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Stereotyping in Mass Media Presented by: Roddena Kirksey
Definitions Stereotype- mental pictures used to represent an oversimplified opinion of a particular group Prejudice- irrational suspicion or hatred of a particular group, race, religion, etc. Racism- a belief that differing traits are based on race and that those differences cause inherent inferiority Discrimination- prejudiced treatment in favor or against a person based on categorical membership rather than individual merit
The Premise of Stereotyping in America According to Wilson, Gutierrez, and Chao, stereotypes of people of color in American media are formulated on White society’s belief of its racial superiorand deemed differing characterics of others as “innately inferior traits”. Because of the belief of White superiority, people of color were stereotyped widely in American media including: “popular literature, the stage, and motion pictures” and eventually television.
Stereotypes of People of Color Simplistic ideas Propensity toward violence Use of improper speech Low economic status Comedic foil Low regard for human life Propensity for criminal behavior Promiscuity Illicit drug/alcohol abuse Dishonesty
Examples of Stereotyping media The Mask of Fu Manchu (1932) Portrays Asians as deceitful, opium users, and masters of the mysterious Orient The Lone Ranger ( 1949-1957) Portrays Native Americans as singular people with no differences incapable of using proper English Gone with the Wind (1939) Portrays African-Americans as suitable for subservient roles in comparison to whites and that African-Americans were happy with slavery until the Civil War occurred.

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Stereotyping In Mass Media

  • 1. Stereotyping in Mass Media Presented by: Roddena Kirksey
  • 2. Definitions Stereotype- mental pictures used to represent an oversimplified opinion of a particular group Prejudice- irrational suspicion or hatred of a particular group, race, religion, etc. Racism- a belief that differing traits are based on race and that those differences cause inherent inferiority Discrimination- prejudiced treatment in favor or against a person based on categorical membership rather than individual merit
  • 3. The Premise of Stereotyping in America According to Wilson, Gutierrez, and Chao, stereotypes of people of color in American media are formulated on White society’s belief of its racial superiorand deemed differing characterics of others as “innately inferior traits”. Because of the belief of White superiority, people of color were stereotyped widely in American media including: “popular literature, the stage, and motion pictures” and eventually television.
  • 4. Stereotypes of People of Color Simplistic ideas Propensity toward violence Use of improper speech Low economic status Comedic foil Low regard for human life Propensity for criminal behavior Promiscuity Illicit drug/alcohol abuse Dishonesty
  • 5. Examples of Stereotyping media The Mask of Fu Manchu (1932) Portrays Asians as deceitful, opium users, and masters of the mysterious Orient The Lone Ranger ( 1949-1957) Portrays Native Americans as singular people with no differences incapable of using proper English Gone with the Wind (1939) Portrays African-Americans as suitable for subservient roles in comparison to whites and that African-Americans were happy with slavery until the Civil War occurred.