What are Prospective College Students Doing Online?Roar Media
This presentation provides insights and data on how Young Adults respond to media and how they approach the internet so that you can best maximize your online college recruitment efforts.
Leveraging Digital Marketing Campaigns for Prospective College StudentsRoar Media
This presentation provides insights and data on how Young Adults respond to media and how they approach the internet so that you can best a maximize your online college recruitment efforts.
Healthcare New Media Marketing Conference KeynoteShahid Shah
Keynote presentation by Shahid Shah and Joel Selzer delivered at the Healthcare New Media Conference in Chicago, June 14th 2010. This deck looks back on the impact social media has made across the patient and provider landscape, examining specific examples over the past year, and offers a vision of what the future may hold.
We walk through how hospitals, patient communities, physician networks, pharmaceutical manufacturers, the federal government and private innovators have managed the opportunities and challenges social media provides.
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...Michael Stoner
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
What are Prospective College Students Doing Online?Roar Media
This presentation provides insights and data on how Young Adults respond to media and how they approach the internet so that you can best maximize your online college recruitment efforts.
Leveraging Digital Marketing Campaigns for Prospective College StudentsRoar Media
This presentation provides insights and data on how Young Adults respond to media and how they approach the internet so that you can best a maximize your online college recruitment efforts.
Healthcare New Media Marketing Conference KeynoteShahid Shah
Keynote presentation by Shahid Shah and Joel Selzer delivered at the Healthcare New Media Conference in Chicago, June 14th 2010. This deck looks back on the impact social media has made across the patient and provider landscape, examining specific examples over the past year, and offers a vision of what the future may hold.
We walk through how hospitals, patient communities, physician networks, pharmaceutical manufacturers, the federal government and private innovators have managed the opportunities and challenges social media provides.
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...Michael Stoner
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
Finding and engaging minority influencers on social mediaElon iMedia
Reach your whole potential audience. This white paper from Elon University's graduate program in Interactive Media describes best practices for reaching minority influencers on social media.
Engaging Youth & Young Adults in Social MediaBrittany Smith
Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
Using Social Media to Advance Your InstitutionLannie Byrd
Using Social Media to Advanced Your Institution presented to the 2014 MIAA Summer Advancement Conference at Pittsburg State University in Pittsburg, KS. The presentation focuses on the digital landscape in 2014, basics of social media and advanced social media topics focusing on content strategy and native advertising.
Social Media Week is a global forum that offers a series of interrelated activities and conversations on new trends spanning all major industries in social and mobile media. It highlights the global impact of social media and serves as a catalyst in driving cultural, economic, political and social change in developed and emerging markets.
Here are my top takeaways from this year's event.
CSIFT Feb 2010 Meeting. Don Smith, Digital Media Ethnographer, General Mills...Pamvtic
Activating Connected Innovation via Social Media - The Chicago Section IFT Feb. 2010 meeting presentation by Don Smith, Digital Media Ethnographer, General Mills
Mary will discuss the Pew Internet Project’s latest research on Americans’ use of social media, including how different demographic groups use various platforms. She’ll also present findings from a recent report looking at the phenomenon of “Facebook fatigue,” and help us to understand how usage patterns might be shifting in the future.
A review of the current social media landscape and trends. Part of a Tourism Currents education package for the Webster City, Iowa Area Chamber of Commerce and Hamilton County.
Tourism Currents does online and in-person training in social media for tourism. Find out more here: http://www.tourismcurrents.com
eMarketer Webinar: Tips for Reaching & Engaging the Elusive MillennialeMarketer
Join eMarketer CEO Geoff Ramsey to learn best practices, case studies and the latest strategies for marketing to millennials online in this eMarketer webinar.
http://www.emarketer.com/blog/index.php/emarketer-webinar-tips-marketers/
A study on Gen y consumer attitude toward social media marketing in TrichyAnup Mohan
This study aims to specify Generation Y consumers’ attitude toward social media marketing. Given this context the questionnaire prepared for gathering data was distributed among 150 students of Jamal Mohamed College,Trichy belonging to age group 18-33 during August 2013.This research paper is based on my M.Phil dissertation.
