Media assessment
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This document contains questions and answers related to media assessment of film and television. It addresses key concepts like genre conventions, audience targeting, modes of address, and audience response. Specific topics covered include defining connotations and mode of address, identifying the four categories of genre conventions, explaining preferred/dominant audience readings, and outlining three reasons the TV show Lost targets mainstream audiences. Directors, theories of representation, audience responses to Lost, strands of postmodernism, and the difference between active and passive audiences are also discussed.
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Lost audience targeting
The document summarizes key aspects of the television show Lost that help attract a mainstream audience. It discusses how Lost uses an ensemble cast representing a diversity of races, genders, ages, and nationalities. It also combines elements of escapism through its mystical island setting with relatable plotlines featuring in flashbacks and flashforwards. Additionally, Lost is classified as a hybrid genre blending elements of action, adventure, and fantasy. The use of enigma codes, film scores, and mainstream narrative devices further help attract a wide audience.
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The document provides an overview of topics covered in an exam on film, television and music. It discusses the three areas - film, television and music - and common question types about audience, industry, and genre/representation. Specific past exam questions are outlined for television focusing on audience targeting and response. Notes sections provide guidance on answering audience targeting questions and analyzing the television show Lost in terms of its ensemble cast, neutral setting, and hybrid genre. The role of enigma codes, narrative structures, and non-diegetic scores in television is also summarized.
Lost audience targeting
The document discusses various topics related to analyzing media texts for an exam, including film, television, music, genres, representations, industries, and audiences. It provides example exam questions, notes on the TV show Lost, and discusses conventions of Lost that appeal to broad audiences. Specifically, it notes Lost uses an ensemble cast representing different groups, is set in a neutral island location, blends genres, uses enigma codes to engage audiences, and incorporates a score to elicit emotions.
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This document provides definitions for various media studies terms:
1. It defines terms related to camera shots and angles like aerial shots, close ups, and high angles. It also defines editing techniques like dissolves and crosscuts.
2. It explains concepts related to how meaning is made in media like denotation, connotation, framing, and genres. It also defines audience related concepts like demographics and reception theories.
3. It provides definitions for other key media studies concepts like ideology, realism, narrative structures, and the role of sound. The glossary covers terminology used for television, film, and other media.
Music video theory
The document discusses several theories related to analyzing narratives, genres, and audiences in media. It covers:
1. Todorov's 5 stages of narrative structure including equilibrium, disruption, recognition, attempts to repair, and new equilibrium.
2. Vladimir Propp's identification of 8 character types commonly found in narratives like heroes, villains, helpers.
3. Thomas Schatz's theory that genres pass through innovative, classical, parody, and deconstruction stages over time.
4. Different audience theory effects models like hypodermic needle, cultivation, and copycat; and uses and gratifications approach.
5. Intentional, reflective, and constructionist views of how representations are formed and
Week 12 pro-forma audiences & products
The Cornetto Trilogy consists of 3 British comedy films directed by Edgar Wright and starring Simon Pegg and Nick Frost. The films include Shaun of the Dead (2004), a horror comedy, Hot Fuzz (2007), an action comedy, and The World's End (2013), a science fiction comedy. While comedies first and foremost, each film blends with a different genre. They were critically and commercially successful in the UK, gaining a cult following for their humor, references to other films, and collaboration between Wright, Pegg, and Frost. The trilogy grossed over $156 million internationally on relatively low budgets.
Personal Study - Powerpoint
This document discusses several theories related to film analysis:
- The Auteur Theory suggests that directors have control over films and establish their own artistic style across multiple films. It originated from French film critics in the 1950s.
- Reception Theory by Stuart Hall says that media texts are encoded by producers with intended meanings and then decoded by audiences in various ways based on their own contexts and perspectives.
- The Hypodermic Needle Theory says that audiences will absorb all information from media at face value, but it has been largely discredited.
- The Male Gaze theory by Mulvey suggests that women are typically portrayed in a passive, sexually objectified way in films from a male point of view, though
Textual Analysis
The document discusses Stuart Hall's encoding/decoding model of media texts. It explains that decoding involves making meaning from the codes within a media text, which can be visual or auditory symbols. Hall proposed that audiences can have preferred, oppositional, or negotiated readings of the codes and ideologies implicitly or explicitly presented in a media text based on their own beliefs. The document analyzes some examples of visual codes in media like magazines and games to illustrate how audiences make interpretations.
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Lost audience targeting
The document summarizes key aspects of the television show Lost that help attract a mainstream audience. It discusses how Lost uses an ensemble cast representing a diversity of races, genders, ages, and nationalities. It also combines elements of escapism through its mystical island setting with relatable plotlines featuring in flashbacks and flashforwards. Additionally, Lost is classified as a hybrid genre blending elements of action, adventure, and fantasy. The use of enigma codes, film scores, and mainstream narrative devices further help attract a wide audience.
