The main Media Market Trends & News we would like to share with you in this issue are the following: Brief TV Market overview o Results of the Pay TV Conference in Ukraine 2017 Digital Market overview featuring recent changes and new Advertising possibilities o Facebook has pulled Instant Articles off Messenger o VK.com still popular among Ukrainian audience OOH & Radio shown growth vs 2016 o IKNR updated OOH average price estimation by format/city from September 2017 Global Trends and Forecasts

1. 1
September 2017
Media Market Digest
TV fell by 1% vs Jan-Sep 2016 p.2-7
• Results of the Pay TV Conference in Ukraine 2017
New digital possibilities p.8-13
• Facebook has pulled Instant Articles off Messenger
• VK.com still popular among Ukrainian audience
OOH & Radio shown growth vs 2016 p.14-22
• IKNR updated OOH average price estimation by format/city
from September 2017
Global Trends and Forecasts p.23-28

2. 2
Monthly News & Trends

3. 3
On September 18-22, there was the conference
"Television as a Business“
Heads of media told
the trends in the television advertising market
and forecasted prices in 2018.
Jan-Sep’2017 in term of EqTRP’s
vs Jan-Sep’2016
Key facts
Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. Data owner is ITC. Processed by “CCM” Subsidiary Enterprise
SOR was 95%In Sep’2017
In line with 2015 November Sold-Out level
Sep’17 vs Aug’17
in EqTRP’s-1%
2%

4. 4
267,5
86,7
83,6
57,8
47,3
45,9
42,6
42,0
28,8
28,6
Drugs
Cosmetics
Food
Trade
Hygiene
Cold AFB
Telecom
Confectionery
Entertainment
Detergent
TOP TV Categories
4%
9%
14%
1%
1%
14%
4%
5%
35%
20%
Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. ‘000EqTRPs. Data owner is ITC. Processed by “CCM” Subsidiary Enterprise
 Drugs category increased thanks to resume activity
advertiser GlaxoSmithKline.
• Pharmaceutical activity of such brands as:
Voltaren, Solpadeine and Theraflu.
 Telecom showed a decrease compared to the same
period in 2016 due to lower ratings Lifecell.
 Confectionery increased thanks to Ferrero activity
vs previous month and previous period 2016 year:
• Brand Kinder restored activity in group
soufflé in chocolate and chocolate.
30%
9%
56%
10%
39%
18%
17%
30%
9%
7%
2017 vs 2016 Sep’17 vs Aug’17

5. 5
43,8
37,9
34,5
28,2
25,0
23,2
20,6
17,9
17,7
17,6
Procter&Gamble
Nestle
Pharmak
GlaxoSmithKline
Reckitt
Benckiser
L'Oreal
Kyivstar
Beiersdorf AG
Vodafone
Unilever
TOP TV Advertisers
15%
2%
7%
35%
2%
8%
4%
3%
13%
8%
Source: GFK/Nielsen, Direct Advertising, excl. Social & Media, TA: 18-50 50k+. ‘000$EqTRPs. Data owner is ITC. Processed by “CCM” Subsidiary Enterprise
9%
6%
28%
19%
18%
2%
22%
38%
5%
-36%
 Kyivstar increased activity in two categories over
the period Jan-Sep 2017, namely in such:
• Trade – group the shops
• IT – providing access to global information
networks
 Unilever increased activity thanks to resuming
brands Clear, Domestos and Cif, as well as growth
of Dove activity vs previous month.
 Nestlé decreased activity of due to fell in activity
in all groups of goods, except for pet food,
compared to the previous month.
2017 vs 2016 Sep’17 vs Aug’17

6. 6
MonthlyNews
ResultsofthePayTVConferenceinUkraine2017areannounced
Within KIEV MEDIA WEEK leaders of telecom and media spheres have met to discuss the most
sensitive issues of Pay TV and the Advertising market in Ukraine.
Participants of a discussion have agreed that transition to paid TV requires coding of a signal, now
media groups can control who and on what platforms watches their content. The possibility of
monetization of content is directly connected to ability to analyze behavior of the subscriber.
Source: https://goo.gl/f66tBv