Finding and engaging minority influencers on social mediaElon iMedia
Reach your whole potential audience. This white paper from Elon University's graduate program in Interactive Media describes best practices for reaching minority influencers on social media.
Engaging Youth & Young Adults in Social MediaBrittany Smith
Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
Using Social Media to Advance Your InstitutionLannie Byrd
Using Social Media to Advanced Your Institution presented to the 2014 MIAA Summer Advancement Conference at Pittsburg State University in Pittsburg, KS. The presentation focuses on the digital landscape in 2014, basics of social media and advanced social media topics focusing on content strategy and native advertising.
Social Media Week is a global forum that offers a series of interrelated activities and conversations on new trends spanning all major industries in social and mobile media. It highlights the global impact of social media and serves as a catalyst in driving cultural, economic, political and social change in developed and emerging markets.
Here are my top takeaways from this year's event.
CSIFT Feb 2010 Meeting. Don Smith, Digital Media Ethnographer, General Mills...Pamvtic
Activating Connected Innovation via Social Media - The Chicago Section IFT Feb. 2010 meeting presentation by Don Smith, Digital Media Ethnographer, General Mills
Mary will discuss the Pew Internet Project’s latest research on Americans’ use of social media, including how different demographic groups use various platforms. She’ll also present findings from a recent report looking at the phenomenon of “Facebook fatigue,” and help us to understand how usage patterns might be shifting in the future.
A review of the current social media landscape and trends. Part of a Tourism Currents education package for the Webster City, Iowa Area Chamber of Commerce and Hamilton County.
Tourism Currents does online and in-person training in social media for tourism. Find out more here: http://www.tourismcurrents.com
eMarketer Webinar: Tips for Reaching & Engaging the Elusive MillennialeMarketer
Join eMarketer CEO Geoff Ramsey to learn best practices, case studies and the latest strategies for marketing to millennials online in this eMarketer webinar.
http://www.emarketer.com/blog/index.php/emarketer-webinar-tips-marketers/
A study on Gen y consumer attitude toward social media marketing in TrichyAnup Mohan
This study aims to specify Generation Y consumers’ attitude toward social media marketing. Given this context the questionnaire prepared for gathering data was distributed among 150 students of Jamal Mohamed College,Trichy belonging to age group 18-33 during August 2013.This research paper is based on my M.Phil dissertation.
What is social media_ The impact of social media.pdfDavid Due
Information and verbal exchange generation has changed rapidly over the last two decades, with the key improvement being the emergence of social media.
The tempo of change is accelerating. For instance, the increase of cell technology has played an important function in shaping the impact of social media. Globally, cellular gadgets dominate in phrases of general mins on line. They positioned the approach of connectivity anywhere, anytime on any tool in all and sundry arms.
Translating Social Insights-DAWSG August 2015Aman Sandhu
Social media is changing the marketing game. It represents a goldmine for marketers as consumers express themselves more, with greater depth and across a broader range of topics. By harnessing the power of social media insights – by the hundreds of millions of daily posts on global and regional social networks (e.g., Facebook, Twitter, etc.) as well as blogs, and forums – marketers can surface meaningful and fresh consumer insights.
Winning in a social world requires a far more intimate understanding of the consumer. By using social insights to inform our social strategy and execution, this will help us target our audience better and appear relevant to them.
Brands & Publishers: A Symbiotic Relationship for the Digital Age - Stacy Mar...Energy Digital Summit
This presentation was written by Stacy Martinet, CMO of Mashable. Stacy was invited to present as a keynote speaker for the Energy Digital Summit in January 2015.
2013 Millennial Impact Report For Non-ProfitsLorne Coyle
This year, Achieve gathered information from an online survey distributed to Millennials through 14 research partners, and, for the first time, conducted usability testing of nine nonprofits online presence that included video feedback. The report provides a guide for organizations to better understand this generation, immerse them in the cause, and maximize the impact of their interest, time, and giving.