Lost, How does it attract its audience?
The document provides an overview of topics covered in an exam on film, television and music. It discusses the three areas - film, television and music - and common question types about audience, industry, and genre/representation. Specific past exam questions are outlined for television focusing on audience targeting and response. Notes sections provide guidance on answering audience targeting questions and analyzing the television show Lost in terms of its ensemble cast, neutral setting, and hybrid genre. The role of enigma codes, narrative structures, and non-diegetic scores in television is also summarized.
Lost audience targeting
The document discusses various topics related to analyzing media texts for an exam, including film, television, music, genres, representations, industries, and audiences. It provides example exam questions, notes on the TV show Lost, and discusses conventions of Lost that appeal to broad audiences. Specifically, it notes Lost uses an ensemble cast representing different groups, is set in a neutral island location, blends genres, uses enigma codes to engage audiences, and incorporates a score to elicit emotions.
AS Media Studies - Full Glossary
This document provides definitions for various media studies terms:
1. It defines terms related to camera shots and angles like aerial shots, close ups, and high angles. It also defines editing techniques like dissolves and crosscuts.
2. It explains concepts related to how meaning is made in media like denotation, connotation, framing, and genres. It also defines audience related concepts like demographics and reception theories.
3. It provides definitions for other key media studies concepts like ideology, realism, narrative structures, and the role of sound. The glossary covers terminology used for television, film, and other media.
Music video theory
The document discusses several theories related to analyzing narratives, genres, and audiences in media. It covers:
1. Todorov's 5 stages of narrative structure including equilibrium, disruption, recognition, attempts to repair, and new equilibrium.
2. Vladimir Propp's identification of 8 character types commonly found in narratives like heroes, villains, helpers.
3. Thomas Schatz's theory that genres pass through innovative, classical, parody, and deconstruction stages over time.
4. Different audience theory effects models like hypodermic needle, cultivation, and copycat; and uses and gratifications approach.
5. Intentional, reflective, and constructionist views of how representations are formed and
Week 12 pro-forma audiences & products
The Cornetto Trilogy consists of 3 British comedy films directed by Edgar Wright and starring Simon Pegg and Nick Frost. The films include Shaun of the Dead (2004), a horror comedy, Hot Fuzz (2007), an action comedy, and The World's End (2013), a science fiction comedy. While comedies first and foremost, each film blends with a different genre. They were critically and commercially successful in the UK, gaining a cult following for their humor, references to other films, and collaboration between Wright, Pegg, and Frost. The trilogy grossed over $156 million internationally on relatively low budgets.
Personal Study - Powerpoint
This document discusses several theories related to film analysis:
- The Auteur Theory suggests that directors have control over films and establish their own artistic style across multiple films. It originated from French film critics in the 1950s.
- Reception Theory by Stuart Hall says that media texts are encoded by producers with intended meanings and then decoded by audiences in various ways based on their own contexts and perspectives.
- The Hypodermic Needle Theory says that audiences will absorb all information from media at face value, but it has been largely discredited.
- The Male Gaze theory by Mulvey suggests that women are typically portrayed in a passive, sexually objectified way in films from a male point of view, though
Textual Analysis
The document discusses Stuart Hall's encoding/decoding model of media texts. It explains that decoding involves making meaning from the codes within a media text, which can be visual or auditory symbols. Hall proposed that audiences can have preferred, oppositional, or negotiated readings of the codes and ideologies implicitly or explicitly presented in a media text based on their own beliefs. The document analyzes some examples of visual codes in media like magazines and games to illustrate how audiences make interpretations.
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The document provides guidance on analyzing film posters by discussing key concepts to consider such as connotation, anchorage, tone, target audience, representation, and effectiveness. It explains how to analyze aspects of a poster like stars, titles, colors, certificates, costumes, and credits in order to understand the intended message and audience. Specific techniques are outlined for exploring implied meanings, social assumptions, and how well the poster achieves its purpose of promoting the film.
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This document provides homework assignments for a film studies class analyzing the film City of God. Students are asked to:
1) Finish writing a paragraph and further research the film's location and social representations.
2) Analyze how the film represents the ideology that the city's outskirts embody "war, hatred and chaos" by supporting an argument about one of the film's key scenes with evidence.
3) Recap narrative theory and consider how other narrative devices are used in the film. Analyze how the camera and violence are used to represent human misery.
4) Write a short review applying Stephen M. Hunt's ideology that "war, hatred and chaos are the order of the day" to
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Students must analyze representation in a TV drama for a half-term project by [1] choosing a show they like, [2] finding a 4-minute clip showing strong representation of a randomly assigned topic, [3] asking a question about the clip and representation, and [4] creating a presentation answering the question using surveys, comparisons to other media, and their own analysis. Presentations will be given in small groups after the break.
