We'll talk about how you can use Facebook Insights, Pinterest Analytics and more to measure the level of engagement on your social media channels. Using our measurement and reporting for the Nourishing Boomers and Beyond program, we'll talk about which social media metrics really matter.
This assignment provided by Meltwater will allow students to gain knowledge of the Meltwater platform using three dedicated case studies we suggest using this assignment over the course of several weeks. We have attached the case studies under documents for this assignment and they are named case study 1, case study 2 ,a and case study 3. Please download all of the content in order to teach this assignment.
We'll talk about how you can use Facebook Insights, Pinterest Analytics and more to measure the level of engagement on your social media channels. Using our measurement and reporting for the Nourishing Boomers and Beyond program, we'll talk about which social media metrics really matter.
This assignment provided by Meltwater will allow students to gain knowledge of the Meltwater platform using three dedicated case studies we suggest using this assignment over the course of several weeks. We have attached the case studies under documents for this assignment and they are named case study 1, case study 2 ,a and case study 3. Please download all of the content in order to teach this assignment.
SearchLeeds 2019 - Emily Potter - The achievable SERP featureSearchLeeds
SERP features are increasingly overtaking the search landscape, stealing traffic from content providers. The featured snippet, however, is one that we still have a level of control over. Emily's SearchLeeds talk will show you exactly how much traffic you can expect to gain by acquiring featured snippets with data from case studies to justify their value, and also share tips on how to win them.
Harness the Power of Social to Overcome Brand Challengestracx
Learn how real brands struggle with the challenge of bringing a new product to market with previously established brand recognition, and how to harness the power of social media to make the expansion a success.
Norfolk Chamber held THE FUTURE IS HERE event on Weds 23 September 2015 to bring businesses an essential opportunity to experience first-hand how digital technology can drive your business forward,
100+ Businesses | 16 Stands | 10 Speakers | 4 Workshops | 1 Amazing Venue
At #SMDayADL I presented on the topic of social media reporting, sharing tips on establishing suitable goals, aligning them to relevant metrics, and employing reporting best practices.
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
“But I’m a small business owner. I don’t have time for research,” you say? On the contrary, you do and you’d better. In this tag-team presentation, GDC’s Marketing Manager Elizabeth Anderson and Cultural Anthropologist/Ethnographer Tim Craig, Ph.D. will walk you through how anyone on any budget in any time constraint can easily make use of the best research available. Tim will talk about conducting primary research (through simple, quick focus groups and interviews) and validating secondary research so you don’t take some reporter’s skewed interpretation as fact. Elizabeth will show you how easy it is to utilize social monitoring and website analytics that will assist in collecting data, as well as how to make sense of all those numbers. And together they’ll show you how these two processes can work simultaneously and continuously. That way, your customer insight will be as informed, relevant and constant as all your other business operations.
Webinar: How Benchmarking Can Inform Your Social StrategyFalcon.io
Quick question: how does your brand’s social presence stack up against your competition? Surface-level metrics can be valuable but don’t tell the full story and oftentimes you might be in the dark. By conducting a competitive benchmark analysis, you can better understand your own strengths and how to stand apart from the crowd.
Watch full webinar: https://www.falcon.io/webinars/benchmarking/
Using Social Media to Connect Younger Customers - this is how your customers are communicating so we better start figuring out with to do with this social media thing.
SearchLeeds 2019 - Emily Potter - The achievable SERP featureSearchLeeds
SERP features are increasingly overtaking the search landscape, stealing traffic from content providers. The featured snippet, however, is one that we still have a level of control over. Emily's SearchLeeds talk will show you exactly how much traffic you can expect to gain by acquiring featured snippets with data from case studies to justify their value, and also share tips on how to win them.
Harness the Power of Social to Overcome Brand Challengestracx
Learn how real brands struggle with the challenge of bringing a new product to market with previously established brand recognition, and how to harness the power of social media to make the expansion a success.
