Media, Malice and Manipulation in the Age of Purpose
•
0 likes•86 views
Global CEO of Red Havas presents 'Media, Malice and Manipulation in the Age of Purpose' at Mumbrella CommsCon 2023
Report
Share
Report
Share
Download to read offline
Recommended
The (Lost) Art of Media Relations
The document discusses challenges with modern media relations and provides tips for improving PR strategies. It notes that good ideas are central but must also be newsworthy. It recommends tailoring pitches to specific journalists or publications rather than spraying pitches widely. The document also advises being transparent about exclusives, providing additional materials like case studies or images with pitches, and learning to say no to unreasonable media requests in order to build strong, honest relationships with journalists.
Research Paper on Social Media As A News And Information Source
A Research Paper concerning Journalism and Mass Communication students on the topic taken- Social Media As A News And Information Portal During the Pandemic.
Misinformation: Identifying and Responding
Identifying Misinformation; How misinformation spreads; Why misinformation spreads; Responses to misinformation
English 2201: What's News? Satire, Hoaxes & Fake News
The document discusses different types of fake news that spread online, including satire, hoaxes, and fringe opinions. Satire uses humor and exaggeration to critique issues in society, though some people believe it. Hoaxes intentionally spread false information to mislead people, sometimes for profit or amusement. Fringe opinions represent unproven claims that some people genuinely believe but lack evidence. It's important to critically evaluate news sources and stories by checking for facts, corroboration, and disclaimers before spreading online information.
Data journalism
This document discusses the evolution of journalism in the age of data and the rise of data journalism. It provides examples of how journalists are now using data to tell stories and create multimedia news packages combining text, audio, video and graphics. It also highlights how data visualization designers are blending computer science, statistics, design and storytelling to communicate information visually. Data journalism allows for interactivity and participation from audiences by accessing databases.
GIFT MACHA ON, " The Decline of Investigative Journalism in Tanzania: Case St...
This document is a research paper submitted to St. Augustine University of Tanzania investigating the decline of investigative journalism in Mwanza, Tanzania. It includes an abstract, table of contents, chapters on the introduction/background, literature review, methodology, findings, discussion/recommendations, and references. The researcher aims to understand the reasons for the decline of investigative journalism in Tanzania despite growing media industries. Through interviews and questionnaires with Mwanza journalists, the study finds that corrupt practices among journalists and fear of risking their lives have contributed to the decline, as journalists see investigative journalism as dangerous. Editors also do not assign investigative stories and media owners prioritize profits over public service.
Data Journalism - Introduction
Data Journalism lecture - Week 1: Introduction to Data Journalism
Lecture date: 9 Sep 2015
MA in Journalism
National University of Ireland, Galway
Title slide image from The Data Journalism Handbook
What is fake news by Dean Berry
This document discusses evaluating evidence and determining the credibility of information sources. It provides examples of different types of evidence from personal testimonies to scientific studies and emphasizes the importance of considering evidence from reliable sources. Readers are encouraged to be skeptical of claims unless they are supported by solid evidence and to have an open mind when considering new information rather than avoiding facts that contradict preexisting beliefs. Critical thinking skills are important for separating facts from fiction.
Recommended
The (Lost) Art of Media Relations
The document discusses challenges with modern media relations and provides tips for improving PR strategies. It notes that good ideas are central but must also be newsworthy. It recommends tailoring pitches to specific journalists or publications rather than spraying pitches widely. The document also advises being transparent about exclusives, providing additional materials like case studies or images with pitches, and learning to say no to unreasonable media requests in order to build strong, honest relationships with journalists.
Research Paper on Social Media As A News And Information Source
A Research Paper concerning Journalism and Mass Communication students on the topic taken- Social Media As A News And Information Portal During the Pandemic.
Misinformation: Identifying and Responding
Identifying Misinformation; How misinformation spreads; Why misinformation spreads; Responses to misinformation
English 2201: What's News? Satire, Hoaxes & Fake News
The document discusses different types of fake news that spread online, including satire, hoaxes, and fringe opinions. Satire uses humor and exaggeration to critique issues in society, though some people believe it. Hoaxes intentionally spread false information to mislead people, sometimes for profit or amusement. Fringe opinions represent unproven claims that some people genuinely believe but lack evidence. It's important to critically evaluate news sources and stories by checking for facts, corroboration, and disclaimers before spreading online information.
Data journalism
This document discusses the evolution of journalism in the age of data and the rise of data journalism. It provides examples of how journalists are now using data to tell stories and create multimedia news packages combining text, audio, video and graphics. It also highlights how data visualization designers are blending computer science, statistics, design and storytelling to communicate information visually. Data journalism allows for interactivity and participation from audiences by accessing databases.
GIFT MACHA ON, " The Decline of Investigative Journalism in Tanzania: Case St...
This document is a research paper submitted to St. Augustine University of Tanzania investigating the decline of investigative journalism in Mwanza, Tanzania. It includes an abstract, table of contents, chapters on the introduction/background, literature review, methodology, findings, discussion/recommendations, and references. The researcher aims to understand the reasons for the decline of investigative journalism in Tanzania despite growing media industries. Through interviews and questionnaires with Mwanza journalists, the study finds that corrupt practices among journalists and fear of risking their lives have contributed to the decline, as journalists see investigative journalism as dangerous. Editors also do not assign investigative stories and media owners prioritize profits over public service.
Data Journalism - Introduction
Data Journalism lecture - Week 1: Introduction to Data Journalism
Lecture date: 9 Sep 2015
MA in Journalism
National University of Ireland, Galway
Title slide image from The Data Journalism Handbook
What is fake news by Dean Berry
This document discusses evaluating evidence and determining the credibility of information sources. It provides examples of different types of evidence from personal testimonies to scientific studies and emphasizes the importance of considering evidence from reliable sources. Readers are encouraged to be skeptical of claims unless they are supported by solid evidence and to have an open mind when considering new information rather than avoiding facts that contradict preexisting beliefs. Critical thinking skills are important for separating facts from fiction.
Sensationalism in the Media
This is from Day 2 of "Putting Children in the Right," a training program I coordinated and taught in conjunction with UNICEF Belize and the Universit of the West Indies Open Campus, Belize. November 2011. Discusses resources for journalists, define sesnationalism, and provides examples.
