SlideShare a Scribd company logo
1
Russian International Affairs Council
Lies, Spies and Big Data:
How Fake News Is
Rewriting Political
Landscapes
Lawrence McDonnell,
McDonnell & Partners, Former BBC Moscow Correspondent
POLICY BRIEF
No. 12, June 2017
2
Lies, Spies and Big Data:
How Fake News Is Rewriting Political Landscapes
BOARD OF TRUSTEES
Sergey Lavrov – Chairman
of the Board of Trustees
Herman Gref
Aleksandr Dzasokhov
Leonid Drachevsky
Aleksandr Dynkin
Mikhail Komissar
Konstantin Kosachev
Mikhail Margelov
Yury Osipov
Sergey Prikhodko
Anatoly Torkunov
Andrey Fursenko
Aleksandr Shokhin
Igor Yurgens
PRESIDIUM
Petr Aven
Igor Ivanov – President
Andrey Kortunov – Director General
Fyodor Lukyanov
Aleksey Meshkov
Dmitry Peskov
Russian International Affairs Council (RIAC) is a membership-based non-profit Russian organization.
RIAC’sactivitiesareaimedatstrengtheningpeace,friendshipandsolidaritybetweenpeoples,preventing
international conflicts and promoting crisis resolution. The Council was founded in accordance with
Russian Presidential Order No. 59-rp ”On the Creation of the Russian International Affairs Council non-
profit partnership,” dated February 2, 2010.
Founders
		