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The document provides an introduction to the key concept of representation in media studies. It discusses how representations in media are a construction rather than a transparent view of reality, and may emphasize or omit certain elements. Students complete tasks involving drawing representations of partners, and considering how captions can influence meaning. Key terms introduced include encoding/decoding, polysemy, and anchorage.
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This document outlines guidance for a student to summarize their research into the evolution of the action genre in film into five sentences and five paragraphs. The student is instructed to use their findings to influence the mode of address in their production of a DVD cover and film poster. They must refer to facts, figures, quotations, media theory, and explain any ways they subverted their research findings. The example provided summarizes the student's research findings on gender representation in action films and how they applied this to their print texts by reinforcing stereotypical gender roles and hegemonic masculinity.
L14 city of god - review
This document provides an overview and review of the film City of God. It discusses how the film uses techniques like a shaking camera and flashbacks to create a rough and frenetic feel that represents life in the favelas of Brazil. Students analyze scenes and characters through different narrative theories and how they show themes of war, hatred, and chaos. They summarize the film represents decency and redemption despite depicting a difficult urban environment where life is portrayed as cheap.
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The document provides sample questions and guidance for a British film studies exam focusing on horror or comedy genres. Students must analyze at least two British films, discussing narrative techniques, thematic issues, representations, and contexts of production. The questions assess understanding of film as an audiovisual medium and ability to apply critical approaches to explore meanings and responses. Students are given guidance on key concepts to examine for each film like narrative, themes, representations of gender or class, and how contexts influence the film.
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This revision guide provides an overview of key concepts for MS1 Representations and Responses, including:
1) How to analyze media texts using technical codes (e.g. mise-en-scene, sound, editing) and narrative/generic codes.
2) Theories around media audiences like uses and gratifications, encoding/decoding, and moral panics.
3) The concept of media representations and how they are mediated through processes of selection, organization, and focusing. Examples of representations in ads and films are given.
Genre theory Steve Neale
Steve Neale is an influential film studies scholar who has written extensively on genre theory. He argues that genres are defined by both repetition of conventions and elements of difference in each text. Genres are not fixed but evolve as new works subvert conventions or combine elements of multiple genres. Audiences expect certain genre conventions but regimes of realism vary between genres based on their internal rules rather than reality alone.
REpresentation: Events and Issues in the Media
The document discusses representation and issues in media texts. It provides examples of political ideologies from socialist to nationalist that can influence media representations. It also discusses news values that influence what stories are covered, such as negativity, familiarity, and featuring elites. Modes of address are the ways media speaks to its target audience to encourage identification. Body image is given as an issue represented across media from magazines to documentaries, with unrealistic perfection portrayed in some outlets and awareness-raising in others. Events that could be analyzed include the 2014 UK floods and Oscar Pistorius murder trial coverage across different media texts.
As media half term project
Students must analyze representation in a TV drama of their choice and create a Prezi presentation highlighting this representation in one of the following areas: youth, gender, disability, race/ethnicity, religion, class/wealth, crime, age, or sexuality. They must find a 4 minute clip exemplifying their topic, ask a question about representation in the clip, conduct a survey to answer their question, and compare the characters to other representations, answering their question using evidence from the clip, survey, and examples. Presentations will be given after half term in small groups.
MS3 Evaluation
This document provides guidance on how to write an effective evaluation for an MS3 media production assignment. It should be 500-750 words and worth 10% of the total marks. The evaluation should demonstrate application of media knowledge and theory when analyzing the production. It should also reference how research informed the production. The evaluation structure suggested is to summarize research in 5 sentences, using each as a topic sentence for a paragraph. Paragraphs should explain how learning was applied to specific elements of the production and refer to facts, figures, and media theory when relevant.
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The document analyzes existing magazine cover designs featuring films, noting that they prominently feature iconic characters to attract recognition and promote the magazine brand. Research findings will inform the design of the new magazine cover, which will similarly use popular film characters and a color/lighting scheme to appeal to target demographics of 15-24 and 30+ who enjoy movies. Audience profiles are identified to ensure the cover content appeals to both male and female achievement-oriented consumers across social statuses.
GCSE Film Studies paper 2 revision check list
The document provides a revision checklist for the film "Tsotsi" (2005) directed by Gavin Hood. [1] It asks the student to summarize an important setting/location in the film and how it relates to themes. [2] It also asks the student to identify a theme/issue in the film and discuss a key sequence that explores this theme. [3] Finally, it asks the student to write a 1 page summary of the film, encouraging others to see it and discussing its themes, differences from Hollywood films, use of micro features, and whether it changed their views.
Composition and Movie Posters
This document discusses analyzing posters for their narrative elements. It defines key terms like plot, story, explicit and inferred events. Plot refers to what is directly presented, while story includes both explicit and inferred events. Posters can convey narrative through action and enigma codes that pose puzzles for the audience. These codes leave questions and engage interest. Students are asked to analyze the North by Northwest poster in this way for a homework assignment.
