Tara, Fact Check Muna! (A Discussion on Information Pandemic and Fake News)Gab Billones
Here are my slides in Episode 2 of the Department of Education (DepEd) Philippines' Wellness Check Webinar Series on the topic of "Fighting the Infodemic."
Topics:
- Context: The Current Media Landscape and the Rise of Citizen Journalism
- The New Global Pandemic: Fake News and Disinformation and Reasons Why It Exists
- Disinformation vs Misinformation vs Mal-information
- Responsible Digital Citizenship and Practical Ways to Spot and Respond to Fake News
References:
1. How Media Landscape Is Changing (richmedia.com/richideas/articles/how-we-consume-media-is-changing)
2. Digital 2020: The Philippines (https://datareportal.com/reports/digital-2020-philippines)
3. WATCH: What's wrong with clickbait headlines? (https://www.rappler.com/newsbreak/fact-check/243857-video-tutorial-keep-clickbait-headlines-from-spreading)
4. https://www.webwise.ie/teachers/what-is-fake-news/
5. Journalism, 'Fake News' and Disinformation: A Handbook for Journalism Education and Training (https://en.unesco.org/fightfakenews)
6. The future of fake news: don't believe everything you read, see or hear (https://www.theguardian.com/technology/2017/jul/26/fake-news-obama-video-trump-face2face-doctored-content)
7. Bellingcat Investigation Toolkit (Bellingcat's Online Investigation Toolkit)
8. Fake News and Cyber Propaganda: The Use and Abuse of Social Media (https://www.trendmicro.com/vinfo/pl/security/news/cybercrime-and-digital-threats/fake-news-cyber-propaganda-the-abuse-of-social-media)
9. Fake News and Cyber Propaganda: The Use and Abuse of Social Media (https://www.trendmicro.com/vinfo/pl/security/news/cybercrime-and-digital-threats/fake-news-cyber-propaganda-the-abuse-of-social-media)
10. 5 ways to spot disinformation on your social media feeds (https://abcnews.go.com/US/ways-spot-disinformation-social-media-feeds/story?id=67784438)
11. During this coronavirus pandemic, ‘fake news’ is putting lives at risk: UNESCO (https://news.un.org/en/story/2020/04/1061592)
12. "Fake News", Disinformation, and Propaganda (https://guides.library.harvard.edu/fake)
13. World trends in freedom of expression and media development: global report 2017/2018 (https://unesdoc.unesco.org/ark:/48223/pf0000261065)
14. Fake news and the spread of misinformation: A research roundup (https://journalistsresource.org/studies/society/internet/fake-news-conspiracy-theories-journalism-research/)
15. How to spot coronavirus fake news – an expert guide (https://theconversation.com/how-to-spot-coronavirus-fake-news-an-expert-guide-133843)
16. How to Talk to Your Facebook Friends about Fake News (https://www.theopennotebook.com/2017/02/21/how-to-talk-to-your-facebook-friends-about-fake-news/)\
Communication Barriers, Strategies, and Social Media Gab Billones
RESPONSIBLE DIGITAL CITIZENSHIP LINKS
Media Balance, Empathy, and Well-Being
https://drive.google.com/file/d/1aDa2NtoYP_aTL6lszHSKwHGKEaBnT_t5/view?usp=sharing
Online Safety, Privacy Basics and Cyber Security
https://drive.google.com/file/d/1zFYtakBra9c5deFr7ptWaaTk5_JUqpKu/view?usp=sharing
Digital Footprint, Reputation and Identity
https://drive.google.com/file/d/1wVeamBqqM7mETU0bt2asxx9Duh-9jTOU/view?usp=sharing
Cyberbullying, Digital Drama, Hate Speech
https://drive.google.com/file/d/1D9n6pKES9xP0sg2Fw__mKYGHRwcXkWm-/view?usp=sharing
Digital Rights and Responsibilities
https://drive.google.com/file/d/12-xK_cv3XOxEqQ7RuSvqQRSTMoaaH1oF/view?usp=sharing
Fake news is untrue information presented as news. It often has the aim of damaging the reputation of a person or entity or making money through advertising revenue. Once common in print, the prevalence of fake news has increased with the rise of social media, especially the Facebook News Feed
I was recently asked to put together a presentation on the fake news phenomenon for discussions with leading journalists and media institutions in a developing country, with extremely poor media literacy but strong growth around social media use, on how to both identify misleading content and also stem its flow, reach and influence.