Norfolk Chamber held THE FUTURE IS HERE event on Weds 23 September 2015 to bring businesses an essential opportunity to experience first-hand how digital technology can drive your business forward,
100+ Businesses | 16 Stands | 10 Speakers | 4 Workshops | 1 Amazing Venue
At #SMDayADL I presented on the topic of social media reporting, sharing tips on establishing suitable goals, aligning them to relevant metrics, and employing reporting best practices.
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
“But I’m a small business owner. I don’t have time for research,” you say? On the contrary, you do and you’d better. In this tag-team presentation, GDC’s Marketing Manager Elizabeth Anderson and Cultural Anthropologist/Ethnographer Tim Craig, Ph.D. will walk you through how anyone on any budget in any time constraint can easily make use of the best research available. Tim will talk about conducting primary research (through simple, quick focus groups and interviews) and validating secondary research so you don’t take some reporter’s skewed interpretation as fact. Elizabeth will show you how easy it is to utilize social monitoring and website analytics that will assist in collecting data, as well as how to make sense of all those numbers. And together they’ll show you how these two processes can work simultaneously and continuously. That way, your customer insight will be as informed, relevant and constant as all your other business operations.
Webinar: How Benchmarking Can Inform Your Social StrategyFalcon.io
Quick question: how does your brand’s social presence stack up against your competition? Surface-level metrics can be valuable but don’t tell the full story and oftentimes you might be in the dark. By conducting a competitive benchmark analysis, you can better understand your own strengths and how to stand apart from the crowd.
Watch full webinar: https://www.falcon.io/webinars/benchmarking/
Using Social Media to Connect Younger Customers - this is how your customers are communicating so we better start figuring out with to do with this social media thing.
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
Social Listening and Intelligence is Predictive! Now What?Rob Key
new approaches to filtering and annotating social listening data, together with more advanced modeling, shows clearly that this data has predictive value -- if done correctly. This presentation reviews key data issues and was presented at the Advertising Research Foundation's 2015 Rethink Conference.
Strategic research is the fuel for data-driven decision-making at all levels throughout a company. Especially amidst uncertain times, this type of research can help leaders unlock new opportunities and de-risk long-term goals. In this talk, we will cover my journey from being an embedded User Researcher to leading a centralized Strategic Research team that uncovers new product opportunities, changes how leaders think about our listeners, and influences how our engineering systems work. I’ll discuss the 3 superpowers that have enabled my team to help leadership make data-driven decisions to fuel long term strategies: 1) Deeply understanding leadership’s biggest and riskiest questions to be able to identify the right problems to tackle 2) Mixing research methods and insights disciplines to yield comprehensive answers to these big questions. 3) Identifying both the product and business implications of your insights to create a wider impact across the organizations. And demonstrate how this work can create a virtuous cycle in which the more of this work you do, the more your leaders will crave it.
How Prepared Are We for Customer 2.0?
By Juliann Grant, Telesian Technology
Customer 2.0 is calling! We have become so enamored with and caught up in the technology of Web 2.0, our PDA's, gadgets, and widgets that keep us connected and alive 24 hours a day to those around the world, that we forget at the core of it all, it must still be all about the customer.
We must not only use the timeliness and power of social media to broadcast our message to customers, but we need to use it to listen in order to learn what our customers are saying to each other and about us. The web have given customers immediate and almost limitless access to information on companies, products, and people, and realize it or not, we may not even be in the conversation! This is truly moving the "traditional" marketing and sales function towards irrelevance. We must realize that Customer 2.0 is embracing the "buying cycle" on their terms and no longer needs to wait on the "sales cycle".
The typical buyer is savvy, knowledgeable, and smart. Customer 2.0 demands that their web experience be fun, interactive, and social. They value professionalism over glitz. They want substance, not flash. They look to their peers to see what they are buying and want to do the same because they trust their experience. They talk to each other and in real time. Your misstep today is not only tomorrow's news, it is today's news as well.
How do we do this in the Automation and Engineering industry? We’re going to find out through with survey to uncover how well we are engaging with Customer 2.0. Do we speak their language? Are we connecting with them on their terms?
