Ivy Worldwide is a social media and word-of-mouth marketing firm that has received several awards for its campaigns. It teaches social media marketing at major universities and works with large corporations around the world. Ivy Worldwide believes word-of-mouth marketing is most effective when paired with broader marketing campaigns to maximize impact. Some case studies highlighted include successful campaigns Ivy Worldwide ran for HP that led to increased sales, traffic to various sites, and positive influencer discussion.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
This is a presentation given Sept.15, 2010 for BrightTalk. The subject is a basic primer for viral marketing using social media to create brand 'buzz'. The presented is Michael Crosson, a recognized expert in social media, publisher of SocialMediopolis.com, and the founder of the largest social media marketing group on LinkedIn, with over 95,000 members.
Social media tools such as Blogs, Twitter, Facebook, etc... are excellent ways to help businesses increase brand awareness and enhance business value within the new media landscape. The challenge lies in determing which tools to use, and how to measure success. In this session, you will learn about the popular social media tools, and how they can be utilized within your business for maximum impact. Come away with the knowledge to separate the truth from the hype and make informed decisions around your social media strategy.
The Impact of Social Media on Business CaylinBeLow
This PowerPoint explains the impact of social media on business. Topics discussed include: 4E Framework of marketing, the wheel of social media engagement, and different types of social media and mobile apps.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
This is a presentation given Sept.15, 2010 for BrightTalk. The subject is a basic primer for viral marketing using social media to create brand 'buzz'. The presented is Michael Crosson, a recognized expert in social media, publisher of SocialMediopolis.com, and the founder of the largest social media marketing group on LinkedIn, with over 95,000 members.
Social media tools such as Blogs, Twitter, Facebook, etc... are excellent ways to help businesses increase brand awareness and enhance business value within the new media landscape. The challenge lies in determing which tools to use, and how to measure success. In this session, you will learn about the popular social media tools, and how they can be utilized within your business for maximum impact. Come away with the knowledge to separate the truth from the hype and make informed decisions around your social media strategy.
The Impact of Social Media on Business CaylinBeLow
This PowerPoint explains the impact of social media on business. Topics discussed include: 4E Framework of marketing, the wheel of social media engagement, and different types of social media and mobile apps.
Social media overview for Japan-America Society of State of WANick White
Brief review and discussion of social media best practices for SMB & enterprise businesses presented at University of Washington's Business Roundtable on 24 Oct 2012. Event was co-sponsored by Ivy Worldwide (ivyworldwide.com) and chaired by Japan-America Society of the State of Washington (jassw.org).
SheSpeaks Viral Marketing Cosmetics Case StudySheSpeaks Inc.
How does traditional media compare to social media as a driver of response, engagement and sales? This case study explores these differences and that influencers can in fact be identified before a sampling program to help maximize viral impact and return.
How 'You' are changing the marketing paradigm!Saurabh Pandey
The power is in 'Your' hands- to decide, consume and influence.
Brands have never faced a situation that makes individual consumers so powerful that it has become imperatiive for brands to consider social networks and social media in their marketing strategies.
Innovations in Video Marketing
YouTube is the fourth-most searched site after Google, Yahoo and Bing. Presenters will update your knowledge of how videos are being produced, distributed and leveraged both to market apartment communities and to market the brands and the companies themselves. As a special bonus, professional actor and “super-Realtor” Stephen Foster from British Columbia will demonstrate his long-form, first person narrative videos that break all the rules and still sell real estate.
Virginia Love, Vice President of Marketing, Waterton Residential
Stephen Foster, Realtor, Macdonald Realty Victoria Inc
The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today.
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Learn how experts from the eBay Enterprise affiliate network have embraced user behavior to crack the code to performance based social commerce marketing and build brand advocacy.
The Integrated Journey of Social: Making the Case for Native AnalyticsVanessa Theoharis
Although social media is a finally included within our marketing and communications plans today, measuring its impact on institutional goals is still a challenge. Which metrics impact awareness? Which can be used to measure advocacy? How might the platforms ultimately influence conversions? This session will focus on the native analytics provided by Facebook, Instagram, and Twitter and will review frameworks to determine which metrics should be positioned as having an impact on business objectives. This deck was presented by Gene Begin and Vanessa Theoharis at the eduWeb Conference in August 2017 in Boston, MA.
Creating a social media advertising plan from scratch can be daunting. What platforms should you use? How much money will you need? What content will resonate with your key audiences? How will you measure success to be able to adjust your strategy as you go? This presentation will give you a hands-on look of developing a paid social media plan, creating a strategic and scalable approach that moves prospective students from awareness, to leads, to enrolled students. This presentation was given at the Social Media Strategies Summit for Higher Education in November 2017.
Master in Management, un programa personalizado dirigido a recién graduados que quieran dar impulso a su carrera profesional o crear su propia empresa.
The Master in Management is a customizable program for recent graduates looking to kick-start their careers or set-up their own businesses.
Learn more: http://www.ie.edu/es/business-school/programas/master-management
"Social Media Applied: Building Buzz for Your Work" from NTEN with a special Ruby spin.
Presented as part of the We Are Media workshop at the NC Center for Nonprofits annual conference in 2010.
Social media overview for Japan-America Society of State of WANick White
Brief review and discussion of social media best practices for SMB & enterprise businesses presented at University of Washington's Business Roundtable on 24 Oct 2012. Event was co-sponsored by Ivy Worldwide (ivyworldwide.com) and chaired by Japan-America Society of the State of Washington (jassw.org).