7. 7
MonthlyNews
ReplacementofCabelTV. HowonlineTV is
growinginUkraine
In Ukraine already approximately from several hundred thousands to
1 million subscribers of non-linear Internet television.
OTT-services, such as Divan.TV, Megogo, oll.tv, were launched in
Ukraine five years ago. But they could hardly have been called the
rapidly growing platforms. OTT players began to compete with
traditional cable providers. Another trend is an increase in the number
of TVs that support smart TV. People sometimes find it easier to
download an Android application to their gadget than sign a contract
for cable TV.
Source: https://goo.gl/dmvaiE
Source: https://goo.gl/Wn2gMM
Top ChannelsinSeptember:TRK UkraineandSTB
Following the results of September the TRK Ukraine is in the lead in two
audiences of traditional research of top channels of month - 18-54, 50+
and 18+ 50+ .
STB channel was leading in audiences 14-49 50+ and 25-45 50+

8. 88
Monthly News & Trends

9. 9
331,5
288,8
207,8
190,0
142,4
129,1
124,8
122,0
111,9
102,5
Citrus
Beiersdorf AG
Kyivstar
PepsiCo
Mars
Coca Cola
L'Oreal
Nestle
Carlsberg
Mondelēz
894,0
712,2
507,8
341,7
319,6
315,0
251,6
210,0
203,4
197,2
Trade
Hygiene
Food
Cold AFB
Telecom
Alcohol
Enterteiment
Auto
Confectionery
Drugs
Jan-Sep 2017
Source: Gemius Ad Real, MLN Impressions.
Data is processed by “CCM” Subsidiary Enterprise
Jan-Sep 2017
TOPCategories
TOPAdvertisers
VOD Trends

10. 10
Jan-Sep 2017
Source: Gemius Ad Real, MLN Impressions.
Data is processed by “CCM” Subsidiary Enterprise
Jan-Sep 2017
TOPCategories
TOPAdvertisers
Display Trends
7 929
2 301
1 371
1 094
936
834
739
661
619
552
ROZETKA
Citrus
Allo
LeBoutique
Markason
Google
OLX
Mellowads
RST
Lamoda
25 688
3 909
2 898
2 376
2 028
1 910
1 542
1 219
877
809
Trade
Enterteiment
Finance
IT
Tourism
Auto
Media
Realty
Hot Beverages
Telecom

11. 11
Among major social platforms, Facebook is by far the most
influential in terms of purchasing behavior. 16% of U.S. consumers
have made a purchase based on a Facebook ad, for example, while
only 1% have made a purchase based on a Snapchat ad.
FacebookAffectsPurchasesMoreThanSnapchat,
Twitter,Instagram
Source: https://goo.gl/Mip8rH
AnAdSchoolJustOpenedInsideaChatbot.IsIt
AnyGood?
Creatives from BBH, R/GA and Leo Burnett join forces to democratize
ad education
Source: https://goo.gl/rEzuNn
MonthlyNews

12. 12
the launch of Vimeo Live means that you can now get professional live
streaming for all your events. Vimeo Live has the tools you need to deliver
the best live stream to your audience.
MeetVimeoLive:professionallivestreamingfor
events
Source: https://goo.gl/Xgr2zp
FacebookhaspulledInstantArticlesoffMessenger
While Facebook prepares to offer readers a way to subscribe and pay
for news directly from inside its app, the social network continues to
tinker with how it presents publishers’ content elsewhere. In the
latest development, TechCrunch has learned and confirmed that
Facebook has removed Instant Articles — Facebook’s self-hosted,
faster-loading article format for mobile — from Messenger.
Source: https://goo.gl/rzUx8G
MonthlyNews

13. 13
Source: https://goo.gl/Z7oaJ8
InstagramstartstestingFacebook’sapp-likeCanvas
adswithinStoriesfeed
Facebook is bringing its most creative ad format to its most creative
app. Over a year after Facebook said it would extend its Canvas ad
format to Instagram, the photo-and-video app has started testing
Canvas ads within people’s Stories feeds, an Instagram spokesperson
confirmed.
Source: https://goo.gl/P55utx
MonthlyNews
The research conducted by Factum Group Ukraine in August showed
that the Vkontakte website is the 4th most popular among Ukrainian
users, according to the Internet Association of Ukraine.
VK.comstillpopularamongUkrainianaudience

