Check out the latest advertising formats Netinfo can offer. Increase your business today with digital advertising through the biggest digital media company in Bulgaria!

1. INNOVATION AND GROWTH OPPORTUNITIES 2017

2. etinfo today
randed Content
N
B
ative Ads
egmented Total Reach
rogrammatic Buying
N
S
P
erformance BuyingP
ideo AdsV
obile AdsM

3. etinfo todayN

4. Delivers the optimal combinationNetinfo
CONTENT
Technology
Most useful for the CONSUMER and most effective for you
Reach

5. We constantly increase investment in
content and technology to continually
attract and reach more consumers
Netinfo today
Increase in ad tech
investment
Growing consumer
reach
Increase in editorial &
content cost
20162015
40%
15%
Source: Gemius, Netinfo
20162015
68%
19%
20162015
3.4 MM
3.09 MM

6. ideo AdsV

7. Video Ads The Video Consumption On Our Sites Is Increasing
20162015
30 686 000
18 275 000
Avg. Monthly Safe Zone Video Views
YoY: 68%
20162015
4 870 854
2 120 452
Avg. Monthly Video Views
YoY: 230%

8. Video Ads Get incremental reach with
7PLAYER is embedded throughout the
entire Netinfo ecosystem
Attracts viewers from all ages
embeds – older audience Vbox7
views – younger audience
Targeting options including age, gender,
segments
On-video ad options

9. Video Ads On-video ads options
Branded unlocks new opportunities to communicate with the engaged
audience of Vbox7 in an unintrusive and innovative way
Two ad positions available on- screen,
viewable with/without mouseover
Put your brand name here
with an option to change
the color of the player
>
>
On-video ads create additional
real-estate on the page where you
can include direct links to the
product you advertise
Invaluable opportunity to enhance
efficiency of branded content

10. Video Ads Video Take-Over Formats
Home screen User interaction Full screen
Smart Video Screening
1 > >
2 > >

11. obile AdsM

12. EXPLOSIONMobile Ads
MORE than
2 407 000
real users
62% REACH
on mobile users
New Users
610 512
(dec 2015 - dec 2016)
MORE than
3 694 000
TOTAL APP INSTALS on iOS and Android
Growth
68%
(Jan 2016 – Jan 2017 YTD)
1 178 000
1 162 000
590 579
558 000
Sinoptik.bg Abv.bgVBOX7 NOVAplay
Source: Gemius, All15–69, Dec 2016
Google Store, Apple Store, Appannie.com, Jan 2017 YTD

13. Mobile inventoryMobile Ads
Mobile supports all top performing formats and tactics
Video pre-roll
Interstitials
Standard Banners
Native ads
Retargeting
Branded content
Desktop
0.15%
Mobile
0.32%
Average banner CTR

14. New Mobile Storytelling formatMobile Ads
Mobile supports all top performing formats and tactics
On-banner use interaction without leaving
the site – add a carousel, video and text
Designed Exclusively for Mobile Devices
Tell your brand’s story in a compelling and
innovative way
The Storytelling blends seamlessly around
the content and loads simultaneously

15. randed ContentB

16. What is it?Branded Content
Content that lives on its own, produced by and for
a brand, as opposed to content produced by
someone else that the brand affixes itself to
“ “

17. Creation and Distribution at NetinfoBranded Content
PRODUCTION > DISTRIBUTION >CONCEPT >
| End-to-end ideation
| Scenario development
| KPI Dashboard
| Video production by 7Talents
| Blogger outreach
| Influencer marketing
| Article writing
| Infographic creation
| Series of content pieces supporting
a specific objective distributed through
native ads and display
| Media planning and strategy for
maximum impact

18. Formats and Options
Native Article
BRANDED CONTENT
Quizzes
& Tests Product Placement
Live Video
Stream
Brand sponsored
video

19. Who Creates Branded Content at Netinfo?
>
Experienced in-house writers
and site editors trained in
the most influential news sites
>
Prominent columnists
in our sites
>
Video production
and distribution
by 7Talents
>
Opinion leaders,
Influential bloggers,
vloggers

20. Branded Content Advanced KPI Board with dynamic data
Native Article
Article views
Readability
Outgoing clicks
Engagement
(Shares, Likes,
etc.)
Product
Placement
Video views
Placement views
Engagement
(Shares, Likes,
etc.)
Quizzes
& Tests
Viewed &
Completed
Completion Rate
Engagement
(Shares, Likes,
etc.)
Live Video
Stream
Live viewers
Time on site
Outgoing clicks
Engagement
(Shares, Likes,
etc.)
Native ads
distribution
Reach
MP, Clicks
CTR%
Brand sponsored
video
Video Views
View Percentage
Engagement
(Shares, Likes,
etc.)