Indexing theory of political mass communication - Prepared by Fiza Zia Ul Hannan
Indexing theory of political mass communication - Prepared by Fiza Zia Ul HannanDr. Fiza Zia Ul Hannan
The document discusses the relationship between media and foreign policy. It outlines several key theories on this relationship, including Walter Lippmann's view that the public is dependent on media for information, Bernard Cohen's argument that media can become instruments of public officials, and the indexing hypothesis proposed by Bennett that media coverage reflects the range of views among elites. The indexing hypothesis suggests media give more attention to elite viewpoints and are more critical when elites disagree. Several studies provide empirical evidence supporting indexing theory, though some critics argue it overlooks the possibility journalists may take independent stances.Journalism fake news disinformation
The foreword introduces the handbook, which aims to provide a model curriculum for journalism education to address the emerging global problem of disinformation. It discusses how disinformation differs from misinformation and poor journalism, noting that while they are all problems, disinformation is particularly dangerous as it is often organized and exploits vulnerabilities. Quality journalism that adheres to professional standards and ethics can help counter the spread of disinformation and its contamination of the information environment.
Fake news
This document discusses fake news, including what it is, who creates it, and the types of fake news. It notes that fake news is deliberately false information used to mislead readers. It is created by those wanting to make money, satirists, poor journalists, and partisans trying to influence others. The types of fake news include satire, misleading content, imposter content, fabricated content, false connections, and manipulated content. The document also discusses the dangers of fake news, such as financial impacts, propagating fear, influencing decisions, and affecting political discourse. It provides guidelines for identifying fake news, and lists fact-checking websites.
Social Media and Journalism
Here are some ways to leverage RSS:
Action: Use an RSS reader like Feedly or Google Reader to subscribe to sources
Strategy: Curate sources that provide relevant, timely information on your interests
Tools:
- Feedly (web/mobile): Organize feeds into folders, share articles
- Google Reader (web only): Archive articles, share collections
- Bloglovin (mobile): Browse blogs in one place
RSS allows you to efficiently follow updates from multiple sources in one centralized location. Let me know if you have any other questions!
Newsroom 3.0
The document outlines the key aspects of Newsroom 3.0, which provides organizations with the tools, process and support to effectively communicate in the digital age. It discusses positioning every organization as a media company that tells its story across all media in a coherent, open and responsive way. Newsroom 3.0 enables organizations to influence conversations, deeply engage stakeholders and distribute content through owned and social digital channels on a 24/7 basis. It emphasizes using an editorial strategy, content planning, social optimization and community building to maximize engagement.
Data journalism
Data can be the source of data journalism, or it can be the tool with which the story is told—or it can be both.
How to Detect Media Bias
Notes for media class based on "How to Detect Media Bias & Propaganda in National and World News” by Dr. Richard Paul and Dr. Linda Elder.
Trends in Online Journalism
The document discusses trends in online journalism, including opportunities for web editors and producers. Some of the highest paying jobs include web editors and producers. Skills valued for these roles include writing, technical abilities, news judgment, and multimedia skills. Online journalism is evolving with new forms of storytelling using multimedia and participation from readers. Citizen and mobile journalism are emerging trends.
Sensationalism in News (Pakistan and India)
The document discusses sensationalism in Pakistani media. It defines sensationalism as a style of reporting news that uses fear, anger, and excitement to increase viewership and profits rather than providing accurate information. The document argues that Pakistani media frequently focuses on superficial or sensational details of stories rather than broader issues. It provides several examples of how Pakistani media has exaggerated or misreported issues, potentially damaging national interests or people's reputations. The document concludes by suggesting limiting media exposure and choosing news sources carefully to avoid the negative effects of sensationalism.
Developing Sources and Covering a Beat
This document provides guidance for reporters on developing sources and beats. It discusses what constitutes a beat, such as a specific area of coverage like a municipality, government body, or topic. It offers tips for developing story ideas, such as checking online sources, what people are contacting the paper about, and what organizations are doing. The document then provides suggestions for beginning a beat, such as meeting people, familiarizing yourself with the area, checking records and archives, and cultivating relationships with sources over time. It also includes beat-specific advice for topics like campus, education, health/environment, business, and sports reporting.
Al Qur’an as A Media of Journalism for Da’wah
IOSR Journal of Humanities and Social Science is a double blind peer reviewed International Journal edited by International Organization of Scientific Research (IOSR).The Journal provides a common forum where all aspects of humanities and social sciences are presented. IOSR-JHSS publishes original papers, review papers, conceptual framework, analytical and simulation models, case studies, empirical research, technical notes etc.
Citizen journalism
The document discusses various topics related to citizen journalism and its relationship to mainstream media. It provides examples of how citizen journalism has emerged through user-generated content on important events like 9/11 and the 2004 Indian Ocean tsunami. Theorists discussed include Dan Gillmor, who coined the term "We Media" and argued that ordinary people collectively know more than any single journalist. Axel Bruns believed citizen journalism needs to offer less oppositional reporting and focus on dialogue. Andrew Keen was more pessimistic, arguing it flattens talent and offers opinions over facts.
Propaganda model P
The document discusses the propaganda model proposed by Herman and Chomsky. It outlines the 5 filters of the model: ownership, advertising, sourcing, flak, and anti-communist ideology. These filters shape the type of information and narratives that are presented by the mass media. The document also provides historical examples of propaganda, including Walt Disney's propaganda films during WWII which featured characters like Donald Duck delivering anti-Nazi messages.
press visit and press conference
The document discusses various techniques for public relations departments to engage with the press, including press visits, press coverage, feature stories, press releases, and communicating with media. Press visits involve journalists visiting an organization to write stories. Press coverage is used to generate news by announcing important developments. Feature stories provide evergreen content for publications. Press releases follow standardized formats to disseminate news to reporters. Public relations departments must develop relationships with media through personal contacts, press conferences, news distribution, and previews.