SheSpeaks Viral Marketing Cosmetics Case StudySheSpeaks Inc.
How does traditional media compare to social media as a driver of response, engagement and sales? This case study explores these differences and that influencers can in fact be identified before a sampling program to help maximize viral impact and return.
How 'You' are changing the marketing paradigm!Saurabh Pandey
The power is in 'Your' hands- to decide, consume and influence.
Brands have never faced a situation that makes individual consumers so powerful that it has become imperatiive for brands to consider social networks and social media in their marketing strategies.
Innovations in Video Marketing
YouTube is the fourth-most searched site after Google, Yahoo and Bing. Presenters will update your knowledge of how videos are being produced, distributed and leveraged both to market apartment communities and to market the brands and the companies themselves. As a special bonus, professional actor and “super-Realtor” Stephen Foster from British Columbia will demonstrate his long-form, first person narrative videos that break all the rules and still sell real estate.
Virginia Love, Vice President of Marketing, Waterton Residential
Stephen Foster, Realtor, Macdonald Realty Victoria Inc
The terms earned, owned and paid media have become very popular in the digital marketing space. Together they can be applied as a simple way for digital marketers to categorize and ultimately prioritize all of the media options they have today.
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Learn how experts from the eBay Enterprise affiliate network have embraced user behavior to crack the code to performance based social commerce marketing and build brand advocacy.
The Integrated Journey of Social: Making the Case for Native AnalyticsVanessa Theoharis
Although social media is a finally included within our marketing and communications plans today, measuring its impact on institutional goals is still a challenge. Which metrics impact awareness? Which can be used to measure advocacy? How might the platforms ultimately influence conversions? This session will focus on the native analytics provided by Facebook, Instagram, and Twitter and will review frameworks to determine which metrics should be positioned as having an impact on business objectives. This deck was presented by Gene Begin and Vanessa Theoharis at the eduWeb Conference in August 2017 in Boston, MA.
Creating a social media advertising plan from scratch can be daunting. What platforms should you use? How much money will you need? What content will resonate with your key audiences? How will you measure success to be able to adjust your strategy as you go? This presentation will give you a hands-on look of developing a paid social media plan, creating a strategic and scalable approach that moves prospective students from awareness, to leads, to enrolled students. This presentation was given at the Social Media Strategies Summit for Higher Education in November 2017.
Master in Management, un programa personalizado dirigido a recién graduados que quieran dar impulso a su carrera profesional o crear su propia empresa.
The Master in Management is a customizable program for recent graduates looking to kick-start their careers or set-up their own businesses.
Learn more: http://www.ie.edu/es/business-school/programas/master-management
"Social Media Applied: Building Buzz for Your Work" from NTEN with a special Ruby spin.
Presented as part of the We Are Media workshop at the NC Center for Nonprofits annual conference in 2010.
Regardless of your professional profile, experience, personal commitments or geographical location, IE Business School has a top-ranked MBA to suit your needs and goals. Learn more: http://www.ie.edu/business-school/degrees/mbas-and-executive-mbas
A fun story written by N. Nangai for Pratham Books' Remix, Retell and Rejoice contest (Details here: http://blog.prathambooks.org/2014/03/our-retell-remix-and-rejoice-contest-is.html)
Social Media ROI Webinar Larry Weber and Crowd FactoryCrowd Factory
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media - but for all of marketing.
Join Larry Weber and Alexander Mouldovan, CEO of Crowd Factory for a spirited discussion about how marketers can answer the measurement challenge.
While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media – but for all of marketing.
Larry Weber of W2 Group and Alexander Mouldovan of Crowd Factory discuss how marketers can answer the measurement challenge.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Measuring the Influence of Social MediaBrian Cavoli
by Brian Cavoli
One of the most common questions companies have today about social media is how to measure and evaluate success of their efforts. Since we are well beyond need to “do it because it’s cool”, marketers need to demonstrate how their blogging, community participation and influencer outreach is impacting their business.
Social media is all about relationships. Everything you do in social media is about cultivating and nurturing the relationships of the people that shape your brand. The different ways to measure that influence is what the slides below are all about.
This short presentation summarizes the different types of influence in social media and how they can be measured. Since that elusive business impact is so difficult to quantify, I included some interesting industry studies that point to the specific ways social media is impacting business results.
I’d love to hear what you think about these slides and if you have additional ideas to make the story better. Leave a comment, send an email or find me on Twitter (@bcavoli)
Enterprises have moved beyond Sharepoints and intranets; this Webcast takes a closer look at the social-networking tools that enterprises are using (Facebook, Twitter, and wikis, to name a few) to empower employees, disseminate information, and keep tabs on customer requirements and feedback. We look at how these new tools foster collaboration and create new ways to share enterprise data, allowing end users to unlock value and insights that were previously inaccessible.
Jennifer Lindsay is principal of Jennifer Lindsay Digital and is an Emmy-nominated Web strategy consultant. She has demonstrated expertise in connecting with key influencers through utilization of cutting edge social media, SEO, SEM, content strategy, Web 2.0, PR 2.0 and Internet/content management and digital methodologies for major B2B and B2C clients including Microsoft.
So our challenge here was two-fold. One, get a view on social media as there are many, many different ways of connecting with people and two, ensure that what we were going to do was a holistic and measurable program. Holistic in that it would not only benefit sales, but the all of HP from product development to service and support. Measurable in meaningful ways that go beyond tone, impressions and sentiment.
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