Lost audience targeting
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The document discusses various topics related to analyzing media texts for an exam, including film, television, music, genres, representations, industries, and audiences. It provides example exam questions, notes on the TV show Lost, and discusses conventions of Lost that appeal to broad audiences. Specifically, it notes Lost uses an ensemble cast representing different groups, is set in a neutral island location, blends genres, uses enigma codes to engage audiences, and incorporates a score to elicit emotions.
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This document contains questions and answers related to media assessment of film and television. It addresses key concepts like genre conventions, audience targeting, modes of address, and audience response. Specific topics covered include defining connotations and mode of address, identifying the four categories of genre conventions, explaining preferred/dominant audience readings, and outlining three reasons the TV show Lost targets mainstream audiences. Directors, theories of representation, audience responses to Lost, strands of postmodernism, and the difference between active and passive audiences are also discussed.
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This document provides definitions and information relevant to media studies coursework. It defines terms like connotations, mode of address, stereotypical, and representation. It outlines the two types of audience questions and three possible exam questions that could be asked about television and film texts. It discusses theories that could be applied like uses and gratifications or Laura Mulvey's male gaze. It provides examples of how a show like Lost attracted audiences and how audiences responded to Mad Men. Finally, it notes the exam has 6 questions but students answer 3.
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This document provides an introduction to genre theory and how it can be applied to analyze media texts. It discusses how genre categorizes texts based on common elements and conventions. Key aspects covered include definitions of genre, common genre conventions and codes, how genres engage and please audiences, and different genre theories and models. The document also discusses how genre is useful for producers, audiences and scholars but is also constantly evolving through a process of negotiation.
What are the conventions of the superhero genre
Superheroes typically have superpowers that they use to fight crime and protect people from supervillains like the Joker for Batman. They usually have a secret identity with a costume and name to prevent their friends and family from being targeted. Common conventions include having extraordinary abilities and technology, being reluctant to kill, having a hidden base, and gaining their powers from a tragic past event or accident. They also typically have weaknesses like Kryptonite for Superman.
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This document discusses various concepts related to postmodernism, including theories proposed by theorists such as Fiske, Barthes, Derrida, Levi-Strauss, Genette, Baudrillard, Lyotard, Kramer, and Jameson. It examines ideas around intertextuality, genres, simulation, hyperreality, and rejection of grand narratives. Key concepts covered include codes, cultural knowledge, making sense of reality through other texts, circular referentiality, and pastiche vs parody.
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2) Representations involve how identities are constructed in the text as well as in the processes of production and reception.
3) Representations aim to seem 'natural' by positioning subjects in particular ways that serve ideologies.
Analyzing representations involves considering whose realities are represented and whose are denied through semiotics and other formal analysis methods.
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- Key theorists who have contributed to understanding audience, such as Hall, Katz, Tunstall, and various concepts around dominant, negotiated and oppositional readings.
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The document discusses stereotypes of teenagers in media representations. It summarizes Richard Dyer's theory that stereotypes reduce diversity to a few exaggerated characteristics applied to all members of a social group. The document also discusses how stereotypes can reinforce certain values and assumptions through selective portrayal in media. Several theories are presented on how stereotypes function as a media shorthand and how constant exposure can subtly influence audiences' attitudes over time through cultivation and cultural effects. Examples of common teenage stereotypes in films and television are provided.
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This document provides information about a British and American Film Topics summer examination for a course. It outlines the three sections of the exam, with Section B focusing on British film topics taught by Mrs. Raji. This section will focus on the horror genre, key elements of narrative and representation, and expectations for understanding two detailed case study films. The document also provides definitions and explanations of genre, codes and conventions, and how they construct meaning and audience experience. Key concepts for film analysis like institutions, representations, and ideology are also introduced.
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- Isolation of characters in remote/confined settings that heightens their vulnerability.
- A "final girl" protagonist who is often the last survivor.
- Jump scares and suspenseful build ups that startle the audience.
- Gore and graphic violence used to shock or disturb viewers.
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The document discusses several models of how audiences interact with and make meaning from media texts, moving from early passive models to more recent active models. It describes the hypodermic needle model, two-step flow model, uses and gratifications model, and reception theory model, noting how each successive model viewed audiences as more active and complex in their engagement with media.
Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Some key factors in analyzing audience reaction are engagement, expectations, prior knowledge, identification, and placement strategies used to target specific audiences. Different media measure audiences in various ways like ratings for TV and radio or sales and streams for music. Audience reception theories see audiences as active rather than passive, with theories around opinion leaders, uses and gratifications, and encoding/decoding of messages.
Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Different factors are analyzed like how the audience may engage with or react to the text. Marketing campaigns are then used to promote the media text and reach the intended target audience.
Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Different factors of audience engagement such as identification, placement and reaction are analyzed to predict how the intended audience will respond to the media text. Marketing campaigns are then used to promote the media text and ensure it reaches the target audience.
Understanding audiences and target audiences
The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Different factors are analyzed like how the audience may engage with or react to the text. Marketing campaigns are then used to promote the media text and reach the intended target audience.
How do audiences read media texts
The document discusses different theories around how audiences engage with media texts:
1) Early theories viewed audiences as passive, believing all messages without thinking critically (the "hypodermic needle" effect). This underestimated audiences' abilities.
2) Stuart Hall's encoding/decoding model sees the audience as active - they make their own interpretations depending on factors like identity and opinions. Texts have no set meaning.
3) Reception theory focuses on the audience role in interpreting texts. Hall identified preferred, negotiated, and oppositional readings audiences can have.
4) Later theories see audiences as even more active, selectively engaging with media and picking aspects to incorporate into their identities (the "pick and mix"
1.Production Log- Jordan Brace
The document outlines the planning and research for a student's media studies advanced portfolio project. It includes aims and objectives, chosen brief of creating a trailer for a new soap opera, research on soap opera codes and conventions by analyzing examples from EastEnders and Coronation Street, and notes on the roles of a director and producer. Research was also conducted on the target institution, BBC Two, noting its audience demographic and types of programming.
Audiences revision booklet
This document provides information about the media studies exam for audiences and representations. It will consist of 3 questions: 1) a textual analysis question on an audio/visual clip or print texts, 2) a stepped question with multiple parts of increasing difficulty focusing on either audiences or representations, and 3) a longer essay question that also focuses on audiences or representations and requires specific examples. It discusses why studying audiences is important and provides several theories for classifying and understanding audiences, including demographic profiles, socio-economic status, lifestyle categories, and uses and gratifications theory. It also discusses how media texts appeal to audiences through fulfilling needs, desires, and addressing fears. Students are prompted to apply these audience theories and concepts to specific media texts and examples
Production Log
This document contains planning and research materials for a media studies project on creating a trailer for a new soap opera. It includes analysis of existing soap operas like EastEnders and Coronation Street to identify codes and conventions. Deadlines are set for filming, editing, and promotional materials. Research is presented on the roles of a director and producer. Analysis of soap opera trailers focuses on aspects like multi-stranded narratives, characters, and how they would appeal to audiences.
How do audiences read media texts
The document discusses different theories around how audiences engage with media texts, ranging from passive to active models of consumption. It describes the passive "hypodermic needle" effects theory from the 1920s, which viewed audiences as empty vessels absorbing media messages. More recent theories see audiences as active, such as Stuart Hall's encoding/decoding model where people make their own interpretations based on their experiences. The document also discusses reception theory and the idea that audiences play an active role in how they interpret and make meaning from media texts.
1b) Genre
Genres are categories of creative works based on common elements. They allow analysis of texts and audience responses. Genres have recognizable codes and conventions like costumes, locations, sounds, and narratives. Subgenres have more specific categories. Genres are dynamic and evolve over time. Producers use familiar genre codes and conventions to meet audience expectations and sell products. Audiences recognize codes to choose genres that fulfill pleasures.
Audience theory
This document discusses several theories of audience reception of media texts:
1. The Hypodermic Model suggests audiences passively receive information from media without processing or challenging it.
2. Two Step Flow Theory asserts that information moves from media to opinion leaders who influence their followers.
3. Uses and Gratifications Theory states that individuals choose media texts for diversion, relationships, identity, and information.