Periodismo de investigación
El documento describe la historia y características del periodismo de investigación. Comenzó en Estados Unidos en el siglo XX cuando los periodistas investigaban la corrupción política. Aunque disminuyó tras la Segunda Guerra Mundial, resurgió durante la guerra de Vietnam cuando los periodistas investigaron crímenes de guerra y cobertura encubierta del gobierno. El caso Watergate de 1972 demostró la capacidad del periodismo de investigación para destapar escándalos políticos de alto nivel a través de seguimiento de pistas, hipótesis y
News Packages
The document discusses the importance and structure of television news packages. It begins by defining a package as an edited video report for news or features, including visuals, interviews, and narration to tell a story. It then outlines the key elements of effective packages, such as focusing on a central topic, using compelling leads and endings, and writing concise narration that enhances rather than repeats the visual content. The document emphasizes researching topics thoroughly and crafting packages that engage viewers and communicate essential information through storytelling with video and sound.
Knowledge gap theory
This theory explain the gap, in gaining of knowledge, between high social status and low social status.
Business beat
A ‘beat’ is a specific area of life. Editors often like to find journalists who are knowledgeable and experienced in specific activities based on their education and writing background.
https://www.themiku.in/
Journalism
What's journalism and what is the importance and types of journalism and many other things are mentioned in above presentation.
I hope it is useful.
Letters of Authenticity
Graphic Design Data Visualization Project. Trump false and misleading claims for the silent generation. Direct mail medium. Process and Journey.
In mitigating Fake News and Hate-speech: Are we winning?
We are living in the ear of post-truth. After the surge of fake news stories during the 2016 U.S. elections, several initiatives have been introduced to mitigate the problem like fact-checker organization, artificial intelligence and government aggressive measures. All this are promising, but are we really winning the battle against disinformation?
More Related Content
What's hot
Sensationalism in the Media
This is from Day 2 of "Putting Children in the Right," a training program I coordinated and taught in conjunction with UNICEF Belize and the Universit of the West Indies Open Campus, Belize. November 2011. Discusses resources for journalists, define sesnationalism, and provides examples.
Indexing theory of political mass communication - Prepared by Fiza Zia Ul Hannan
Indexing theory of political mass communication - Prepared by Fiza Zia Ul HannanDr. Fiza Zia Ul Hannan
The document discusses the relationship between media and foreign policy. It outlines several key theories on this relationship, including Walter Lippmann's view that the public is dependent on media for information, Bernard Cohen's argument that media can become instruments of public officials, and the indexing hypothesis proposed by Bennett that media coverage reflects the range of views among elites. The indexing hypothesis suggests media give more attention to elite viewpoints and are more critical when elites disagree. Several studies provide empirical evidence supporting indexing theory, though some critics argue it overlooks the possibility journalists may take independent stances.Journalism fake news disinformation
The foreword introduces the handbook, which aims to provide a model curriculum for journalism education to address the emerging global problem of disinformation. It discusses how disinformation differs from misinformation and poor journalism, noting that while they are all problems, disinformation is particularly dangerous as it is often organized and exploits vulnerabilities. Quality journalism that adheres to professional standards and ethics can help counter the spread of disinformation and its contamination of the information environment.
Fake news
This document discusses fake news, including what it is, who creates it, and the types of fake news. It notes that fake news is deliberately false information used to mislead readers. It is created by those wanting to make money, satirists, poor journalists, and partisans trying to influence others. The types of fake news include satire, misleading content, imposter content, fabricated content, false connections, and manipulated content. The document also discusses the dangers of fake news, such as financial impacts, propagating fear, influencing decisions, and affecting political discourse. It provides guidelines for identifying fake news, and lists fact-checking websites.
Social Media and Journalism
Here are some ways to leverage RSS:
Action: Use an RSS reader like Feedly or Google Reader to subscribe to sources
Strategy: Curate sources that provide relevant, timely information on your interests
Tools:
- Feedly (web/mobile): Organize feeds into folders, share articles
- Google Reader (web only): Archive articles, share collections
- Bloglovin (mobile): Browse blogs in one place
RSS allows you to efficiently follow updates from multiple sources in one centralized location. Let me know if you have any other questions!
Newsroom 3.0
The document outlines the key aspects of Newsroom 3.0, which provides organizations with the tools, process and support to effectively communicate in the digital age. It discusses positioning every organization as a media company that tells its story across all media in a coherent, open and responsive way. Newsroom 3.0 enables organizations to influence conversations, deeply engage stakeholders and distribute content through owned and social digital channels on a 24/7 basis. It emphasizes using an editorial strategy, content planning, social optimization and community building to maximize engagement.
Data journalism
Data can be the source of data journalism, or it can be the tool with which the story is told—or it can be both.
How to Detect Media Bias
Notes for media class based on "How to Detect Media Bias & Propaganda in National and World News” by Dr. Richard Paul and Dr. Linda Elder.
Trends in Online Journalism
The document discusses trends in online journalism, including opportunities for web editors and producers. Some of the highest paying jobs include web editors and producers. Skills valued for these roles include writing, technical abilities, news judgment, and multimedia skills. Online journalism is evolving with new forms of storytelling using multimedia and participation from readers. Citizen and mobile journalism are emerging trends.
Sensationalism in News (Pakistan and India)
The document discusses sensationalism in Pakistani media. It defines sensationalism as a style of reporting news that uses fear, anger, and excitement to increase viewership and profits rather than providing accurate information. The document argues that Pakistani media frequently focuses on superficial or sensational details of stories rather than broader issues. It provides several examples of how Pakistani media has exaggerated or misreported issues, potentially damaging national interests or people's reputations. The document concludes by suggesting limiting media exposure and choosing news sources carefully to avoid the negative effects of sensationalism.
Developing Sources and Covering a Beat
This document provides guidance for reporters on developing sources and beats. It discusses what constitutes a beat, such as a specific area of coverage like a municipality, government body, or topic. It offers tips for developing story ideas, such as checking online sources, what people are contacting the paper about, and what organizations are doing. The document then provides suggestions for beginning a beat, such as meeting people, familiarizing yourself with the area, checking records and archives, and cultivating relationships with sources over time. It also includes beat-specific advice for topics like campus, education, health/environment, business, and sports reporting.
Al Qur’an as A Media of Journalism for Da’wah
IOSR Journal of Humanities and Social Science is a double blind peer reviewed International Journal edited by International Organization of Scientific Research (IOSR).The Journal provides a common forum where all aspects of humanities and social sciences are presented. IOSR-JHSS publishes original papers, review papers, conceptual framework, analytical and simulation models, case studies, empirical research, technical notes etc.