21. Challenge
Build awareness around IPL home treatments,
engage the prospect consumer and help them
recognize the advantages of IPL home treatments
Solution
Tapped an influencer with a strong voice within
the female community to educate the audience
Leveraged branded content in the form of videos,
articles, interactive test with prizes
Content was distributed via Edna.bg, Vbox7,
Youtube, Facebook, Instagram, NovaPlay,
Vbox7 Viber Chat and partnering vlogs
Branded Content Natali & Phillips Lumea
Results Video Views 32K
Article Views 14.3K
Over 100 brand related
questions

22. Challenge
Generate positive sentiment and increase brand
Vivacom awareness among 18-34
Solution
Product placement in 4 episodes of the
#Kifla series
Video teaser with a branded thumbnail distributed
on YouTube, Facebook, Vbox7 and NovaPlay
Distribution of the videos with PP on #Kifla Vbox7,
YouTube and Facebook channels and NovaPlay
Four Facebook posts with branding
Branded Content #Kifla & Vivacom
Results Video Views 1 760 000
FB Reach 2 300 000
220 000 FB Engagements

23. ative AdsN

24. What is it?
Native ads are pay-to-play format, following the
natural form, experience and voice of the organic
content in the media where they appear
“ “
Native Ads

25. *https://contently.com/strategist/2014/07/09/study-sponsored-content-has-a-trust-problem-2/
**http://www.sharethrough.com/resources/in-feed-ads-vs-banner-ads/
Native ads boast visitor engagement, better visibility, higher click-through
rate and positive user acceptance
The well known functional elements featured in the native ad support the quick
user adoption and interaction with the content
Native ads are viewed as much as editorial and as such the advertiser benefits
from the credibility the site/app has with its audience
Native outperforms nearly every type of interruptive advertising in brand
recall and brand trust when done well*
Native ads drive purchases and search
Native ads register a 18% higher lift in purchase intent than banner ads**
Why do they work?Native Ads
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26. Readability provides more thorough
insight than traditional metrics such
as unique visitors, page views and
time on page
For deeper analysis on reader
satisfaction and depth of experience
with the content, the advertiser
should also consider looking at the
shares and click-throughs
Readability and CTR comprise some of the
most important metrics for native evaluation
Native Ads
>
Readability
Shares
Click-Throughs
Audience Reach (UU)
Page Views

27. Average Native Ad CTR by Industry Vertical
Native ads perform better with an average
performance benchmarks in our networkNative Ads
than standard display advertising
Travel Retail Health & Wellness FMCG
1,42% 0,72% 0,69% 0,64%
CTR of 0.54%, 3.5x higher
Source: Netinfo Smart ad server

28. are mobile friendlyNative Ads
Source: Polar, Google Double Click
Native ads CTR% on mobile devices
is generally higher than that on
desktop computers
Smartphone
Average Global Click-Through Rates For
Premium Native Ads (2016)
>
Native ads are compatible with all
devices without adaptation
>
Native ads could become an
engaging alternative for a landing
page
>
TabletDesktop
0,16%
0,33%
0,38%

29. Convert more consumers by retargeting
through native ads and banners
Native Ads

30. flow
Engagement
They may appear in the
form of an article with
video, photos, listicle or
infographic with links
Native Ads
Effect
Conversion, Site traffic,
Click to call, Search in
Google
Remarketing
Move the consumer down
the funnel by retargeting
users who demonstrated
brand interest
Incentive
Native ads appear
alongside organic
content in the
newsfeed both in
mobile and
desktop
> > >