Download the full presentation as a PowerPoint (with embedded videos) or as an Apple Keynote file, here - https://drive.google.com/open?id=0Bxbk4wYolphwcVk4bV85aEFtYXc
BBC's shoddy analysis about fake news spread in India
PS: Fake news is being spread, there is NO doubt about that.
But there is no easy way to arrive at the outlandish conclusions they have arrived at. Take a look :-) They start off with some "data analysis" and call it qualitative research.
Tara, Fact Check Muna! (A Discussion on Information Pandemic and Fake News)Gab Billones
Here are my slides in Episode 2 of the Department of Education (DepEd) Philippines' Wellness Check Webinar Series on the topic of "Fighting the Infodemic."
Topics:
- Context: The Current Media Landscape and the Rise of Citizen Journalism
- The New Global Pandemic: Fake News and Disinformation and Reasons Why It Exists
- Disinformation vs Misinformation vs Mal-information
- Responsible Digital Citizenship and Practical Ways to Spot and Respond to Fake News
References:
1. How Media Landscape Is Changing (richmedia.com/richideas/articles/how-we-consume-media-is-changing)
2. Digital 2020: The Philippines (https://datareportal.com/reports/digital-2020-philippines)
3. WATCH: What's wrong with clickbait headlines? (https://www.rappler.com/newsbreak/fact-check/243857-video-tutorial-keep-clickbait-headlines-from-spreading)
4. https://www.webwise.ie/teachers/what-is-fake-news/
5. Journalism, 'Fake News' and Disinformation: A Handbook for Journalism Education and Training (https://en.unesco.org/fightfakenews)
6. The future of fake news: don't believe everything you read, see or hear (https://www.theguardian.com/technology/2017/jul/26/fake-news-obama-video-trump-face2face-doctored-content)
7. Bellingcat Investigation Toolkit (Bellingcat's Online Investigation Toolkit)
8. Fake News and Cyber Propaganda: The Use and Abuse of Social Media (https://www.trendmicro.com/vinfo/pl/security/news/cybercrime-and-digital-threats/fake-news-cyber-propaganda-the-abuse-of-social-media)
9. Fake News and Cyber Propaganda: The Use and Abuse of Social Media (https://www.trendmicro.com/vinfo/pl/security/news/cybercrime-and-digital-threats/fake-news-cyber-propaganda-the-abuse-of-social-media)
10. 5 ways to spot disinformation on your social media feeds (https://abcnews.go.com/US/ways-spot-disinformation-social-media-feeds/story?id=67784438)
11. During this coronavirus pandemic, ‘fake news’ is putting lives at risk: UNESCO (https://news.un.org/en/story/2020/04/1061592)
12. "Fake News", Disinformation, and Propaganda (https://guides.library.harvard.edu/fake)
13. World trends in freedom of expression and media development: global report 2017/2018 (https://unesdoc.unesco.org/ark:/48223/pf0000261065)
14. Fake news and the spread of misinformation: A research roundup (https://journalistsresource.org/studies/society/internet/fake-news-conspiracy-theories-journalism-research/)
15. How to spot coronavirus fake news – an expert guide (https://theconversation.com/how-to-spot-coronavirus-fake-news-an-expert-guide-133843)
16. How to Talk to Your Facebook Friends about Fake News (https://www.theopennotebook.com/2017/02/21/how-to-talk-to-your-facebook-friends-about-fake-news/)\
Communication Barriers, Strategies, and Social Media Gab Billones
RESPONSIBLE DIGITAL CITIZENSHIP LINKS
Media Balance, Empathy, and Well-Being
https://drive.google.com/file/d/1aDa2NtoYP_aTL6lszHSKwHGKEaBnT_t5/view?usp=sharing
Online Safety, Privacy Basics and Cyber Security
https://drive.google.com/file/d/1zFYtakBra9c5deFr7ptWaaTk5_JUqpKu/view?usp=sharing
Digital Footprint, Reputation and Identity
https://drive.google.com/file/d/1wVeamBqqM7mETU0bt2asxx9Duh-9jTOU/view?usp=sharing
Cyberbullying, Digital Drama, Hate Speech