Citizen journalism
The document discusses various topics related to citizen journalism and its relationship to mainstream media. It provides examples of how citizen journalism has emerged through user-generated content on important events like 9/11 and the 2004 Indian Ocean tsunami. Theorists discussed include Dan Gillmor, who coined the term "We Media" and argued that ordinary people collectively know more than any single journalist. Axel Bruns believed citizen journalism needs to offer less oppositional reporting and focus on dialogue. Andrew Keen was more pessimistic, arguing it flattens talent and offers opinions over facts.
Propaganda model P
The document discusses the propaganda model proposed by Herman and Chomsky. It outlines the 5 filters of the model: ownership, advertising, sourcing, flak, and anti-communist ideology. These filters shape the type of information and narratives that are presented by the mass media. The document also provides historical examples of propaganda, including Walt Disney's propaganda films during WWII which featured characters like Donald Duck delivering anti-Nazi messages.
press visit and press conference
The document discusses various techniques for public relations departments to engage with the press, including press visits, press coverage, feature stories, press releases, and communicating with media. Press visits involve journalists visiting an organization to write stories. Press coverage is used to generate news by announcing important developments. Feature stories provide evergreen content for publications. Press releases follow standardized formats to disseminate news to reporters. Public relations departments must develop relationships with media through personal contacts, press conferences, news distribution, and previews.
Periodismo de investigación
El documento describe la historia y características del periodismo de investigación. Comenzó en Estados Unidos en el siglo XX cuando los periodistas investigaban la corrupción política. Aunque disminuyó tras la Segunda Guerra Mundial, resurgió durante la guerra de Vietnam cuando los periodistas investigaron crímenes de guerra y cobertura encubierta del gobierno. El caso Watergate de 1972 demostró la capacidad del periodismo de investigación para destapar escándalos políticos de alto nivel a través de seguimiento de pistas, hipótesis y
News Packages
The document discusses the importance and structure of television news packages. It begins by defining a package as an edited video report for news or features, including visuals, interviews, and narration to tell a story. It then outlines the key elements of effective packages, such as focusing on a central topic, using compelling leads and endings, and writing concise narration that enhances rather than repeats the visual content. The document emphasizes researching topics thoroughly and crafting packages that engage viewers and communicate essential information through storytelling with video and sound.
Knowledge gap theory
This theory explain the gap, in gaining of knowledge, between high social status and low social status.
Business beat
A ‘beat’ is a specific area of life. Editors often like to find journalists who are knowledgeable and experienced in specific activities based on their education and writing background.
https://www.themiku.in/
Journalism
What's journalism and what is the importance and types of journalism and many other things are mentioned in above presentation.
I hope it is useful.
What's hot (20)
Indexing theory of political mass communication - Prepared by Fiza Zia Ul Hannan
Indexing theory of political mass communication - Prepared by Fiza Zia Ul Hannan
Similar to Media, Malice and Manipulation in the Age of Purpose
Letters of Authenticity
Graphic Design Data Visualization Project. Trump false and misleading claims for the silent generation. Direct mail medium. Process and Journey.
In mitigating Fake News and Hate-speech: Are we winning?
We are living in the ear of post-truth. After the surge of fake news stories during the 2016 U.S. elections, several initiatives have been introduced to mitigate the problem like fact-checker organization, artificial intelligence and government aggressive measures. All this are promising, but are we really winning the battle against disinformation?
American Library AssociationLibrary Technology R E .docx
American Library Association
Library Technology
R E P O R T S
E x p e r t G u i d e s t o L i b r a r y S y s t e m s a n d S e r v i c e s
alatechsource.org
Combating Fake News in the Digital Age
Joanna M. Burkhardt
http://alatechsource.org
Library Technology
R E P O R T S
Abstract
The issue of fake news has become very prominent
in recent months. Its power to mislead and misinform
has been made evident around the world. While fake
news is not a new phenomenon, the means by which
it is spread has changed in both speed and magni-
tude. Social media platforms like Facebook, Twit-
ter, and Instagram are fertile ground for the spread
of fake news. Algorithms known as bots are increas-
ingly being deployed to manipulate information, to
disrupt social media communication, and to gain user
attention. While technological assistance to identify
fake news are beginning to appear, they are in their
infancy. It will take time for programmers to create
software that can recognize and tag fake news with-
out human intervention. Even if technology can help
to identify fake news in the future, those who seek to
create and provide fake news will also be creating the
means to continue, creating a loop in which those who
want to avoid fake news are always playing catch up.
Individuals have the responsibility to protect
themselves from fake news. It is essential to teach
ourselves and our students and patrons to be critical
consumers of news. This issue of Library Technology
Reports (vol. 53, no. 8), “Combating Fake News in the
Digital Age,” is for librarians who serve all age levels
and who can help by teaching students both that they
need to be aware and how to be aware of fake news.
Library instruction in how to avoid fake news, how
to identify fake news, and how to stop fake news will
be essential.
Library Technology Reports (ISSN 0024-2586) is published eight times a
year (January, March, April, June, July, September, October, and Decem-
ber) by American Library Association, 50 E. Huron St., Chicago, IL 60611.
It is managed by ALA TechSource, a unit of the publishing department of
ALA. Periodical postage paid at Chicago, Illinois, and at additional mail-
ing offices. POSTMASTER: Send address changes to Library Technology
Reports, 50 E. Huron St., Chicago, IL 60611.
Trademarked names appear in the text of this journal. Rather than identify
or insert a trademark symbol at the appearance of each name, the authors
and the American Library Association state that the names are used for
editorial purposes exclusively, to the ultimate benefit of the owners of the
trademarks. There is absolutely no intention of infringement on the rights
of the trademark owners.
Copyright © 2017
Joanna M. Burkhardt
All Rights Reserved.
alatechsource.org
ALA TechSource purchases fund advocacy, awareness, and
accreditation programs for library professionals worldwide.
Volume 53, Number 8
Combating Fake News in the Di ...
Fact-checking in an Era of Fake News and Misinformation
This is a webinar organised by the Nigerian Library Association, Delta State Chapter, in collaboration with Digital Citizens.
The aim of the webinar is to equip library and information professionals with necessary technologies and strategies needed to play key roles in the dissemination of correct information, and in the information literacy of citizens, in this era of fake news and misinformation.