4. Encoding/Decoding Theory argues meaning is created between text and audience, who can take preferred, negotiated, or oppositional readings based on their own experiences.
Similar to Lost audience targeting (20)
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Lady Gaga - Born this way
Lady Gaga has cultivated a large, loyal fan base through her innovative use of social media and online platforms. She forms parasocial relationships with fans by sharing personal details with them and interacting with them online. This strategy helps promote her music and ideology of acceptance. Examples show her rewarding engaged fans, and experts believe this parasocial relationship has significantly contributed to her commercial success, with her album "Born This Way" topping charts in many countries and her social media following of over 50 million on Facebook alone.
Tv link cards
1. The document discusses revision techniques for an exam question on audience appeal, including focusing on key points for the audience, exam technique, and adding evidence and examples.
2. It then provides paragraphs analyzing how various television shows appeal to both active and passive audiences through mechanisms like including backstories to provide models of behavior, regularly occurring scores to aid decoding for passive viewers, focusing on historical and social information rather than simple entertainment, avoiding stereotypes, high levels of cinematography, and starring well-known actors.
3. One show, Lost, is discussed as successfully attracting a wide audience through personal identification with characters and situations, and having a hybrid genre.
King of limbs1
1. Radiohead are an award-winning band from Oxford, UK who have released 8 albums and are known for their experimental and innovative music and marketing.
2. With their 2007 album "In Rainbows", Radiohead pioneered a "pay what you want" model for digital sales that highlighted the importance of the fan-artist relationship while also responding to piracy threats.
3. Radiohead's subsequent albums "King of Limbs" and other works demonstrated their self-released and digital-first approach to distribution and promotion, including streaming performances online.
Nirvana v3
This document discusses the music industry and the band Nirvana. It provides background on Nirvana's formation in 1989 and release of their debut album Bleach. In 1991, Nirvana signed to Geffen Records and released their breakthrough album Nevermind, which has now sold over 30 million copies worldwide. The document examines Nirvana's importance in changing the mainstream music industry and genre, combining elements of punk, metal, and pop to help create the new grunge genre. It also explores Nirvana's marketing strategies, including their use of music videos and reliance on television performances for promotion in the pre-internet era.
Evaluation tips
- All students will receive their evaluations and current 50% grades. Students should act on the advice given and any new additions must be in red.
- Only digital submissions via email will be accepted by the deadline of Thursday at 12:00. If a student fails to submit, their original mark will be reported.
- Students must return any old printed evaluations today and not take them at the end of class. Those who have finished evaluations should create revision mind maps.
Evaluation tips
- Students will receive their current 50% grade evaluations and must act on the individual and generic advice provided.
- Any additions to the evaluations must be written in red and students must submit a digital copy by Thursday at 12:00.
- Students must return their old printed evaluations today and will work on revision mind maps if they have finished their evaluations.
Evaluation approach 2
This document outlines guidance for a student to summarize their research into the evolution of the action genre in film into five sentences and five paragraphs. The student is instructed to use their findings to influence the mode of address in their production of a DVD cover and film poster. They must refer to facts, figures, quotations, media theory, and explain any ways they subverted their research findings. The example provided summarizes the student's research findings on gender representation in action films and how they applied this to their print texts by reinforcing stereotypical gender roles and hegemonic masculinity.
Evalaution
This document provides guidance for evaluating a research investigation and three creative productions. It instructs the writer to:
1) Briefly introduce the research investigation topic and summarize key findings.
2) Critically analyze each creative production by justifying the chosen mode of address and how it adheres to or subverts the research findings in terms of genre, representation, and narrative.
3) Reflect on the technical skills or approaches used for each production.
The evaluation should have an introduction and then alternate between justifying the mode of address and reflecting on technical skills for each of the three productions. It aims to be 750 words in length.
Attention to detail print
This document discusses different types of film posters and considerations for magazine design and advertising. It identifies four main types of film posters: teaser posters with minimal information, main theatrical posters with production details and stars, DVD release posters with reviews, and character posters focusing on a main character. For magazine design, it recommends considering font choices, image selection, article topics linked to the genre. Advertising should define an angle to sell a product and benefits to consumers, and strategically place and style products with care for color, lighting, body language and clothing connotations.
