social metrics made easy
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This document discusses the importance of using metrics to measure social media performance and engagement. It provides guidance on setting measurable objectives and devising relevant metrics to track topics of discussion, reach of messages, and engagement with stakeholders. Key metrics to focus on include numbers of likes, comments, retweets, and impressions to gauge engagement. Tools like Google Forms, spreadsheets, and Facebook Insights can help organize collected metrics and identify trends. The goal is to match objectives with relevant metrics to evaluate social media success and inform future communication strategies.
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- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
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In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
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We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
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Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
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Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
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social metrics made easy
- 1. SOCIAL MEDIA SNAPSHOT METRICS April 23, 2010
- 2. Why Numbers Matter Metric programs in Public Affairs are vital tools to identify where you are & measure how you’ve done Metrics offer a recognizable and demonstrable way of showing effect Trends allow you to make informed decisions
- 3. Not All Numbers are Created Equal Many social metrics have little significance without considering relationship: Number of fans Number of posts you put out Word clouds Instead you should focus social metrics on engagement & interaction: Number of likes, comments & impressions in Facebook Number of @ replies or RTs in Twitter Number of comments in Flickr, YouTube, Facebook
- 4. But Before You Can Devise a … You Must Have METRIC MEASUREABLE OBJECTIVES What do you want to achieve? With whom do you want to achieve it? How does it fit into your command communication goals? How will you measure that success?
- 5. MONITOR CONVERSATIONS GOAL 1:
- 6. Step 2 Use social tracking software or sites, set up RSS feeds Google, Addictomatic, Radian6, Twitter search … the more the merrier Step 1 Devise search terms Variations on your command name, commander, common misspellings, Keywords related to the command or its mission, etc. Step 3 Keep track Keep a spreadsheet to track topics and who is talking about you BONUS: use a Google form to ease input of “coding” of social mentions Form Feeds into Spreadsheet Make Charts from Data Find Item Use Google Form to Code
- 9. RTs are great – it means no one edited your message! Step 1 Post it, use bit.ly for links Step 2 Monitor how many people clicked on it Type an asterisk (*) after your bit.ly URL to see your stats on that link Step 3 Monitor how many people directly retweeted your message Click on your @username or Retweets on the left sidebar to see how many people republished your tweet Step 4 Keep score Keep a spreadsheet to track number or RTs, @ mentions and clicks for each message you tweet. BONUS: make graphs showing how successful social media is at communicating command messages Monitor mentions
- 10. ENGAGE MY STAKEHOLDERS GOAL 3:
- 11. Shows Viral Effect Built-in Facebook Metrics Impressions show how many eyeballs saw the item you posted on their feeds – that means fans, and friends of fans who interacted (creating a viral effect). Feedback is the ratio of interaction per impression. Insights contain admin-only metrics that chart interaction and give audience data. Click for More Metrics
- 12. Facebook Insights Export Facebook Insight data into Excel Post quality compares interaction of your fans with that on sites of similar sizes. The higher the number, the better. Demographics are broken down into active fans this week (top) and all fans (bottom) on the right. Are you hitting your targeted gender, age and geographic demographic? Media consumption shows how much each of your multimedia products posted within Facebook are viewed. Select Different Metrics Select Different Metrics
- 14. Look at Tone by Topic
- 16. City, Gender or Ages of Users
- 17. Creating your own Coding Categories such as Sailor, family, etc.
- 19. Track Topic TrendsHow Much are Command Issues/the Command Discussed? Match objectives with metrics, then use the data to chart communication course.
- 20. For help setting your metrics program or to get more information about these processes, please contact us. LT Kaye Sweetser Acting Deputy, Emerging Media Integration CHINFO Kathleen.Sweetser@navy.mil (O)703-695-6915 CDR Scott McIlnay, APR Director, Emerging Media Integration CHINFO scott.mcilnay@navy.mil (O)703-692-4718