In this presentation, we will show how social media and the power of the web can be used to embrace Customer 2.0 in a meaningful, beneficial dialog that will help drive sales. A combination of case studies, customer interviews, surveys, and real social media encounters will be used to illustrate the power of the "new media" in marketing to Customer 2.0.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
Qualitative Research vs Quantitative Research - a QuestionPro Academic WebinarQuestionPro
Hosted on October 14, 2020, this QuestionPro Academic focused webinar delved into the differences of Qualitative and Quantitative research and how you can achieve this using the QuestionPro research platform. We spoke about Heatmap and Hotspot analysis, card sorting, online focus groups using video discussions and even a beta feature coming soon, LiveCast that uses NLP to build real-time analytics from video survey questions. Our speaker was Dan Fleetwood, the President for Research and Insights at QuestionPro.
QuestionPro - Introduction to Customer Experience Part 3: CX BenchmarkingQuestionPro
Now that you have chosen your CX metric and mapped out your customer journey, the last key foundation of building a successful CX program is benchmarking.
Benchmarking allows understanding how your organization is performing in relation to others - both in your own sector and in other sectors. There are several ways to benchmark your performance over time, but we will introduce you different ways that are found to be successful to companies such as Emirates, Salesforce, and UPS.
Join us and learn how benchmarking:
• Uncovers key drivers that influence your organization’s performance
• Provides a quick way to evaluate your CX readiness and business goals
• Differentiates yourself against others
The Future of Employee Engagement and Positivity at Workplace WebinarQuestionPro
Learn Everything you need to know about The Future of Employee Engagement employee satisfaction and Positivity at Workplace.
Our latest research and analytical insights from our employee engagement and employee satisfaction and assessment surveys data sets on what works in making our workplaces more positive and more productive.
We will examine the key drivers for workplace motivation and well-being from the perspective of data analytics and assessments for:
Leaders, younger workers, gender breakdown and nationality.
QuestionPro - Introduction to Customer Experience Part 2: Customer Journey Ma...QuestionPro
Did you know? Customer journey mapping drives improvements that yield the greatest financial return.
In Part Two of this Introduction to Customer Experience Management webinar series, you will learn about the second key element widely used in successful CX programs: customer journey mapping. Join us along with David Hicks, CEO of TribeCX, as we define customer journey mapping and discuss why it is critical to improving your customer experience.
You'll learn:
• How to chart each step of your customer experience
• How to highlight your moments of truth
• Customer mapping best practices
Qualitative Options with Online Communities QuestionPro
One of the great benefits if having a community is the opportunity to run both quantitative and qualitative research. When it comes to qualitative research, there is a wide range of options, for example online discussions, smartphone ethnography, online focus groups, and depth interviews. In this webinar I will provide some tips to help you match approaches to business problems, answering questions like when should you use a group technique (e.g. Focus groups) or a solo approach (such as diaries)?
QuestionPro TribeCX Webinar - Introduction to Customer Experience Part 1: CX ...QuestionPro
Introduction to Customer Experience Metrics: Which Metrics Should I Use?
Deciding where to start when measuring Customer Experience can be overwhelming, even for those with years of experience. The first place to start is measuring your key CX metrics through collected feedback. But when it comes to a qualitative concept like CX, how exactly do you measure it? What kinds of metrics should be used?
In Part One of the webinar, David Hicks, CEO of TribeCX will share some common metrics that companies with successful CX programs use to evaluate and measure their customer experience.
You'll learn about:
• CX metrics such as Net Promoter Score (NPS) and Customer Effort Score (CES)
• Choosing the most appropriate and valuable metrics, based on your customers and organization
• Best Practices for measuring and managing your CX metrics
QuestionPro Assessments Webinar - Trust, But Verify: The Evolution of Vendor ...QuestionPro
In this webinar on Vendor Risk Assessment, we discuss the evolution of Vendor Risk Management and its most common challenges for organizations while learning our top industry best practices.
QuestionPro CX - Not Just a Number: Using NPS to Improve Customer ExperienceQuestionPro
In this special webinar, CX Expert, Shep Hyken will not only discuss NPS, but divulge his best tips on measuring Net Promoter Score to deliver a better customer experience. Join us and gain a better understanding of how you can use Net Promoter Score to measure and improve your customer experience to ultimately increase revenue.
