This document discusses how digital connectivity and on-demand content are impacting media consumption habits. It notes that consumers expect to access content anywhere and anytime on multiple devices. It identifies different types of digital users ("digital personalities") and their behaviors. It argues that media companies should customize experiences for each personality type by leveraging analytics and social media. Relevant experiences across all devices and flexible payment models will be key to connecting consumers and content.
Who "comes and goes" on mobile? Nowadays, just about everyone. In fact, mobile reaches the Hispanic, Asian, and African-American communities more than PC, TV, or print. Are you blindly missing your audience as a content developer or brand on mobile web and apps? How do you get these audiences to "tumble for you"?
In this webcast, Phil Miano, Vice President of Sales and Marketing at Collider Media, Inc., helps you understand how you can learn more about your audience, where to find them, and how to dialogue with them in order to impact your own mobile growth.
The Advertising Research Foundation announces the launch of the Social Media Council at Advertising Week 2009.
Social media has provided brand advertisers and marketers, media and agencies with new ways of listening to consumers. Listening leads the way to engaging in conversations and uncovering new actionable insights.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
ENGAGE 2015 - Experience Optimization - Havas Media GroupIAB Canada
The Havas Media Group presentation given by Rob Griffin, Global Head of Digital at Havas Media Group for ENGAGE 2015. For more information go to : http://www.havasworldwide.ca
Who "comes and goes" on mobile? Nowadays, just about everyone. In fact, mobile reaches the Hispanic, Asian, and African-American communities more than PC, TV, or print. Are you blindly missing your audience as a content developer or brand on mobile web and apps? How do you get these audiences to "tumble for you"?
In this webcast, Phil Miano, Vice President of Sales and Marketing at Collider Media, Inc., helps you understand how you can learn more about your audience, where to find them, and how to dialogue with them in order to impact your own mobile growth.
The Advertising Research Foundation announces the launch of the Social Media Council at Advertising Week 2009.
Social media has provided brand advertisers and marketers, media and agencies with new ways of listening to consumers. Listening leads the way to engaging in conversations and uncovering new actionable insights.
SCREEN WARS: THE BATTLE FOR EYE SPACE IN A TV-EVERYWHERE WORLDAidelisa Gutierrez
While media fragmentation is happening across all formats, the “Screen Wars” report focuses on video programming, which we define as any type of content, such as TV, cable shows, professional video or user-generated content, that is watched on your TV, PC, mobile phone, tablet or e-reader device. The Nielsen Global Digital Landscape Survey polled 30,000 online respondents in 60 countries to understand how the changing digital landscape is affecting how, where and why we watch video programming. We also examine consumption preferences for video programming, including the devices most commonly used for selected genres and the devices used to view video at home and on the go.
http://www.nielsen.com/us/en/insights/reports/2015/screen-wars-the-battle-for-eye-space-in-a-tv-everywhere-world.html
ENGAGE 2015 - Experience Optimization - Havas Media GroupIAB Canada
The Havas Media Group presentation given by Rob Griffin, Global Head of Digital at Havas Media Group for ENGAGE 2015. For more information go to : http://www.havasworldwide.ca
Our team of MBA consultants, "Dragon Consulting Partners", developed this key learnings report after completing fieldwork, interviews and desktop research on trends in digital media in China.
Together with our MBA cohort, we flew to China for a study tour where we experienced first hand the cultural differences in China.
This report condenses the key learnings and take aways that we had from the experience. Drawing upon a number of case studies, we analyse managerial implications for businesses looking to succeed with digital media in China
"Dragon Consulting Partners" are: Georges Shayeb, Izam Ryan, Lisa Amin, Mike Yu Tian, Ram Chandramohan (who wasn't able to join us in China for the fieldwork, sadly) and Rizwan Habib.
Submitted in partial fulfilment of the requirements of the Imperial MBA degree and the Diploma of Imperial College London, our team was awarded a Distinction for the quality of our work.
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...Aquent
In this webcast Chi Modu of Diverse Insights and DiDigital.net gives practical advice on…
· The most effective mobile tools
· How to move consumers from the mobile channel to action
· Mobile Web vs. Mobile applications
· How to effectively engage the consumer in conversation
· User acquisition, retention and monetization
· Consumer concerns and overview of privacy considerations
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
Mirroring the accelerated pace of technological advancement, marketing trends are emerging and taking hold at an increasingly rapid rate. As consumer behavior evolves, smart marketers can use those trends to capitalize on shifting behaviors and expectations. Sullivan Branding’s Account Planning team developed this report to highlight key trends we expect to see across the marketing landscape in 2013.