		Ministry of Foreign Affairs of the Russian Federation
		
		 Ministry of Education and Science of the Russian Federation
		 Russian Academy of Sciences
		 Russian Union of Industrialists and Entrepreneurs
		 Interfax News Agency
RIAC Mission
The mission of RIAC is to promote Russia’s prosperity by integrating it into the global world. RIAC operates as a
link between the state, scholarly community, business and civil society in an effort to find solutions to foreign
policy issues.
The views expressed herein do not necessarily reflect those of RIAC.
Editors:
Ivan Timofeev, Ph.D. in Political Science
Timur Makhmutov, Ph.D. in Political Science
Maria Smekalova
Grace Mitchell
Russian International Affairs Council
3
Russian International Affairs Council
Lies, Spies and Big Data:
How Fake News Is Rewriting Political Landscapes
AUTHOR:
Lawrence McDonnell,
McDonnell & Partners, Former BBC Moscow Correspondent
1
	 Obama Expells 35 Russian Diplomats in Retaliation for US Election Hacking // The Guardian. 30 December 2016.
URL: https://www.theguardian.com/us-news/2016/dec/29/barack-obama-sanctions-russia-election-hack
2	
Facebook Top Source for Political News Among Millennials // Pew Research Center. 1 June 2015.
URL: http://www.journalism.org/2015/06/01/facebook-top-source-for-political-news-among-millennials
3	
Inside the Macedonian Fake-News Complex // Wired. 15 February 2017. URL: https://www.wired.com/2017/02/veles-macedonia-fake-news
On November 7, 2016, Donald Trump was elected President of the United States after a bitterly-fought
campaign against Hillary Clinton. The election was very closely-run, with Hillary Clinton winning the
popular vote, but losing the presidency based on the U.S. electoral college structure. However, months
afterDonaldTrumpwasdeclaredPresidentoftheUnitedStates,questionsremainaboutthelegitimacyof
theU.S.elections.Thecentralissuesaretheemergenceanduseofso-called‘FakeNews’andtheaccusation
that Russia, through espionage and online hacking operations, sought to influence the presidential
elections to promote Donald Trump and denigrate the reputation of Hillary Clinton.
The issues thrown up in the wake of the U.S. presidential election have fundamentally undermined trust in
the workings of the international media and further damaged U.S.–Russia relations. A report by the U.S.
intelligence services accusing Russia of attempting to influence the outcome of the election, prepared for
President Obama and published in the election’s immediate aftermath, led to the expulsion1
of 35 Russian
diplomats from Washington just days after the results were announced. President Putin, on the other
hand, opted not to expel any U.S. diplomats from Russia. The investigation into Russia’s involvement and
influence on the U.S. elections continues today.
This policy brief provides an overview of how the gathering and dissemination of news has changed in a
globalized digital environment, how consumers digest and share news at an ever-increasing pace, and
how the management of big data can influence electorates across borders. It will also define ‘fake news’
and the extent to which it might have influenced the results of the U.S. elections.
The News
The news is no longer the news. Journalism has
been turned upside-down or, in the jargon of digi-
tal entrepreneurs, ‘disrupted’ by a new model, like
Uber, focused on what the consumer wants to see.
However, the problem with disrupting the news is
that one can no longer rely on the headlines, even
from long-trusted sources or outlets. What con-
sumers often believe is independently verified,
objective and factual reporting is increasingly
being replaced by comment, opinion and out-
right lies, filtered through social media channels.
61% of millennials,2
defined as the generation
born between 1981 and 1996, get their political
news from Facebook and update their opinion of
the world via social media feeds, which are filtered
by algorithms that encourage sensationalism and
the formation of political echo chambers. Our
news has been replaced by ‘post-truth’ and ‘fake
news’, the new catchwords of political reporting.
Consumers get what they want: the information
they are interested in suiting their political stance.
But this tailored information distorts the truth.
Social media channels are not news channels in
the traditional sense. We generally expect news
channels to disseminate independently sourced
and verified information by qualified journalists
reporting to a chief editor, who should ensure
that stories are truthful and balanced. In most
countries, news organisations are held account-
able by law for the veracity of the stories they
publish. The public in these countries has been
protected from the deliberate and malicious
publication of false information to promote a
political or religious position.
Social media platforms, on the other hand, are
very rarely held accountable for the stories, com-
ments, opinions and photograph they publish.
They are playing a numbers game. The value
of a social media platform is measured in traffic
generation, which in turn creates advertising rev-
enue, so traffic is accelerated by algorithms which
give consumers what they want to see or hear. In
the run-up to the U.S. elections, teen­agers in a
small Macedonian town created US-styled politi-
cal sites posting hoax stories,3
including one
4
Lies, Spies and Big Data:
How Fake News Is Rewriting Political Landscapes
about a Syrian attack on New York, attracting
tens of thousands of followers and clicks on links
to the sites. The teenagers were then able to sell
advertising on the sites based on the size of their
audience, earning thousands of dollars a month.
Post-Truth and Fake News
In terms of journalistic milestones, 2016 will be
remembered first by post-truth and then by fake
news.
Post-truth is the Oxford Dictionary’s ‘Word of
the Year’ for 2016 and marks the period where
comment and sentiment replaced factual news
intermsofreachandinfluence,enhancedbythe
algorithmsofkeysocialmediaplatforms,which
promotestoriespeoplewanttohearratherthan
what traditionalists might call ‘hard news’.
Fake news is a symptom of post-truth, a new
phenomenon confirming the old adage that
truth (and hard facts) never got in the way of a
good story.
Whentheterm‘fakenews’firstappearedinmain-
stream media during the U.S. elections, it was
quite easily understood, referring to deliberate
fabrications designed to mislead the public and
specifically the U.S. electorate. These included
the now-famous stories4
detailing that Hilary
Clinton sold weapons to ISIS and Donald Trump
was endorsed by the Pope. Since then, the mean-
ing and understanding of the term has become
far broader and more confusing, depending
on the source, the outlet and the intent. Fake
news now includes satire, poor journalism or, it
would seem, anything that does not support the
political agenda of the new U.S. President (‘Any
negative polls are fake news, just like the CNN,
ABC, NBC polls in the election’ – Donald Trump).5
The way we consume news has changed dra-
matically over the last few years. Before these
changes, consumers would start their day with
the radio or a newspaper, reading bylined stories
and trusted editorials. Consumers could choose
a voice or opinion, left or right-wing, by the title
they read, depending on the source’s editorial
policy. They trusted experienced newsmakers on
TV, radio or in print and set aside time to digest
their news feed.
Fast forward to 2017, when millennials pick up
news on their smartphones via the social media
platforms they share with friends and family.
The public’s trust has switched from established
newscasters to mainstream social media plat-
forms, where they receive comments and
opinions in bite-sized pieces.
This change in the way people read and share
news and opinions is not only accelerating the
news cycle. It is also creating a mine of informa-
tion that reflects the beliefs and sentiments of
millions of voters. Today voters have access to
personal feeds from countless sources shared on
Google, Twitter, Facebook, etc. Traditional media
analysts have become concerned about the abil-
ity of public and private organizations to monitor
and manipulate this big data — extremely large
data sets that may be analyzed through compu-
tational methods to reveal patterns, trends, and
associations, especially relating to human beha­
vior and interactions — to influence how people
vote.
The media have always been involved in influ-
encing elections. Political parties in Europe and
the U.S. know all too well how a campaign story,
well-told and broadcast on the eve of an election
on the front page or at the top of a news bulle-
tin, can swing voter opinion up until election day.
The budgets raised by candidates in US elections
for media advertising are an equally strong indi-
cator of the reach and influence those candidates
can secure as the elections approach.
However, this time the game has changed. In the
run-up to the U.S. presidential elections, Hillary
Clinton raised $1.2 billion to promote her cam-
paign, almost twice the amount committed for
Donald Trump’s election bid.6
The Democratic
campaign was heavily funded by an army of
wealthy supporters offering millions of dollars
and crowd-funders raising sums in excess of
$100,000.HillaryClintoninvestedheavilyintelevi-
sion advertising, the traditional media employed
to broadcast clear messages to a very wide audi-
ence. Donald Trump, on the other hand, led a
4	
Read All About It: The Biggest Fake News Stories of 2016 // CNBC. 30 December 2016.
URL: http://www.cnbc.com/2016/12/30/read-all-about-it-the-biggest-fake-news-stories-of-2016.html
5	
Tweet // Donald J. Trump. 6 February 2017. URL: https://twitter.com/realDonaldTrump/status/828574430800539648?ref_src=twsrc%5Etfw
6	
Tracking the 2016 Presidential Money Race // Bloomberg Politics. 9 December 2016.
URL: https://www.bloomberg.com/politics/graphics/2016-presidential-campaign-fundraising
5
Russian International Affairs Council
very different campaign. He was the largest con-
tributor to his own campaign, committing $66
million in cash and using his business resources,
including his own private jet and hotels, to travel
across the country and host events.7
There were
a few additional wealthy contributors to the cam-
paign, but most of the additional funding was
raised by smaller donations (less than $200). In
other words, he had a different fundraiser profile.
With a much smaller budget, Donald Trump
managed a very different campaign compared
to his democratic rival, spending a far higher pro-
portion of his funds on social media instead of TV
advertising. By mid-October 2016, he had spent
$57 million on digital advertising compared to
Hilary Clinton’s $10 million. At the same time,
Trump managed to dominate TV news headlines,
often by provoking and attacking TV channels for
plotting against him. This approach secured him
massive TV coverage at no cost (he dominated
headlines rather than paying for advertising
campaigns) andenabled him to appeal directly
to his core audience: the disheartened working
class, who felt left out of the American dream.
There is a big difference between TV and social
media campaigns. TV advertising is mass media,
broadcasting a simple message to a massive
audience. Social media, on the other hand, can
be targeted far more accurately, identifying
groups and individuals to target specific profiles.
Analyzing social media allows political analysts
to understand in more detail what people watch,
read and consume. Analysts can thereby under-
stand the public’s opinion and political leanings.
Based on this, it is easy to tailor campaigns to
specific communities, reinforcing existing beliefs
or prejudices. The same technology can be
employed via targeted programming, with the
use of algorithms to roll out a far more efficient
campaign than linear advertising for large, unfil-
tered audiences.
Opinions Are as Important as News
The erosion of fact-based, independently verified
news items has occurred over several years as the
number of news outlets has proliferated online
and editors are inevitably challenged to create
additional content for their audiences. In the late
1990s, TV and radio audiences tuned in to hear
updates on local and international news at spe-
cific hours, usually on the radio before work and
on TV news bulletins in the evenings. The turn of
the century saw the introduction of 24-hour ‘roll-
ing’ news. News consumption patterns inevitably
changedfromscheduledor‘linear’programming
to news ‘on-demand’. Without fresh facts to keep
stories running, editors turned to comment and
opinion. Over time comment and opinion began
to dominate bulletins. Nowadays we tend to hear
far more of someone’s opinion of a news event
than the news event itself.
The shift from news to opinion, now carried
out on billions of social media feeds continu-
ously circumnavigating the globe, continues to
ge­nerate fresh content for audiences hooked on
a never-ending ‘news’ cycle.
Proof that news as we once knew it no longer
exists is the fact that, according to a recent sur-
vey,8
audiences will follow and share a news item
(fact or opinion) that they like, whether they
believe the item is true or false. Election commis-
sions and democratic institutions are concerned
that feeding audiences opinions and sentiments
they already support will become political con-
sultants’ key strategy for aligning the public
with their own candidates. Accurate analysis and
ma­nagement of big data allow a candidate to
fully understand what voters want to hear and
reflect it back to them.
Media Management Ahead of
Elections in Europe and the U.S.
Following the Brexit referendum in the UK and
the subsequent U.S. elections, the political estab-
lishment on both sides of the Atlantic was left in
a state of shock. The liberal or left-wing parties,
supporting migration across borders regardless
of migrants’ religious beliefs and the promotion
of international trade agreements, have been
removed from government. They are bereft of
power and looking for explanations, someone
to blame. The U.S. government under Barack
Obama, between the declaration of election
results and the inauguration of Donald Trump,
was quick to blame Russia for interfering with
7	
Ibid.
8	
Many Americans Believe Fake News is Sowing Confusion // Pew Research Center. 15 December 2016.
URL: http://www.journalism.org/2016/12/15/many-americans-believe-fake-news-is-sowing-confusion
6
Lies, Spies and Big Data:
How Fake News Is Rewriting Political Landscapes
the democratic process, with reports from the
CIA backing up the claim and prompting the
expulsion of Russian diplomats. However, as the
same reports clearly stated at the time, any Rus-
sian interference in the elections did not affect