You'll learn:
1. CX Trends in 2017
2. The differences between Customer Experience and Customer Service
3. Ways to measure CX and the metrics
4. CX and Revenue Correlation
5. Top ways to improve CX
QuestionPro Advanced Training Keys to Success - Discrete Conjoint Analysis 101QuestionPro
Our April 2017 Keys to Success series deep dives into Discrete Choice Conjoint Analysis, an effective and advanced survey technique. In this training, learn to analyze how and why customers choose certain products or services over others. This training discusses research industry best practices on creating a comprehensive end-to-end conjoint analysis project, so that you can address and find solutions to even some of the most complex business objectives.
QuestionPro Audience Webinar - How to Improve Data Quality For Your ResearchQuestionPro
With millions of people interacting online it only makes sense for market researchers to conduct research with online communities. The internet allows increased access to a wide range of diverse audiences, but gathering quality data from these participants can be challenging. This webinar will help you understand how to improve your data collection practices through better survey design methodology, tips to avoid response bias, variations in question styles and optimal data analysis. John Barrett, CEO of Priority Metrics Group, will share strategies regarding design methodologies that will keep your respondents engaged. With over 20 years experience working with Fortune 500 companies, John Barrett knows how to optimize results.
Webinar - Deeper Insights Through Intelligent Community EngagementQuestionPro
There’s a gap between online communities that thrive and those that struggle. This gap is the level of engagement, which is the lifeblood of successful online communities. Without member engagement, a community culture won’t develop, interactions don’t happen and companies lose the potential of getting valuable feedback and insights. This feedback and insights is essential for improving products and services. The secret to getting people more engaged in an online community lies in engendering members with increasing levels of competence, autonomy, and relatedness.
Webinar - Return to editingThe Secret to Making HR Relevant AgainQuestionPro
This webinar features two leading thinkers in the HR space who will challenge and encourage you with a frank conversation about the state of the HR crucial function and what needs to change.
Webinar - The Ultimate Guide to Effective Online SurveysQuestionPro
Creating effective online surveys is a both a delicate art and a science. Great surveys are the foundation for actionable results, but getting there can be extremely difficult. Fortunately, to be effective with surveys, you don't have to be a statistician or a seasoned market research professional. In this webinar, we discuss Setting Research Objectives, Understanding Your Target Audience, Optimal Survey Design, Optimal Survey Length, Optimal Survey Questions, Survey Branching, Survey Distribution, Analyzing Surveys, and Creating Actionable Survey Data!
Webinar - How Mobile Innovation Is Changing the Face of Data IntelligenceQuestionPro
Mobile has transformed the relationship between brands and customers and this is transforming how market and social research need to be conducted and delivered. In this webinar, our experts will deep-dive into mobile as the marketing measurement and data collection platform, while also providing a holistic view of current and future opportunities for marketers as mobile and cross platform research methods continue to evolve.
Webinar - A Beginners Guide to Choice-based Conjoint AnalysisQuestionPro
Choice-based Conjoint Analysis (CBC) is arguably the single most powerful analytic tool ever developed. With CBC, one can define the ideal product feature set, determine the price that maximizes profit, develop the most motivating communication strategies and segment the marketplace. QuestionPro has unique capabilities that accommodate the very specific data collection requirements of CBC, allowing users to create more accurate consumer insights than ever before. This webinar will review, in non-technical terms, how CBC works and what business questions it can answer.
Webinar Tutorial - A Beginners Guide To MaxDiff ScalingQuestionPro
MaxDiff Scaling has proven to generate better quality data than ratings scales in virtually every evaluative measure. QuestionPro has unique capabilities that accommodate the very specific data collection requirements of MaxDiff, allowing users to create more accurate consumer insights than ever before. In this webinar, Richard McCullough will review, in non-technical terms, how MaxDiff works, why it is superior to ratings scales and what business questions it can answer.