Fluid Communication Channels and the Marketing and Communications 'Ideas Boom'Jo Scard
The recent ‘ideas boom’ in marketing and communications in Australia highlights the need to revolutionise communications, moving beyond traditional channels to more fluid ones to suit the intended audience.
Presentation by Jo Scard from Fifty Acres at the National Public Sector Marketing and Communications Summit in Canberra on August 23, 2016.
Links:
PEW Social Media Usage Study: 2005-2015: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
Cisco report: http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
Chewbacca Mom: https://www.facebook.com/candaceSpayne/videos/10209653193067040/
Inigo Montoya GIF: http://gph.is/24GRaaP
NT News tweet: https://twitter.com/TheNTNews/status/763133836871905281
Antarctic Ocean Alliance Facebook post: https://www.facebook.com/AntarcticOceanAlliance/posts/1192226690834583
Coca Cola Chok Chok: https://www.youtube.com/watch?v=pEDsERv-
rFA
Magnum Pleasure Hunt: https://www.youtube.com/
watch?v=LD4uiqejOLg
Fundraising Trends and the Next Generation of Canadian Giving hjc
Fundraising Trends in 2013
Michael and Danielle focussed on fundraising trends such as social media, mobile, and crowdfunding and other can’t-miss insights from the 2013 Next Generation of Canadian Giving study.
In 2019, financial institutions are getting more and more comfortable with digital technologies, digitizing processes, embracing big data and AI, and adopting new delivery methods beyond mobile to satisfy customer demand.
Although many of these technologies are not new, they dominate how the financial sector operates and grows in 2019. Add them to an already existing suite of platforms and technologies that either evolve or are replaced with new, more sophisticated solutions based on AI and machine learning. Beyond tech, all the trends of the year are customer-centric – the use of AI and chatbots, e-wallets, big data, and open banking are all meant to improve and personalize services to satisfy customer demands and expectations. As technologies continue to evolve, the trends of the year will replace outdated strategies and eventually lead to even more progressive solutions for the modern consumer
Consumers are becoming increasingly dependent on mobile technology. Consumers not only own more mobile devices, but they also use them more often for an increasing number of tasks.
Marketers are searching for ways to grasp opportunities stemming from the extraordinary mobile penetration and usage patterns. Mobile devices provide easier ways for marketers to provide added-values to the consumer and shopper, making their lives easier.
The following presentation discusses several trends and enablers, mainly:Emerging Devices & Technologies, Consumer added values from mobile,Mobile Marketing Best Practices such as apps, gaming, content, commerce etc.
Social Media is being integrated into every aspect of the consumer journey including pre-purchase research, the actual purchase, post-sale and loyalty. This research examines trends and innovations in social media, and provides case studies demonstrating the leveraging of the different social platforms.
The YMCA faces the same challenges as most organizations with decentralized and fragmented digital ecosystems. To streamline resources and deliver on its philanthropic goals, the YMCA Twin Cities partnered with FFW - a digital agency and Acquia Preferred Partner - to build Open Y.
Open Y is an open source initiative to bring digital transformation and unity to the YMCA. Based on the philosophy that collaboration drives innovation and impact, Open Y brings together a community of YMCAs and digital partners to provide a common digital vision for the 160-year-old YMCA brand.
Join the project’s innovators - from both YMCA Twin Cities and FFW - to learn about:
-How Open Y aligns talents, saves money and delivers better experiences for YMCAs across the US and internationally
-Why YMCA Twin Cities chose Drupal 8 to be the foundation for Open Y
-The future vision for and what it means for other organizations that want to implement similar platforms
Brand Positioning: It is the total experience that you create for customers and everyone else. Strong brands have a clear sense of the "what", "why", and "how" … it's who they are.
Our team of MBA consultants, "Dragon Consulting Partners", developed this key learnings report after completing fieldwork, interviews and desktop research on trends in digital media in China.
Together with our MBA cohort, we flew to China for a study tour where we experienced first hand the cultural differences in China.
This report condenses the key learnings and take aways that we had from the experience. Drawing upon a number of case studies, we analyse managerial implications for businesses looking to succeed with digital media in China
"Dragon Consulting Partners" are: Georges Shayeb, Izam Ryan, Lisa Amin, Mike Yu Tian, Ram Chandramohan (who wasn't able to join us in China for the fieldwork, sadly) and Rizwan Habib.
