Pakistani dramas and talk shows have both positive and negative impacts on culture and society. Positively, they provide information and entertainment to viewers and create awareness of social issues. However, some dramas negatively influence customs by promoting practices like second marriages and fantasies that idealize suicide. Talk shows can raise awareness but can also spread bias if not fact-checked. Overall, electronic media shapes societal opinions and lifestyle, so regulations are needed to ensure programming aligns with local culture and values.

1. PRESENTED BY
NIDA RIAZ
roll number (04)
BS(Sociology)4th

2. Impact of electronic media
Dramas shows on culture
and society

3. WHAT IS MASS MEDIA?
• Mass media states various means of
communication like communication
devices which are use to interact and
communicate among people.
• Its purpose is to facilitate communication
and learning.
• The plural of medium , are means of
communication.

4. Count………
• It is primary means of communication
used to reach the vast majority of the
general public.
• The general public typically relies on the
mass media to provide information ,
social issues , entertainment , and news
in pop culture.

5. ELECTRONIC MEDIA
• Broadcast media transmit information
electronically.
• Electronic media is media that uses
electromechanical devices to access the
content.
• People used electronic media to perform
Dance , dramas , cultural events ,
folk events etc.

6. HISTORY OF ELECTRONIC
MEDIA
• TELEGRAPH , 1938
• TELEPHONE , 1876
• RADIO , 1895
• TELEVISION , 1927
• MICRO COMPUTER , 1960’s
• COMPUTER BETWEEN , 1960’s &1980’s

7. MIND CONTROL
• ACCORDING JIM MORRISON;
“ WHOEVER CONTROLS THE MEDIA ,
CONTROLS THE MIND.”

8. PURPOSE OF ELECTRONIC
MEDIA
• Electronic media play a vital role in the
lifestyle of the people.
• It inform people about various things in
various ways and through a variety of
programmes.
• Electronic media play important role to
build public opinion.

9. Pakistani dramas and shows have both
positive and negative effect on society.
Dramas , Movies and talk shows is a source
of shaping people’s opinion.it influences the
way we live.
Some shows and dramas highlighting social
issues have great impact on viewers.
Count……………….

10. POSITIVE IMPACT OF
ELECTRONIC MEDIA
• Provide information and entertainment.
• Create awareness among people.
• It develop our thoughts and ideas.
• Keeps us touch with what is happening
in our society.
• Promote our culture , values , beliefs.
• Increase modernism.

11. What is culture?????

12. MODERNISM
• Modernism has not touched West only,it
impacts visible in East as well.
• In Pakistan Drama is an imperative zone
in the field of media.Pakistani
dramatizations are going to be prominent
among youth.
• From using modern techniques in
production and direction of
dramas,modernism has touched our lives
through clothes,acting and language.

13. CONT…………..
• In early days 90’s the whole idea was to
show a well- prepared family drama with
strong script and a clean environment.
• Modern age dramas and films are showing
glamour, family politics, they affected our
living styles and had corrupted our society.

14. IMPACT ON RELIGION
• Islamic values got Faded Away
• An apparently unmarried couple living
under the same roof in RISHTAY KCH
ADHOORAY SY.

15. CONT………
• Drugs are now being used in open places.
• We prefer to watch dramas on every other
thing even NAMAZ.
• We celebrate Western festivals instead of
Islamic.

16. IMPACT ON CUSTOMS
• Every second drama and movie is
fostering the culture of second marriage
and illegal activities in our society.
• By the kindness of drama and film industry
PAKISTAN is making new records in
suicides, murders, second marriage etc.

17. WORLD OF FANTASY
• Dramas take us into the imaginary world
of dreams where we can do anything.
• Teenage girl fantasy is promoted the most
like the only aspiration of girls is to get
married to rich hunks.

18. CONT………
• Mostly the ultimate result of fantasy is
suicide.
• Teenagers carry out a suicide pact in
Karachi school.
• SAATH JEE NI SAKTY TO SAATH
MAR TOO SAKTY HAIN NA?????

19. OTHER IMPACTS
• ON CLOTHING ; International and
western trends.
• 0ne of the impacts of dramas is that
people become superstitions.

20. WHAT IS A TALK SHOW?
• A television or a radio show in which
various topics are discussed to inform or
educate the listens.
• In talk shows guests are those people who
are learned , highly educated or who have
great experienced.
• TALK SHOW is basically the word of
America & Australia English.

21. Count…….
• Talk show start at radio in 1930’s
• Start at TV in 1950’s
• NEWS TALK SHOW
• ENTERTAINMENT TAL SHOW
• CULTURAL SHOW

22. IMPACT OF TALK SHOWS
• Rise the awareness .
• Talk shows make easy the understandings
of the people.
• Provide us information on various aspects
of event.
• Generating political awareness among
the people.

23. Count…………….
• Influences the persons life and become
the source of social change.
• Biasness
• Pre-planed talk shows
• Not see the actual side of any event due
to biasness.

24. CONCLUSION
• Planted talk shows must be banned by
government.
• Media organizations like PEMRA should
have checked and balance on talk shows.
• Unbiassed
• Improve Pakistani electronic media and
set standards according to own culture.

25. Count………………..
• Programme should be telecasted which
is hazardous for our culture.
• Promote own culture and avoid to show
the western culture in his dramas and
shows.
• Use electronic media at certain schedule
times.
• Don’t let it interfere with your work ,
studies , or offline relationships.