonthlyNews

18. 18
Marketers take out-of-home efforts in new
directions this summer
Monthly News
Source: https://goo.gl/ZGr2nH
HowShinola‘RolledUpItsSleeves’ToLinkLocation
InsightsWithOutdoorAds
The brand, which was launched in 2011 by a Texas investment
group and adopted Detroit as its manufacturing headquarters,
wanted to hone in on specific audience segments in places that
indicated a sense of shared values and interests. And that’s
where the focus on employing location-based analytics and
targeting came into play.
Source: https://goo.gl/tzF68h
Warmer weather lures millions of consumers off the couch and into the
streets, and brands have long taken advantage of that.
"This year is proving that OOH can be so much more than a tactical
execution, but also an opportunity to create wholly-owned interactive
brand experiences," said David Krupp, CEO, North America, for Kinetic,
an agency specializing in experiential campaigns.

19. 19
Coca-Cola has installed a huge 3D "live"
billboard in New York
MonthlyNews
The first three-dimensional automated billboard appeared in
New York in Times Square with the advertisement of Coca-
Cola. For the shield were used 1 760 LED-screens, which
operate independently of each other. According to the
Guinness Book of Records, Coca-Cola set two records: for the
largest billboard (20 meters by 12 meters) and for the first
three-dimensional billboard.
Source: https://goo.gl/JqzoNC
Audispokeaboutthesecuritysystematthepedestrian
crossing
Bulgarian creators from NRG Creative Boutique turned pedestrian crossings
into a communication channel to talk about the preventive safety system of
the Pre Sense City Safety System Audi, which cares about a pedestrian and a
driver. We will remind, earlier the brand has let out a social campaign where
once again has shown, to what can lead inattention at the wheel.
Source: https://goo.gl/H75dZX

20. 20
New Non-Standard formats
Format: outdoor
video projection
Geography: Kyiv
Format: 3-D
dynamic display
Where: Kyiv
Shopping Mall
Format: BFA
Geography:
Kyiv
Format:
Projection
Ekstender outdoor

21. 21
Monthly News & TrendsMonthly News & Trends

22. 22
9,5
8,2
5,4
5,0
4,8
4,7
4,2
4,1
3,7
3,5
L'Oreal
Seldiko
Olaynfarm
Fitobiotehnologii
ChaneL
Hexagone
Russkaya Liniya
Philips
Maxx Royal hotel
Toyota
37%
10%
50%
2%
20%
100%
234%
100%
42%
20%
45,0
43,3
33,5
31,5
16,7
15,9
7,4
7,1
6,4
5,4
Cosmetics
Trade
Entertainment
Drugs
Wear
Auto
Restaurants
Jewellery
Medicine
Tourism
11%
4%
5%
27%
26%
1%
8%
4%
5%
25%
 Phytobiotechnology
increases activity in
categories drugs and
cosmetics vs previous
month. Drives group:
• means for treatment
of legs (edema,
varicose)
• shampoos and soaps
(miscellaneous)
• herbs
 Drugs and cosmetics
categories general
activity fell vs previous
period 2016.
Source: Communication Alliance, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise
Printmarketdecreasedby3%vs2016
TOPCategories
TOPAdvertisers
Jan – Aug 2017Jan –Aug 2017

23. 23
31,8
14,6
12,1
11,8
10,2
8,7
7,4
6,6
5,4
5,2
Bayadera
ORBI GROUP
Get'man
Victor & Co
Megapolis
Zolotiy vik
Natur
Produkt
Shustov
Poltava
Distillery
Gidrosend
152%
100%
63%
32%
118%
26%
131
%
17%
100%
40%
78,2
49,6
32,1
29,4
25,2
23,4
18,2
9,7
9,4
5,8
Alcohol
Entertainment
Trade
Realty
Auto
Food
Drugs
Finance
Jewellery
Restaurants
100%
24%
7%
134%
53%
40%
43%
25%
26%
15%
 Category
Entertainment in
radio vs previous
month increased
thanks to:
• contents in Russkoye
radio, Nashe radio,
radio Pyatnitsa and
other
• OLEROM FORUM 1
with the performance
of Steve Wozniak in
Kiev (co-founder of the
company Apple and the
creator of the first personal
computer)
Source: Communication Alliance, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise
Radiomarketgrewby39%vs2016
TOPCategories
Jan –Aug 2017Jan –Aug 2017
TOPAdvertisers