Submitted in partial fulfilment of the requirements of the Imperial MBA degree and the Diploma of Imperial College London, our team was awarded a Distinction for the quality of our work.
Aquent/AMA Webcast: Keep it Short and Useful: Mobile Marketing that Fits into...Aquent
In this webcast Chi Modu of Diverse Insights and DiDigital.net gives practical advice on…
· The most effective mobile tools
· How to move consumers from the mobile channel to action
· Mobile Web vs. Mobile applications
· How to effectively engage the consumer in conversation
· User acquisition, retention and monetization
· Consumer concerns and overview of privacy considerations
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
Mirroring the accelerated pace of technological advancement, marketing trends are emerging and taking hold at an increasingly rapid rate. As consumer behavior evolves, smart marketers can use those trends to capitalize on shifting behaviors and expectations. Sullivan Branding’s Account Planning team developed this report to highlight key trends we expect to see across the marketing landscape in 2013.
Fluid Communication Channels and the Marketing and Communications 'Ideas Boom'Jo Scard
The recent ‘ideas boom’ in marketing and communications in Australia highlights the need to revolutionise communications, moving beyond traditional channels to more fluid ones to suit the intended audience.
Presentation by Jo Scard from Fifty Acres at the National Public Sector Marketing and Communications Summit in Canberra on August 23, 2016.
Links:
PEW Social Media Usage Study: 2005-2015: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
Cisco report: http://www.cisco.com/c/dam/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.pdf
Chewbacca Mom: https://www.facebook.com/candaceSpayne/videos/10209653193067040/
Inigo Montoya GIF: http://gph.is/24GRaaP
NT News tweet: https://twitter.com/TheNTNews/status/763133836871905281
Antarctic Ocean Alliance Facebook post: https://www.facebook.com/AntarcticOceanAlliance/posts/1192226690834583
Coca Cola Chok Chok: https://www.youtube.com/watch?v=pEDsERv-
rFA
Magnum Pleasure Hunt: https://www.youtube.com/
watch?v=LD4uiqejOLg
Fundraising Trends and the Next Generation of Canadian Giving hjc
Fundraising Trends in 2013
Michael and Danielle focussed on fundraising trends such as social media, mobile, and crowdfunding and other can’t-miss insights from the 2013 Next Generation of Canadian Giving study.
In 2019, financial institutions are getting more and more comfortable with digital technologies, digitizing processes, embracing big data and AI, and adopting new delivery methods beyond mobile to satisfy customer demand.
Although many of these technologies are not new, they dominate how the financial sector operates and grows in 2019. Add them to an already existing suite of platforms and technologies that either evolve or are replaced with new, more sophisticated solutions based on AI and machine learning. Beyond tech, all the trends of the year are customer-centric – the use of AI and chatbots, e-wallets, big data, and open banking are all meant to improve and personalize services to satisfy customer demands and expectations. As technologies continue to evolve, the trends of the year will replace outdated strategies and eventually lead to even more progressive solutions for the modern consumer
Consumers are becoming increasingly dependent on mobile technology. Consumers not only own more mobile devices, but they also use them more often for an increasing number of tasks.
Marketers are searching for ways to grasp opportunities stemming from the extraordinary mobile penetration and usage patterns. Mobile devices provide easier ways for marketers to provide added-values to the consumer and shopper, making their lives easier.
The following presentation discusses several trends and enablers, mainly:Emerging Devices & Technologies, Consumer added values from mobile,Mobile Marketing Best Practices such as apps, gaming, content, commerce etc.
Social Media is being integrated into every aspect of the consumer journey including pre-purchase research, the actual purchase, post-sale and loyalty. This research examines trends and innovations in social media, and provides case studies demonstrating the leveraging of the different social platforms.
The YMCA faces the same challenges as most organizations with decentralized and fragmented digital ecosystems. To streamline resources and deliver on its philanthropic goals, the YMCA Twin Cities partnered with FFW - a digital agency and Acquia Preferred Partner - to build Open Y.
Open Y is an open source initiative to bring digital transformation and unity to the YMCA. Based on the philosophy that collaboration drives innovation and impact, Open Y brings together a community of YMCAs and digital partners to provide a common digital vision for the 160-year-old YMCA brand.