FAKE NEWS
False information, also known as fake news, refers to intentionally misleading news stories, fiction, or hoaxes published to deceive people. While fake news was originally defined as political misinformation, the term "false information" more broadly describes inaccurate or misleading information across various topics. The rise of social media and fewer constraints on online publishing have enabled the spread of false information. Various types of false information exist, including clickbait, propaganda, satire, and biased reporting. False information spreads quickly online and can be lucrative for publishers through advertising revenue. Fact-checking organizations and technology companies are working to address the issue, while promoting critical thinking skills is important to help people identify false information.
Disinformation
This technology is created to
provide reliable and Fastest
Information you need. >>
https://www.entireweb.com/?
a=634e33f0d015d
Tara, Fact Check Muna! (A Discussion on Information Pandemic and Fake News)
This document discusses the rise of fake news and disinformation online. It defines different types of false information like misinformation, disinformation, and mal-information. It explains that over half of people regularly see fake news on social media. Some reasons why fake news spreads are for propaganda, website traffic/revenue, and personalized targeting in social media feeds. It provides tips for identifying fake news like checking for secure websites, URLs known for fake news, poor grammar/formatting, and excessive punctuation. Finally, it discusses ways to combat fake news like practicing news detox, engaging critically with shared content, and focusing on fact-checking authoritative sources.
Running Head Fake News 1 of 3 Fake News Annotated B.docx
Running Head: Fake News 1 of 3
Fake News: Annotated Bibliography
Rosalyn Albright
ENG 122 Comp. 11
Nicole Elliot
October 23, 2017
Running Head: Fake News 2 of 3
Fake News
Fake News: Annotated Bibliography
Thesis Statement: Fake news should be researched to make sure it is legitimate, because bogus
information is damaging academically and false information is a substandard influence in our
society
Spratt, Hannah E.: Agosto, Denise E. In: Young Adult Literacy Services. Summer2017, Vol. 15
issue4, p17, 5p.
The author states that internet is so easy access to people of all ages that people aren't judging the
quality of news they consume. Fake news is serious and damaging to our society because fake
news plays with the emotions of people lives. Teens use other forms of getting information, such
as tv, radio, reading books but are more drawn to social media. Although teens and adults are
drawn to social medial education young teens to distinguish misleading news can be done by
librarians. We as people need to be information literate because what happens in the world that
we read about should be the truth.
Fake News: Annotated Bibliography
Crocco, Margret; Halvorsen, Annelise; Jacobsen, Rebecca; Aven. In: Phi Delta Kappan.
April 2017, Vol. 98 Issue 7, 67
Running Head: Fake News 3 of 3
The author states that we consume information in according to our beliefs or what is instilled in
us. Social Media is on the rise for most people today. Ten years ago, before Facebook and twitter
surfaced people depended on the local news channels and local newspaper in their community
for news. In those times news was very reliable. Now that Social Media is so popular these
services provide news and information or conspiracy theories to draw attention. We people need
to be able to access in on the trustworthiness of evidence.
Fake News: Annotated Bibliography
Phi Delta Kappen. Feb 2017, Vol. 98 Issue 5,6
The author states that young people are not educated enough to distinguish credible news
information. Young people's ability to explain the information they consume on the internet is
lacking. Computer literate people can move swiftly through everything Social Media has to offer
but are not able to evaluate news information from Social Media. We people need to separate our
personal beliefs from bogus news we read.
...
Don't Believe the Hype - what declining public trust means for media and mark...
New research from Fuse Insights explores why public trust in media - and brands - is in freefall, and what it means for publishers and marketers.
How do we guard against social media fake news
We connect daily with friends, family and businesses sharing information on social media platforms. Information that may not always be true!
Final real news vs fake news 2017
This document discusses the rise of fake news and its impact on media consumption and politics. It notes that fake websites are pushing political agendas while claiming to adhere to journalism standards, and are changing how people consume media. Some key points made include:
- Social media use for news is on the rise, with over half of users getting news from Facebook and Twitter. However, Facebook users are more engaged with political content.
- The rise of "alternative facts" and false or misleading statements from politicians has blurred the line between facts and falsehoods for many.
- Younger generations in particular get much of their news from social media, but may not be critically evaluating the information or seeking confirmation from other sources.
State of the YAYA 2020 (spreads) | Volume 1: Depth
The document is the introduction to a report called "State of the YAYA" produced by MOJO Ad, a student-run advertising agency. It discusses the Youth and Young Adult (YAYA) market, which MOJO Ad specializes in understanding. The report analyzes data from a national survey of over 700 people ages 18-24 to provide insights into who YAYA individuals are, their attitudes, behaviors, and concerns. Some of the key topics covered in the report include news consumption, political views, and sources of anxiety for the YAYA demographic.
IS FAKE NEWS THE NEW NEWS
This document discusses the rise of "fake news" and its impact on media consumption and politics. It notes that fake websites are pushing political agendas while claiming journalistic standards, and are changing how people consume media. Some key points made include:
- Social media platforms like Facebook and Twitter are increasingly how people get their news, especially younger generations, but the accuracy of news on these sites is questionable.
- The rise of "alternative facts" and celebrity news displacing traditional journalism has blurred the lines between facts and falsehoods for many consumers.
- College students in particular are prone to share news through social media without properly confirming the accuracy of stories, indicating a lack of media literacy.
“IS FAKE NEWS THE NEW NEWS”
This document discusses the rise of "fake news" and its impact on media consumption and politics. It notes that fake websites are pushing political agendas while claiming journalistic standards, and are changing how people consume media. Some key points made include:
- Social media platforms like Facebook and Twitter are increasingly how people get their news, especially younger generations, but the reliability of news on these sites is questionable.
- The rise of "alternative facts" and celebrity gossip passing as news has blurred the lines between facts and falsehoods for many consumers.
- Younger generations in particular seem to prioritize entertainment over factual news in their media diets and do not carefully fact-check information on social media.
- This
State of the YAYA 2020 | Volume 1: Depth
The document discusses MOJO Ad, a student-run advertising agency focused on marketing to youth and young adults (YAYAs). It produces an annual report called the State of the YAYA based on research of 700+ 18-24 year olds. The report sheds light on who YAYAs are, their attitudes, behaviors, and interests. YAYAs make up 31 million people in the US and have $463 billion in spending power. Marketers risk losing them forever if they fail to understand this complex, changing demographic.
