SlideShare a Scribd company logo
Prescriptions in Innovative Patient
EngagementENGAGE
Goal: Use design thinking to explore innovative ideas
that promote better engagement around health
.
Bob is a patient…
• Male
• Just turned 55
• Borderline obese
• Recently diagnosed pre-diabetic
• BMI is too high
• Won’t consistently take a pill for his
high blood pressure
• Doubts that changing his lifestyle
would make him healthier
• Painful pre-arthritis in the knees from
his weight
• Depressed
What are the breakdowns today?
Diagnosis Acceptance Improvements
Prediabetic
diagnosis
Goes to
Pharmacy
for
prescription
Starts Diet,
eats more
veggies, cuts
out soda
Family and
friends are
supportive
Starts
Exercising
1
2 4 6 8
Breakdown: Breakdown: Breakdown: Breakdown:
Takes pills
consistently
Insurance
helps with
costs
Follows up
with doctor,
improved
results3 5 7
Breakdown: Breakdown: Breakdown: Breakdown:
Ready, Set, Charette!
Fifteen ideas created in 30 minutes
BIG IDEAS
Free gym membership until you lose your first 10lbs
Post diagnosis support: “Case coaches” help clarify
and explain diagnosis
Insurance checker: Doctors verify coverage of
prescriptions before patient leaves the office
Real-time photo of your grocery cart to provide
healthy eating advice
Smart Shopping lists with recommendations
based on diagnosis
VOTE FOR OUR
WORKSHOP

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MedCity ENGAGE 2015: Patient engagement challenge

  • 1. Prescriptions in Innovative Patient EngagementENGAGE
  • 2. Goal: Use design thinking to explore innovative ideas that promote better engagement around health .
  • 3. Bob is a patient… • Male • Just turned 55 • Borderline obese • Recently diagnosed pre-diabetic • BMI is too high • Won’t consistently take a pill for his high blood pressure • Doubts that changing his lifestyle would make him healthier • Painful pre-arthritis in the knees from his weight • Depressed
  • 4. What are the breakdowns today? Diagnosis Acceptance Improvements Prediabetic diagnosis Goes to Pharmacy for prescription Starts Diet, eats more veggies, cuts out soda Family and friends are supportive Starts Exercising 1 2 4 6 8 Breakdown: Breakdown: Breakdown: Breakdown: Takes pills consistently Insurance helps with costs Follows up with doctor, improved results3 5 7 Breakdown: Breakdown: Breakdown: Breakdown:
  • 6. Fifteen ideas created in 30 minutes
  • 8. Free gym membership until you lose your first 10lbs
  • 9. Post diagnosis support: “Case coaches” help clarify and explain diagnosis
  • 10. Insurance checker: Doctors verify coverage of prescriptions before patient leaves the office
  • 11. Real-time photo of your grocery cart to provide healthy eating advice
  • 12. Smart Shopping lists with recommendations based on diagnosis

Editor's Notes

  1. For each point, come up with an ancillary action related to the typical prescriptive actions
  2. The method used is the workshop was a charette. It’s a quick way for a small group of people to generate ideas.
  3. Screeens of what we did
  4. The group identified many behaviors that prevent healthy actions – depression, stress, low energy, low vitality
  5. PROBLEM: Patient doesn’t understand. They leave the visit without anything in writing. They don’t understand the language, terminology. The delivery of information is not good.
  6. PROBLEM: Many times the patient receives a prescription but their insurance does not cover it or its too costly. This prevents medical adherence.
  7. The grocery store presents difficult decisions, especially for someone who is pre-diabetic. The group suggested taking a photo of their cart with their smartphone to get real-time feedback, advice and recommendations. This is not far fetched. There’s currently an app Rise which allows you to share a photo with a nutrition coach.
  8. Again, helpful advice for someone in a grocery shopping situation. Just in time before the make the decision.