14. 14
Monthly News & Trends

15. 15
24,5
21,2
20,7
16,5
16,0
15,7
15,3
15,1
13,3
13,0
Fozzy Group
Sport Life
Riel
Ukrbud
Nestle
Epicenter
Metro
Toyota
Samsung
Vodafone
25%
39%
126%
366%
259%
95%
155%
62%
49%
5%
297,8
229,9
108,3
105,8
42,3
40,2
38,7
38,4
37,2
23,5
Trade
Realty
Auto
Entertainment
Telecom
Sport
Medicine
Finance
Restaurants
Building
58%
83%
94%
43%
7%
66%
89%
24%
59%
77%
 The category of
Medicine increased
activity thanks to
several groups growth
vs previous period:
• narcological center
• plastic surgery
• glasses for vision
correction
• sanatorium and
health services
• contact lenses
Source: Communication Alliance-OOH, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise
OOHmarketgrewby63%vs2016
Jan – Sep 2017Jan –Sep 2017
TOPCategories
TOPAdvertisers

16. 16
MonthlyNews
Dismantling process of OOH invet​ory in Kyiv was
continuedinSeptembercamparing
Source: https://goo.gl/k67g3X
IKNR updated OOH average price estimation by
format/cityfromSeptember2017
Increase in market prices for the 3rd quarter by the evaluation of
the IKNR at this level in prices compared to the previous quarter by
cities and formats - board, scroll and city-format.
Source: https://goo.gl/3SsAuG
The main wave of dismantling occurred in the 2-3rd quarter of this
year. Most dismantling was in : board -13%, light poster -7% and
holder -17% in period 2017. In September dismantling of holder,
banner and bracket became higher.
25%
19%
16%
13%
9%
5%
16%
21%
20%
6%
10%
5%
19%
5% 5% 5% 4% 4%
Vinnitsa Kiev Lviv Kharkiv Odessa Dnipro
Price diff% Q2 vs Q3 2017
City-format (except for stops)
Board
Scroll
1184
1075
963
783
506
478
446
416
Signboard
Holder
Banner
Board
Bracket
Stand
Temporary
outdoor
constructions
Light poster
Dismantled constructions
Q1-Q3’ 2017

17. 17
GuinnessUsingBehaviouralDataToReachDraught
Enthusiasts
Monthly News
Source: https://goo.gl/ZGr2nH
Coca-ColaandFansCelebrateWorld’sFirst3D
RoboticSigninTimesSquare
The crossroads of the world is now home to the world’s first and largest
3D robotic sign. Coca-Cola this week unveiled a new six-story digital
spectacular in Times Square featuring 1,760 independently moving LED
screens, choreographed to the content on display – creating a
multisensory experience for the 300,000 people who pass through the
busy Manhattan intersection each day.
Source: https://goo.gl/tzF68h
Guinness has this week launched a highly targeted, out-of-home
campaign for its iconic draught stout that uses data to reach
Guinness fans based on their location, behaviour and affinity to
the brand.

18. 18
New Non-Standard formats
Format: branding
of the rink
Geography:
Ukraine
Format: Full
internal branding of
the subway carriage
Where: Kharkiv
Format: Ice
sculpture

19. 19
Monthly News & TrendsMonthly News & Trends

20. 20
10,7
9,3
6,8
6,1
5,9
5,4
4,6
4,3
4,2
3,7
L'Oreal
Seldiko
Hexagone
Olaynfarm
ChaneL
Fitobiotehnologii
Toyota
Philips
Russkaya Liniya
Maxx Royal hotel
19%
31%
9%
10%
40%
61%
157%
100%
100%
21%51,8
49,8
39,4
35,5
21,1
19,0
8,6
8,4
7,2
6,3
Trade
Cosmetics
Entertainment
Drugs
Wear
Auto
Restaurants
Jewellery
Medicine
Tourism
9%
11%
8%
26%
40%
5%
1%
1%
3%
14%
 Medicine increases
activity due to growth
of the advertiser
Kodokan against the
previous period.
Driving group is
medical equipment
(miscellaneous).
 Phillips activity growth
thanks to the overall
activity of small
appliances group
compared with the
previous period of
2016.
Source: Communication Alliance, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise
Printmarketdecreasedby2%vs2016
TOPCategories
TOPAdvertisers
Jan – Sep 2017Jan – Sep 2017