Media Bias
The document discusses concerns about media bias and its influence on public opinion. It argues that many political figures have claimed major media outlets have a liberal bias, which could manipulate the American public and influence them to support Democratic policies and candidates. While media organizations have historically leaned liberal, the document asserts they should report news objectively without an ideological slant, as bias can seep into coverage in ways that sway the public. Overall, the text examines debates around alleged media bias and its potential effects on shaping political views.
Lies, Spies and Big Data: How Fake News Is Rewriting Political Landscapes
On November 7, 2016, Donald Trump was elected President of the United States after a bitterly-fought campaign against Hillary Clinton. The election was very closely-run, with Hillary Clinton winning the popular vote, but losing the presidency based on the U.S. electoral college structure. However, months after Donald Trump was declared President of the United States, questions remain about the legitimacy of the U.S. elections. The central issues are the emergence and use of so-called ‘Fake News’ and the accusation that Russia, through espionage and online hacking operations, sought to influence the presidential elections to promote Donald Trump and denigrate the reputation of Hillary Clinton.
The issues thrown up in the wake of the U.S. presidential election have fundamentally undermined trust in the workings of the international media and further damaged U.S.–Russia relations. A report by the U.S. intelligence services accusing Russia of attempting to influence the outcome of the election, prepared for President Obama and published in the election’s immediate aftermath, led to the expulsion1 of 35 Russian diplomats from Washington just days after the results were announced. President Putin, on the other hand, opted not to expel any U.S. diplomats from Russia. The investigation into Russia’s involvement and influence on the U.S. elections continues today.
This policy brief provides an overview of how the gathering and dissemination of news has changed in a globalized digital environment, how consumers digest and share news at an ever-increasing pace, and how the management of big data can influence electorates across borders. It will also define ‘fake news’ and the extent to which it might have influenced the results of the U.S. elections.
New world of untruth
Alternative facts, misdirection, and outright propaganda seem to dominate the news media landscape today in a way that is quite different from the past. How can viewers and listeners navigate the flood of untruths? Can democracy survive the viral uptake of social media memes and myths?
False news - false truth: tips & tricks how to avoid them
Since the beginning of the COVID-19, the spread of information about the pandemic has been much faster than the virus itself. Facebook(link is external) labeled nearly 50 million pieces of news about COVID-19 as misinformation in April, while Twitter(link is external) marked more than 1.5 million users for spreading false information and displaying manipulative behaviors. Find out how dangerous false news is and what steps you can take to avoid them.
A s Y o u R e a d , T h in k A b o u t How can we st.docx
A s Y o u R e a d , T h in k A b o u t : How can we stop the spread of fake news?
Y
ou’re scrolling through your Twitter feed
when all of a sudden, a shocking headline
fills your screen: “England BANS VIDEO
GAMES!!” Outraged, you text your friends,
who in turn text their friends. Could the
United States be next, you wonder?
Soon, millions of people across the country
are sharing the article on Facebook and Twitter.
Within hours, the story has gone viral. The only
problem? The article is fake—and you fell for it.
Made-up stories like that one are designed to look
real but are completely or partly untrue. Sometimes
it’s easy to tell when an article is false—words might
be misspelled or randomly capitalized, or the headline
might contain multiple exclamation points. But more
often than not, fake-news writers are careful to make
their stories seem real by including headlines, details,
and data that sound believable.
Such articles may seem harmless, but they can have
real consequences. For example, experts say that false
stories may have influenced the 2016 U.S. presidential
election. During the campaign,
made-up articles about the two main
candidates—including current president
Donald Trump—were shared on
Facebook nearly 38 million times. Many
people now worry that deceptive stories
could affect the outcome of next year’s
presidential election.
That would be a major problem, says
Alan C. Miller. He’s the founder of the
News Literacy Project, an organization
that helps students learn how to spot
misinformation. Part of being a good citizen means
knowing what’s happening in the world around us—
and being mindful that not everything we see on the
internet and social media is true.
“The overwhelming majority of information available
online has not been verified,” says Miller. “It has
not been approved by an editor or signed off on by a
fact-checker. So we all need to have a healthy amount
of skepticism about what we see.”
History of Lies
The act of influencing people with fake stories may
seem new, but it’s been around for centuries. During the
American Revolution (1775-1783), Benjamin Franklin,
C h eck o u t o u r v id e o a t
junior.sicholastic.com
f o r easy t ip s on
h o w t o s p o t m a d e -u p
s to rie s , e v a lu a te an
a u th o r’ s sou rces,
a n d id e n tify a ds o n
s o c ia l m e d ia .
M a n y e x p e rts
w o r r y t h a t
fa k e n ew s
s to rie s c o u ld
in flu e n c e
n e x t y e a r ’s
p re s id e n tia l
e le c tio n .
one of the nation’s founders, was VIDEO
himself guilty of spreading false
stories. He attempted to increase
support for the war by writing
articles that falsely claimed that
the British had teamed up with
Native Americans to murder
colonial women and children.
In the late 1800s, newspapers competed
for readers by printing shocking headlines and
overdramatizing stories. Sometimes writers made up
quotes altogether an.
Similar to Media, Malice and Manipulation in the Age of Purpose (20)
In mitigating Fake News and Hate-speech: Are we winning?
In mitigating Fake News and Hate-speech: Are we winning?
American Library AssociationLibrary Technology R E .docx
American Library AssociationLibrary Technology R E .docx
Fact-checking in an Era of Fake News and Misinformation
Fact-checking in an Era of Fake News and Misinformation
Tara, Fact Check Muna! (A Discussion on Information Pandemic and Fake News)
Tara, Fact Check Muna! (A Discussion on Information Pandemic and Fake News)
Running Head Fake News 1 of 3 Fake News Annotated B.docx
Running Head Fake News 1 of 3 Fake News Annotated B.docx
Don't Believe the Hype - what declining public trust means for media and mark...
Don't Believe the Hype - what declining public trust means for media and mark...