As media half term project
This document provides instructions for a half term project in a media studies TV drama course. Students are asked to analyze representation in a TV show of their choosing by [1] finding a 4 minute clip showing strong representation of a randomly assigned topic, [2] asking a question about how that topic is portrayed in the clip, [3] creating a survey to help answer the presentation question, [4] finding other examples of related social stereotypes, and [5] creating a Prezi presentation with their analysis using screenshots, survey results, and other supporting materials. Presentations will be done in small groups after the half term break.
Critical perspectives
Here are some key points about genre conventions and audience expectations:
- Genres create expectations that guide how audiences interpret and make sense of media texts. They provide familiar patterns and structures.
- Understanding genres allows audiences to follow the narrative progression and anticipate certain plot developments, characters, themes based on conventions of that genre.
- In mysteries and crime dramas, one convention is the use of red herrings - false clues that point to innocent suspects before the real culprit is revealed at the end. This builds suspense.
- Buckingham's research found children tended to discuss similar genres together, showing genres influence how media is grouped and sequenced in the mind.
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This document provides guidance for analyzing the representation of location and social issues in the film Tsotsi. It includes directions for students to:
1) Recap prior learning about themes of decency, redemption, and the portrayal of the main character as a brutal gang leader.
2) Analyze a key scene where a police officer's reaction signifies the divide between communities.
3) Consider the messages and values about people and places represented in the film's images, and how audiences may respond.
4) Summarize the two main themes in one sentence each, with examples from the text.
5) Complete a homework assignment producing a mind map analyzing locations and social issues in the film.
Media quiz january
This document provides definitions and information relevant to media studies coursework. It defines terms like connotations, mode of address, stereotypical, and representation. It outlines the two types of audience questions and three possible exam questions that could be asked about television and film texts. It discusses theories that could be applied like uses and gratifications or Laura Mulvey's male gaze. It provides examples of how a show like Lost attracted audiences and how audiences responded to Mad Men. Finally, it notes the exam has 6 questions but students answer 3.
Media quiz january
This document defines key media terms and outlines the structure and requirements of an A2 media exam. It includes definitions for connotations, mode of address, stereotypical, and representation. It notes that the two types of audience questions are audience response and audience targeting. It lists the three film exam questions as representation, narrative, and genre. Finally, it provides examples of how Lost attracted audiences and how audiences responded to Mad Men, and states the exam includes 6 questions but students answer 3.
Summary of urban stories 2015 final
This document provides advice and examiner comments for the World Cinema exam. It emphasizes analyzing films in detail using precise technical language to discuss how films work and communicate their messages and themes. Successful exam responses include specific details from films, avoid vague generalizations, and make arguments supported by comparisons between films. Examiners look for a balance of descriptive details and analytical arguments in responses. Strong answers directly address the question while choosing examples that effectively support the argument.
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This document provides homework assignments for a film studies class analyzing the film City of God. Students are asked to:
1) Finish writing a paragraph and further research the film's location and social representations.
2) Analyze how the film represents the ideology that the city's outskirts embody "war, hatred and chaos" by supporting an argument about one of the film's key scenes with evidence.
3) Recap narrative theory and consider how other narrative devices are used in the film. Analyze how the camera and violence are used to represent human misery.
4) Write a short review applying Stephen M. Hunt's ideology that "war, hatred and chaos are the order of the day" to
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This document provides information about the exam requirements and structure for the G322: Key Media Concepts (TV Drama) exam. It discusses the two sections of the exam - Section A focuses on textual analysis and representation of an unseen TV drama extract, while Section B focuses on institutions and audiences through a case study. It provides details on the requirements and focus of each section, including focusing on technical aspects like camerawork, editing, sound, and mise-en-scene in Section A and production, distribution and audiences in Section B. It also provides examples of topics that could be covered in the case study, like specific films and genres.
As media half term project
Students must analyze representation in a TV drama for a half-term project by [1] choosing a show they like, [2] finding a 4-minute clip showing strong representation of a randomly assigned topic, [3] asking a question about the clip and representation, and [4] creating a presentation answering the question using surveys, comparisons to other media, and their own analysis. Presentations will be given in small groups after the break.
ASY1 Media Studies Representation 1:Introduction
The document provides an introduction to the key concept of representation in media studies. It discusses how representations in media are a construction rather than a transparent view of reality, and may emphasize or omit certain elements. Students complete tasks involving drawing representations of partners, and considering how captions can influence meaning. Key terms introduced include encoding/decoding, polysemy, and anchorage.
Evaluation approach 2
This document outlines guidance for a student to summarize their research into the evolution of the action genre in film into five sentences and five paragraphs. The student is instructed to use their findings to influence the mode of address in their production of a DVD cover and film poster. They must refer to facts, figures, quotations, media theory, and explain any ways they subverted their research findings. The example provided summarizes the student's research findings on gender representation in action films and how they applied this to their print texts by reinforcing stereotypical gender roles and hegemonic masculinity.
