This presentation introduces digital marketing and provides an overview of key topics. It defines digital marketing and explains why it is important. The presentation outlines the course, including what digital marketing is, its importance, tools like social media, SEO, content marketing and email marketing. Specific tools are discussed, such as Hootsuite, Google Analytics and Mailchimp. Digital marketing techniques like SEO, SEM, content marketing and social media optimization are also covered. Resources for learning more about digital marketing are provided.

1. Digital Marketing
Training Presentation by
Fasasi AbdulAfeez
@
Ansarudeen High Sch
For
MSSN IVC August 2017

2. What is Marketing
1. Buying and selling in a market.
2. (uncountable)
3. The promotion, distribution and selling of a
product or service; includes market research and
advertising.

3. Course Outline
What is Marketing
Importance of Marketing
What is Digital Marketing
Why Digital Marketing
Digital Marketing Tools
• Social Media Tools
• SEO Tool
• Content marketing Tools
• Email marketing Tools
• Data Analytics
Facebook Add
Eventbrite.
Where to Learn From.

4. What is Digital Marketing
• Digital marketing, the promotion of products or
brands via one or more forms of electronic media,
differs from traditional marketing in that it uses
channels and methods that enable an organization
to analyze marketing campaigns and understand
what is working and what isn't – typically in real
time.

5. Why Digital Marketing
• Affordable
• Get ahead of your competitors
• Engagement
• Beyond Borders
• Feedback
• We are now Digital

7. Digital marketing techniques
• search Engine Optimization (SEO),
• search engine marketing (SEM),
• content marketing,
• influencer marketing ,
• content automation, campaign marketing,
• data -driven marketing
• e-commerce marketing, social media marketing ,
•

8. Digital marketing techniques
• social media optimization ,
• e-mail direct marketing , display advertising, e–
books, and optical disks and games are becoming
more common in our advancing technology.
• digital marketing now extends to non-Internet
channels that provide digital media, such as mobile
phones ( SMS and MMS ), callback, and on-hold
mobile ring tones.

9. Top Digital Marketing
Tools You Can Use to
Grow Your Business
Social Media Tools
Hootsuite:Hootsuite.com
Woorank: Woorank.com
SEO Tools
Google Keywords Planner
Content Marketing Tools
Medium: Medium.com
Email Marketing Tools
Mailchimp: mailchimp.com
Data & Analytics Tools
Google Analytics

10. Social Medial Tools
• Hootsuite – Enhance your social media
management with HootSuite, the leading social
media dashboard
• WooRank – Use WooRank to improve your website
rankings & online visibility through SEO, Social
Media, Usability and much more.

11. Seo Tools
• Google Keywords Planner – The free AdWords tool
can help identify a wide range of keywords and
associated data for uses in your AdWords
campaigns as well as content marketing and SEO.
• Yoast – Yoast, the most complete WordPress SEO
Plugin, optimizes your WordPress site by easily
adding meta tags and an automatically generated
XML sitemap.

12. Content Marketing Tools
• Medium – Medium is a place to read, write, and
interact with the stories that matter most to you.
• Quora – Many content marketers use Quora to find
quotes, answer questions, explain complex topics,
and other ways to make their content more
accessible.

13. E-Mail Marketing Tools
• Mailchimp – Mailchimp is an online email
marketing solution to manage subscribers, send
emails, and track results.

14. Data & Analytics Tools
• Google Analytics – Google Analytics offers
everything you need to track the effectiveness of
your campaigns and monitor the performance of
your site.
•
• Google Search Console – Formerly known as
Google Webmaster Tools, Google Search Console
provides you with detailed reports about your
pages’ visibility on Google.

15. Facebook Ads
Facebook Events
Facebook Sponsored post

17. Learn More
• https://learndigital.withgoogle.com/digitalgarage/c
ertification
• http://www.google.com.ng/onlinechallenge/dmc/d
mc-adwords.html
• https://www.coursera.org/specializations/digital-
marketing