the outcome; in other words, it has been at worst
a case of attempted interference. Since the inau-
guration, claims of Russian ties to the Trump
team have continued to surface and resulted in
the expulsion of key members of Donald Trump’s
cabinet, including National Security Advisor
Michael Flynn. There were also calls9
by many in
the U.S. Republican Party to bar the appointment
of U.S. Secretary of State Rex Tillerson on the
basis that the former head of Exxon Mobil had
too good a relationship with Russian President
Vladimir Putin, established during negotiations
over oil exploration and drilling rights in Rus-
sia. New members of the cabinet continue to be
scrutinized by U.S. security services.
While Russian interference in the U.S. elections
has been the major story overshadowing the
victory of Donald Trump, more interesting and
better documented evidence points to the influ-
ence of U.S. billionaire Robert Mercer, one of
Donald Trump’s biggest financial donors during
the election and described as ‘a right-wing for-
mer computer scientist with IBM who made his
money from hedge funds with cutting-edge data
management technology’. Mercer is committed to
correctingwhatheregardsas‘left-wingbias’inthe
U.S. mainstream media. To this end, he committed
$10 million to the right-wing news site Breitbart10
,
which has been incredibly successful under the
management of his close associate Steve Bannon,
Trump’s campaign manager and chief strategist
during the U.S. elections. Breitbart is one of the
most popular sites in America with 2 billion page
views a year. Its page is the most popular one for a
political site on Facebook and on Twitter.11
Ahead of the U.S. elections, Mercer supported12
the Leave campaign for Brexit in the UK, led by
Nigel Farage, and introduced him to Cambridge
Analytica,13
formerly part of the SCL Group, which
specializes in ‘election management strategies’
and ‘messaging and information operations’
developed over 25 years in places like Afghani-
stan and Pakistan. In military circles this is known
as ‘psychological operations’, mass propaganda
that works by acting on people’s emotions.
The beauty of the media analysis and manage-
ment led by Cambridge Analytica is that the
gateway into the data required for control over
human behavior is the ‘like’ button on Facebook.
The lead scientist at Cambridge University’s Psy-
chometric Centre found that with knowledge
of 150 likes, their research model could predict
someone’s personality better than their spouse.14
If the like button is the gateway to measure-
ment of public sentiment, then the gateway to
influence on behavior is to amplify key words to
the point where they are trending across Face-
book or Twitter. These words can be introduced
through ‘bots’, accounts that are programmed
to look and act like people and change conver-
sations to make topics trend. It is estimated that
one-third of all traffic on Twitter before the EU
referendum consisted of automated bots, and
they were all in favor of Brexit.15
The consultants
behind Donald Trump are, at their core, special-
ists in changing the behavior of large groups
by amplifying particular political narratives. Key
words, like ‘immigration’ or ‘fake news’ trigger
an emotional reaction, and when these terms
are used repeatedly by political candidates like
Donald Trump, they are quickly picked up and
amplified via social media, giving the impression
that these issues are mainstream, legitimate con-
cerns of the majority.
There is now clear evidence that journalism as
an institution bound by truth and transparency
to ensure the independence of key institutions
is being battered in information wars, which
can change beliefs through data management
9	
Tillerson Fails to Win Over Key GOP Senators // CNN. 12 January 2017.
URL: http://edition.cnn.com/2017/01/11/politics/tillerson-confirmation-hearing/index.html
10	
Robert Mercer: the big data billionaire waging war on mainstream media // The Guardian.
URL: https://www.theguardian.com/politics/2017/feb/26/robert-mercer-breitbart-war-on-media-steve-bannon-donald-trump-nigel-farage.
11	
Who are the Biggest Politics Publishers on Social? // Newswhip. 15 July 2016.
URL: https://www.newswhip.com/2016/06/biggest-politics-publishers-social/?utm
12	
Robert Mercer: the big data billionaire waging war on mainstream media // The Guardian.
URL: https://www.theguardian.com/politics/2017/feb/26/robert-mercer-breitbart-war-on-media-steve-bannon-donald-trump-nigel-farage
13	
Ibid.
14	
Computer-Based Personality Judgements are More Accurate than those Made by Humans // PNAS. 2 December 2014.
URL: http://www.pnas.org/content/112/4/1036.full
15	
What Brexit should have Taught Us about Voter Manipulation // The Guardian. 17 April 2017.
URL: https://www.theguardian.com/commentisfree/2017/apr/17/brexit-voter-manipulation-eu-referendum-social-media
7
Russian International Affairs Council
on a scale never before envisaged. Perhaps the
cleverest initiative by Robert Mercer’s team is
the Government Accountability Institute.16
This
organization invests in long-term investiga-
tive journalism, including a story17
about Hilary
Clinton’s cash resources which made the front
page of the New York Times. This is a resource
which can create and amplify a news agenda
across credible platforms and change the hard
news cycle. It is real journalism, commissioned
and packaged for established news outlets, by a
right-wing big data billionaire. It works.
Since the emergence of the ‘fake news’ pheno­
menon, news outlets in the U.S. and Russia have
sought to reinforce their credibility through the
identification of stories fabricated by their com-
petitors. However, despite the best attempts of
established media to discredit their competi-
tors, the more likely outcome of this in-fighting
is that more people will turn to social commu-
nities like Facebook, where they can interact
based on personal relationships. The irony here
is that social media platforms were never cre-
ated as news platforms, and Facebook founder
Mark Zuckerberg’s promise to protect his com-
munity from fake news was undermined by his
own staff, who do not believe it is possible to
monitor and control conversations amongst
the site’s billion users around the globe. The
mistake Zuckerberg made in claiming he could
clean Facebook of fake news demonstrates his
failure to understand the difference between a
social media channel driven by comment and a
news channel led by fact with editorial control.
In the latest and cruelest example of Zucker-
berg’s failure to edit content, a disaffected U.S.
citizen recently announced his intention to ran-
domly execute a passer-by in a fit of depression.
He went on to post18
the murder of an elderly
man leaving church and went live on Facebook
to claim he had killed 12 others. The only rea-
son that the murder remained on the site for
hours after the killing, it turns out, was that
no-one complained to Facebook management
and asked for the film to be taken down. Edit-
ing the channel, it appears, is in the hands of the
audience. If enough people take offense and
complain, then the administrator will act and
pull the story. If they do not, then it stays.
The lesson here is that while driving sentiment
and reinforcing public opinion through the
placement of comments and statements might
influence the way electorates vote, it is practi-
cally impossible to police social media platforms,
even when they are used to incite hatred and
murder. This darker side of social media channels
is becoming a main focus of national security
services, which spend increasing resources to
monitor conversations that are designed to
groom vulnerable individuals to plan and com-
mit terrorist acts in major capitals around the
world.
While big data might be used to gauge and influ-
ence opinion, it is by no means an exact science,
more a disrupting influence. In terms of how
media management and big data have been
used to influence U.S. elections and subsequent
U.S.–Russia relations, something has clearly gone
awry. Months ahead of the elections, Russian
media was clearly supporting Donald Trump as
the better candidate to reset U.S.–Russia rela-
tions, and Donald Trump was openly calling for
freshdialoguewithPresidentPutin,playingdown
the annexation of Crimea and hinting that sanc-
tions could be softened if he were to win office.
This apparent détente has since been shattered
by the continuing investigation of Russian links
to senior members of President Trump’s admin-
istration, as the Russian Foreign Ministry watches
relations fall to an all-time low.
Itisironicthattraditionalnewsoutlets,specif-
ically in the U.S., have been far more effective
than big data management in influencing
the political agenda after the elections at the
expense of U.S.–Russia relations.
Onewondershowmuchofthewitchhuntaround
Trump’s links to Russia has been instigated by key
editors vilified by the new U.S. president, barred
from White House briefings and condemned
for publishing fake news. If there was a plan to
ma­nage the media, then it has certainly back-
fired.
Fake news has a minimal effect on U.S.-Russia
relations aside from reinforcing prejudices on
16	
About // Government Accountability Institute. URL: http://www.g-a-i.org/about
17	
Cash Flowed to Clinton Foundation Amid Russian Uranium Deal // New York Times. 23 April 2015.
URL: https://www.nytimes.com/2015/04/24/us/cash-flowed-to-clinton-foundation-as-russians-pressed-for-control-of-uranium-company.html
18	
A Murder Posted on Facebook Prompts Outrage and Questions over Responsibility // New York Times. 17 April 2017.
URL: https://www.nytimes.com/2017/04/17/technology/facebook-live-murder-broadcast.html
8
Lies, Spies and Big Data:
How Fake News Is Rewriting Political Landscapes
both sides of the Atlantic. Neither side trusts the
other’s national media, especially where there is
government funding to promote the vision and
values of a country overseas, the clearest exam-
ples being CNN, the BBC and Russia Today.
U.S.–Russia relations are at a very low ebb, and
at this point each side accuses the other of inter-
fering in its domestic politics. The appearance
of U.S. politician John McCain at a rally in Kiev
calling for the ousting of Yanukovich was, for
President Putin, a clear attempt to divide Russia
and Ukraine. More than encroaching on Russia’s
sphere of influence, it was breaking up a strategic
alliance and potentially locking Russia out of its
only warm water naval base in Crimea. This was,
from the start, a provocation that would inevita-
bly force Russia to take action over the peninsula.
The apparent attempt by Russia to back Trump
in the U.S. elections is, at worst, an attempt to
interfere in the U.S. democratic process, which,
according to the CIA, failed, and can be added
to either side’s accusation of meddling in the
other’s domestic politics.
9
Russian International Affairs Council
Conclusions and Recommendations
1. Fake News and Post-Truth are disruptive but do not change minds
or political realities.
Recent elections in the UK and the U.S. were overshadowed by manipulation of messaging and
media, with comment replacing fact and social media amplified by the use of big data to disrupt
the campaigns of incumbent political parties. While media manipulation might have affected
the results of the elections, it did not change opinions, but rather amplified the voice of the
opposition. Despite political change, the disruption has not changed political realities; Donald
Trump has failed to pass the key reforms he promised and Europe is still grappling with the
realities of Brexit.
2. Traditional media are more influential than social media in holding
government to account.
While social media activity in the U.S. clearly had a strong influence on the electoral campaign,
amplifying key messages and motivating Trump supporters to vote, it has since been traditional
media outlets that have kept the President in check, making it practically impossible for him to
follow through on election promises. He has not delivered on healthcare reform, immigration
restrictions or improving relations with Russia. The same media were also instrumental in the
ousting of his National Security Advisor and other members of his team.
3. Listening to and managing conversations key to supporting
“Brand Russia”.
Any initial relief or even euphoria over the victory of apparent Russophile Donald Trump
quickly turned sour with the expulsion of 35 Russian diplomats from Washington. However, the
election has brought up multiple opportunities to start conversations and build mutual trust.
U.S. conservatives and the right-wing, it turns out, have a lot of respect for President Putin and
his espousal of traditional family values and patriotic nationalism. On a geopolitical level, both
countries need to address major security issues in Syria and North Korea, and the application19
by Exxon Mobil for an exemption to deep-water drilling restrictions in the Black Sea reflects the
desire to work together on both sides. These and similar conversations are the key to building
trust in “Brand Russia” as it resumes its growth and prepares for the World Cup.
4. Fact-checking is important, correcting fake news more so.
The issue of fake news remains a concern in both the U.S. and Russia, across traditional and
social media. Major news outlets have taken to highlighting fake news with a big red stamp,
reflecting its toxic effect on accurate reporting. The Russian Foreign Ministry has dedicated a
section of its website to highlighting key stories across major international media titles that are
apparently false. In fact, everyone is doing this, including Facebook. Fake news is, it appears,
now endemic. It is all well and good to highlight falsification, but the logical step from here
is to demand correction or clarification from media editors. The letters and editorial pages of
the Financial Times, for example, are the place to balance opinion and cite facts that counter
poor journalism and falsification. Social media is also an increasingly popular forum for quickly
addressing fake news issues.
19	
Exxon Mobil Seeks U.S. Sanctions Waiver for Oil Project with Russia // New York Times. 19 April 2017.
	 URL: https://www.nytimes.com/2017/04/19/business/energy-environment/exxon-mobil-russia-sanctions-waiver-oil.html
www.russiancouncil.ru
facebook.com/
russiancouncil
twitter.com/
Russian_Council
vk.com/
russian_council
russiancouncil.
livejournal.com
flickr.com/photos/
russiancouncil
youtube.com/
russiancouncilvideo
slideshare.net/
RussianCouncil
linkedin.com/company/russian-international-affairs-council/
linkedin.com/groups/Russian-International-Affairs-Council-4473529
Теl.: +7 (495) 225 6283
Fax: +7 (495) 225 6284
E-mail: welcome@russiancouncil.ru
119180, Moscow, Bol. Yakimanka St., 1.