https://drive.google.com/file/d/1D9n6pKES9xP0sg2Fw__mKYGHRwcXkWm-/view?usp=sharing
Digital Rights and Responsibilities
https://drive.google.com/file/d/12-xK_cv3XOxEqQ7RuSvqQRSTMoaaH1oF/view?usp=sharing
Fake news is untrue information presented as news. It often has the aim of damaging the reputation of a person or entity or making money through advertising revenue. Once common in print, the prevalence of fake news has increased with the rise of social media, especially the Facebook News Feed
I was recently asked to put together a presentation on the fake news phenomenon for discussions with leading journalists and media institutions in a developing country, with extremely poor media literacy but strong growth around social media use, on how to both identify misleading content and also stem its flow, reach and influence.
Download the full presentation as a PowerPoint (with embedded videos) or as an Apple Keynote file, here - https://drive.google.com/open?id=0Bxbk4wYolphwcVk4bV85aEFtYXc
BBC's shoddy analysis about fake news spread in India
PS: Fake news is being spread, there is NO doubt about that.
But there is no easy way to arrive at the outlandish conclusions they have arrived at. Take a look :-) They start off with some "data analysis" and call it qualitative research.
Presentation to European Parliament on fake news, changes in our media environment, and what can be done to ensure news and media serve our democracies, with links to underlying independent, evidence-based research.
We are living in the ear of post-truth. After the surge of fake news stories during the 2016 U.S. elections, several initiatives have been introduced to mitigate the problem like fact-checker organization, artificial intelligence and government aggressive measures. All this are promising, but are we really winning the battle against disinformation?
Handling fake news and eyewitness mediaAlastair Reid
How to debunk hoaxes effectively, deal with graphic images and understand copyright on social media – as presented at the 2016 Online News Association annual conference
How to Spot Fake News: Be a Smarter Surfer
Presented by Liz Ryan and Erin Robinson
Derry Public Library
Learn how to spot fake news and pick up strategies on cross referencing, fact checking and avoiding propaganda!
Reveal & Reduce the threat of Deep Fake Technologystuwilson.co.uk
We've moved from no concern over our privacy to unabashed openness back to an acute awareness of the value of how our actions can in-turn affect us when we give it up to corporations and platforms. There is an awakening to that responsibility in the mainstream due to Facebook data breaches and the vulnerability of it's systems to manipulation, not to mention awareness of how the algorithm works in filter bubbling. This potential context collapse is related to themes of trust, identity and reality - what is real and what is fake? Now there is the proliferation of 'Deep-fake' technology what can we do to protect ourselves against attacks on democracy and if we can longer tell the difference between counterfeit and authenticity where does that leave us?
Slides for "Fake News: Why It Matters and How to Fight It" an event hosted by Eugene Public Library, May 23 2017.
"UO Journalism professors Damian Radcliffe and Peter Laufer
explore the current debate about fake news. These information experts will offer historical insights, contemporary analysis, and practical tools to empower the public in telling fact from fiction." https://www.eugene-or.gov/Calendar.aspx?EID=12837
The Case for News Literacy (The News Literacy Project)PeterNLP
This short presentation gives a concise overview of the field of news literacy and makes the case for its inclusion as a vital skill for students in the 21st century.