Feedback to homework tv audience
This document provides feedback on exam responses about how media texts appeal to audiences. It notes that many responses were graded C or D because they oversimplified the complex relationship between media construction and audience appeal. The document offers guidance on how to move responses to an A grade level by fully discussing this complexity, using encoding/decoding theory, linking points to specific audience types, comparing/contrasting texts, and applying a four-stage formula of identifying a point, linking it to an audience, justifying the appeal, and giving an example. It also provides examples of stronger and weaker responses and common student errors regarding cinematography and Mad Men to help improve answers. Finally, it provides a homework assignment requiring analysis of targeted audiences and appeals
TV Audience appeal
This document provides feedback on exam responses and guidance on how to improve answers from a C to an A grade when discussing how media texts appeal to audiences. It recommends discussing the complex relationship between media construction and audience appeal, using encoding/decoding theory, linking points to specific audience types, comparing/contrasting texts, and applying a four-stage formula of identifying a point, linking it to an audience, justifying the appeal, and giving an example. It also addresses common errors and provides homework assigning a multi-part question analyzing the audience appeal of different TV texts.
Lighting recap
This document discusses different types of lighting techniques used in photography, including low key lighting, high key lighting, soft lighting, and hard lighting. It then describes several portrait lighting techniques such as edge lighting, Rembrandt lighting, and butterfly lighting. Understanding different lighting techniques allows photographers to identify the style of images they like and apply similar lighting in their own photos, helping them develop higher quality images and analyze their work more critically.
Media practical coursework v3
When designing print media, it is important to consider research, analysis and planning, linking the design to your research investigation through genre, representation or narrative, and the design quality including images, composition and integration. Some tips for effective design include researching genres and conventions, ensuring the design reflects your research findings, using techniques like silhouettes or still life to showcase narrative content within constraints, employing lighting, color palettes, font choices, rule of thirds composition, and including typical elements for the genre like credits or publication details. The target audience and conforming to conventions of the intended medium or genre should also guide the design approach.
Art4
This document provides guidance for art students on creating brainstorms and mood boards for a controlled assignment. It includes 14 potential questions that could be used, such as exploring how homes reflect personality, conveying a sense of atmosphere, or celebrating the status of workers. For each question, relevant artists and artworks are referenced that could serve as influences or inspiration for visual concepts. Students are instructed to create 3 brainstorms and 3 mood boards, with the mood boards including detailed collages of images to realize their intentions for each of their strongest concepts.
Peaky blinders
Peaky Blinders is a BBC crime drama set in 1919 Birmingham following a gang of former soldiers led by Tommy Shelby. While initially aired on BBC Two targeting highbrow audiences, the show uses some mainstream conventions. Some critics argue this diluted the show's artistic merit and realism for popularity. However, others praise its production values and cinematography. The show attracted audiences by breaking stereotypes of Brummies and featuring acclaimed film stars like Cillian Murphy, Sam Neill and Helen McCrory in leading roles.
Health check lesson, semiotics1
This document provides an overview of semiotics and how audiences respond differently to texts based on their own experiences and interpretations. It discusses three key stages: understanding semiotic theory, applying semiotics to analyze how audiences respond, and practicing these skills. Semiotics is defined as the study of symbols and their interpretation. Ferdinand de Saussure's key concepts of the signifier (the object carrying meaning), the signified (the meaning), and the sign (the combination of the two) are explained. The document notes that audiences can have preferred responses by interpreting a text as intended, negotiated responses by modifying the meaning, or oppositional responses by rejecting the meaning due to their own beliefs. Groups are then assigned different tasks to complete
What to consider when writing an Artist statement
The artist statement discusses how humans have modified the natural landscape through farming, grazing, burning, and clearing land for development. These practices have caused extensive environmental damage, with few remote places left untouched. The global population is projected to exceed 9 billion by 2050, requiring a 70% increase in food production that could further degrade agricultural lands and contribute to greenhouse gas emissions. Through their artwork, the artist aims to bring awareness to the impacts of human activity on the environment and question whether future generations will be able to feed themselves sustainably. The subject matter is meaningful to the artist because they believe humans have a moral obligation to be responsible stewards of the planet and protect
Mad men context
These texts discuss the television channel AMC and its original series Mad Men. AMC aimed to attract a niche audience with high-quality scripted shows that broke mainstream conventions. Mad Men was AMC's first original series and was critically acclaimed. Its success led AMC to commission other hits like Breaking Bad and The Walking Dead. AMC's business model was to win over critics first and let wider promotion follow, targeting an engaged audience willing to pay for the channel and view advertisements. This slower approach has proven successful for AMC.