Join the project’s innovators - from both YMCA Twin Cities and FFW - to learn about:
-How Open Y aligns talents, saves money and delivers better experiences for YMCAs across the US and internationally
-Why YMCA Twin Cities chose Drupal 8 to be the foundation for Open Y
-The future vision for and what it means for other organizations that want to implement similar platforms
Brand Positioning: It is the total experience that you create for customers and everyone else. Strong brands have a clear sense of the "what", "why", and "how" … it's who they are.
Digital Banking - Industry Trends for Customer ServiceGianluca Ferranti
Consumers’ attitude and benefits of digital banking
Importance of real-time customer interaction in digital banking
Video Banking goes Prime Time
The opportunity for video-enabled interaction to transform retail banking
An introduction to digital marketing. What is digital marketing? What are the key trends in the digital marketing space? Why is digital marketing necessary? What is Marketing 4.0? How do you do digital marketing? What are the tools and technologies of digital marketing?
Building Loyalty and Trust Through Continous EngagementYourCareUniverse
In the contemporary healthcare market, consumers are constantly evaluating their purchase decisions. The key to thriving in the age of increased competition and consolidation is to cultivate consumer loyalty by offering value over an extended period of time. This session will explore ways hospitals can drive engagement with their community by providing robust content and health and wellness tools to increase brand affinity.
Slides from my lecture today to the City University International Journalism MA students... it's meant to be the introduction of thoughts, rather than to provide any certain and specific plans.
Presented at TMKedu in June 2014 by Ludmila Palasin.
This presentation provides an overview of media research tools including both survey tools (e.g. Nielsen, MRI, Simmons, MMR) and research studies (e.g. Iconoculture, Forrester, and eMarketer) and goes through some real examples of how these tools can be used to deliver important information and insights for clients.
Do You Have A Multiscreen Marketing Strategy? Cox Media
Are you looking for ways to drive new leads to your Louisiana-based business? Do you need a marketing strategy for capturing the attention of consumers online, across multiple screens? This presentation is a great starting point. It gives an overview of trends on how consumers are using media daily to shop and socialize -- and how they are making decisions about what services and products to buy.
Communicating Sustainability using Social Media - Agrion Webinar by @JoeySheppEarthsite
Companies today are able to engage in dialogue with their consumers through a variety of mediums, from traditional methods such as product packaging, to newer methods such as social media. However, according to a recent study by Carbon Trust, only a small percentage of consumers place confidence in companies’ sustainability claims. Additionally, hesitations in integrating social media into communications strategy still exist alongside a lack of understanding of how effective these tools can be. Our session today will examine how synergies between social media and communication strategy can have a tremendous impact by restoring consumer confidence, creating two-way dialogue, and promoting green practices. We investigate cost, return, strategy, transparency, and benchmarking for these communications campaigns, within the greater conversation of how this form of new media and globalization have compelled change in the corporate- consumer relationship.
Social Business Unplugged - Why most organizations fail - less tech, more lea...Kasper Risbjerg
Presentation by Erik Korsvik Østergaard and Kasper Risbjerg during Social Media Week CPH 2014.
A wave of sociological and technological trends highly affects the strategic direction of most companies – whether they are global or local.
At the center is competitiveness through agility and adaptability – something Social Business promises, but has struggled to deliver.
The two speakers took the audience through an engaging and provocative session on what it takes to succeed as a Social Business, what mindset is needed and why they believe leadership is more important than technology.
They examined topics like:
* What is the current state of Social Business?
* What are the pitfalls of adoption?
* Which conditions are needed for success?
* What role does leadership play?
* Why is Social Business after all still the solution to competitive advantage?
Social data - Social Media Week Copenhagen 2013Kasper Risbjerg
This presentation was a part of the event Data for Non-Geeks during Social Media Week Copenhagen on 18th February 2013 at People Group. The topic was Social Data and presented by Kasper Risbjerg, Social Business Manager at IBM.
Employees as brand advocates in the social media sphere - Social Media Week C...Kasper Risbjerg
This presentation was held the 18th February 2013 during Social Media Week Copenhagen at Maersk by Kasper Risbjerg, Social Business Manager at IBM. #smwcph
A presentation I did for the Danish Direct Marketing Association (Huset Markedsføring) on 31/12/13 on the subject Social CRM. The presentation was a part of a day dedicated to CRM (CRM for en dag)
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3. Greater digital connectedness is here to
stay
• Worldwide, consumers increasingly
expect content on demand wherever
they are – all the time.
