Media and marketing for middle school overview (1-10-12)
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The document outlines a media and marketing program for middle school students introduced in 2005 by John Garvey and Ms. Holly Barton Lopez. It includes presentations by media professionals on different career fields, including digital advertising, television news, radio, newspapers, and social media. Presenters include representatives from a local TV station, radio station, and communications company. The schedule provides an introduction to various media topics over several weeks.
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Media and marketing for middle school overview (1-10-12)
- 1. Media and Marketing for Middle School
- 2. History: Started by John Garvey and Ms. Holly Barton Lopez in 2005 Objective Introduce students to careers in media and introduce media to Zanetti School
- 3. Schedule 1/10 – Introduction 1/17 Online Advertisement 1/31 – Television News 2/7 – Radio 2/14 – Newspapers 2/21 – Social Media
- 4. 1/10 Presenter – John Garvey Owner: Garvey Communication Associates Inc.
- 5. 1/17 Presenter – Brenda McGiverin Digital Sales Director, WWLP-22News
- 6. 1/31 Presenter – Elysia Rodriquez Anchor/Reporter, WWLP-22News
- 7. 2/7 Presenter – Craig Swimm General Manager, WMAS 94.7 FM WHLL, The Hall – 1450 AM
- 8. 2/14 Presenter – Elizabeth Roman Digital Sales Director, WWLP-22News
- 9. 2/21 Presenter – Mary Fallon Media Director, Garvey Communication Associates Inc.
- 10. An Introduction To Digital Marketing
- 11. % internet users who do this Send or read e-mail 92 Use a search engine to find information 92 Look for health/medical info~ 83 Look for info on a hobby or interest 83 Search for a map or driving directions 82 Check the weather 81 Look for information online about a service or product you are thinking of buying* 78 Get news 76 Go online just for fun or to pass the time 72 Buy a product 71 Watch a video on a video-sharing site like YouTube or Vimeo 71 Search for info about someone you know or might meet* 69
- 12. The Internet Is A Marketplace
- 13. YOU
- 14. Facebook Fan Page for Business
- 15. Online Video
- 16. Twitter For Business
- 17. Tweets Per Day
- 18. QR Codes Make Prints Digital
- 21. Mobile Will Change Everything
- 22. Questions
- 23. Mobile Will Change Everything
- 24. Home Work What Questions do you have for Brenda McGiverin? Digital Sales Director, WWLP-22News
Editor's Notes
- JG - Engagement is a people strategy – you need to have one - You create (post) content that is less about you – more about value from your customer and prospect’s perspective. You really have to get into their head – understand their needs and wants. Examples - Business advice; Resources; Social mission/community service/events; minimal pitching! - Use a URL shortener to link to good content: http://bit.ly/
- JG Capturing The Attention Of Machines - Use Keywords whenever possible - words that people will search for often – and that machines therefore will recognize. Low search value: “sustainable energy” vs. much higher search value: “green energy” Low search value: “Bio tech” vs. much higher search value: “Biotech” - Common names, technical terms, abbreviations, geographic location identifiers (Pioneer Valley) - Stuff them in where ever possible (find white space on the platform you are optimizing)