L14 city of god - review
This document provides an overview and review of the film City of God. It discusses how the film uses techniques like a shaking camera and flashbacks to create a rough and frenetic feel that represents life in the favelas of Brazil. Students analyze scenes and characters through different narrative theories and how they show themes of war, hatred, and chaos. They summarize the film represents decency and redemption despite depicting a difficult urban environment where life is portrayed as cheap.
Fm2 revision task and setting lesson
The document provides sample questions and guidance for a British film studies exam focusing on horror or comedy genres. Students must analyze at least two British films, discussing narrative techniques, thematic issues, representations, and contexts of production. The questions assess understanding of film as an audiovisual medium and ability to apply critical approaches to explore meanings and responses. Students are given guidance on key concepts to examine for each film like narrative, themes, representations of gender or class, and how contexts influence the film.
Ms1 revision guide revised2
This revision guide provides an overview of key concepts for MS1 Representations and Responses, including:
1) How to analyze media texts using technical codes (e.g. mise-en-scene, sound, editing) and narrative/generic codes.
2) Theories around media audiences like uses and gratifications, encoding/decoding, and moral panics.
3) The concept of media representations and how they are mediated through processes of selection, organization, and focusing. Examples of representations in ads and films are given.
Genre theory Steve Neale
Steve Neale is an influential film studies scholar who has written extensively on genre theory. He argues that genres are defined by both repetition of conventions and elements of difference in each text. Genres are not fixed but evolve as new works subvert conventions or combine elements of multiple genres. Audiences expect certain genre conventions but regimes of realism vary between genres based on their internal rules rather than reality alone.
REpresentation: Events and Issues in the Media
The document discusses representation and issues in media texts. It provides examples of political ideologies from socialist to nationalist that can influence media representations. It also discusses news values that influence what stories are covered, such as negativity, familiarity, and featuring elites. Modes of address are the ways media speaks to its target audience to encourage identification. Body image is given as an issue represented across media from magazines to documentaries, with unrealistic perfection portrayed in some outlets and awareness-raising in others. Events that could be analyzed include the 2014 UK floods and Oscar Pistorius murder trial coverage across different media texts.
As media half term project
Students must analyze representation in a TV drama of their choice and create a Prezi presentation highlighting this representation in one of the following areas: youth, gender, disability, race/ethnicity, religion, class/wealth, crime, age, or sexuality. They must find a 4 minute clip exemplifying their topic, ask a question about representation in the clip, conduct a survey to answer their question, and compare the characters to other representations, answering their question using evidence from the clip, survey, and examples. Presentations will be given after half term in small groups.
MS3 Evaluation
This document provides guidance on how to write an effective evaluation for an MS3 media production assignment. It should be 500-750 words and worth 10% of the total marks. The evaluation should demonstrate application of media knowledge and theory when analyzing the production. It should also reference how research informed the production. The evaluation structure suggested is to summarize research in 5 sentences, using each as a topic sentence for a paragraph. Paragraphs should explain how learning was applied to specific elements of the production and refer to facts, figures, and media theory when relevant.
2.%20 research(3)%20(luke%20headland)
The document analyzes existing magazine cover designs featuring films, noting that they prominently feature iconic characters to attract recognition and promote the magazine brand. Research findings will inform the design of the new magazine cover, which will similarly use popular film characters and a color/lighting scheme to appeal to target demographics of 15-24 and 30+ who enjoy movies. Audience profiles are identified to ensure the cover content appeals to both male and female achievement-oriented consumers across social statuses.
GCSE Film Studies paper 2 revision check list
The document provides a revision checklist for the film "Tsotsi" (2005) directed by Gavin Hood. [1] It asks the student to summarize an important setting/location in the film and how it relates to themes. [2] It also asks the student to identify a theme/issue in the film and discuss a key sequence that explores this theme. [3] Finally, it asks the student to write a 1 page summary of the film, encouraging others to see it and discussing its themes, differences from Hollywood films, use of micro features, and whether it changed their views.
Composition and Movie Posters
This document discusses analyzing posters for their narrative elements. It defines key terms like plot, story, explicit and inferred events. Plot refers to what is directly presented, while story includes both explicit and inferred events. Posters can convey narrative through action and enigma codes that pose puzzles for the audience. These codes leave questions and engage interest. Students are asked to analyze the North by Northwest poster in this way for a homework assignment.
As media half term project
This document provides instructions for a half term project in a media studies TV drama course. Students are asked to analyze representation in a TV show of their choosing by [1] finding a 4 minute clip showing strong representation of a randomly assigned topic, [2] asking a question about how that topic is portrayed in the clip, [3] creating a survey to help answer the presentation question, [4] finding other examples of related social stereotypes, and [5] creating a Prezi presentation with their analysis using screenshots, survey results, and other supporting materials. Presentations will be done in small groups after the half term break.