• 78% identified themselves as digital
device adopters; of these, more than
half report reading newspapers online.
• “Connected living” is impacting almost
every aspect of our daily lives
• Emotional dependency on technology
11. Viewing on demand
• Over half of early adopters and
mainstream consumers consume
online video such as Hulu and
Netflix
• 71 percent of adults use video on
demand sites. Parents are the
largest user group – not just young
adults
• 81 percent visit sites like YouTube
12. Non-linear viewing
• Consumers are increasingly
distracted
• Three-fourths of adults reported
surfing the web while watching TV
• No longer passive consumers of
media
13.
14. Mobile access
• The “place-shifting” capability
• +50% of early adopters and
mainstream consumers regularly
access content on their smart
phones or other portable devices
• In 2015: a gap of 780.8 million
mobile devices vs. 479.1 million
PCs
15. Social consumption
• Consuming anywhere while
connecting with people everywhere
• Social content consumption have
also reached a critical mass
worldwide
• 41% upload photos
• 44% post messages
• 52% engage in social networking
• 64% text friends
… while watching TV
17. Content cannibalization is real
• Traditional media and devices are in
decline
• Breaking news is widely available on
their own sites and on social networking
sites
• +2x as many consumers use online
sources for breaking news than printed
newspapers
• Consumers are showing signs of “cord
shaving” – and even “cord cutting”
18. Mass audiences are shattering
• Mass audiences are splintering into
behavioral micro-segments
• Age is far less meaningful than before in
differentiating micro-segments
• Contrary to popular belief, not all early
digital adopters are college age
• 65% of consumers aged 55-64 report
surfing the Web and texting with friends
while watching TV
• Same goes for 49% of consumers aged
65+
• 52-75% uses all of digital content services
19.
20. Digital revenue
models generate less
revenue
Digital revenue streams have
yet to deliver value that is
comparable to traditional models
Ad-supported models have
yielded a substantially lower
return than broadcast TV, for
example
More than two-thirds of early
adopters are willing to pay for
content
22. Act like a B2C company
• Build direct consumer interactions,
where feasible
• Access and aggregate any direct
consumer information you can
• Wring out compelling consumer insights
down to relevant micro-behavioral
segmentation levels.
• Use deep consumer understanding to
tightly pull together the players together
23. Target consumers based on their “digital
personalities”
Providing tailored customer experiences
require insightful consumer profiles that
include digital behavioral personas.
• Profiling consumers on their willingness to
access content and their behaviors in
interacting with and immersing in it
• Using historical “structured” behavioral
selections as well as real-time
“unstructured” data to complete the picture.
25. Efficiency Experts
• 41% of the global sample
• These consumers see the adoption of
digital devices and services as a way to
make life easier
• “The path of least resistance”
26. Content Kings
• 9% of the global sample
• Dedicated gamers, newshounds, movie
buffs, music lovers and TV fans
• Content Kings want an “all-access
pass” to content
27. Social Butterflies
• 15% of the global sample
• Social Butterflies cannot imagine not
being able to instantly access any of
their friends, regardless of time or place
• Highly addictive to social media and
their smartphones
28. Connected Maestros
• 35% of the global sample
• Connected Maestros combine the
behaviors of Content Kings and Social
Butterflies with even more sophisticated
behaviors
• Connected Maestros, with their “always
on” behaviors, are a window into the
future
• 32% of Connected Maestros are early
adopters compared to < 5% of the other
digital personalities
29. Deliver relevant, enhanced experiences
To be relevant, differentiated customer
experiences have enhanced characteristics
• Seamless integration across devices
• Being personal, insightful, relevant and
contextual
• Immersive, with lines blurred between
being a spectator and being a participant
• Social embedded into the content
Consumers say they look forward to
interacting more personally with digital content
30. Deliver relevant, enhanced experiences with
Analytics
• A wealth of real-time data is available
• Aggregate a total picture of a consumer’s digital personality,
habits and priorities across touchpoints
• Integrate past and current data to optimize the use of
customer analytics
• Link to advertising based on customer analytics in real-time
• Drive personalized marketing campaigns tailored to a diverse
array of platforms and devices
31. Deliver relevant, enhanced experiences with
Social
• Identify content that is attractive to targeted
customer segments and engages them in
real-time
• Provide instantaneous access to a shared
experience with others in the throes of the
same content/ experience
• Create communities based on common
interests and tailor marketing messages for
“viral” travel along pre-existing social
networks
• Create and cultivate brand ambassadors to
enhance ratings
• Develop exclusive content for social media
users as a customer retention strategy
32. Connect consumers, content and
monetization
• Consumers want relevant messaging,
pricing models that provide choice and
flexibility, and a seamless experience
across their devices
• New revenue models need to evolve
beyond a “one size fits all” mold and offer
the relevancy, choice, integration and
packaging options consumers demand
• 39% preferred to watch a movie on a
website and pay by viewing ads
• 36% preferred a subscription model on
tablets
• 36% preferred to pay per use on
smartphones
34. Looking ahead
• What actions are you taking to build
consumer and consumer- style interactions
and insights?
