Recommended
Recommended
More Related Content
Similar to 'How Australian Red Cross Harnessed Technology to Advance its Customer Experience' at Mumbrella360, 2022.
Similar to 'How Australian Red Cross Harnessed Technology to Advance its Customer Experience' at Mumbrella360, 2022. (20)
More from Brittany Ferdinands
More from Brittany Ferdinands (20)
Recently uploaded
Recently uploaded (20)
'How Australian Red Cross Harnessed Technology to Advance its Customer Experience' at Mumbrella360, 2022.
- 1. July 2022 Personalising the Digital Experience at scale
- 2. About Us The Australian Red Cross operates under the International Committee of The Red Cross (ICRC) alongside another 192 National Societies across the globe This presentation is strictly confidential and may not be reproduced or circulated without the consent of the Australian Red Cross Society. 2
- 3. Recent NSW/QLD Floods: § Deployment of over 500 emergency personnel § A presence at over 55 evacuation centres § Over 7,000 people registered with the register find unite platform Emergency Activation
- 4. This presentation is strictly confidential and may not be reproduced or circulated without the consent of the Australian Red Cross Society. Telethon • 5 Days notice • Live televised across three major networks • 3 internal call centres operating up to 300 operators across NSW, VIC & QLD • 1 external call centre operated by Telstra operating 300 operator • Legacy platforms Australia Unites
- 5. Transparency of Donations This presentation is strictly confidential and may not be reproduced or circulated without the consent of the Australian Red Cross Society. 5
- 6. Optimizely Digital Experience Platform This presentation is strictly confidential and may not be reproduced or circulated without the consent of the Australian Red Cross Society. 6 _ 6 Optimize Create 3. Develop 2. Plan 5. Experiment 4. Engage 6. Learn 1. Understand Infinite iterations deliver exceptional outcomes ü Drives tangible ROI, with scientifically proven 6-8% revenue lift ü The right content at the right time drives business outcomes and great customer experience ü Puts power in marketers' hands to turn guesswork into data driven creation and optimization ü Cloud-first platform that’s modern, open, composable & scalable
- 7. Improving the Marketer’s Experience… This presentation is strictly confidential and may not be reproduced or circulated without the consent of the Australian Red Cross Society. 7 1. Understand 2. Plan 3. Develop 4. Engage 5. Experiment 6. Learn General Employee Marketer Experience Designer Experimenter Experience Developer Data Scientist Business Stakeholder OPTIMIZE CREATE
- 8. To Drive the Optimal Digital Experience This presentation is strictly confidential and may not be reproduced or circulated without the consent of the Australian Red Cross Society. 8 B2B Analytics Marketing Orchestration Content Cloud, Commerce Cloud Product and Content Recommendations Experimentation, Progressive Delivery Data Platform, Experimentation, Content Intelligence 1. Understand 2. Plan 3. Develop 4. Engage 5. Experiment 6. Learn OPTIMIZE CREATE
- 9. Thank you. Contact Details Brett Wilson brwilson@redcross.org.au 9