The findings of this research study (purchase on Amazon.com) examines the impact social media has on consumers and decision-makers around the world and characterizes the impact of social influence models. The Social Mind research explores the best practices of using social business as a platform to strengthen sustainable methods for working and living in new, interactive and collaborative business world. It identifies key characteristics and insights into the engagement behaviors of influencers and individuals, and how organizations can maximize reach and influence to execute on what we call the new Principals of Engagement in the Millennium.
Social business is dynamically changing the face of human interaction and communications globally. The emergence of new social behaviors and interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways primarily because of social media networks and peer groups.
A disruption is in the making, but this time, human behavior is the driver, not technology. People want and need to get the information they need at the time they desire it, especially from those they consider to be experts. We are returning to the “apple cart” of yesteryear. However, this time around we are armed with digital devices to extend our global ability to talk with the companies and people who inform our decisions.
This paradigm shift is a major communications innovation in all markets, which is radically changing the way people and organizations engage and behave online. There is also a strong link between social networking and what might be called “a new global anthropology” that is developing because of these new behaviors, interactions and interrelationships between cultures enabled through social business.
Over the past three years Vanessa DiMauro, Peter Auditore and myself, all Society for New Communications Research fellows, have embarked on a series of research studies to understand this new and evolving business platform and its impact on social communications and influence.
10 answers to questions about social media and young people that can change the way you design and build relationships with your most critical audience.
Social Media Enters the Mainstream: Report on the Use of Social Media in Adva...Michael Stoner
This report focuses on data from the fifth year of surveying professionals in institutional advancement at colleges and universities around the world on how they use social media in fundraising, alumni engagement, marketing, PR, and other external relations activities.
The findings indicate that social media has become a mainstream channel for engagement in eduction. If you want a single data point that indicates how entrenched social media has become in advancement, consider that 46 percent of presidents, chancellors, and other institution heads use social media in their official roles.
Download the report: http://offers.mstoner.com/social-media-enters-the-mainstream-download-free-white-paper
Maximize fund-raising, drive event attendance, attract volunteers, and stimulate community partnerships with free advertising from Google. Thanks to Google Grants, South Florida-based 501 c3 nonprofits can now receive up to $10,000 per month in free search advertising to support their goals.
Today you will learn the following four basic steps you need to take advantage of this free program:
1. Enroll in the program
2. Manage your account
3. Achieve your organizational goals
4. Track and measure the results
SPEAKER: Alex Wall
Alex Wall leads the digital marketing department at Roar Media, and has amassed a respectable following as a thought leader and innovative strategist in the online advertising space. Her passion points are quantitative-based marketing, programmatic media placement, conversion optimization, neuromarketing, and social media. Quadruple certified in Google's Analytics and AdWords platforms, Alex has lectured on digital communications breakthroughs at Rutgers University, Mashable’s Social Media Day, Digital Atlanta and more.
SPONSORS
Roar Media
Roar Media is a Google Partner agency and strategic public relations & digital-communications consultancy. We combine traditional media relations with advanced Internet marketing programs, including social media and search marketing, to help clients worldwide achieve their business goals. More information is available at www.roarmedia.com.
Professional Bank
Professional Bank is a boutique bank located in the heart of Coral Gables, committed to creating an enriched banking experience that is both personal and efficient. A bank created by professionals for professionals. Visit www.professionalbankfl.com for more information.
2. Presentation Overview
eveloping, implementing and supporting a fully integrated Digital/Social
Media campaign targeting Young Adults in FY2014. Campaign to build on
successes and learnings from FY2013 “Act on Impulse” campaign.
ampaign to have both on-line and off-line linkages, and drive engagement
and conversational capital among core 18-24 young adults.
eveloping off-line elements that leverage campaign at Field Marketing
Events in key markets (Los Angeles, Miami, Chicago, Houston/Dallas).
reating a messaging platform for Tampico’s social media channels that will
continue to engage target and easily facilitate proprietary promotional
efforts.
eaturing Tampico’s 20oz. product line with flexibility to integrate new Iced
Tea product when launched.