• How will you identify the digital
personalities of your most important and
valuable consumers?
• In what ways can your content be
transformed into experiences that leverage
analytics and social media?
• What sorts of revenue streams are possible
and which payment models should you
offer?
35. US Open 2012
• Partnership with ESPN and United
States Tennis Association
• 22 years of collecting and delivering
data
• (Predictive) Analytics: real-time updated
statistics, Slam-tracker
• Social: unique profiles, different ways of
interacting
• Accessible everywhere - virtually and
physically
Seemingly every public and private setting showcases the rampant adoption of digital devices, accompanied by the intense desire to stay engaged by keeping those devices turned on. “Connected living” is impacting almost every aspect of our daily lives, including health, travel, home and work. Google search trends, for example, are good indicators for predicting the spread of infectious diseaseEmotional dependency on technology noting that 53 percent of its UK respondents feel “upset” when denied Internet connectivity and 40 percent feel “lonely” if they can’t get online.
61 percent of Americans said it would be easier to live without air travel than the Internet.
One way the connected consumer era takes the industry “beyond digital” is by challenging the industry to provide tailored, seamless experiences that are highly relevant to individual consumers.
To better understand the connected consumer phenomenon, we asked respondents which of the following terms best matches their own approach to digital device adoption:I adopt the latest and greatest devices as soon as they are available I purchase at about the same time when many others seem to be purchasing I am typically one of the last to purchase I don’t typically purchase new devices, I am happy with the technology I have.
Indeed, over 50 percent of global mainstream consumers have adopted a wide range of digital consumption behaviors: from checking news and watching video online, to accessing mobile services, participating in social networking and visiting user-generated content sites
In terms of bandwidth, this type of online viewing option has already eclipsed every other form of Internet use since 2010.
In a profound shift from the linear nature of traditional content consumption, global consumers are distracted, decreasingly giving TV their undivided attention. Rather than “leaning back” to focus passively and exclusively on a TV program, consumers today are likely to also be interacting with content in at least one other way. They are often distracted by content unrelated to what is on TV – and perhaps also chatting with friends
The “place-shifting” capability made possible by mobile devices is closely related to the content consumption behaviors of time-shifting and distracted viewing. This trend will only accelerate. In 2015, it predicts a gap of 780.8 million mobile devices versus 479.1 million PCs.
This aspect of connected consumer behavior is not just about connecting with content everywhere; it’s about connecting with people everywhere, too.
The availability of connected content has empowered consumers to expect instant access to desired content, including advertising. It is changing how traditional media is paid for and consumed. Meeting demand for connected content is the key to growth
Consumers watch substantially less regular TV as their use of mobile video increases.
From 2000 to 2009, the primetime TV audience has declined steadily for network, independent, public and pay cable TV.Declining viewership of broadcast networks exemplifies that mass audiences are splintering into behavioral micro-segments. Go beyond traditional age segmentation to become masters at understanding customers’ digital behaviorsContrary to popular belief, not all early digital adopters are college age. And distracted viewing and social networking are practiced widely across all age groups. Clearly, age is not the only distinguishing characteristic for today’s connected consumers’ digital behaviors.increasingly, not everyone will be “acting their age.Across age groups, 52-75% of this group reports using all of the following digital content services: Internet on their mobile phones, music on their mobile phones, mobile information services, online video on their PCs, video on demand on their home TVs, music services, online video games, user-generated content web sites, social networking, online newspapers and online magazines.
The 2011 survey shows that across all of these markets, it’s no longer just a minority of young early adopters who are digitally connected. So are today’s mainstream consumers, a group that cuts across age boundaries and consists of those who charac- terize themselves as buying electronic devices at about the same time as others.