Critical perspectives
Here are some key points about genre conventions and audience expectations:
- Genres create expectations that guide how audiences interpret and make sense of media texts. They provide familiar patterns and structures.
- Understanding genres allows audiences to follow the narrative progression and anticipate certain plot developments, characters, themes based on conventions of that genre.
- In mysteries and crime dramas, one convention is the use of red herrings - false clues that point to innocent suspects before the real culprit is revealed at the end. This builds suspense.
- Buckingham's research found children tended to discuss similar genres together, showing genres influence how media is grouped and sequenced in the mind.
- Neale defines genres as "sets of expectations"
L8 locations
This document provides guidance for analyzing the representation of location and social issues in the film Tsotsi. It includes directions for students to:
1) Recap prior learning about themes of decency, redemption, and the portrayal of the main character as a brutal gang leader.
2) Analyze a key scene where a police officer's reaction signifies the divide between communities.
3) Consider the messages and values about people and places represented in the film's images, and how audiences may respond.
4) Summarize the two main themes in one sentence each, with examples from the text.
5) Complete a homework assignment producing a mind map analyzing locations and social issues in the film.
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Intro to a2 course g325 critical perspectives in media - question b
1) Students are asked to evaluate one of their coursework projects using theories of genre, narrative, representation, audience, and media language.
2) They should brainstorm the concepts in pairs and apply relevant theories to their project in detail.
3) Students must create revision documents using various digital technologies like Prezi, Flickr, YouTube to analyze their project through the critical concepts.
4) The documents created will be important study aids for the exam next summer.
MS1 Textual Analysis
This document provides guidance on how to approach an unseen analysis exam question for AS Media Studies. It outlines the key things examiners are looking for, including analysis and evaluation skills, engagement with issues raised in the text through media concepts, and justified responses using evidence from the text. It discusses the seven main media concepts and provides examples of text types that may be analyzed. It also provides guidance on how to analyze a sample movie poster, considering the media language choices and relating them to concepts like genre, narrative, and audience. The document emphasizes analyzing why certain choices were made rather than just describing media language. It stresses linking concepts together in responses and practicing analyzing a variety of media texts to best prepare for the unseen exam question.
Audiencetheory
This document provides information on various audience theory concepts for a class. It includes summaries of key audience theories such as uses and gratifications theory from the 1970s, which proposes that audiences use media to fulfill needs like diversion, social interaction, identity, and surveillance. It also discusses Stuart Hall's encoding/decoding concept from the 1970s where meanings are encoded in media texts and decoded by audiences based on their background. The document suggests these older theories may need updating given changes in modern media technologies and formats.
As level media studies evaluation
This document contains an evaluation by Caitlin Jane French of her media studies AS level product, which appears to be a magazine. She summarizes how her product used, developed, and challenged conventions of real magazines in terms of the front page, front cover, contents page, and double page spread layout. She also discusses how her product represented social groups, the media institution that might distribute it, its target audience, how she addressed this audience, and technologies and skills learned through the process.
Detailed evaluation guidance
This document provides example writing frames for questions related to evaluating a thriller film production project. It includes prompts for discussing conventions used or subverted in the thriller genre, representation of social groups, targeting audiences, use of technology, and chronological progress of planning, shooting, and editing the film. Suggested elements to address include plot, characters, soundtrack, locations, casting, costumes, and more. The frames are designed to help structure well-organized responses analyzing creative and technical choices made for the project.
Media audience theory
This document provides information about the expectations and requirements for A Level Media coursework. It discusses three pieces of coursework that make up 50% of the second year: 1) a research investigation essay of 1400-1800 words focusing on genre, narrative or representation, 2) a practical print or video piece between 3-4 minutes that relates to the investigation, and 3) a 750 word evaluation analyzing the practical piece and linking it to the investigation. It provides examples of topics, requirements for each piece, as well as guidance on writing titles, referencing, and applying media theory to the investigation.
Question 5 - Evaluation
The document discusses the film opening "Retundum" and how it addresses the audience. It uses an attractive main character and focuses on the antagonist's plot to destroy a wealthy city. Though it features a male lead instead of the preferred strong female, most action films have male characters. The film opening builds mystery through its title, abandoned setting with few distractions, and unanswered questions about the murdered hostages. It aims to entertain the audience and leave them wanting more through enigma and suspense.
Lesson Plan in Oral Communication.docx
This lesson plan aims to teach students about different types of speeches. It includes activities to differentiate speeches according to purpose and delivery method. For the purpose activity, students will pick topics related to gender issues and present informative, persuasive, or entertainment speeches. They will then analyze the activities and discuss how gender issues affect society. The lesson emphasizes expressing oneself through oral communication to address discrimination.
Answering audience targeting
Mad Men targets a niche audience rather than a wide range of audiences. The show contains complex polysemic narratives that a preferred audience would understand but a negotiated audience may only comprehend literally. There is also a lack of non-diegetic sound that requires the audience to be more active in decoding meaning. While the show has inspired other shows and fashion, its slow pace and intricate themes may limit its appeal to a broader audience.
