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Letters of Authenticity
- 1. fact or fiction Topic Datasets Message Audience Deliverables Sarthak Kathuria gdvx 742 visual analysis of static content
- 2. fact or fiction IDEATION FOR IDEA. FAKE NEWS. TRUST.
- 3. fact or fiction Topic Datasets Message Audience Deliverables “They’re bringing drugs. They’re bringing crime. They’re rapists.” “It’s only getting worse.” “You walk down the street, you get shot.” Build a wall. Ban the Muslims. Obama founded ISIS. Hillary is the devil. Death, destruction, violence, poverty, weakness. And I alone can make America safe again. But just how unsafe is America today?
- 4. fact or fiction Topic Datasets Message Audience Deliverables According to Lewis & Clark College president Barry Glassner, one of the country’s leading sociologists and author of The Culture of Fear, “Most Americans are living in the safest place at the safest time in human history.” Around the globe, household wealth, longevity and education are on the rise, while violent crime and extreme poverty are down. In the U.S., life expectancy is higher than ever, our air is the cleanest it’s been in a decade, and despite a slight uptick last year, violent crime has been trending down since 1991. As reported in The Atlantic, 2015 was “the best year in history for the average human being.” So how is it possible to be living in the safest time in human history, yet at the exact same time to be so scared?
- 9. fact or fiction Topic Datasets Message Audience Deliverables According to leading sociologist Barry Glassner, “we are living in the most fearmongering time in human history. And the main reason for this is that there’s a lot of power and money available to individuals and organizations who can perpetuate these fears.” For mass media, insurance companies, advocacy groups, lawyers, politicians and so many more, your fear is worth billions. And fortunately for them, your fear is also very easy to manipulate. We’re wired to respond to it above everything else. These practices present misleading information and promote anxiety in the viewer.
- 10. fact or fiction Topic Datasets Message Audience Deliverables The intended communication for this designed experience will be to open the eyes of the audience to the ‘truth’ of fear mongering and the notoriety of media. The intended audience for this deliverable will be the people who are most vulnerable to fear mongering tactics; females aged 65 and above (as shown by research).
- 11. fact or fiction Topic Datasets Message Audience Deliverables A TV Ad. A Newspaper Ad. Subway ads. Physical Installation on Sidewalk/ Bus-Stop. Physical Installation in a public park.
- 12. fact or fiction Topic Datasets Message Audience Deliverables The intended communication for this experience would be to monger fear about the fear mongering tactics of media and advertising. The truths will be exaggerated and manipulated sattirically, but underlying message would be the notoriety of media in such practice. The communication will be persuasive.
- 13. fact or fiction Topic Datasets Message Audience Deliverables The audience will be the people who are not so vulnerable to fear mongering but are highly exposed to ever-evolving different kinds of media. Millenials aged 20 - 30. The medium of choice would be a website, which can easily mimic the truth and comes from a place of trustworthiness.
- 15. fact or fiction finding the Language of trust and dis- trust in direct mail The audience will be the people who are not so vulnerable to fear mongering but are highly exposed to ever-evolving different kinds of media. Millenials aged 20 - 30. The medium of choice would be a website, which can easily mimic the truth and comes from a place of trustworthiness.
- 22. fact or fiction finding the Language of trust and dis- trust typefaces This news is fake. THIS NEWS IS FAKE. This news is fake. THIS NEWS IS FAKE. This news is fake. THIS NEWS IS FAKE. This news is fake. THIS NEWS IS FAKE. This news is fake.THIS NEWS IS FAKE. This digitally represented news is fake. THIS NEWS IS FAKE.
- 23. fact or fiction finding the Language of trust and dis- trust typefaces This news is fake. THIS NEWS IS FAKE. This news is fake. THIS NEWS IS FAKE. This news is fake. THIS NEWS IS FAKE. This news is fake. THIS NEWS IS FAKE. Thisnewsisfake. THISNEWSIS FAKE.
- 24. fact or fiction finding the Language of trust and dis- trust typefaces This news is fake. THIS NEWS IS FAKE. Thisnewsisfake.THISNEWSISFAKE. This news is fake. THIS NEWS IS FAKE. This news is fake. THIS NEWS IS FAKE. This news is fake. THIS NEWS IS FAKE. This news is fake. THIS NEWS IS FAKE. This news is fake. THIS NEWS IS FAKE.
- 25. fact or fiction finding the Language of trust and dis- trust typefaces
- 26. fact or fiction finding the Language of trust and dis- trust typefaces
- 28. fact or fiction Compelling trustworthy information https://www.evilmadscientist.com/2013/envelopes/
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- 39. fact or fiction TRUTH | TRUMP SHUTS DOWN THAT PARTICULAR AUDIENCE.
- 40. fact or fiction
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- 46. fact or fiction secondary research, analysing washington post’s fact checker.
- 47. fact or fiction Should read like an offical letter.
- 48. fact or fiction
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