Jack Bukin is giving a presentation on using YouTube for business. The presentation will cover an introduction to YouTube, popular YouTube channels, how businesses can use YouTube, and making a YouTube video. Attendees will learn about YouTube's engagement and reach, how companies like Volvo and Kmart use it well, and have a chance to discuss how their own business could benefit from a YouTube strategy.

2. Jack Bukin

3. House Keeping
– Fire Exits
– Comfort Breaks
– Tea’s and Coffee’s
– Questions

4. Introductions
– What is your name?
– How confident are you at using YouTube?
– What would you like to get out of today?

5. • Background to YouTube
• Faces of YouTube
• Using YouTube
• Benefits of YouTube in a business
• How you can use it in your business
What are we going to cover?

6. What is YouTube?
YouTube is a video sharing website, which
allows users to upload and publicise video’s
to anyone on the web.

7. YouTube Stats
– 1 billion users on YouTube
– A total of 1 trillion YouTube views in 2011
– 4 billion YouTube video views per day
– 6 billion hours of video watched per month
– 100 hours of video uploaded to YouTube every minute
– $5.6 billion dollars spent by advertisers on YouTube in 2013
– Gangnam Style most viewed video with 1,954,597,828
views

8. Why YouTube?
– Engaging
– Fun
– Limitless

9. What could you use YouTube
for in a business?
– Promotions
– Adverts
– Training
– Presentations
– Events

10. Who does
it well?
Volvo

11. Kmart
Who does
it well?

12. Who does
it well?
Cosmic

13. Making a YouTube video

14. What do you need?
- A Camera
- A Computer
- Editing Software
- Internet Access
- A YouTube account

15. Capturing the Video
- Camera Choice
- Location
- Lighting

16. Editing the Video
- SoftwareChoice
- Editing Features
- Creating the Video
- Exporting

17. Uploading the Video to YouTube
-Sign in to YouTube
-Upload the completed video

18. Lets make a video!

19. How could YouTube be useful
for your business?

20. Any Questions?