Delivering Great Presentations
The document discusses various topics related to designing effective presentations, including connecting with audiences, storytelling, structure, design thinking, and visual storytelling. Some key points covered are:
1) When designing a presentation, the focus should be on understanding the audience's needs, finding common ground between the presenter and audience, and determining if PowerPoint is the best tool.
2) An effective story and structure involves creating a narrative, structuring the conversation to hold attention, and using design thinking techniques like brainstorming ideas.
3) Visual storytelling principles like size, shape, color, shade and proximity can be used to visualize information and emphasize important data and results.
Theory 1b
This document provides information about key concepts for a media studies exam, including genre, representation, narrative, audience, and media language. It defines each concept and provides examples and theories related to them. For genre, it discusses definitions of genre and challenges to the concept. For representation, it discusses how media constructs reality and offers examples of questioning who and what is represented. For narrative, it explores theories of narrative structure and the use of binary oppositions. For audience, it examines theories about the influence of media on audiences and the active role of audiences in making meaning. Finally, it touches on concepts of media language and how audiences learn to interpret media codes and signs.
Qualitative Research
This a case-based qualitative research presentation in which how the data have been collected, analyzed, and reported in papers have been discussed. The research is entirely focused on investigating an Accessibility related research premise.
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Copy of intro to a2 course g325 critical perspectives in media - question b
Copy of intro to a2 course g325 critical perspectives in media - question b
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Intro to a2 course g325 critical perspectives in media - question b
Intro to a2 course g325 critical perspectives in media - question b
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Tv link cards
1) The document discusses how television shows appeal to audiences through gratifications as defined in Blumler and Katz's model. It provides examples of how shows like Lost, Mad Men, and Peaky Blinders construct narratives and use techniques to appeal to both active and passive audiences.
2) Specific techniques discussed include the use of flashbacks in Lost to provide models of behavior for audiences, the historical and social information in Mad Men appealing to active viewers, and Peaky Blinders avoiding stereotypes to appeal to local audiences.
3) The document analyzes how texts target different audience types through elements like cinematography, use of non-diegetic sound, genre blending, and inclusion of famous actors.
Tv link cards
1. The document discusses revision techniques for an exam question on audience appeal, including focusing on key points for the audience, exam technique, and adding evidence and examples.
2. It then provides paragraphs analyzing how various television shows appeal to both active and passive audiences through mechanisms like including backstories to provide models of behavior, regularly occurring scores to aid decoding for passive viewers, focusing on historical and social information rather than simple entertainment, avoiding stereotypes, high levels of cinematography, and starring well-known actors.
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Evaluation tips
- All students will receive their evaluations and current 50% grades. Students should act on the advice given and any new additions must be in red.
- Only digital submissions via email will be accepted by the deadline of Thursday at 12:00. If a student fails to submit, their original mark will be reported.
- Students must return any old printed evaluations today and not take them at the end of class. Those who have finished evaluations should create revision mind maps.
Evaluation tips
- Students will receive their current 50% grade evaluations and must act on the individual and generic advice provided.
- Any additions to the evaluations must be written in red and students must submit a digital copy by Thursday at 12:00.
- Students must return their old printed evaluations today and will work on revision mind maps if they have finished their evaluations.
Evalaution
This document provides guidance for evaluating a research investigation and three creative productions. It instructs the writer to:
1) Briefly introduce the research investigation topic and summarize key findings.
2) Critically analyze each creative production by justifying the chosen mode of address and how it adheres to or subverts the research findings in terms of genre, representation, and narrative.
3) Reflect on the technical skills or approaches used for each production.
The evaluation should have an introduction and then alternate between justifying the mode of address and reflecting on technical skills for each of the three productions. It aims to be 750 words in length.
Attention to detail print
This document discusses different types of film posters and considerations for magazine design and advertising. It identifies four main types of film posters: teaser posters with minimal information, main theatrical posters with production details and stars, DVD release posters with reviews, and character posters focusing on a main character. For magazine design, it recommends considering font choices, image selection, article topics linked to the genre. Advertising should define an angle to sell a product and benefits to consumers, and strategically place and style products with care for color, lighting, body language and clothing connotations.
Linking production to investigation
The document provides guidance for a student to link their research investigation to a creative production. It prompts the student to reflect on how they have used signifiers and post-production techniques to adhere to or subvert their research findings on how the crime genre has evolved from traditional conventions. Specifically, it asks the student to consider 1) the intended meanings of signifiers in their text, 2) whether an audience can decode their text as intended, and 3) how their text relates to their research findings and how they would justify and convince a marker of that relationship.