More Related Content

What's hot

The fake news debate - what do we know and what can we do?
The fake news debate - what do we know and what can we do?The fake news debate - what do we know and what can we do?
The fake news debate - what do we know and what can we do?
Rasmus Kleis Nielsen
 
Propaganda engl web pr
Propaganda engl web prPropaganda engl web pr
Propaganda engl web pr
ssuser86094a
 
Weapons of-mass-distraction-foreign-state-sponsored-disinformation-in-the-dig...
Weapons of-mass-distraction-foreign-state-sponsored-disinformation-in-the-dig...Weapons of-mass-distraction-foreign-state-sponsored-disinformation-in-the-dig...
Weapons of-mass-distraction-foreign-state-sponsored-disinformation-in-the-dig...
archiejones4
 
A short guide to history of fake news and disinformation icfj final
A short guide to history of fake news and disinformation icfj finalA short guide to history of fake news and disinformation icfj final
A short guide to history of fake news and disinformation icfj final
archiejones4
 
Social Media and Fake News (Contents): Impact and Challenges
Social Media and Fake News (Contents): Impact and ChallengesSocial Media and Fake News (Contents): Impact and Challenges
Social Media and Fake News (Contents): Impact and Challenges
National Institute of Mass Communication and Journalism, Ahmedabad
 
Data and society media manipulation and disinformation online
Data and society media manipulation and disinformation onlineData and society media manipulation and disinformation online
Data and society media manipulation and disinformation online
Alejandro Sánchez Marín
 
Dp8497
Dp8497Dp8497
Dp8497
jyoti chopra
 
Why I have finally quit Facebook and deleted all the data they hold about me ...
Why I have finally quit Facebook and deleted all the data they hold about me ...Why I have finally quit Facebook and deleted all the data they hold about me ...
Why I have finally quit Facebook and deleted all the data they hold about me ...
Jeremy Leggett
 
The History and Spread of American Fake News and What Organizations Can Learn...
The History and Spread of American Fake News and What Organizations Can Learn...The History and Spread of American Fake News and What Organizations Can Learn...
The History and Spread of American Fake News and What Organizations Can Learn...
Shandi Greve Penrod
 