How to make a new page and add content
To create a new page on a blog site, login to your dashboard and click the page option. Select new page, title it, and click save. Then go to pages again, find the newly created page tab, and click edit to add content.
Final reminders
This document outlines the requirements for an art student's personal investigation project. It discusses the various components that make up the project, including research, creative making, reflection, and final presentation. These components make up 60% of the student's overall grade and must be completed and submitted before leaving the subject at the end of April. The document provides feedback on the student's progress for each component, noting what aspects have been completed well and what still needs improvement as the deadline approaches.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
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1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
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留信网认证的作用:
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Introduction
Leonardo DiCaprio, A name synonymous with Hollywood excellence. is not only known for his stellar acting career but also for his impressive real estate investments. The "Leonardo DiCaprio house" is a topic that piques the interest of many. as the Oscar-winning actor has amassed a diverse portfolio of luxurious properties. DiCaprio's homes reflect his varied tastes and commitment to sustainability. from retreats to historic mansions. This article will delve into the fascinating world of Leonardo DiCaprio's real estate. Exploring the details of his most notable residences. and the unique aspects that make them stand out.
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Leonardo DiCaprio House: Malibu Beachfront Retreat
A Prime Location
His Malibu beachfront house is one of the most famous properties in Leonardo DiCaprio's real estate portfolio. Situated in the exclusive Carbon Beach. also known as "Billionaire's Beach," this property boasts stunning ocean views and private beach access. The "Leonardo DiCaprio house" in Malibu is a testament to the actor's love for the sea and his penchant for luxurious living.
Architectural Highlights
The Malibu house features a modern design with clean lines, large windows. and open spaces blending indoor and outdoor living. The expansive deck and patio areas provide ample space for entertaining guests or enjoying a quiet sunset. The house has state-of-the-art amenities. including a gourmet kitchen, a home theatre, and many guest suites.
Sustainable Features
Leonardo DiCaprio is a well-known environmental activist. whose Malibu house reflects his commitment to sustainability. The property incorporates solar panels, energy-efficient appliances, and sustainable building materials. The landscaping around the house is also designed to be water-efficient. featuring drought-resistant plants and intelligent irrigation systems.
Leonardo DiCaprio House: Hollywood Hills Hideaway
Privacy and Seclusion
Another remarkable property in Leonardo DiCaprio's collection is his Hollywood Hills house. This secluded retreat offers privacy and tranquility. making it an ideal escape from the hustle and bustle of Los Angeles. The "Leonardo DiCaprio house" in Hollywood Hills nestled among lush greenery. and offers panoramic views of the city and surrounding landscapes.
Design and Amenities
The Hollywood Hills house is a mid-century modern gem characterized by its sleek design and floor-to-ceiling windows. The open-concept living space is perfect for entertaining. while the cozy bedrooms provide a comfortable retreat. The property also features a swimming pool, and outdoor dining area. and a spacious deck that overlooks the cityscape.