State of the YAYA 2020 (spreads) | Volume 1: Depth
State of the YAYA 2020 (spreads) | Volume 1: Depth
Lies, Spies and Big Data: How Fake News Is Rewriting Political Landscapes
Lies, Spies and Big Data: How Fake News Is Rewriting Political Landscapes
False news - false truth: tips & tricks how to avoid them
False news - false truth: tips & tricks how to avoid them
A s Y o u R e a d , T h in k A b o u t How can we st.docx
A s Y o u R e a d , T h in k A b o u t How can we st.docx
More from Brittany Ferdinands
How to Harness Nature to Create PR Ideas People Actually Care About
How to Harness Nature to Create PR Ideas People Actually Care About by Matt Holmes at Mumbrella CommsCon 2023.
'Unsustainably Sustainable' by Dr Carl Ungerer and Vanessa Liell at Mumbrella...
This document discusses sustainability and the risks it poses to organizations. It begins with defining sustainability as anything that threatens long-term business sustainability, focusing on environmental, social and governance (ESG) factors. The document then notes that overblown sustainability claims can lead to greenwashing accusations. It presents a case study on cybersecurity risks, calling it the number one governance issue and noting that failures to protect data will face regulatory, legal and reputational consequences. The document concludes by advising communicators to partner with experts, separate communication from technical issues, ask hard questions to verify facts, and avoid sustainability pitfalls.
'How Australian Red Cross Harnessed Technology to Advance its Customer Experi...
The document discusses the Australian Red Cross's use of digital platforms to optimize experiences and drive outcomes. It summarizes the Red Cross's response to recent floods in NSW and QLD, deploying over 500 personnel and registering over 7,000 people. It also discusses using the Optimizely platform to plan, develop, and experiment with digital experiences, with the goal of improving outcomes through testing and data. The platform is aimed at improving experiences for both employees and customers.
Chairman Chris Maxwell leads discussion 'The Rise of the Hybrid How In-House ...
Chairman Chris Maxwell leads discussion 'The Rise of the Hybrid How In-House Agencies Can Partner With Externals to Get the Best of Both Worlds' at Mumbrella360, 2022.
Spark Foundry’s Anna Cherry and Matthew Turl reveals 'Exclusive Research In I...
Spark Foundry’s Anna Cherry and Matthew Turl reveals 'Exclusive Research In It For The Long Haul The Parallels of Client Relationship Tenure With Brand Performance' at Mumbrella360, 2022.
Zenith’s Nickie Scriven and Neuro-Insight’s Peter Pynta present 'Demystifying...
Zenith’s Nickie Scriven and Neuro-Insight’s Peter Pynta present 'Demystifying the Attention Economy The Building Blocks for Capturing Attention' at Mumbrella360, 2022.
Pickstar’s James Begley shares 'Innovation in Isolation Reinventing Your Busi...
Pickstar’s James Begley shares 'Innovation in Isolation Reinventing Your Business In the New Era of Collaboration' at Mumbrella360, 2022.
Wrappr's Liam Shaw presents 'Untraditional Create Better Marketing by Thinkin...
Wrappr's Liam Shaw presents 'Untraditional Create Better Marketing by Thinking Like a Startup' at Mumbrella360, 2022.
Join senior industry leaders as they discuss 'How to Create Digital Moments t...
Join senior industry leaders as they discuss 'How to Create Digital Moments that Connect, Engage and Drive Measurable ROI' at Mumbrella360, 2022.
Car Sales' Priya Kanniappan and Stephen Kyefulumya present 'How Australian In...
This document discusses how Australian innovators can break the status quo of mass media by focusing on engagement based on trust, first-class personalization, mindset-based marketing, and aligning technology, people and processes. It argues that local publishers are uniquely positioned to create excellent customer experiences through genuine value exchanges due to changes in the digital media ecosystem around privacy and increased online time. The document provides examples of how carsales achieves personalization at scale through a customer data platform that unifies customer data and orchestrates delivery to various destinations.
Julia Vargiu Presents 'Fit for Scale The Indies That Broke the Barrier and Ho...
Julia Vargiu is the Director of Australia for SI Partners and founder of New Business Methodology. She presents on the topic "#FitForScale" and provides her contact information including email and phone number for anyone interested in learning more. The document contains repeated copyright notices for New Business Methodology.
Dr Con Menictas and Brian Fine present 'Exclusive Research How to Successfull...
Dr Con Menictas and Brian Fine present 'Exclusive Research How to Successfully Market Products and Services In Times of Economic Instability' at Mumbrella360 2022.
Athena's Peter Sloterdyk presents 'Purpose & Principles_ Leadership in Market...
Athena's Peter Sloterdyk presents 'Purpose & Principles_ Leadership in Marketing & Beyond' at Mumbrella360 2022.
InMobi’s Richard O’Sullivan Presents 'Gaming Has Levelled Up Why In-Game Adv...
InMobi’s Richard O’Sullivan Presents 'Gaming Has Levelled Up Why In-Game Advertising Matters to Brands' at Mumbrella360, 2022.
Megan Jones from the Australian Network on Disability presents 'Filling the G...
Megan Jones from the Australian Network on Disability, presents 'Filling the Gaps Building Disability Confidence to Increase Your Customer Connections' at Mumbrella360, 2022.
Moensie Rossier presents 'Tyranny of Empathy: What Brands Should Not Do With ...
Moensie Rossier presents 'Tyranny of Empathy: What Brands Should Not Do With This Powerful Force' at Mumbrella360, 2022.
John Burgess and Trent Agnew present 'Creating Value with Social Procurement'...
This document discusses creating value through collaborations between Tag and Little Rocket. It introduces Trent Agnew as Managing Director and Creative Operations at Tag in ANZ, and John Burgess as Founder of Little Rocket and First Nations Director at Tag. The document aims to explore how the two companies can work together.
Theo Kapodistrias presents 'Simplify to Amplify Creating Messages That Matter...
Theo Kapodistrias presents 'Simplify to Amplify Creating Messages That Matter' at Mumbrella360, 2022.
DoubleVerify's Imran Masood presents 'Everything You Know About Brand Safety ...
DoubleVerify's Imran Masood presents 'Everything You Know About Brand Safety Is Wrong' at Mumbrella360 2022.
Ali Tilling and Andy Clarke present 'The Availability Bias How to Gear Up Mar...