Fake news for the masses: evaluating news sources through active learning - L...
Fake news for the masses: evaluating news sources through active learning - L...Fake news for the masses: evaluating news sources through active learning - L...
Fake news for the masses: evaluating news sources through active learning - L...
IL Group (CILIP Information Literacy Group)
 
History of fake news
History of fake newsHistory of fake news
History of fake news
MYO AUNG Myanmar
 
Journalism fake news_disinformation_print_friendly_0
Journalism fake news_disinformation_print_friendly_0Journalism fake news_disinformation_print_friendly_0
Journalism fake news_disinformation_print_friendly_0
archiejones4
 
Fake News and Disinformation
Fake News and Disinformation Fake News and Disinformation
Fake News and Disinformation
Agha A
 
21 century media capture
21 century media capture21 century media capture
SmithGeiger Vaccine Research
SmithGeiger Vaccine ResearchSmithGeiger Vaccine Research
SmithGeiger Vaccine Research
Olivia Kresic
 
Social media manipulation: algorithms, bots and computational propaganda
Social media manipulation: algorithms, bots and computational propagandaSocial media manipulation: algorithms, bots and computational propaganda
Social media manipulation: algorithms, bots and computational propaganda
Centre for Media Pluralism and Media Freedom
 
Developing a KO Response to Post-Truth and Fake News
Developing a KO Response to Post-Truth and Fake NewsDeveloping a KO Response to Post-Truth and Fake News
Developing a KO Response to Post-Truth and Fake News
David Clarke
 

What's hot (19)

The fake news debate - what do we know and what can we do?
The fake news debate - what do we know and what can we do?The fake news debate - what do we know and what can we do?
The fake news debate - what do we know and what can we do?
 
Propaganda engl web pr
Propaganda engl web prPropaganda engl web pr
Propaganda engl web pr
 
Weapons of-mass-distraction-foreign-state-sponsored-disinformation-in-the-dig...
Weapons of-mass-distraction-foreign-state-sponsored-disinformation-in-the-dig...Weapons of-mass-distraction-foreign-state-sponsored-disinformation-in-the-dig...
Weapons of-mass-distraction-foreign-state-sponsored-disinformation-in-the-dig...
 
A short guide to history of fake news and disinformation icfj final
A short guide to history of fake news and disinformation icfj finalA short guide to history of fake news and disinformation icfj final
A short guide to history of fake news and disinformation icfj final
 
Social Media and Fake News (Contents): Impact and Challenges
Social Media and Fake News (Contents): Impact and ChallengesSocial Media and Fake News (Contents): Impact and Challenges
Social Media and Fake News (Contents): Impact and Challenges
 
Data and society media manipulation and disinformation online
Data and society media manipulation and disinformation onlineData and society media manipulation and disinformation online
Data and society media manipulation and disinformation online
 
Dp8497
Dp8497Dp8497
Dp8497
 
Why I have finally quit Facebook and deleted all the data they hold about me ...
Why I have finally quit Facebook and deleted all the data they hold about me ...Why I have finally quit Facebook and deleted all the data they hold about me ...
Why I have finally quit Facebook and deleted all the data they hold about me ...
 
The History and Spread of American Fake News and What Organizations Can Learn...
The History and Spread of American Fake News and What Organizations Can Learn...The History and Spread of American Fake News and What Organizations Can Learn...
The History and Spread of American Fake News and What Organizations Can Learn...
 
Mediaethicsfinalpaper
MediaethicsfinalpaperMediaethicsfinalpaper
Mediaethicsfinalpaper
 
Fake news for the masses: evaluating news sources through active learning - L...
Fake news for the masses: evaluating news sources through active learning - L...Fake news for the masses: evaluating news sources through active learning - L...
Fake news for the masses: evaluating news sources through active learning - L...
 
History of fake news
History of fake newsHistory of fake news
History of fake news
 
Journalism fake news_disinformation_print_friendly_0
Journalism fake news_disinformation_print_friendly_0Journalism fake news_disinformation_print_friendly_0
Journalism fake news_disinformation_print_friendly_0
 
Fake News and Disinformation
Fake News and Disinformation Fake News and Disinformation
Fake News and Disinformation
 
21 century media capture
21 century media capture21 century media capture
21 century media capture
 
SmithGeiger Vaccine Research
SmithGeiger Vaccine ResearchSmithGeiger Vaccine Research
SmithGeiger Vaccine Research
 
PO303b
PO303bPO303b
PO303b
 
Social media manipulation: algorithms, bots and computational propaganda
Social media manipulation: algorithms, bots and computational propagandaSocial media manipulation: algorithms, bots and computational propaganda
Social media manipulation: algorithms, bots and computational propaganda
 
Developing a KO Response to Post-Truth and Fake News
Developing a KO Response to Post-Truth and Fake NewsDeveloping a KO Response to Post-Truth and Fake News
Developing a KO Response to Post-Truth and Fake News
 

Similar to Lies, Spies and Big Data: How Fake News Is Rewriting Political Landscapes

Media Bias
Media BiasMedia Bias
Media Bias
Susan Kennedy
 
Media Bias Essay
Media Bias EssayMedia Bias Essay
Media Bias Essay
Jessica Deakin
 
Fake NewsThe dynamics of Fake News Critical analysis of its c.docx
Fake NewsThe dynamics of Fake News Critical analysis of its c.docxFake NewsThe dynamics of Fake News Critical analysis of its c.docx
Fake NewsThe dynamics of Fake News Critical analysis of its c.docx
lmelaine
 
Final real news vs fake news 2017
Final real news vs fake news 2017Final real news vs fake news 2017
Final real news vs fake news 2017
Vita Comunity Living Services Mens Sana
 
IS FAKE NEWS THE NEW NEWS
IS FAKE NEWS THE NEW NEWSIS FAKE NEWS THE NEW NEWS
IS FAKE NEWS THE NEW NEWS
Vita Comunity Living Services Mens Sana
 
“IS FAKE NEWS THE NEW NEWS”
“IS FAKE NEWS THE NEW NEWS”“IS FAKE NEWS THE NEW NEWS”
“IS FAKE NEWS THE NEW NEWS”
Vita Comunity Living Services Mens Sana
 
Tilting Right, TV News Analysis
Tilting Right, TV News AnalysisTilting Right, TV News Analysis
Tilting Right, TV News Analysis
Amber Moore
 
Fake News.pptx
Fake News.pptxFake News.pptx
Fake News.pptx
ifra iftikhar
 
The Bias Of The Media
The Bias Of The MediaThe Bias Of The Media
The Bias Of The Media
Crystal Williams
 
IPR 2020 Disinformation in Society
IPR 2020 Disinformation in Society IPR 2020 Disinformation in Society
IPR 2020 Disinformation in Society
Sarah Jackson
 
IPR 2020 Disinformation in Society Report
IPR 2020 Disinformation in Society ReportIPR 2020 Disinformation in Society Report
IPR 2020 Disinformation in Society Report
Sarah Jackson
 
Amend Section 230 Now
Amend Section 230 NowAmend Section 230 Now
Amend Section 230 Now
Cady11
 
How do we guard against social media fake news
How do we guard against social media fake newsHow do we guard against social media fake news
How do we guard against social media fake news
chantal le roux
 
Media Bias Research Paper
Media Bias Research PaperMedia Bias Research Paper
Media Bias Research Paper
Jennifer Wright
 
webinar_on_misinformaton-2.pptx
webinar_on_misinformaton-2.pptxwebinar_on_misinformaton-2.pptx
webinar_on_misinformaton-2.pptx
DeadlyBazooka
 
Trends 2017
Trends 2017 Trends 2017
Trends 2017
DDB Latina
 
New world of untruth
New world of untruthNew world of untruth
New world of untruth
Rosalind Warner
 

Similar to Lies, Spies and Big Data: How Fake News Is Rewriting Political Landscapes (17)

Media Bias
Media BiasMedia Bias
Media Bias
 
Media Bias Essay
Media Bias EssayMedia Bias Essay
Media Bias Essay
 
Fake NewsThe dynamics of Fake News Critical analysis of its c.docx
Fake NewsThe dynamics of Fake News Critical analysis of its c.docxFake NewsThe dynamics of Fake News Critical analysis of its c.docx
Fake NewsThe dynamics of Fake News Critical analysis of its c.docx
 
Final real news vs fake news 2017
Final real news vs fake news 2017Final real news vs fake news 2017
Final real news vs fake news 2017
 
IS FAKE NEWS THE NEW NEWS
IS FAKE NEWS THE NEW NEWSIS FAKE NEWS THE NEW NEWS
IS FAKE NEWS THE NEW NEWS
 
“IS FAKE NEWS THE NEW NEWS”
“IS FAKE NEWS THE NEW NEWS”“IS FAKE NEWS THE NEW NEWS”
“IS FAKE NEWS THE NEW NEWS”
 
Tilting Right, TV News Analysis
Tilting Right, TV News AnalysisTilting Right, TV News Analysis
Tilting Right, TV News Analysis
 
Fake News.pptx
Fake News.pptxFake News.pptx
Fake News.pptx
 
The Bias Of The Media
The Bias Of The MediaThe Bias Of The Media
The Bias Of The Media
 
IPR 2020 Disinformation in Society
IPR 2020 Disinformation in Society IPR 2020 Disinformation in Society
IPR 2020 Disinformation in Society
 
IPR 2020 Disinformation in Society Report
IPR 2020 Disinformation in Society ReportIPR 2020 Disinformation in Society Report
IPR 2020 Disinformation in Society Report
 
Amend Section 230 Now
Amend Section 230 NowAmend Section 230 Now
Amend Section 230 Now
 
How do we guard against social media fake news
How do we guard against social media fake newsHow do we guard against social media fake news
How do we guard against social media fake news
 