Environmental Initiatives
The Hollywood Hills house incorporates several green features that are in line with DiCaprio's environmental values. The home has solar panels, energy-efficient lighting, and a rainwater harvesting system. Additionally, the landscaping designed to support local wildlife and promote
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Lost audience targeting
- 1. Film, Television and Music
- 2. Text-Genre/Representation Industry Audience The Exam Television Music Film The 3 areas of the media we cover are Film, Television and Music The question topics are, Audience, Industry And Genre/Representation Media We choose exam Question on; Audience Response, Audience targeting CRASH Genre Conventions Digital technology, Industry success and importance, Internet Impact, Regulations Specific Question types
- 4. Lost series 1 Episode 2“The Pilot part 2” Use Pages 7,8,9 to record notes Exam Questions from the past 4 years, which link to T.V texts Audience Targeting 1.Most texts target a range of different audiences, how true is that of your chosen text? 2.How do your chosen texts attract their audiences? 3.Explore the different ways your three main texts attract their audiences.. Audience Response 1.Explore the different ways in which audiences and/or users respond to your chosen texts Answering Audience Targeting Question To answer the audience targeting question you must ensure you consider who would gain a positive reading of the texts. You must also consider why that particular audience would gain this reading? You must back this up with theory and narrative descriptions (scenes)
- 5. gender, race, physical appearance, subcultures, dress and age jack kate charly john Hurley soya shannon sayiidBoon clare sun jin walt michael Representation stereotypes feminism
- 6. 1.Identify who is the intended target audience? Active/Passive/Mainstream/Niche 2. Justify three conventions which you feel proves the target audience you stated is correct. 3. Evidence those conventions with narrative evidence.
- 7. Lost Audience The use of an ensemble cast Creating lost as a hybrid genre The use of a neutral location within the narrative Use of the Score Use of Enigma Codes Narrative Structure
- 8. An ensemble cast is a cast in which the principal performers are assigned roughly equal amounts of importance and screen time in a dramatic production. This kind of casting became more popular in television series because it allows flexibility for writers to focus on different characters in different episodes. A benefit of the inclusion of an ensemble cast is the fact that the audience can identify with one or two of the narrative issues of different cultural and society group. For example stereotypical view points of; Hurley-large, Sayid- bias representation of foreign muslims, Shannon- “Vain unintelligent young Blonde” Reiginol accents and stereotyped characteristics that go with it. 1) An Ensemble Cast Race Gender NationalityAge This will of course attract a wider audience and conform to more areas of the uses and gratifications theory. Compare losts cas to simply having a all white, British, middle aged, middle class male cast.
- 9. 2) The use of a neutral location within the narrative Lost is of course set on a mystical island away from settings and locations which could gratify the audience and help them gain a preferred reading. For example a office environment could alienate the young. A school/University environment could alienate the middle aged, a location such as Baltimor USA could alienate the British or even middle class, where as a location such as Cambridge could alienate the working class. This mystical environment/location could also act as a sense of escapism. Taking thw audience away from the familiar and everyday life Uses and Gratifications Theory Escaping, or being diverted, from problems
- 10. *Frenetic chase scenes *High use of special effects *Fast pace cut durations *increase tension throughout the text until a climax/ending *Love interest that both hinders and supports the main quest. *Use of Enigma codes Action Fantasy *Characters undertake a Quest *the use of supernatural phenomena as a primary element of narrative Lost is classified as a Hybrid of; Action, Adventure and Fantasy. By creating lost in this post modern form, it mixes genre conventions to create a new identity and broadening its audience by not pigeon holding individual genre conventions and excluding viewers who hold an oppositional reading of them 3) Lost as a Hybrid genre Genre Conventions; Science Fiction *The narrative explores rationally alternative possibilities *Unlikely events are justified by scientific theories *Discovery or application of new scientific principles
- 11. The use of Enigma Codes An ENIGMA CODE controls what the audience sees or knows. It is a question a media text will give to an audience and then proceed to solve whilst gaining the attention and interest of the audience.When the 'readers' recognise these codes, they get 'pleasure of the text' and this pleasure is enhanced and emphasised when there is overlap between the fictional narrative (what the audience is watching) and the 'real' narrative of day to day existence. In other words, the closer the makers of the text come to representing recognisable codes from the audience's own lives, the more pleasure of the text the audience gets.
- 12. Narrative Structure – Todorov? Propp?
- 13. 6. The use of the Score -Non Diegetic Sound is sound where the source can not be seen. -A film score is the background music of a film. The term soundtrack may be confused with film score. A soundtrack, however, contains everything audible in the film including sound effects and dialogue. Soundtracks may also include songs featured in the film as well as previously released music by other artists. A score is written specifically to accompany a film, by the original film's composer. Each individual piece of music, within a film's score, is called a cue and is typically a composition for instruments. -The purpose of the Score is to help the audience feel the same emotion as a character within the text at that particular time.