Paul sent Titus to set in order the things that are lacking in the churches in Crete. First on the list appears to be Shepherds. We lack elders too. The purpose of this lesson is to help us understand that this really is a lack that needs to be set in order for us to be the church our Head would have us to be.
Presentation to European Parliament on fake news, changes in our media environment, and what can be done to ensure news and media serve our democracies, with links to underlying independent, evidence-based research.
We are living in the ear of post-truth. After the surge of fake news stories during the 2016 U.S. elections, several initiatives have been introduced to mitigate the problem like fact-checker organization, artificial intelligence and government aggressive measures. All this are promising, but are we really winning the battle against disinformation?
Handling fake news and eyewitness mediaAlastair Reid
How to debunk hoaxes effectively, deal with graphic images and understand copyright on social media – as presented at the 2016 Online News Association annual conference
How to Spot Fake News: Be a Smarter Surfer
Presented by Liz Ryan and Erin Robinson
Derry Public Library
Learn how to spot fake news and pick up strategies on cross referencing, fact checking and avoiding propaganda!
Reveal & Reduce the threat of Deep Fake Technologystuwilson.co.uk
We've moved from no concern over our privacy to unabashed openness back to an acute awareness of the value of how our actions can in-turn affect us when we give it up to corporations and platforms. There is an awakening to that responsibility in the mainstream due to Facebook data breaches and the vulnerability of it's systems to manipulation, not to mention awareness of how the algorithm works in filter bubbling. This potential context collapse is related to themes of trust, identity and reality - what is real and what is fake? Now there is the proliferation of 'Deep-fake' technology what can we do to protect ourselves against attacks on democracy and if we can longer tell the difference between counterfeit and authenticity where does that leave us?
Slides for "Fake News: Why It Matters and How to Fight It" an event hosted by Eugene Public Library, May 23 2017.
"UO Journalism professors Damian Radcliffe and Peter Laufer
explore the current debate about fake news. These information experts will offer historical insights, contemporary analysis, and practical tools to empower the public in telling fact from fiction." https://www.eugene-or.gov/Calendar.aspx?EID=12837
The Case for News Literacy (The News Literacy Project)PeterNLP
This short presentation gives a concise overview of the field of news literacy and makes the case for its inclusion as a vital skill for students in the 21st century.
Paul sent Titus to set in order the things that are lacking in the churches in Crete. First on the list appears to be Shepherds. We lack elders too. The purpose of this lesson is to help us understand that this really is a lack that needs to be set in order for us to be the church our Head would have us to be.
Find out how to launch crowdfunding campaigns for animals and pet products, 4 types of animal crowdfunding projects, best crowdfunding platforms for pet fundraising, and why bloggers should get involved.
Appafolio Tour - Create Your Own Custom iPad and iPhone Portfolio AppsBrent Brookler
This presentation shows users how to build their own Appafolio app for iPhone or iPad. You can download Appafolio at bit.ly/appafolio or visit our web site at appafolio.com to learn more.
Social Media Evidence: Ethics and Best Practices for LawyersNicole Black
Covers the ins and outs of ethically using social media to mine for evidence for litigation and also how to use social media to research jurors at trial.
Exclusive interview with Lori Mixson: an entrepreneur woman with deep Texan r...Business Glory
Lori Mixson, an amazing woman entrepreneur with a wide range of expertise. She is a marketing and PR expert, actress, author, record setting fundraiser, political strategist, and social media influencer.