21. 21
Ukrainiansbegantoreadmoredailynewspapers:KantarTNS
Over the past year, the proportion of readers of daily newspapers in
Ukraine is growing. This is evidenced by the results of a study
conducted by MMI (studying consumer preferences in the whole
country) conducted by Kantar TNS.
Source: https://goo.gl/wQGWCF

22. 22
34,2
18,1
13,5
13,3
11,8
10,2
8,0
7,9
5,8
5,6
Bayadera
ORBI GROUP
Victor & Co
Get'man
Megapolis
Zolotiy vik
Natur Produkt
Shustov
Gidrosend
Poltava Distillery
146%
100%
33%
56%
118%
24%
141%
97%
5%
44%
87,8
60,7
37,4
34,8
29,1
27,4
19,9
11,4
11,1
6,9
Alcohol
Entertainment
Trade
Realty
Auto
Food
Drugs
Finance
Jewellery
Restaurants
99%
34%
8%
131%
55%
42%
44%
32%
28%
16%
 Bayadera increased
activity in period Jan-
Sep 2017. Main driver
of Adv’s subcategory
were carbonated
wine and low-alcohol
drinks groups.
 Realty activity grow
thanks to ORBI
GROUP construction
and development
company vs previous
period 2016.
Source: Communication Alliance, Budget, Mln UAH. Data is processed by “CCM” Subsidiary Enterprise
Radiomarketgrewby40%vs2016
TOPCategories
Jan – Sep 2017Jan – Sep 2017
TOPAdvertisers

23. 23
Monthly. Ukraine & World

24. 24
Source: https://goo.gl/V7Gj6d
VEON is a global online platform for ordering services,
paying for goods, receiving personal discounts and bonuses,
viewing exclusive content, calling, messaging, photo and
video. And most importantly, it's all in one application. The
basis of the platform was the messenger, as the closest
format for the telecom operator.
Ukraine
VEONandUkrainians:real
numbersandanswers
Becomealifesaverofbrands
onthe11thRemarketing
On November 2, 2017, the Premier Palace Hotel Kharkiv
will host the XI International Advertising and Marketing
Festival Remarketing, which is the largest business event
in Eastern Ukraine. The event is organized by the Kharkov
Leading Media agency.
Source: https://goo.gl/H8umSk

25. 25
Presentation of a global study thoughts of young people
#ShapersSurvey 2017
• values and society
• technology and innovation
• governance and public interaction
• economy and worldview
• business and workplaces
Source: https://goo.gl/Cyrwu3 Source: https://goo.gl/YVnFqv
When they want to go shopping, Gen Z-ers prefer to go to
the store, according to a new survey by
PricewaterhouseCoopers.
Members of the "millennials on steroids" generation told
PwC in a survey forecasting holiday shopping habits that
they prefer the in-store experience to shopping online.
World
Worldthrough theeyesofthemillennials GenZhasacompletelydifferentshoppingpreferencefrom
millennials—andit'sgoodnewsforretail

26. 26
The software company for data management Semarchy
released infographic, noting that traditional loyalty programs
no longer work.
Knowledge of customers encourages brand loyalty, promotes
multiple purchases and more contacts, noted in the
infographic.
Source: https://goo.gl/ysmNzX Source: https://goo.gl/KUQAFC
Euromonitor International’s team of economic, consumer
and industry trend experts have identified 20 megatrends
shaping consumer markets. The research team has further
predicted the eight most influential megatrends to watch
for 2017. These megatrends, sharing common drivers, have
the power to transform and disrupt entire categories.
World
Infographics:Howtoknowyourcustomersbetterthanthey
knowthemselves
ConsumerLifestylesin2017GlobalSurveyInsights

27. 27
World

28. 28* Click on the image works as direct link to the Source

29. 29
Thank You!