Athena's Peter Sloterdyk presents 'Purpose & Principles_ Leadership in Marketing & Beyond' at Mumbrella360 2022.

1. Purpose & Principles
Leadership in Marketing & Beyond

2. Purpose & Principles
Why Relationships Matter

4. Obvious: Relationships are good
for business and your career
Also obvious but harder:
Strong relationships make you
much more successful

5. Meet the people who played a
critical role in my career (and why)

6. Kristi
VanDenBosch
President, U.S.
OLIVER

7. Grace
Lee
Film Marketing Lead
Netflix

8. Kristyn
Dunlap
Chief Experience Officer
Mocha Global

9. Molly
Park
Head of Global Marketing Operations
Amazon Prime Video

10. Lotty
Wright
General Manager, Finance & eCommerce
Woolworths

11. Identify Commonalities
Listen
Seek to Understand
Exchange Advice

12. Working with Founders
(and all kinds of humans)

13. Expectations

14. Reality

16. What you’re navigating
Ego (well-earned)
“Unique” personalities

17. Your success is directly related to:
The strength of your relationships
How you build a team of
stellar colleagues

18. Part of the team that helped make
me a better marketer
Tatiana
Kristyn Grace Leanne

19. “Whether you think you can
or you think you can't, you're
right.” -Henry Ford

20. C-suite Pressure
(and how to become the most trusted
leader in the room)

21. “CMOs must have their hands in
everything. Those who don’t will
never be trusted by anyone.”

22. Where is all the friction
coming from?

23. Friction Point #1:
Pretty & Fun vs Business Results

24. Friction Point #2:
Roles and Responsibilities

25. Friction Point #3:
Short-term vs Long-term

26. So, how does all of this make you
one of the most trusted leaders,
not only in the C-suite, but across
the business?

27. is Business Leadership
Marketing Leadership

30. Transformation Through Influence

31. Today is a full-circle moment
(and the one thing to take away)

32. Cheers!
(and it’s time for a little Q&A)