Media Bias Research Paper
Media Bias Research PaperMedia Bias Research Paper
Media Bias Research Paper
 
webinar_on_misinformaton-2.pptx
webinar_on_misinformaton-2.pptxwebinar_on_misinformaton-2.pptx
webinar_on_misinformaton-2.pptx
 
Trends 2017
Trends 2017 Trends 2017
Trends 2017
 
New world of untruth
New world of untruthNew world of untruth
New world of untruth
 

More from Russian Council

Предложения по российско-американскому сотрудничеству в сфере кибербезопаснос...
Предложения по российско-американскому сотрудничеству в сфере кибербезопаснос...Предложения по российско-американскому сотрудничеству в сфере кибербезопаснос...
Предложения по российско-американскому сотрудничеству в сфере кибербезопаснос...
Russian Council
 
A Roadmap for U.S.-Russia Relations
A Roadmap for U.S.-Russia RelationsA Roadmap for U.S.-Russia Relations
A Roadmap for U.S.-Russia Relations
Russian Council
 
Презентация Лоуренса Макдоннелла. Дебаты «Fake News и мировая политика»
Презентация Лоуренса Макдоннелла. Дебаты «Fake News и мировая политика»Презентация Лоуренса Макдоннелла. Дебаты «Fake News и мировая политика»
Презентация Лоуренса Макдоннелла. Дебаты «Fake News и мировая политика»
Russian Council
 
Web Internationalization of Russian Universities (2016–2017). Report No. 31/2017
Web Internationalization of Russian Universities (2016–2017). Report No. 31/2017Web Internationalization of Russian Universities (2016–2017). Report No. 31/2017
Web Internationalization of Russian Universities (2016–2017). Report No. 31/2017
Russian Council
 
Россия и Запад: как управлять «холодным миром»?
Россия и Запад: как управлять «холодным миром»?Россия и Запад: как управлять «холодным миром»?
Россия и Запад: как управлять «холодным миром»?
Russian Council
 
Managing the Cold Peace between Russia and the West. Fifth Task Force Positio...
Managing the Cold Peace between Russia and the West. Fifth Task Force Positio...Managing the Cold Peace between Russia and the West. Fifth Task Force Positio...
Managing the Cold Peace between Russia and the West. Fifth Task Force Positio...
Russian Council
 
Theses on Russia’s Foreign Policy and Global Positioning (2017–2024)
Theses on Russia’s Foreign Policy and Global Positioning (2017–2024)Theses on Russia’s Foreign Policy and Global Positioning (2017–2024)
Theses on Russia’s Foreign Policy and Global Positioning (2017–2024)
Russian Council
 
Тезисы по внешней политике и позиционированию России в мире (2017–2024 гг.)
Тезисы по внешней политике и позиционированию России в мире (2017–2024 гг.)Тезисы по внешней политике и позиционированию России в мире (2017–2024 гг.)
Тезисы по внешней политике и позиционированию России в мире (2017–2024 гг.)
Russian Council
 
70th Anniversary of Russia-India Relations: New Horizons of Privileged Partne...
70th Anniversary of Russia-India Relations: New Horizons of Privileged Partne...70th Anniversary of Russia-India Relations: New Horizons of Privileged Partne...
70th Anniversary of Russia-India Relations: New Horizons of Privileged Partne...
Russian Council
 
70-летие дипломатических отношений России и Индии: Новые горизонты привилегир...
70-летие дипломатических отношений России и Индии: Новые горизонты привилегир...70-летие дипломатических отношений России и Индии: Новые горизонты привилегир...
70-летие дипломатических отношений России и Индии: Новые горизонты привилегир...
Russian Council
 
Дорожная карта российско-американских отношений
Дорожная карта российско-американских отношенийДорожная карта российско-американских отношений
Дорожная карта российско-американских отношений
Russian Council
 
Damage Assessment: EU-Russia relations in crisis
Damage Assessment: EU-Russia relations in crisisDamage Assessment: EU-Russia relations in crisis
Damage Assessment: EU-Russia relations in crisis
Russian Council
 
Перспективы развития проекта ЕАЭС к 2025 году
Перспективы развития проекта ЕАЭС к 2025 годуПерспективы развития проекта ЕАЭС к 2025 году
Перспективы развития проекта ЕАЭС к 2025 году
Russian Council
 
Экономическое развитие стран ЕАЭС и перспективы экономической интеграции до 2...
Экономическое развитие стран ЕАЭС и перспективы экономической интеграции до 2...Экономическое развитие стран ЕАЭС и перспективы экономической интеграции до 2...
Экономическое развитие стран ЕАЭС и перспективы экономической интеграции до 2...
Russian Council
 
Российско-британский диалог по проблемам безопасности: перспективы двусторонн...
Российско-британский диалог по проблемам безопасности: перспективы двусторонн...Российско-британский диалог по проблемам безопасности: перспективы двусторонн...
Российско-британский диалог по проблемам безопасности: перспективы двусторонн...
Russian Council
 
Презентация Андрея Клепача на RUCN2017
Презентация Андрея Клепача на RUCN2017Презентация Андрея Клепача на RUCN2017
Презентация Андрея Клепача на RUCN2017
Russian Council
 
Презентация Алексея Асаула на RUCN2017
Презентация Алексея Асаула на RUCN2017Презентация Алексея Асаула на RUCN2017
Презентация Алексея Асаула на RUCN2017
Russian Council
 
Презентация Владимира Булавина на RUCN2017
Презентация Владимира Булавина на RUCN2017Презентация Владимира Булавина на RUCN2017
Презентация Владимира Булавина на RUCN2017
Russian Council
 
Презентация Алексея Качая на RUCN2017
Презентация Алексея Качая на RUCN2017Презентация Алексея Качая на RUCN2017
Презентация Алексея Качая на RUCN2017
Russian Council
 
Defining Dialogue: How to Manage Russia-UK Security Relations
Defining Dialogue: How to Manage Russia-UK Security RelationsDefining Dialogue: How to Manage Russia-UK Security Relations
Defining Dialogue: How to Manage Russia-UK Security Relations
Russian Council
 

More from Russian Council (20)

Предложения по российско-американскому сотрудничеству в сфере кибербезопаснос...
Предложения по российско-американскому сотрудничеству в сфере кибербезопаснос...Предложения по российско-американскому сотрудничеству в сфере кибербезопаснос...
Предложения по российско-американскому сотрудничеству в сфере кибербезопаснос...
 
A Roadmap for U.S.-Russia Relations
A Roadmap for U.S.-Russia RelationsA Roadmap for U.S.-Russia Relations
A Roadmap for U.S.-Russia Relations
 
Презентация Лоуренса Макдоннелла. Дебаты «Fake News и мировая политика»
Презентация Лоуренса Макдоннелла. Дебаты «Fake News и мировая политика»Презентация Лоуренса Макдоннелла. Дебаты «Fake News и мировая политика»
Презентация Лоуренса Макдоннелла. Дебаты «Fake News и мировая политика»
 
Web Internationalization of Russian Universities (2016–2017). Report No. 31/2017
Web Internationalization of Russian Universities (2016–2017). Report No. 31/2017Web Internationalization of Russian Universities (2016–2017). Report No. 31/2017
Web Internationalization of Russian Universities (2016–2017). Report No. 31/2017
 
Россия и Запад: как управлять «холодным миром»?
Россия и Запад: как управлять «холодным миром»?Россия и Запад: как управлять «холодным миром»?
Россия и Запад: как управлять «холодным миром»?
 
Managing the Cold Peace between Russia and the West. Fifth Task Force Positio...
Managing the Cold Peace between Russia and the West. Fifth Task Force Positio...Managing the Cold Peace between Russia and the West. Fifth Task Force Positio...
Managing the Cold Peace between Russia and the West. Fifth Task Force Positio...
 
Theses on Russia’s Foreign Policy and Global Positioning (2017–2024)
Theses on Russia’s Foreign Policy and Global Positioning (2017–2024)Theses on Russia’s Foreign Policy and Global Positioning (2017–2024)
Theses on Russia’s Foreign Policy and Global Positioning (2017–2024)
 
Тезисы по внешней политике и позиционированию России в мире (2017–2024 гг.)
Тезисы по внешней политике и позиционированию России в мире (2017–2024 гг.)Тезисы по внешней политике и позиционированию России в мире (2017–2024 гг.)
Тезисы по внешней политике и позиционированию России в мире (2017–2024 гг.)
 
70th Anniversary of Russia-India Relations: New Horizons of Privileged Partne...
70th Anniversary of Russia-India Relations: New Horizons of Privileged Partne...70th Anniversary of Russia-India Relations: New Horizons of Privileged Partne...
70th Anniversary of Russia-India Relations: New Horizons of Privileged Partne...
 
70-летие дипломатических отношений России и Индии: Новые горизонты привилегир...
70-летие дипломатических отношений России и Индии: Новые горизонты привилегир...70-летие дипломатических отношений России и Индии: Новые горизонты привилегир...
70-летие дипломатических отношений России и Индии: Новые горизонты привилегир...
 
Дорожная карта российско-американских отношений
Дорожная карта российско-американских отношенийДорожная карта российско-американских отношений
Дорожная карта российско-американских отношений
 
Damage Assessment: EU-Russia relations in crisis
Damage Assessment: EU-Russia relations in crisisDamage Assessment: EU-Russia relations in crisis
Damage Assessment: EU-Russia relations in crisis
 
Перспективы развития проекта ЕАЭС к 2025 году
Перспективы развития проекта ЕАЭС к 2025 годуПерспективы развития проекта ЕАЭС к 2025 году
Перспективы развития проекта ЕАЭС к 2025 году
 
Экономическое развитие стран ЕАЭС и перспективы экономической интеграции до 2...
Экономическое развитие стран ЕАЭС и перспективы экономической интеграции до 2...Экономическое развитие стран ЕАЭС и перспективы экономической интеграции до 2...
Экономическое развитие стран ЕАЭС и перспективы экономической интеграции до 2...
 