Steve Rice lists and explains all of the reasons why you should plan your next getaway to Iceland! For more travel tips from Steve Rice, check out his travel blog: http://stevericetravel.com
Encore Presentation of “Using World Bank eLibrary for Country & Regional Rese...World Bank Publications
Learn how to use the World Bank eLibrary (http://elibrary.worldbank.org) to quickly and easily find World Bank research and publications at the country and regional level. Tips for finding translated content, case studies, key data from World Development Indicators, as well as other materials for use in research, class, development work, and presentations are included. Viewers also learn how to set up content alerts to stay on top of the latest research available.
https://iexaminer.org/fake-news-personal-responsibility-must-trump-intellectual-laziness/
Fake news: Personal responsibility must trump intellectual laziness
By Matt Chan January 4, 2017
Where do you get your news? That question has become incredibly important given the results of our Presidential Election. How many times have you heard, “I read a news story on Facebook and …” The problem: Facebook is not a news service; it’s a “social media” site whose purpose is to connect like-minded friends and family, to provide you with social connections, and online entertainment.
For Asian Americans social media provides an important and useful way of connecting socially and in some cases politically, but there is a downside. The downside is how social media actually works. These sites employ elaborate algorithms to track and analyze your posts, likes, and dislikes to provide you with a custom experience unique to you. The truth is you are being marketed to, not informed. What looks like news, is not really news, it’s personal validation. All in an attempt to keep you on the site longer, to click a few more things, to make you feel good about what you’re reading. It makes it seem like most people agree with you because you’re only fed information and stories that validate your worldview.
On the other hand, real news is hard work. Its fact-based information presented by people who have checked, researched, and documented what they are presenting as the truth. Real news can be verified.
“Fake News” is, well, fake, often times entirely made-up or containing a hint of truth. Social media was largely responsible for pushing “fake news” stories that were entirely made up to drive clicks on websites. These clicks in turn generated money for the people promoting the stories. The more outrageous the story, the more clicks, the more revenue. When you factor in the algorithms that feed you what you like, you can clearly see the more “fake news” you consume on social media, the more is pushed your way. There’s an abundance of pseudo news sites that merely re-post and curate existing stories, adding their bias to validate their audience’s beliefs, no matter how crazy or mainstream. It is curated solely for you. Now factor in that nearly 44% of Americans obtain some or most of their news from social media and you have a very toxic mix.
The mainstream news media has also fallen into this validation trap. You have one news network that solely reflects the right wing, others that take the view of the left-center leaning, and what is lost are the facts and context, the balance we need to evaluate, learn, and understand the world. People seeking fact-based journalism lose, because the more extreme the media becomes to entice consumers with provocative headlines and click-bait to earn more money, the less their news is fact-based and becomes more opinion driven.
There was a time when fact-based reporting was required of broadcast news. It was called “The Fairness Doctrin ...
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The age of fractured truth – subhash dhuliyaGmeconline
This first phase of the information and technological revolution was facilitated by the integration of computers, telecommunication and satellite. A networked global ‘village’ had emerged. People had access to diverse sources of news and information. The Internet created numerous platforms of political, social and cultural interactions. There were high expectations that information will be democratized... Read More
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Media literacy in the age of information overloadGmeconline
We live in the most interesting times as far as the media is concerned. In fact as I approach the topic.These lines from Charles Dickens signifying the scenario of the French revolution came instantly to my mind – yes there is an upheaval going on in the media too..and it is marked with opposing views on the continuum-... Read More
World is transforming and converging rapidly through available information in various digital platforms. There has been a lot more discussions and deliberations has happened in the past at media, social, political and government forums about the reliability, authenticity and validity of information shared by users in the form of User Generated Content (UGC). According to a handbook on journalism, ‘Fake News’ and disinformation released by UNESCO, describes briefly about the emerging global problem of fake contents (disinformation) that confronts societies in general and journalism in particular.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
1. How do we guard against Social Media Fake News?
Picture: http://barnraisersllc.com/wp-content/uploads/2013/10/SocialMediaListeningCanYouHearthePublicNow.png
Article by Chantal le Roux
We often share heart breaking stories on social media and are very opinionated on certain
content that resonates to us.