Innovative pricingFrom $14.6 billion in total music sales in 1999, to $6.6 billion in 2009Yet, more people are listening to music than ever. The challenge is that the value has shifted away from the traditional music labels
As the M&E industry evolves beyond the digital era to the connected consumer era, providers need to act differently. Many M&E providers are not sufficiently in touch to provide the relevant, tailored digital content experiences that consumers now desire. http://oitecareersblog.files.wordpress.com/2010/02/tailor1.jpg
To engage more directly and meaningfully with consumers, M&E providers should• Build direct consumer interactions, where feasible. For example, set up and use company websites to make the most of customer feedback on the entire content experience (from sampling to purchase to ownership/“rented” access)Access and aggregate any direct consumer information you can, partnering with others as necessary to obtain the data you need. Deep consumer understanding will illuminate the levels of interactivity required with both content and fellow audience members to satisfy key consumer constituencies.Wring out compelling consumer insights down to relevant micro-behavioral segmentation levels. In the future, such consumer insights will drive, for example, story branching with tailored endings being delivered to individual consumers via different devices.Use deep consumer understanding to tightly pull together the players in your industry value chain – producers, distributors, advertisers and your company – to work together toward more effective monetizing of each consumer with your content experiences.
Providing tailored customer experiences require to building insightful consumer profiles that include digital behavioral personas. They will need to continuously update consumer profiles as quickly as consumers evolve their digital content consumption behaviors, such as:Profiling consumers not only based on their age, but also on their willingness and capability to access content and their behaviors in interacting with and immersing in itAllowing for consumers to exhibit different behavioral profiles (such as facets of their digital personalities) based on type of content experiencedUsing historical “structured” behavioral selections as well as real-time “unstructured” data to complete the picture.
Four prominent types of digital personalities that are not age-based, but instead are based on the combination of degree of access to content and intensity of content interaction
Even aging traditionalists fall into this category as they adopt behaviors like: sending email instead of letters; accessing video on demand on their home TVs; accessing news, magazines and video content online, primarily via their PCs; creating a profile on a social networking site (like Facebook); accessing the Internet via mobile phone to browse the web or use mobile navigation services; and substituting in-store experiences with shopping online as they follow the “path of least resistance.”
They often watch TV shows and movies online, frequently download music or listen to streaming music online, and regularly play online games alone and/or with others.
They use mobile phones primarily to call and IM others, maintain/update a profile on a social networking site (like Facebook) regularly, visit social networking sites religiously, frequently add labels or “tags” to online photos and web pages, and often view videos from other users (on YouTube, for example).
Connected Maestros combine the behaviors common to Content Kings and Social Butterflies with even more sophisticated behaviors. These advanced activities include talking using voice IM; regularly consuming media content (like games, music or video) via mobile devices (such as phones and tablets); frequently accessing multiple apps via mobile devices; and regularly checking news, weather, sports scores and information searches via mobile devices.
To deliver the desired experiences, content cannot stand alone. Appealing content has to reach the right consumers (by using analytics), when and where they desire (using a smart, integrated infrastructure), with the right features (such as social).
Customer analytics is vital to selling more content properties and better monetizing each sold property.
Making content more social entails social media, but it also includes finding smarter ways to connect to customers, connect the ecosystem and build content. Social media facilitates unique, emotion-producing immersion into content experiences.Important challenges face those looking to add social attributes to digital content.
New analytics can help companies innovate revenue models by providing insight about preferences, behaviors and buying patterns
Expansion of a game developer’s revenue model could add many more revenue streams than what was historically available
Going beyond providing analog content to digital channels offers an opportunity to develop more strategic and tailored relationships with consumers. Little has been done to differentiate “the product” itself to accommodate the new micro-segments that have replaced legacy mass audiences
This feature, which premiered during last year’s Open, can determine the three most important factors in determining victory in a given match, customized for each particular opponent. These measures also include goal and status amounts. In effect, they are key performance indicators (KPIs), and the Keys to the Match display is a scorecard, bringing the use of that term full circle, back to competitive sports. But rather than straight Online Analytical Processing (OLAP), these KPIs are derived from performing predictive analytics on the last 7 years’ worth of data from all four grand slam events, totaling 39 million data points.
In this light, IBM forged a partnership with the USTA to collect tennis data from the top 100 players around the world. Every forehand, double fault, point, temperature, match duration, serve speed, etc. is captured in real-time.