24. 24
Howdoradiostationscomply
withthelawonlanguage
quotes
The National Council on TV and Radio Broadcasting
presented the results of the observance by the radio
stations of the language quotas introduced last year.
According to monitoring data, in the period from January to
July this year, national radio stations on average exceeded
the quota of Ukrainian-language songs by 7%, and the
transmission of the programs in the state language by 30%.
Source: https://goo.gl/aFFmiy

25. 25
Monthly. Ukraine & World

26. 26
Ukraine
Source: https://goo.gl/GXVJvA
All-Ukrainian Advertising Coalition specified the
forecast of the volume of the advertising and
communication market of Ukraine in 2017
In general, it should be noted that the practice of the first advertising half-year in the final general market
expression confirmed, or at least not critically refuted, the accuracy of the December coalition forecasts. However, for
some market segments, the growth dynamics clearly outstripped the December forecast, which helped improve the
market growth forecast from 28% to 32%.
The traditional leader in the growth was Digital-advertising, and "non-traditional" - outdoor advertising
Against the backdrop of a limited or even declining inventory, the main driver of market growth is media inflation.

27. 27
Source: https://goo.gl/ePQHrK
According to the Internet Association of Ukraine, the volume of
the market of media Internet advertising in Ukraine in the first
half of the year increased by 42% (compared to the same period
in 2016). Along with this, VSK forecasted growth of digital video
by 26%, but now it is possible to build more optimistic forecasts.
Ukraine
Thestateofthemarketand
trendsofonlinevideo

28. 28
The international research company Euromonitor
International has included growing use of Internet users to
search for services and purchases in one of the 20 most
important trends that will affect our lives not less than 2030.
Source: https://goo.gl/4PB1fK Source: https://goo.gl/5X6nUe
Winters advice for advertisers wishing to reach this large
audience: "Brands and marketers give consumers a reason
to believe in your company and they will give you their
loyalty and their activity."
World
Amodernbuyerdoesnotlivewithoutaconstantconnection
totheInternet
Infographic:TheInfluenceof‘Corpsumers’WhoCareas
MuchAboutaBrand’sValuesasItsProducts

29. 29
World
When Content
Marketing Turns Smart
BELINDA ROWE,
PUBLICIS MEDIA
The Changing
Landscape of Brand
Discovery
MICHAEL KAHN,
PERFORMICS
Six Cool Discoveries
from Start-Ups
JIM KITE, PUBLICIS
MEDIA
Lightening the Age of Transformation served as the 2017 dmexco
conference motto. Inside this report, Publicis Media experts explore
perspectives on this theme, shedding further light on the convergence
of digital and physical worlds.
For full report please contact your account manager
Key Trends
• Experience era changes customer loyalty concept, and brands need to keep
up - The new ‘ABCD’ of Loyalty https://goo.gl/8gLXi6
• Brands need to be content creators https://goo.gl/Nwnn6A
https://goo.gl/fEo1db https://goo.gl/wf2HMj https://goo.gl/PKG4Ky
https://goo.gl/dtLGwn
• Opportunities for businesses in the mobile world https://goo.gl/4th8hT
• Speaking of personalization, AI is a transformative power
https://goo.gl/b8Yo87 https://goo.gl/7QHS62
• New advertising standards https://goo.gl/kywQ1u
• Screenless interactions like #voicesearch are growing
• From voice search to connected TV advertising https://goo.gl/VRD9eV

30. 30* Click on the image works as direct link to the Source

31. 31
Thank You!