The document discusses the concept of availability bias and how it can be used to improve marketing strategies. It notes that availability bias causes people to assess importance based on ease of recall or familiarity. Understanding availability bias allows marketers to increase brand awareness and influence consumer choices through techniques like sponsorships that maximize brand exposure across different touch points. The document suggests marketers take approaches like prioritizing integration of their brand identity, focusing on creating feelings over just branding, and leveraging consumer passions to indirectly associate their brand.
More from Brittany Ferdinands (20)
How to Harness Nature to Create PR Ideas People Actually Care About
How to Harness Nature to Create PR Ideas People Actually Care About
'Unsustainably Sustainable' by Dr Carl Ungerer and Vanessa Liell at Mumbrella...
'Unsustainably Sustainable' by Dr Carl Ungerer and Vanessa Liell at Mumbrella...
'How Australian Red Cross Harnessed Technology to Advance its Customer Experi...
'How Australian Red Cross Harnessed Technology to Advance its Customer Experi...
Chairman Chris Maxwell leads discussion 'The Rise of the Hybrid How In-House ...
Chairman Chris Maxwell leads discussion 'The Rise of the Hybrid How In-House ...
Spark Foundry’s Anna Cherry and Matthew Turl reveals 'Exclusive Research In I...
Spark Foundry’s Anna Cherry and Matthew Turl reveals 'Exclusive Research In I...
Zenith’s Nickie Scriven and Neuro-Insight’s Peter Pynta present 'Demystifying...
Zenith’s Nickie Scriven and Neuro-Insight’s Peter Pynta present 'Demystifying...
Pickstar’s James Begley shares 'Innovation in Isolation Reinventing Your Busi...
Pickstar’s James Begley shares 'Innovation in Isolation Reinventing Your Busi...
Wrappr's Liam Shaw presents 'Untraditional Create Better Marketing by Thinkin...
Wrappr's Liam Shaw presents 'Untraditional Create Better Marketing by Thinkin...
Join senior industry leaders as they discuss 'How to Create Digital Moments t...
Join senior industry leaders as they discuss 'How to Create Digital Moments t...
Car Sales' Priya Kanniappan and Stephen Kyefulumya present 'How Australian In...
Car Sales' Priya Kanniappan and Stephen Kyefulumya present 'How Australian In...
Julia Vargiu Presents 'Fit for Scale The Indies That Broke the Barrier and Ho...
Julia Vargiu Presents 'Fit for Scale The Indies That Broke the Barrier and Ho...
Dr Con Menictas and Brian Fine present 'Exclusive Research How to Successfull...
Dr Con Menictas and Brian Fine present 'Exclusive Research How to Successfull...
Athena's Peter Sloterdyk presents 'Purpose & Principles_ Leadership in Market...
Athena's Peter Sloterdyk presents 'Purpose & Principles_ Leadership in Market...
InMobi’s Richard O’Sullivan Presents 'Gaming Has Levelled Up Why In-Game Adv...
InMobi’s Richard O’Sullivan Presents 'Gaming Has Levelled Up Why In-Game Adv...
Megan Jones from the Australian Network on Disability presents 'Filling the G...
Megan Jones from the Australian Network on Disability presents 'Filling the G...
Moensie Rossier presents 'Tyranny of Empathy: What Brands Should Not Do With ...
Moensie Rossier presents 'Tyranny of Empathy: What Brands Should Not Do With ...
John Burgess and Trent Agnew present 'Creating Value with Social Procurement'...
John Burgess and Trent Agnew present 'Creating Value with Social Procurement'...
Theo Kapodistrias presents 'Simplify to Amplify Creating Messages That Matter...
Theo Kapodistrias presents 'Simplify to Amplify Creating Messages That Matter...
DoubleVerify's Imran Masood presents 'Everything You Know About Brand Safety ...
DoubleVerify's Imran Masood presents 'Everything You Know About Brand Safety ...
Ali Tilling and Andy Clarke present 'The Availability Bias How to Gear Up Mar...
Ali Tilling and Andy Clarke present 'The Availability Bias How to Gear Up Mar...
Recently uploaded
Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastLuxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationPillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastWTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsMastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessRecently uploaded (20)
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Media, Malice and Manipulation in the Age of Purpose
- 1. 2 0 2 3 MU MB R E L L A C OMMS C ON JA ME S WR IGH T MAY 2 0 2 3 MALICE, MANIPULATION AND MEDIA IN THE AGE OF PURPOSE
- 3. 3 IN THE AGE OF PURPOSE, BRANDS MUST FIND THEIR CONSCIENCE AND TRUTH 3
- 4. 4 STORYTELLING IS WHAT WE DO… RIGHT?
- 7. MISINFORMATION IS EVERYWHERE… 80% U.S. Adults Consumed Fake News 88% U.S. Adults Admitted They Have Fallen in the “Fake News” Trap 25% U.S. Adults Have Shared Fake News Online Source: DemandSage, Pew Research 7
- 8. …EVEN IN THE MEDIA… 8
- 9. 9 …AND FUELING POLARIZATION ACROSS CULTURE believe national news organizations intend to mislead, misinform or persuade the public to adopt a particular point of view through their reporting believe the journalists are acting in the public’s best interests. have a great deal/quite a lot of confidence in news brands. Source: Brookings Institute, AP News U.S. ADULTS: 50% 23% 16%
- 10. BUSINESS IS THE TRUSTED DRIVER OF SOCIAL CHANGE 61% TRUST BUSINESSES 52% TRUST GOVERNMENTS 50% Source: The Changing Role of the Corporation in Society, Institute for the Study of Business in Global Society TRUST MEDIA 10
- 11. PR IS NO LONGER IN THE BUSINESS OF STORYTELLING… …WE ARE NOW IN THE FACT-TELLING BUSINESS 11
- 12. THE EVOLVING ROLE OF BRANDS 12
- 13. BRANDS CAN NO LONGER SIT PASSIVELY ON THE SIDELINES OF CULTURE… 13
- 16. 16 16
- 19. BRANDS ARE STEWARDS OF TRUTH. 19
- 20. 20
- 21. 21
- 22. WHAT THIS MEANS FOR PR & COMMS 22
- 25. SHIFT FROM STORY TELLING TO STORY DOING. #3 25
- 27. TELL THE RIGHT STORY, NOT JUST A GOOD STORY. 27
- 28. 28
- 29. QUESTIONS? 29
- 30. THANK YOU