Российско-британский диалог по проблемам безопасности: перспективы двусторонн...
Российско-британский диалог по проблемам безопасности: перспективы двусторонн...Российско-британский диалог по проблемам безопасности: перспективы двусторонн...
Российско-британский диалог по проблемам безопасности: перспективы двусторонн...
 
Презентация Андрея Клепача на RUCN2017
Презентация Андрея Клепача на RUCN2017Презентация Андрея Клепача на RUCN2017
Презентация Андрея Клепача на RUCN2017
 
Презентация Алексея Асаула на RUCN2017
Презентация Алексея Асаула на RUCN2017Презентация Алексея Асаула на RUCN2017
Презентация Алексея Асаула на RUCN2017
 
Презентация Владимира Булавина на RUCN2017
Презентация Владимира Булавина на RUCN2017Презентация Владимира Булавина на RUCN2017
Презентация Владимира Булавина на RUCN2017
 
Презентация Алексея Качая на RUCN2017
Презентация Алексея Качая на RUCN2017Презентация Алексея Качая на RUCN2017
Презентация Алексея Качая на RUCN2017
 
Defining Dialogue: How to Manage Russia-UK Security Relations
Defining Dialogue: How to Manage Russia-UK Security RelationsDefining Dialogue: How to Manage Russia-UK Security Relations
Defining Dialogue: How to Manage Russia-UK Security Relations
 

Recently uploaded

Multilingual SEO Services | Multilingual Keyword Research | Filose
Multilingual SEO Services |  Multilingual Keyword Research | FiloseMultilingual SEO Services |  Multilingual Keyword Research | Filose
Multilingual SEO Services | Multilingual Keyword Research | Filose
madisonsmith478075
 
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
SocioCosmos
 
7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy
Digital Marketing Lab
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLOLORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
lorraineandreiamcidl
 
Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........
SocioCosmos
 
Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..
SocioCosmos
 
Social Media Marketing Strategies .
Social Media Marketing Strategies                     .Social Media Marketing Strategies                     .
Social Media Marketing Strategies .
Virtual Real Design
 
SluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final ProposalSluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final Proposal
grogshiregames
 
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
digitalcourseshop4
 
Your Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts HereYour Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts Here
SocioCosmos
 
“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...
AJHSSR Journal
 
SluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor ProposalSluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor Proposal
grogshiregames
 
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
AJHSSR Journal
 

Recently uploaded (13)

Multilingual SEO Services | Multilingual Keyword Research | Filose
Multilingual SEO Services |  Multilingual Keyword Research | FiloseMultilingual SEO Services |  Multilingual Keyword Research | Filose
Multilingual SEO Services | Multilingual Keyword Research | Filose
 
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...Buy Pinterest Followers, Reactions & Repins  Go Viral on Pinterest with Socio...
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...
 
7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy7 Tips on Social Media Marketing strategy
7 Tips on Social Media Marketing strategy
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLOLORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TRELLO
 
Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........Grow Your Reddit Community Fast.........
Grow Your Reddit Community Fast.........
 
Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..Unlock TikTok Success with Sociocosmos..
Unlock TikTok Success with Sociocosmos..
 
Social Media Marketing Strategies .
Social Media Marketing Strategies                     .Social Media Marketing Strategies                     .
Social Media Marketing Strategies .
 
SluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final ProposalSluggerPunk Angel Investor Final Proposal
SluggerPunk Angel Investor Final Proposal
 
Surat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculumSurat Digital Marketing School - course curriculum
Surat Digital Marketing School - course curriculum
 
Your Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts HereYour Path to YouTube Stardom Starts Here
Your Path to YouTube Stardom Starts Here
 
“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...“To be integrated is to feel secure, to feel connected.” The views and experi...
“To be integrated is to feel secure, to feel connected.” The views and experi...
 
SluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor ProposalSluggerPunk Final Angel Investor Proposal
SluggerPunk Final Angel Investor Proposal
 