31. Challenge
Increase brand awareness of Voltaren, educate the consumer
about its benefits and create a positive brand experience
Solution
Wrote and distributed 18 natives articles in the course of the year
(June – Nov ‘16)
Created a dedicated Voltaren section in the site customized in the
brand colors
To enhance the branding effect, each article was customized in the
brand’s distinctive orange color and accompanied by a banner
The articles were rotated Edna.bg and Vesti.bg
To ensure the wide reach and integrated approach, prominent
bloggers from 7 talents created 2 videos distributed in Vbox7
GSK Voltaren Native Ad Success
Results Articles 3.8MM Impressions
18 articles 90K reads
Videos 15K Views
Article Views 14.3K
Videos 1622 FB Shares
Native Ads

32. egmented Total ReachS

33. Netinfo ExplainedSegments
User segments built leveraging DMP
technology>
Segments are centered around
consumer interests and behaviors.>
DMP aggregates data from entire
Netinfo ecosystem.
>
Targeting audiences not sites
Faster and large scale delivery
Lower price per contact
Standard ad formats
HOW WHY

34. Audience calculatorSegmented Total Reach
Segments Monthly users
Travelers 1 321 000
Education 1 192 000
Leisure 1 111 000
Sport 740 000
Family and Kids 428 000
Technophiles 420 000
Automotive 405 000
Promo Hunters 388 000
Fashionistas 380 000
Beauty & Health 358 000
Business Services 349 000
Home 343 000
Finance 335 000
Home Chefs 216 000
Effortless audience and
inventory planning via self-serve
online calculator
Netinfo.bg/atl-segments

35. rogrammatic BuyingP

36. We are serious about Programmatic buying
Netinfo has an entirely
integrated infrastructure
for programmatic buying
*Source: Smart Ad Server and Adwise
of our revenue in 2016
came from
programmatic
>
>
26%

37. Demand Side Platforms ExplainedProgrammatic buying
A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory
to manage multiple ad exchange and data exchange accounts through one interface (Wikipedia)
• You have clearly defined campaign goals
• You look for precise targeting and relevant traffic
• You rely on machine algorithms to run your digital
marketing initiatives
Who is it for
• Geo & Demo
• Remarketing
• Segments
• Behavioral
• Device
How can you target
• CPC, CPA, Engagement, Branding, Awareness
optimization
• Standard and custom banner formats, dynamic banners,
creative optimization
• Cross-device targeting
What is capable of
• KPIs – clicks, CPC, CPA, Sales, Branding, Engagement
• Consumer funnels
Optimization

38. How to buy programmatically at NetinfoProgrammatic buying
You can buy programmatically trough Netinfo DSP
Netinfo and others sites inventory
CPM, CPC, CPS pricing
Account service included
If you don't have a DSP
Deal Pricing Inventory Discounts
Programmatic
Guaranteed
Exclusive Fixed CPM Guaranteed
Annual
agreement
Direct Deal Exclusive Fixed CPM Non guaranteed No
Private
Auction
Auction
Floor price &
bids
Non guaranteed No
If you own a DSP
>
>
>
>

39. erformance BuyingP

40. campaigns in NetinfoPerformance
Netinfo provides full servicing of
performance oriented campaigns
>
Most performance products are
self-served, but can be also
activated via our performance unit
PERFORMANCE SERVICE PERFORMANCE PRODUCTS
• Campaign planning
• Technology and products
• Campaign execution
• Campaign reporting
• AdWise
• Netinfo DSP
• Sravni.bg
• ABV.bg direct mail
• RTB Native ads
>

41. Adwise – Netinfo’s self-serve media
buying platform
Performance
Access to Premium inventory
from the NI network
Retargeting and
dynamic retargeting
CPC Buying model
Standard banner formats
Geo & demo
targeting
Device targeting
Support

42. Explore incremental revenue
opportunities at Sravni.bg
Performance
Drive traffic through
highly targeted
outgoing clicks
Price comparison site
Retargeting

43. Reach your prospects with
direct mailing in Abv.bg
Performance
Drive traffic through highly
targeted outgoing clicks
The most popular Bulgarian
email service with over
2.4MM monthly active users
High open Rates and CTRs

44. THANK YOU
Find more on Netinfo.bg