3. Marketing Objectives - Young Adults
ow to engage with your social media YA community by creating more
branded content in order to drive conversational capital.
aintain a messaging and tactical platform that reflects and integrates YA
lifestyle activities.
ngage with target through content and executions that resonate with their
lifestyle and core values.
olidify your institution’s position as a brand that celebrates the irresistible
moments in life.
4. Young Adults- Target Insights
assionate; hold strongly to their
values.
ant to be heard, contribute
opinions and make an impact.
onstantly connected, using
multiple devices at once.
urrent, relevant, always know
what’s popular at the moment.
igital natives; grew up with
technological innovations.
Comfortable with changing
technological advances.
ore optimistic, confident and
5. Young Adults- Multicultural
ampico’s Young Adult target is a multicultural mix 60/20/20
HCM/ACM/GCMYA
ulticultural core values include: identity expression, celebration of life,
personal empowerment and community sensibility.
9% identify as “True Multicultural”, where they place a high value on their
own culture but are equally open to and interested in other cultures. *
o drive relevance brands should focus on inclusive diversity and points of
convergence across cultures.
ampico being the blend masters of flavors, is uniquely positioned to take
advantage of this cultural transition.
7. What Drives the YA Social Media Consumer?
ocial Media Trends
hat are they doing?
obile Trends
ew Platforms
rivacy
8. Social Media Trends
ver 89% of Young Adults use social
networking sites, increased from 79% in
2011
5% of the time YA are online they spend
social networking.
ime spent in social media has increased
35% year over year
acebook down 9%, Instagram up 5%
and new micro blogging has become a
social media staple
Source: Pew Research Centers Internet American Life Project tracking surveys 2013
9. By the Numbers
*
Change in Time Spent on Facebook by
US Facebook Users**
*Source: Gary Tann, April, 2013
** Source: eMarketer, June 27
10. What are they doing?
1% of image posts are photos of
themselves
in 10 post or share news/media links
7% rely on social media to manage their
social life and stay in touch with their
friends
Source: Pew Research Center’s Internet American Life Project tracking surveys 2013
11. Mobile Trends
9% of 18-24 own a smartphone.
ell owners ages 18-29 are the most likely of any demographic group to use
their phone to go online: 85% of them do so, compared with 73% of cell
owners ages 30-49, and 51% of those ages 50-64.
0% of young adults aged 18-29 say they use the internet mostly on their
mobile phone.
0% of Facebook’s users are mobile only
y the end of 2013, there will be more mobile devices on Earth than people.
Source: Pew Research Center’s Internet American Life Project tracking surveys 2013
Source: Cisco, 2013
12. Privacy
A care about privacy, but from
those who have immediate power
over them - parents, teachers,
college admissions officers etc.
8% of users aged 18-34 expressed
a wish for privacy
ewer platforms are appealing to
teens because they’re new and
they’re providing a way for them to
compartmentalize their, more
interest focused interactions with
smaller groups of people.
13. “Hot” Platforms with YA
1.
2.
3.
4.
5.
•
•
•
Tumblr (micro-blogging)
Instagram (image sharing)
Snapchat (image
sharing/chatting)
Twitter
The Chive
Tumblr is the favorite social media site
among young adults: 61 %
Nearly half (43%) of cellphone owners age
18-29 use Instagram
As of April 2013, the number of photos
shared daily on Snapchat averaged 150
million, up from 50 million in December
2012- a surge of 200% in 4 months.
14. Leveraging Social Media Right – Anchorman 2
he social media campaign is designed for
maximum permeation with an emphasis on
consumer participation and engagement.
argest film partnership in history with Tumblr,
the enormously popular blog site, rolling out a
large selection of GIFs related to the film.
olding a social media casting call billed “Join
Ron’s News Crew,” which will allow people to
audition for the positions held by Ron
Burgundy’s news team by employing a series
of tailored Twitter hashtags.
odge’s viral partnership with Anchorman 2: The
Legend Continues has been a massive
success, 59% sales spike in October 2013.
y allowing viral social media to drive a
campaign rather than to just exist as a