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
 

Lies, Spies and Big Data: How Fake News Is Rewriting Political Landscapes

  • 1. 1 Russian International Affairs Council Lies, Spies and Big Data: How Fake News Is Rewriting Political Landscapes Lawrence McDonnell, McDonnell & Partners, Former BBC Moscow Correspondent POLICY BRIEF No. 12, June 2017
  • 2. 2 Lies, Spies and Big Data: How Fake News Is Rewriting Political Landscapes BOARD OF TRUSTEES Sergey Lavrov – Chairman of the Board of Trustees Herman Gref Aleksandr Dzasokhov Leonid Drachevsky Aleksandr Dynkin Mikhail Komissar Konstantin Kosachev Mikhail Margelov Yury Osipov Sergey Prikhodko Anatoly Torkunov Andrey Fursenko Aleksandr Shokhin Igor Yurgens PRESIDIUM Petr Aven Igor Ivanov – President Andrey Kortunov – Director General Fyodor Lukyanov Aleksey Meshkov Dmitry Peskov Russian International Affairs Council (RIAC) is a membership-based non-profit Russian organization. RIAC’sactivitiesareaimedatstrengtheningpeace,friendshipandsolidaritybetweenpeoples,preventing international conflicts and promoting crisis resolution. The Council was founded in accordance with Russian Presidential Order No. 59-rp ”On the Creation of the Russian International Affairs Council non- profit partnership,” dated February 2, 2010. Founders Ministry of Foreign Affairs of the Russian Federation Ministry of Education and Science of the Russian Federation Russian Academy of Sciences Russian Union of Industrialists and Entrepreneurs Interfax News Agency RIAC Mission The mission of RIAC is to promote Russia’s prosperity by integrating it into the global world. RIAC operates as a link between the state, scholarly community, business and civil society in an effort to find solutions to foreign policy issues. The views expressed herein do not necessarily reflect those of RIAC. Editors: Ivan Timofeev, Ph.D. in Political Science Timur Makhmutov, Ph.D. in Political Science Maria Smekalova Grace Mitchell Russian International Affairs Council
  • 3. 3 Russian International Affairs Council Lies, Spies and Big Data: How Fake News Is Rewriting Political Landscapes AUTHOR: Lawrence McDonnell, McDonnell & Partners, Former BBC Moscow Correspondent 1 Obama Expells 35 Russian Diplomats in Retaliation for US Election Hacking // The Guardian. 30 December 2016. URL: https://www.theguardian.com/us-news/2016/dec/29/barack-obama-sanctions-russia-election-hack 2 Facebook Top Source for Political News Among Millennials // Pew Research Center. 1 June 2015. URL: http://www.journalism.org/2015/06/01/facebook-top-source-for-political-news-among-millennials 3 Inside the Macedonian Fake-News Complex // Wired. 15 February 2017. URL: https://www.wired.com/2017/02/veles-macedonia-fake-news On November 7, 2016, Donald Trump was elected President of the United States after a bitterly-fought campaign against Hillary Clinton. The election was very closely-run, with Hillary Clinton winning the popular vote, but losing the presidency based on the U.S. electoral college structure. However, months afterDonaldTrumpwasdeclaredPresidentoftheUnitedStates,questionsremainaboutthelegitimacyof theU.S.elections.Thecentralissuesaretheemergenceanduseofso-called‘FakeNews’andtheaccusation that Russia, through espionage and online hacking operations, sought to influence the presidential elections to promote Donald Trump and denigrate the reputation of Hillary Clinton. The issues thrown up in the wake of the U.S. presidential election have fundamentally undermined trust in the workings of the international media and further damaged U.S.–Russia relations. A report by the U.S. intelligence services accusing Russia of attempting to influence the outcome of the election, prepared for President Obama and published in the election’s immediate aftermath, led to the expulsion1 of 35 Russian diplomats from Washington just days after the results were announced. President Putin, on the other hand, opted not to expel any U.S. diplomats from Russia. The investigation into Russia’s involvement and influence on the U.S. elections continues today. This policy brief provides an overview of how the gathering and dissemination of news has changed in a globalized digital environment, how consumers digest and share news at an ever-increasing pace, and how the management of big data can influence electorates across borders. It will also define ‘fake news’ and the extent to which it might have influenced the results of the U.S. elections. The News The news is no longer the news. Journalism has been turned upside-down or, in the jargon of digi- tal entrepreneurs, ‘disrupted’ by a new model, like Uber, focused on what the consumer wants to see. However, the problem with disrupting the news is that one can no longer rely on the headlines, even from long-trusted sources or outlets. What con- sumers often believe is independently verified, objective and factual reporting is increasingly being replaced by comment, opinion and out- right lies, filtered through social media channels. 61% of millennials,2 defined as the generation born between 1981 and 1996, get their political news from Facebook and update their opinion of the world via social media feeds, which are filtered by algorithms that encourage sensationalism and the formation of political echo chambers. Our news has been replaced by ‘post-truth’ and ‘fake news’, the new catchwords of political reporting. Consumers get what they want: the information they are interested in suiting their political stance. But this tailored information distorts the truth. Social media channels are not news channels in the traditional sense. We generally expect news channels to disseminate independently sourced and verified information by qualified journalists reporting to a chief editor, who should ensure that stories are truthful and balanced. In most countries, news organisations are held account- able by law for the veracity of the stories they publish. The public in these countries has been protected from the deliberate and malicious publication of false information to promote a political or religious position. Social media platforms, on the other hand, are very rarely held accountable for the stories, com- ments, opinions and photograph they publish. They are playing a numbers game. The value of a social media platform is measured in traffic generation, which in turn creates advertising rev- enue, so traffic is accelerated by algorithms which give consumers what they want to see or hear. In the run-up to the U.S. elections, teen­agers in a small Macedonian town created US-styled politi- cal sites posting hoax stories,3 including one
  • 4. 4 Lies, Spies and Big Data: How Fake News Is Rewriting Political Landscapes about a Syrian attack on New York, attracting tens of thousands of followers and clicks on links to the sites. The teenagers were then able to sell advertising on the sites based on the size of their audience, earning thousands of dollars a month. Post-Truth and Fake News In terms of journalistic milestones, 2016 will be remembered first by post-truth and then by fake news. Post-truth is the Oxford Dictionary’s ‘Word of the Year’ for 2016 and marks the period where comment and sentiment replaced factual news intermsofreachandinfluence,enhancedbythe algorithmsofkeysocialmediaplatforms,which promotestoriespeoplewanttohearratherthan what traditionalists might call ‘hard news’. Fake news is a symptom of post-truth, a new phenomenon confirming the old adage that truth (and hard facts) never got in the way of a good story. Whentheterm‘fakenews’firstappearedinmain- stream media during the U.S. elections, it was quite easily understood, referring to deliberate fabrications designed to mislead the public and specifically the U.S. electorate. These included the now-famous stories4 detailing that Hilary Clinton sold weapons to ISIS and Donald Trump was endorsed by the Pope. Since then, the mean- ing and understanding of the term has become far broader and more confusing, depending on the source, the outlet and the intent. Fake news now includes satire, poor journalism or, it would seem, anything that does not support the political agenda of the new U.S. President (‘Any negative polls are fake news, just like the CNN, ABC, NBC polls in the election’ – Donald Trump).5 The way we consume news has changed dra- matically over the last few years. Before these changes, consumers would start their day with the radio or a newspaper, reading bylined stories and trusted editorials. Consumers could choose a voice or opinion, left or right-wing, by the title they read, depending on the source’s editorial policy. They trusted experienced newsmakers on TV, radio or in print and set aside time to digest their news feed. Fast forward to 2017, when millennials pick up news on their smartphones via the social media platforms they share with friends and family. The public’s trust has switched from established newscasters to mainstream social media plat- forms, where they receive comments and opinions in bite-sized pieces. This change in the way people read and share news and opinions is not only accelerating the news cycle. It is also creating a mine of informa- tion that reflects the beliefs and sentiments of millions of voters. Today voters have access to personal feeds from countless sources shared on Google, Twitter, Facebook, etc. Traditional media analysts have become concerned about the abil- ity of public and private organizations to monitor and manipulate this big data — extremely large data sets that may be analyzed through compu- tational methods to reveal patterns, trends, and associations, especially relating to human beha­ vior and interactions — to influence how people vote. The media have always been involved in influ- encing elections. Political parties in Europe and the U.S. know all too well how a campaign story, well-told and broadcast on the eve of an election on the front page or at the top of a news bulle- tin, can swing voter opinion up until election day. The budgets raised by candidates in US elections for media advertising are an equally strong indi- cator of the reach and influence those candidates can secure as the elections approach. However, this time the game has changed. In the run-up to the U.S. presidential elections, Hillary Clinton raised $1.2 billion to promote her cam- paign, almost twice the amount committed for Donald Trump’s election bid.6 The Democratic campaign was heavily funded by an army of wealthy supporters offering millions of dollars and crowd-funders raising sums in excess of $100,000.HillaryClintoninvestedheavilyintelevi- sion advertising, the traditional media employed to broadcast clear messages to a very wide audi- ence. Donald Trump, on the other hand, led a 4 Read All About It: The Biggest Fake News Stories of 2016 // CNBC. 30 December 2016. URL: http://www.cnbc.com/2016/12/30/read-all-about-it-the-biggest-fake-news-stories-of-2016.html 5 Tweet // Donald J. Trump. 6 February 2017. URL: https://twitter.com/realDonaldTrump/status/828574430800539648?ref_src=twsrc%5Etfw 6 Tracking the 2016 Presidential Money Race // Bloomberg Politics. 9 December 2016. URL: https://www.bloomberg.com/politics/graphics/2016-presidential-campaign-fundraising
  • 5. 5 Russian International Affairs Council very different campaign. He was the largest con- tributor to his own campaign, committing $66 million in cash and using his business resources, including his own private jet and hotels, to travel across the country and host events.7 There were a few additional wealthy contributors to the cam- paign, but most of the additional funding was raised by smaller donations (less than $200). In other words, he had a different fundraiser profile. With a much smaller budget, Donald Trump managed a very different campaign compared to his democratic rival, spending a far higher pro- portion of his funds on social media instead of TV advertising. By mid-October 2016, he had spent $57 million on digital advertising compared to Hilary Clinton’s $10 million. At the same time, Trump managed to dominate TV news headlines, often by provoking and attacking TV channels for plotting against him. This approach secured him massive TV coverage at no cost (he dominated headlines rather than paying for advertising campaigns) andenabled him to appeal directly to his core audience: the disheartened working class, who felt left out of the American dream. There is a big difference between TV and social media campaigns. TV advertising is mass media, broadcasting a simple message to a massive audience. Social media, on the other hand, can be targeted far more accurately, identifying groups and individuals to target specific profiles. Analyzing social media allows political analysts to understand in more detail what people watch, read and consume. Analysts can thereby under- stand the public’s opinion and political leanings. Based on this, it is easy to tailor campaigns to specific communities, reinforcing existing beliefs or prejudices. The same technology can be employed via targeted programming, with the use of algorithms to roll out a far more efficient campaign than linear advertising for large, unfil- tered audiences. Opinions Are as Important as News The erosion of fact-based, independently verified news items has occurred over several years as the number of news outlets has proliferated online and editors are inevitably challenged to create additional content for their audiences. In the late 1990s, TV and radio audiences tuned in to hear updates on local and international news at spe- cific hours, usually on the radio before work and on TV news bulletins in the evenings. The turn of the century saw the introduction of 24-hour ‘roll- ing’ news. News consumption patterns inevitably changedfromscheduledor‘linear’programming to news ‘on-demand’. Without fresh facts to keep stories running, editors turned to comment and opinion. Over time comment and opinion began to dominate bulletins. Nowadays we tend to hear far more of someone’s opinion of a news event than the news event itself. The shift from news to opinion, now carried out on billions of social media feeds continu- ously circumnavigating the globe, continues to ge­nerate fresh content for audiences hooked on a never-ending ‘news’ cycle. Proof that news as we once knew it no longer exists is the fact that, according to a recent sur- vey,8 audiences will follow and share a news item (fact or opinion) that they like, whether they believe the item is true or false. Election commis- sions and democratic institutions are concerned that feeding audiences opinions and sentiments they already support will become political con- sultants’ key strategy for aligning the public with their own candidates. Accurate analysis and ma­nagement of big data allow a candidate to fully understand what voters want to hear and reflect it back to them. Media Management Ahead of Elections in Europe and the U.S. Following the Brexit referendum in the UK and the subsequent U.S. elections, the political estab- lishment on both sides of the Atlantic was left in a state of shock. The liberal or left-wing parties, supporting migration across borders regardless of migrants’ religious beliefs and the promotion of international trade agreements, have been removed from government. They are bereft of power and looking for explanations, someone to blame. The U.S. government under Barack Obama, between the declaration of election results and the inauguration of Donald Trump, was quick to blame Russia for interfering with 7 Ibid. 8 Many Americans Believe Fake News is Sowing Confusion // Pew Research Center. 15 December 2016. URL: http://www.journalism.org/2016/12/15/many-americans-believe-fake-news-is-sowing-confusion
  • 6. 6 Lies, Spies and Big Data: How Fake News Is Rewriting Political Landscapes the democratic process, with reports from the CIA backing up the claim and prompting the expulsion of Russian diplomats. However, as the same reports clearly stated at the time, any Rus- sian interference in the elections did not affect the outcome; in other words, it has been at worst a case of attempted interference. Since the inau- guration, claims of Russian ties to the Trump team have continued to surface and resulted in the expulsion of key members of Donald Trump’s cabinet, including National Security Advisor Michael Flynn. There were also calls9 by many in the U.S. Republican Party to bar the appointment of U.S. Secretary of State Rex Tillerson on the basis that the former head of Exxon Mobil had too good a relationship with Russian President Vladimir Putin, established during negotiations over oil exploration and drilling rights in Rus- sia. New members of the cabinet continue to be scrutinized by U.S. security services. While Russian interference in the U.S. elections has been the major story overshadowing the victory of Donald Trump, more interesting and better documented evidence points to the influ- ence of U.S. billionaire Robert Mercer, one of Donald Trump’s biggest financial donors during the election and described as ‘a right-wing for- mer computer scientist with IBM who made his money from hedge funds with cutting-edge data management technology’. Mercer is committed to correctingwhatheregardsas‘left-wingbias’inthe U.S. mainstream media. To this end, he committed $10 million to the right-wing news site Breitbart10 , which has been incredibly successful under the management of his close associate Steve Bannon, Trump’s campaign manager and chief strategist during the U.S. elections. Breitbart is one of the most popular sites in America with 2 billion page views a year. Its page is the most popular one for a political site on Facebook and on Twitter.11 Ahead of the U.S. elections, Mercer supported12 the Leave campaign for Brexit in the UK, led by Nigel Farage, and introduced him to Cambridge Analytica,13 formerly part of the SCL Group, which specializes in ‘election management strategies’ and ‘messaging and information operations’ developed over 25 years in places like Afghani- stan and Pakistan. In military circles this is known as ‘psychological operations’, mass propaganda that works by acting on people’s emotions. The beauty of the media analysis and manage- ment led by Cambridge Analytica is that the gateway into the data required for control over human behavior is the ‘like’ button on Facebook. The lead scientist at Cambridge University’s Psy- chometric Centre found that with knowledge of 150 likes, their research model could predict someone’s personality better than their spouse.14 If the like button is the gateway to measure- ment of public sentiment, then the gateway to influence on behavior is to amplify key words to the point where they are trending across Face- book or Twitter. These words can be introduced through ‘bots’, accounts that are programmed to look and act like people and change conver- sations to make topics trend. It is estimated that one-third of all traffic on Twitter before the EU referendum consisted of automated bots, and they were all in favor of Brexit.15 The consultants behind Donald Trump are, at their core, special- ists in changing the behavior of large groups by amplifying particular political narratives. Key words, like ‘immigration’ or ‘fake news’ trigger an emotional reaction, and when these terms are used repeatedly by political candidates like Donald Trump, they are quickly picked up and amplified via social media, giving the impression that these issues are mainstream, legitimate con- cerns of the majority. There is now clear evidence that journalism as an institution bound by truth and transparency to ensure the independence of key institutions is being battered in information wars, which can change beliefs through data management 9 Tillerson Fails to Win Over Key GOP Senators // CNN. 12 January 2017. URL: http://edition.cnn.com/2017/01/11/politics/tillerson-confirmation-hearing/index.html 10 Robert Mercer: the big data billionaire waging war on mainstream media // The Guardian. URL: https://www.theguardian.com/politics/2017/feb/26/robert-mercer-breitbart-war-on-media-steve-bannon-donald-trump-nigel-farage. 11 Who are the Biggest Politics Publishers on Social? // Newswhip. 15 July 2016. URL: https://www.newswhip.com/2016/06/biggest-politics-publishers-social/?utm 12 Robert Mercer: the big data billionaire waging war on mainstream media // The Guardian. URL: https://www.theguardian.com/politics/2017/feb/26/robert-mercer-breitbart-war-on-media-steve-bannon-donald-trump-nigel-farage 13 Ibid. 14 Computer-Based Personality Judgements are More Accurate than those Made by Humans // PNAS. 2 December 2014. URL: http://www.pnas.org/content/112/4/1036.full 15 What Brexit should have Taught Us about Voter Manipulation // The Guardian. 17 April 2017. URL: https://www.theguardian.com/commentisfree/2017/apr/17/brexit-voter-manipulation-eu-referendum-social-media
  • 7. 7 Russian International Affairs Council on a scale never before envisaged. Perhaps the cleverest initiative by Robert Mercer’s team is the Government Accountability Institute.16 This organization invests in long-term investiga- tive journalism, including a story17 about Hilary Clinton’s cash resources which made the front page of the New York Times. This is a resource which can create and amplify a news agenda across credible platforms and change the hard news cycle. It is real journalism, commissioned and packaged for established news outlets, by a right-wing big data billionaire. It works. Since the emergence of the ‘fake news’ pheno­ menon, news outlets in the U.S. and Russia have sought to reinforce their credibility through the identification of stories fabricated by their com- petitors. However, despite the best attempts of established media to discredit their competi- tors, the more likely outcome of this in-fighting is that more people will turn to social commu- nities like Facebook, where they can interact based on personal relationships. The irony here is that social media platforms were never cre- ated as news platforms, and Facebook founder Mark Zuckerberg’s promise to protect his com- munity from fake news was undermined by his own staff, who do not believe it is possible to monitor and control conversations amongst the site’s billion users around the globe. The mistake Zuckerberg made in claiming he could clean Facebook of fake news demonstrates his failure to understand the difference between a social media channel driven by comment and a news channel led by fact with editorial control. In the latest and cruelest example of Zucker- berg’s failure to edit content, a disaffected U.S. citizen recently announced his intention to ran- domly execute a passer-by in a fit of depression. He went on to post18 the murder of an elderly man leaving church and went live on Facebook to claim he had killed 12 others. The only rea- son that the murder remained on the site for hours after the killing, it turns out, was that no-one complained to Facebook management and asked for the film to be taken down. Edit- ing the channel, it appears, is in the hands of the audience. If enough people take offense and complain, then the administrator will act and pull the story. If they do not, then it stays. The lesson here is that while driving sentiment and reinforcing public opinion through the placement of comments and statements might influence the way electorates vote, it is practi- cally impossible to police social media platforms, even when they are used to incite hatred and murder. This darker side of social media channels is becoming a main focus of national security services, which spend increasing resources to monitor conversations that are designed to groom vulnerable individuals to plan and com- mit terrorist acts in major capitals around the world. While big data might be used to gauge and influ- ence opinion, it is by no means an exact science, more a disrupting influence. In terms of how media management and big data have been used to influence U.S. elections and subsequent U.S.–Russia relations, something has clearly gone awry. Months ahead of the elections, Russian media was clearly supporting Donald Trump as the better candidate to reset U.S.–Russia rela- tions, and Donald Trump was openly calling for freshdialoguewithPresidentPutin,playingdown the annexation of Crimea and hinting that sanc- tions could be softened if he were to win office. This apparent détente has since been shattered by the continuing investigation of Russian links to senior members of President Trump’s admin- istration, as the Russian Foreign Ministry watches relations fall to an all-time low. Itisironicthattraditionalnewsoutlets,specif- ically in the U.S., have been far more effective than big data management in influencing the political agenda after the elections at the expense of U.S.–Russia relations. Onewondershowmuchofthewitchhuntaround Trump’s links to Russia has been instigated by key editors vilified by the new U.S. president, barred from White House briefings and condemned for publishing fake news. If there was a plan to ma­nage the media, then it has certainly back- fired. Fake news has a minimal effect on U.S.-Russia relations aside from reinforcing prejudices on 16 About // Government Accountability Institute. URL: http://www.g-a-i.org/about 17 Cash Flowed to Clinton Foundation Amid Russian Uranium Deal // New York Times. 23 April 2015. URL: https://www.nytimes.com/2015/04/24/us/cash-flowed-to-clinton-foundation-as-russians-pressed-for-control-of-uranium-company.html 18 A Murder Posted on Facebook Prompts Outrage and Questions over Responsibility // New York Times. 17 April 2017. URL: https://www.nytimes.com/2017/04/17/technology/facebook-live-murder-broadcast.html
  • 8. 8 Lies, Spies and Big Data: How Fake News Is Rewriting Political Landscapes both sides of the Atlantic. Neither side trusts the other’s national media, especially where there is government funding to promote the vision and values of a country overseas, the clearest exam- ples being CNN, the BBC and Russia Today. U.S.–Russia relations are at a very low ebb, and at this point each side accuses the other of inter- fering in its domestic politics. The appearance of U.S. politician John McCain at a rally in Kiev calling for the ousting of Yanukovich was, for President Putin, a clear attempt to divide Russia and Ukraine. More than encroaching on Russia’s sphere of influence, it was breaking up a strategic alliance and potentially locking Russia out of its only warm water naval base in Crimea. This was, from the start, a provocation that would inevita- bly force Russia to take action over the peninsula. The apparent attempt by Russia to back Trump in the U.S. elections is, at worst, an attempt to interfere in the U.S. democratic process, which, according to the CIA, failed, and can be added to either side’s accusation of meddling in the other’s domestic politics.
  • 9. 9 Russian International Affairs Council Conclusions and Recommendations 1. Fake News and Post-Truth are disruptive but do not change minds or political realities. Recent elections in the UK and the U.S. were overshadowed by manipulation of messaging and media, with comment replacing fact and social media amplified by the use of big data to disrupt the campaigns of incumbent political parties. While media manipulation might have affected the results of the elections, it did not change opinions, but rather amplified the voice of the opposition. Despite political change, the disruption has not changed political realities; Donald Trump has failed to pass the key reforms he promised and Europe is still grappling with the realities of Brexit. 2. Traditional media are more influential than social media in holding government to account. While social media activity in the U.S. clearly had a strong influence on the electoral campaign, amplifying key messages and motivating Trump supporters to vote, it has since been traditional media outlets that have kept the President in check, making it practically impossible for him to follow through on election promises. He has not delivered on healthcare reform, immigration restrictions or improving relations with Russia. The same media were also instrumental in the ousting of his National Security Advisor and other members of his team. 3. Listening to and managing conversations key to supporting “Brand Russia”. Any initial relief or even euphoria over the victory of apparent Russophile Donald Trump quickly turned sour with the expulsion of 35 Russian diplomats from Washington. However, the election has brought up multiple opportunities to start conversations and build mutual trust. U.S. conservatives and the right-wing, it turns out, have a lot of respect for President Putin and his espousal of traditional family values and patriotic nationalism. On a geopolitical level, both countries need to address major security issues in Syria and North Korea, and the application19 by Exxon Mobil for an exemption to deep-water drilling restrictions in the Black Sea reflects the desire to work together on both sides. These and similar conversations are the key to building trust in “Brand Russia” as it resumes its growth and prepares for the World Cup. 4. Fact-checking is important, correcting fake news more so. The issue of fake news remains a concern in both the U.S. and Russia, across traditional and social media. Major news outlets have taken to highlighting fake news with a big red stamp, reflecting its toxic effect on accurate reporting. The Russian Foreign Ministry has dedicated a section of its website to highlighting key stories across major international media titles that are apparently false. In fact, everyone is doing this, including Facebook. Fake news is, it appears, now endemic. It is all well and good to highlight falsification, but the logical step from here is to demand correction or clarification from media editors. The letters and editorial pages of the Financial Times, for example, are the place to balance opinion and cite facts that counter poor journalism and falsification. Social media is also an increasingly popular forum for quickly addressing fake news issues. 19 Exxon Mobil Seeks U.S. Sanctions Waiver for Oil Project with Russia // New York Times. 19 April 2017. URL: https://www.nytimes.com/2017/04/19/business/energy-environment/exxon-mobil-russia-sanctions-waiver-oil.html