1. FEB
2013
SOCIAL, DIGITAL AND
MOBILE WORLDWIDE
KEY STATISTICAL INDICATORS FOR EACH REGION AROUND THE WORLD
we are social • FEBRUARY 2013

2. FOR FURTHER INFORMATION AND OTHER
REPORTS IN THE #SDMW SERIES, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
WEARESOCIAL.SG
3

3. FEB
2013 THE WORLDWIDE PICTURE
7,018,000,000 52% 48%
TOTAL POPULATION URBAN RURAL
2,330,000,000 33%
INTERNET USERS INTERNET PENETRATION
1,720,000,000 24%
USERS ON TOP SOCIAL NETWORKS SOCIAL NETWORKING PENETRATION
6,400,000,000 91%
MOBILE SUBSCRIPTIONS MOBILE PENETRATION
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL, DIGITAL AND MOBILE INSIGHTS AND STATISTICS, VISIT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED FEB
2013). URBANISATION: THE UNITED NATIONS WORLD URBANIZATION PROSPECTS REPORT (OCT 2012). INTERNET: INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013). SOCIAL MEDIA: BASED ON
3
SITE=REPORTED DATA FROM FACEBOOK, TENCENT, AND VKONTAKTE, COMPARED TO A VARIETY OF OTHER PLATFORMS (ALL LATEST AVAILABLE DATA, AS AT FEB 2013). MOBILE: ERICSSON MOBILITY REPORT (NOV 2012).

4. FEB
2013 THE INTERNET (WORLDWIDE)
2.33 33%
BILLION USERS PENETRATION
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013), COMPARED TO DATA FROM THE US CENSUS BUREAU (FEB 2013) 4

5. FEB
2013 ANNUAL INTERNET USER GROWTH RATE
+250 +3%
MILLION USERS PENETRATION
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013), COMPARED TO DATA FROM THE US CENSUS BUREAU (FEB 2013) 5

6. FEB
2013 INTERNET PENETRATION BY REGION
EASTERN EUROPE
48%
NORTH AMERICA WESTERN EUROPE
78% 75% 24%
CENTRAL
ASIA
39%
28%
32% MIDDLE EAST
ASIA
CENTRAL AMERICA
13% OCEANIA
44% AFRICA 56%
SOUTH AMERICA
SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS (LATEST AVAILABLE DATA, AS AT FEB 2013), COMPARED TO DATA FROM THE US CENSUS BUREAU (FEB 2013) 6

7. FEB
2013 SOCIAL MEDIA (WORLDWIDE)
1.72 24%
BILLION USERS PENETRATION
SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND VKONTAKTE (LATEST AVAILABLE DATA, AS AT FEB 2013), AND THE US CENSUS BUREAU (FEB 2013) 7

8. FEB
2013 ANNUAL SOCIAL MEDIA GROWTH RATES
+240 +2%
MILLION USERS PENETRATION
SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND VKONTAKTE (LATEST AVAILABLE DATA, AS AT FEB 2013), AND THE US CENSUS BUREAU (FEB 2013) 8

9. FEB
2013 SOCIAL MEDIA PENETRATION BY REGION
EASTERN EUROPE
48%
NORTH AMERICA WESTERN EUROPE
54% 41% 8%
CENTRAL
ASIA
19%
23%
28% MIDDLE EAST
ASIA
CENTRAL AMERICA
5% OCEANIA
36% AFRICA 35%
SOUTH AMERICA
SOURCES: BASED ON DATA FROM FACEBOOK, TENCENT AND VKONTAKTE (LATEST AVAILABLE DATA, AS AT FEB 2013), AND THE US CENSUS BUREAU (FEB 2013) 9

10. FEB
2013 TOP SOCIAL NETWORKS BY ACTIVE USERS
FACEBOOK 984 M
QZONE 598 M
SINA WEIBO 287 M
TENCENT WEIBO 277 M
PENGYOU 259 M
NUMBERS REPRESENT MONTHLY ACTIVE USER ACCOUNTS. SOURCES: FACEBOOK, SINA AND TENCENT (LATEST AVAILABLE DATA, AS AT FEB 2013) 10

11. NOV
2012 MOBILE SUBSCRIPTIONS (WORLDWIDE)
6.40 91%
BILLION SUBSCRIPTION
SUBSCRIPTIONS PENETRATION
SOURCE: ERICSSON MOBILITY REPORT (NOV 2012) 11

12. NOV
2012 ANNUAL MOBILE GROWTH RATES
+530 +5%
MILLION SUBSCRIPTION
SUBSCRIPTIONS PENETRATION
SOURCE: ERICSSON MOBILITY REPORT (NOV 2012) 12

13. NOV
2012 MOBILE SUBSCRIPTION PENETRATION
CENTRAL &
EASTERN EUROPE
NORTH AMERICA WESTERN EUROPE 128%
101% 127%
103%
MIDDLE EAST
83%
112% 67% ASIA PACIFIC
LATIN AMERICA
AFRICA
SOURCE: ERICSSON MOBILITY REPORT (NOV 2012) 13

14. 8776 8762
9361937 39273093987230292 8723 98787234587623459
7 254427 29203292729283623 34876 34589456098459873
4
78276282927352412 7623 76236745348627635 76234
62348723476234 90834509234098238 8572 03897458976234958
87560349809823940 762
394857298264359 8736456234587243 68395 86908734509873245
3458763847652347 62345987458973549 98490803499832409
0
45085698734569872 38920909234098234
98234
34
2 3478676554764389 62349 23476234972384762
35473465987340598 73245974560982837 3
9 3495873245213489 6230 97245908762349762
56703495872387230 23409 84508973458762358 8620
23782872379724 97369742698234976 94861 34978623948623947
3498612349876349 78623498623947623 92479874184862763
534
8612409723498612 48763987298123982
43783 0
74783476438748763 8756 03498098239408572
97623645234765888 98736456234587243 5
5 09839485729826435 76234 59874589735496839
45609845987345874 45698 72345876384765234 4982
7623495876234 05897234508569873 76438 93892090923409823
34059823478676554 7628
450987324576234 78678635473465987 21348 97324597456098283
3850956703495872 38723093495873245 98745897354968395
86
8034998324090294 MORE 69873456 REPORTS 76 234762345 0909234098
GET972345085#SDMW9872345876384AT5WEARESOCIAL.SG234982349
93892
23495876234058 82347867655476438
6 3547346598734059 73245 97456098283762349
98732457623478678 87230 93495873245213489 23458
4998324090294 38509567034958723 58972 34508569873456987
4560982837628974 58976234958762340 35473465987340598
234
2452134897324597 34509873245762347
86786 4
7354968395869087 70349587238723093
2347623459874589 83240902943850956

15. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S
TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,
DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL SIMON KEMP ON +65 9146 5356, OR
EMAIL US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.

16. WE ARE SOCIAL SINGAPORE
@WEARESOCIALSG
+65 9146 5356
SAYHELLO@WEARESOCIAL.SG
WEARESOCIAL.SG