Webinar - The Secret To Recruiting The Best TalentQuestionPro
Learn to create authentic branding and engage top talent. Join WorkXO founders and employee engagement experts Jamie Notter and Charlie Judy as they explore why brand authenticity matters, how to use data to create an authentic employer brand, the importance of building a strong work culture, and how to start designing the culture you want.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
6. President of Third Force Marketing and Publisher of DIYMarketers.com DIYMarketing Expert and Book Editor for Small Business Trends Frequent Contributor to AMEX Open Forum Blog Editor for QuestionPro & Survey Analytics About Ivana Taylor
7. Let’s Get Something Clear Goal = Get More for Less DIY tools DO NOT replace Good Research Methods Leverage Existing Tools and Methods
8. #1 Tracking Social Media Chatter WHY? Facebook gets more weekly traffic than Google Affordable Respondents/Fans/Followers want to share their opinion with you! Real-time feedback = Real time Results Presents unique core of opportunities to market to them Impacts your brand reputation
11. # 3 - Data Mining- How to Analyze Chatter Identify & Categorize High Frequency Words Review Recurring Phrases & Associations of Words (Collocations) Present Open-ended Text Findings via Charts or Tag Clouds
25. #5 Crowd Source – Involve Users IdeaScale.com allows your audience to brainstorm and you to harvest their ideas
26. #5 – Going Mobile Reach your target audience via smart phone Save Trees: Use an iPad for Field Studies! Download App here: http://itunes.apple.com/us/app/survey-analytics-mobile/id368639565
28. Check out public data sets like Google Public Data Explorer where you can find fantastic information like retail sales in US Google Public Data Set
31. What’s In It For ME? Opens new opportunities to do full-service R&D for difficult projects. New customers continued business relationships low technology costs.
33. Q & A Esther LaVielle Esther.rmah@surveyanalytics.com http://www.surveyanalytics.com blog.surveyanalytics.com Ivana Taylor ivana@diymarketers.com www.diymarketers.com
Editor's Notes
Facebook gets more weekly traffic than Google in the US. With more than 400 million users voluntarily tagging likes and dislikes, filling out detailed profiles and connecting to an average of 130 friends apiece. Facebook is probably the world’s largest owner of private demographic and psychographic data in the world. Twitter has ballooned to a point where it’s become the world’s watercooler. Both of these tools give small business the uncanny ability to see inside the lives of their customers. Not only that – but to see how their market speaks to them and about them – in their own words. Don’t let this trend pass you by.Search the Twitter RSS Feed: Go to search.twitter.com and enter in your brand/company to see how people are talking about you. Here is what a search on “BP oil spill” yields:Use TweetDeck to group specific segments of users or track key industry terms
Viral surveys are THE LATEST innovation in collaborative research. Viral marketing is everywhere, so why should market research be different? There is too much emphasis on data as opposed to insight. Surveys will evolve from being a one-way street between the respondent and the researcher to a more collaborative model.
. In the same way that we’ve learned to communicate in 140 characters with Twitter, we will learn to survey using tools like MicroPoll for one-off polling that is quick, easy and cheap. Your audience is in learning and interactive mode on Facebook and Twitter and polls are ideal ways to get their input and gather market data at the same time. Start looking at research as a quantifiable conversation.- Free polling applications are everywhere! MicroPoll is my favorite. But also check out TwitPoll, and PollDaddyalso has a facebook application. Blogging platforms like WordPress also have polling plugins that you can use for your blog.
Making a poll is EASY! Be sure to only focus on one specific question such as “Do you like pizza (yes/no). When you write your questions, make sure that all possible options are included.
. One of the most common requests I get is to help people determine the market size for a potential new business. All I can say is “Why pay a consultant when so much of the data is already there?!”- Check out public data sets like Google Public Data Explorer where you can find fantastic information like “unemployment in the US, or “Cancer Cases in the US”.- And for really interesting and fun information on everything from the number of white house visitors to social networks for women, check out Socrata – it’s a community site that opens government data to the community. In a way it’s like a Wikipedia for data. You upload a data set that you own and the community contributes to it.- What if you wanted to get Amazon Book’s sales or find out what the gross profit for IBM was in 2008? Go toSemantifi.com where they’ve aggregated some of the most
You have the opportunity to “be the expert” and re-define your offering with the focus on the most valuable product that you provide – your expertise, experience and guidance.