This document provides a summary of the key concepts in electronic media, including radio, television, internet, and smartphones. It discusses the basic principles of electronic media such as their ability to reach large audiences quickly and provide choice. The major types of electronic media are described along with their history. Both the advantages, such as immediacy and creating awareness, and disadvantages, like health issues and laziness, are outlined. In conclusion, electronic media has become an important tool for educating and informing society through both consuming and creating digital content, though it also presents some risks if misused.

1. Central University of Odisha
Koraput
PAPER – Electronic media – Radio (c- 205)
SEMISTER – 2nd SEMISTER
SUBJECT – “ Basic principle, types, advantage and disadvantages of electronic media’’
DEPT.- JOURNALISM & MASS COMMUNICATION
DATE – 05/02/2020
SUBMITED BY – Gaganbihari Pal
COURSE INSTRUCTOR – MS. TALAT JAHAN BEGUM

2. LEARNING OBJECTIVES

3. Introduction
Electronics media are media that use electronics or electromechanical
device to access the content.
• Electronics media are media that uses electricity, including radio, television, internet
and DVD etc..
• Electronic media has many uses including journalism, news, marketing, education,
engineering, digital art, virtual reality, entertainment, transportation and military
purposes.
• It is the tool that immediately transfers information, concept, ideas in to large
sector of audience in a short period of time.

4. CONCEPT OF MEDIA
❖Media is the Mean of Communication , and it is the plural of “medium”
which relates communication.
❖ It is derived from a Latin word “Medius” means (between)
❖ This term refers to anything that carries information b/w source and a
receiver.
❖It is the way of transmitting messages, thoughts, opinions, and view point.
❖Its purpose is to facilitate communication and learning.

5. Basic
principle of
electronic
media :
Some principles of electronics media are describe below :-
• Influence society & are in turn influenced by society.
• Reach vast & large sectors of audience.
• Audience has great deal of choice.
• Communication is mostly one way process.
• Live medium.
• It is featured with more innovative methods like motion
picture and animation..

6. • Variety of option available and people can surf through channels to channels with
out any additional payment.
Audio visual medium that narrates the communication so easily.
• Electronics media is more accessible.
• Electronics media helps to inform, to education, to entertainment.
• High text and typography.
• It involves simultaneous communication with many people.

7. TYPES OF MEDIA
There are
some types of
media given
below : I. Radio II. Television III. Internet IV. Smart
Phones
(may have
created a
new media
type because
it plays
between
phone and
Internet)
V. E-
Streaming
Billboards (
electronic
display
Advertiseme
nts )

8. Major
electronics
media :
1.
RADIO
THE ACTIVITY OR
INDUSTRY OF
BROADCASTING
SOUND
PROGRAMMES
TO THE PUBLIC.
THE
TRANSMISSION
AND RECEPTION
OF
ELECTROMAGNET
IC WAVES OF
RADIO
FREQUENCY,
ESPECIALLY
THOSE CARRYING
SOUND
MESSAGE.
A SYSTEM FOR
CONVERTING
VISUAL IMAGES
WITH SOUND
INTO ELECTRICAL
SIGNALS,
TRANSMITTING
AND DISPLAYING
THEM
ELECTRICALLY ON
A SCREEN.
INTERNET MEANS
INTERCONNECTION
BETWEEN SEVERAL
DEVICE ACROSS THE
WORLD. IT IS A
WORLD WIDE WEB
NETWORK, THAT
HELPS TO ALL OVER
THE WORLD ON
YOUR DESKTOP.
INTERNET IS A
TELECOMMUNICATI
ONS NETWORK THAT
USES TELEPHONE
LINES, CABLE,
SATELLITES AND
WIRELESS
CONNECTION TO
CONNECT
COMPUTERS AND
OTHER DEVICES TO
THE WWW.

9. HISTORY:
1838
• Telegraph
1876
• Telephone
1895
• Radio
1942
• Early Computer
1946
• Photocopy
Machine
1947
• Transistor
1960
• Microcomputer
1960’s
• Computer
between
,1960’s and So
on

10. E-MEDIA PROVIDES (ROLE) :
• Protection of each user’s first amendment rights,
•The freedom of all users to publish on to the network,
• A free market status for the network administration,
• Remote access, etc.

11. ADVANTAGES & DISADVANTAGES Of
(Electronic media)
ADVANTAGES :
• Immediacy,
• It provides information and entertainment
• Creates awareness among people,
• It develops thoughts and ideas,
• Keep us in touch with what is happening in our society.
• Made Communication increasingly easier.
• Connect Diverse people from far and near Geographical location.

12. DISADVANTAGES :
• Noise pollution
• Decision Making Problems
• Laziness Occur in Youth by misuse of E-devices
• Common Diseases and complications brought by Electronic Media :
i. Eyesight Problems
ii. Exposure to Radiation which is lethally harmful to Human
Body

13. Conclusion :
For many years, electronic media has
taken upon itself responsibility to give people insight into what’s
happening around them. Good or bed impacts aside, media
has been an instrumental part in educating, entertaining and
informing the society for ages. The electronics media not only
provides access to information where people view or listen to
digital video, photographs, music and stories but also allows
people to produce and disseminate their creative materials to
mass audiences.

14. THANK YOU