Feedback to homework tv audience
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Media practical coursework v3
When designing print media, it is important to consider research, analysis and planning, linking the design to your research investigation through genre, representation or narrative, and the design quality including images, composition and integration. Some tips for effective design include researching genres and conventions, ensuring the design reflects your research findings, using techniques like silhouettes or still life to showcase narrative content within constraints, employing lighting, color palettes, font choices, rule of thirds composition, and including typical elements for the genre like credits or publication details. The target audience and conforming to conventions of the intended medium or genre should also guide the design approach.
Art4
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Peaky blinders
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The artist statement discusses how humans have modified the natural landscape through farming, grazing, burning, and clearing land for development. These practices have caused extensive environmental damage, with few remote places left untouched. The global population is projected to exceed 9 billion by 2050, requiring a 70% increase in food production that could further degrade agricultural lands and contribute to greenhouse gas emissions. Through their artwork, the artist aims to bring awareness to the impacts of human activity on the environment and question whether future generations will be able to feed themselves sustainably. The subject matter is meaningful to the artist because they believe humans have a moral obligation to be responsible stewards of the planet and protect
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These texts discuss the television channel AMC and its original series Mad Men. AMC aimed to attract a niche audience with high-quality scripted shows that broke mainstream conventions. Mad Men was AMC's first original series and was critically acclaimed. Its success led AMC to commission other hits like Breaking Bad and The Walking Dead. AMC's business model was to win over critics first and let wider promotion follow, targeting an engaged audience willing to pay for the channel and view advertisements. This slower approach has proven successful for AMC.
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To create a new page on a blog site, login to your dashboard and click the page option. Select new page, title it, and click save. Then go to pages again, find the newly created page tab, and click edit to add content.
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This document outlines the requirements for an art student's personal investigation project. It discusses the various components that make up the project, including research, creative making, reflection, and final presentation. These components make up 60% of the student's overall grade and must be completed and submitted before leaving the subject at the end of April. The document provides feedback on the student's progress for each component, noting what aspects have been completed well and what still needs improvement as the deadline approaches.
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
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Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
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Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
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Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
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Giridhar Meka - https://www.linkedin.com/in/giridharmeka
Priya Shaw - https://www.linkedin.com/in/priya-shaw
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Media assessment
- 1. Media Assessment Film and TV Key Concepts 12 Questions
- 3. Question 2 Define Mode of Address
- 4. Question 3 We often place genre conventions into 4 categories. What are they?
- 5. Question 4 What are the two types of audience question in your A2 exam which you would apply to the television texts?
- 6. Question 5 Explain what a preferred/dominate audience reading is?
- 7. Question 6 Bullet point 3 reasons โLostโ targets a mainstream audience.
- 8. Question 7 Name as many Directors from your TV or Film texts?
- 9. Question 8 What theories would help you answer the genre or representation question for Sin City?
- 10. Question 9 Name one audience response to Lost?
- 11. Question 10 Name as many strands of Post Modernism you can.
- 12. Question 11 What do all our film texts have in common, regarding male representation?
- 13. Question 12 What is the difference between a active and passive audience?
- 15. Question 1 Define Connotations An idea or feeling that a word or an image invokes. Childish or Youthful
- 16. Question 2 Define Mode of Address The way a text speaks to its audience via language, content, structure and Mise en scene
- 17. Question 3 Genre conventions into sub categoires โข Character roles โข Mise en scene/Iconography โข Narrative Themes โข Technical Conventions
- 18. Question 4 What are the two types of audience question in your A2 exam which you would apply to the television texts? -Audience Response -Audience Targeting (Mode of address)
- 19. Question 5 Explain what a preferred/dominate audience reading is? Producers of a media text design it with a certain meaning in mind. A preferred reading is when audience members decode their text in the way the creator intended.
- 20. Question 6 Bullet point 3 reasons โLostโ targets a mainstream audience. Audience Lost Use of the Score The use of an ensemble cast Creating lost as a hybrid genre Use of Enigma Codes Combining escapism and relatable plots Mainstream narrative devices
- 21. Question 7 Name as many Directors from your TV or Film texts? โข โข โข โข J.J. Abrams Neill Blomkamp Andrea Arnold Frank Miller/Robert Rodriguez
- 22. Question 8 What theories would help you answer the genre or representation question for Sin City? Laura Mulveyโs Male Gaze Post Modernsim โ Homage Post Modernism - Hybridity
- 23. Question 9 Name one audience response to Lost? Offline and Online cult communities surrounding television. Critical acclaim Turning off before its completion. Too many Enigma codes.
- 24. Question 10 Name as many strands of Post Modernism you can. โข โข โข โข โข Hybridity Parody Homage Intertextuality Hyperreality
- 25. Question 11 What do all our film texts have in common, regarding male representation? Male characters who are in positions of authority and power abuse it for their own gain.
- 26. Question 12 What is the difference between a active and passive audience? An active audience is one that actively engages with the text. They do not simply accept every media message. They question what they see and develop their own interpretation of a media product based on their life experiences, education, family and cultural influences.