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Lost audience targeting
- 1. Film, Television andMusic
- 2. Text-Genre/Representation Industry Audience The Exam Television Music Film The 3areas of the media we cover are Film, Television and Music The question topics are, Audience, Industry And Genre/Representation Media We choose exam Question on; Audience Response, Audience targeting CRASH Genre Conventions Digital technology, Industry success and importance, Internet Impact, Regulations Specific Question types
- 4. Lost series 1Episode 2“The Pilot part 2” Use Pages 7,8,9 to record notes Exam Questions from the past 4 years, which link to T.V texts Audience Targeting 1.Most texts target a range of different audiences, how true is that of your chosen text? 2.How do your chosen texts attract their audiences? 3.Explore the different ways your three main texts attract their audiences.. Audience Response 1.Explore the different ways in which audiences and/or users respond to your chosen texts Answering Audience Targeting Question To answer the audience targeting question you must ensure you consider who would gain a positive reading of the texts. You must also consider why that particular audience would gain this reading? You must back this up with theory and narrative descriptions (scenes)
- 5. gender, race, physicalappearance, subcultures, dress and age jack kate charly john Hurley soya shannon sayiidBoon clare sun jin walt michael Representation stereotypes feminism
- 6. 1.Identify who isthe intended target audience? Active/Passive/Mainstream/Niche 2. Justify three conventions which you feel proves the target audience you stated is correct. 3. Evidence those conventions with narrative evidence.
- 7. Lost Audience The use ofan ensemble cast Creating lost as a hybrid genre The use of a neutral location within the narrative Use of the Score Use of Enigma Codes Narrative Structure
- 8. An ensemble castis a cast in which the principal performers are assigned roughly equal amounts of importance and screen time in a dramatic production. This kind of casting became more popular in television series because it allows flexibility for writers to focus on different characters in different episodes. A benefit of the inclusion of an ensemble cast is the fact that the audience can identify with one or two of the narrative issues of different cultural and society group. For example stereotypical view points of; Hurley-large, Sayid- bias representation of foreign muslims, Shannon- “Vain unintelligent young Blonde” Reiginol accents and stereotyped characteristics that go with it. 1) An Ensemble Cast Race Gender NationalityAge This will of course attract a wider audience and conform to more areas of the uses and gratifications theory. Compare losts cas to simply having a all white, British, middle aged, middle class male cast.
- 9. 2) The useof a neutral location within the narrative Lost is of course set on a mystical island away from settings and locations which could gratify the audience and help them gain a preferred reading. For example a office environment could alienate the young. A school/University environment could alienate the middle aged, a location such as Baltimor USA could alienate the British or even middle class, where as a location such as Cambridge could alienate the working class. This mystical environment/location could also act as a sense of escapism. Taking thw audience away from the familiar and everyday life Uses and Gratifications Theory Escaping, or being diverted, from problems
- 10. *Frenetic chase scenes *Highuse of special effects *Fast pace cut durations *increase tension throughout the text until a climax/ending *Love interest that both hinders and supports the main quest. *Use of Enigma codes Action Fantasy *Characters undertake a Quest *the use of supernatural phenomena as a primary element of narrative Lost is classified as a Hybrid of; Action, Adventure and Fantasy. By creating lost in this post modern form, it mixes genre conventions to create a new identity and broadening its audience by not pigeon holding individual genre conventions and excluding viewers who hold an oppositional reading of them 3) Lost as a Hybrid genre Genre Conventions; Science Fiction *The narrative explores rationally alternative possibilities *Unlikely events are justified by scientific theories *Discovery or application of new scientific principles
- 11. The use ofEnigma Codes An ENIGMA CODE controls what the audience sees or knows. It is a question a media text will give to an audience and then proceed to solve whilst gaining the attention and interest of the audience.When the 'readers' recognise these codes, they get 'pleasure of the text' and this pleasure is enhanced and emphasised when there is overlap between the fictional narrative (what the audience is watching) and the 'real' narrative of day to day existence. In other words, the closer the makers of the text come to representing recognisable codes from the audience's own lives, the more pleasure of the text the audience gets.
- 12. Narrative Structure –Todorov? Propp?
- 13. 6. The useof the Score -Non Diegetic Sound is sound where the source can not be seen. -A film score is the background music of a film. The term soundtrack may be confused with film score. A soundtrack, however, contains everything audible in the film including sound effects and dialogue. Soundtracks may also include songs featured in the film as well as previously released music by other artists. A score is written specifically to accompany a film, by the original film's composer. Each individual piece of music, within a film's score, is called a cue and is typically a composition for instruments. -The purpose of the Score is to help the audience feel the same emotion as a character within the text at that particular time.