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Visual social media training
Visual Social Media
Jack Bukin
House Keeping
– Fire Exits
– Comfort Breaks
– Tea’s and Coffee’s
– Questions
Introductions
– What is your name?
– How confident are you at using Visual Social
Media?
– What do you want to get out of today?
• Background to Visual Social Media
• Faces of Visual Social Media
• Using Visual Social Media
• Benefits of Visual Social Media
• How you can use it in your business
What are we going to cover?
What is Visual Social Media?
– Visual Social Media is the sharing of content
with others through the use of images and
video instead of text.
Why Visual Social Media?
– Engaging
– Fun
– Simple
– Mobile Friendly!
– Limitless
90%
of information transmitted
to the brain is visual
Visuals are processed 60,000
X faster
In the brain than text
20%
People only
remember
of what
they read 40%
of people respond
better to visual
information 42%
of Tumblr posts
are photo’s
Photos are liked 2X more
than text updates
Videos are shared 12X more
than links and text posts
combined
700 YouTube videos are
shared on Twitter every
minute.
The main providers of Visual
Social Media
– Pinterest
– Instagram
– Vine
– Snapchat
– Facebook/Twitter
Who does
it well?
Jaguar Land Rover
Nordstrom
Who does
it well?
Sony
Find an example of Instagram!
Kindred
Rose
Mobile Only
-Instagram
-Snapchat
-Vine
Visual social media training
Computer + Mobile Friendly
-Pinterest
-Facebook/Twitter
Time to have a go!
Pick up an iPad
Snapchat
Pro’s and Con’s of Snapchat
Pros Cons
Vine
Pro’s and Con’s of Vine
Pros Cons
Instagram
Pro’s and Con’s of Instagram
Pros Cons
Pinterest
Pro’s and Con’s of Pinterest
Pros Cons
How could Visual Social Media
could be useful for your
business?
Any Questions?

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Visual social media training

Editor's Notes

  1. River cottage add a lot of interation.. For example they filmed Hugh out on a fishing trip and catching a huge fish… they added the film to their page Then They added details about the fishing trips that they offer so people Content Engage then sale
  2. Mole valley are reasonably new to facebook but they have many followers in a short space of time
  3. Content she posts on Facebook, almost completely images with captions. Her FB page has over 5,000 likes and most pictures have upwards of 100 likes each.
  4. Instagram, Vine and Snapchat are all Mobile only applications. Can only post content from a mobile device. However can view content of Instagram and Vine on desktop.
  5. Pinterest, Facebook and Twitter are computer and mobile friendly. Visual content can be posted and viewed from computers and mobile apps.
  6. 19