When Joost van der Westhuizen passed on, the Facebook post by Riaan Lucas quickly
spread like a wildfire and people were shocked by the content and disrespect. They were
mostly outraged and called for action on what most believe was discrimination.
Social media connects us to people we don’t personally know, what their beliefs are and
where they come from. Fake News affects people all around the world. Some would even
say that the American Presidential elections were severely affected by this. President Barack
Obama contemplated on the growing debate over fake news, warning that it could poison
politics to the point that "we won't know what we're fighting for."
In the early days before journalism and internet, false news was spread by word of mouth.
Unethical journalism existed in printed media long before the internet was invented. The
term “yellow journalism” is reporting from a standard which is devoid of morals and
professional ethics. Fake news reporting or fabricating stories have become a means to
increase profits on newspapers, magazines and online advertising and to influence public
opinion.
How many Facebook friends and Twitter followers do you have and do you know them
personally? Do you share their views and can you believe everything that is shared on this
platform?
2. Facebook, Twitter and other social media platforms are mainly used to getting out stories to
the massive audiences they have. We use these platforms to connect to family and friends.
When reading online news, the closest source is often one of our friends and because we
tend to trust our friends, our cognitive filters weaken, making a social media feed lush
ground for fake news to sneak into our consciousness. We let our guard down, because we
encounter news in our personal space.
Facebook has 1.8 billion users and is the biggest driver of traffic and are therefore also used
in making money with clickbait.
Stories that performed very well were pro-Trump and anti-Clinton, three months before the
elections, which was a crucial time. There are hundreds of websites that publish false
stories for the American voting public. People started to believe in the rumours and
conspiracy theories of both parties. The Oxford Dictionary declare “post-truth” to be the
international word of the year and is defined as “relating to or denoting circumstances in
which objective facts are less influential in shaping public opinion than appeals to emotion
and personal belief”.
Fabricated and misinformation should be worrisome to anyone who values the truth,
regardless of their political ideology. Our brains have a finite capacity to remember and
process information. Our mind makes value judgement about what we keep and with some
articles and stories we are sometimes unable to recognize satire. Fake news causes a great
deal of confusion as we cannot detect if it is made up stories. Disinformation and
propaganda are seen to weaken democracy in countries and can also be used to inflame
“splits in society”, as seen now in the anti-Trump demonstrations held not only in America,
but also across the world.
We need to be informed about the world and we need to think critically about all important
information. Remember the email hoaxes and how we used to double check which
information received was true? When we apply critical thinking to information our goal
should be to whether we should rationally accept a story as true or reject it as false. You
should match stories against your own observations and beliefs and assess if it comes from
a credible source. A number of fact checking websites are available to debunk fake news.
Machines like robots are even being engineered with learning algorithms to filter the fake
news from legitimate articles. The programs still struggle with identifying the “type” of
misinformation present and programmers need to fine tune the “deception detector” to
increase their current success rate of 63% These programs will be very useful in sorting out
3. fake news from the truth as the internet becomes more flooded with information and
platforms are changing, making it accessible to more users.
We have to understand the psychology of online consumption and we have to really think
before we fall for fake news and share it. Each one of us can use “gatekeeping” as a
process through which information is sifted for dissemination, whether for publication,
broadcasting, sharing on social media, or some other form of communication.
We are influenced by what we read and perceive information differently. Have we become
lethargic in the way we recognize information?
Social media is the best way to stay informed, we just need to be alert for sites that are not
secure and that are not reputable. We can make use of the various search engines to check
if a breaking story is featured elsewhere on other well-known media channels.
Increase your mindfulness on what you spend your time on and check story facts before
clicking “hit” and “send”. Social media is expanding and worthwhile exploring! Stay
connected, but be vigilant of all the influences and how far you are prepared to make it part
of your life. Are you willing to risk your online reputation by sharing fake news?