This document provides guidance on planning and buying video campaigns on Meta using their advertising tools. It outlines three key steps:
1. Identifying media objectives such as brand awareness, consideration, or online video strategy enhancement.
2. Choosing from campaign strategies like maximizing completed video views using Facebook In-stream ads alone, or combining Facebook Feed, Stories, and In-stream ads to boost reach.
3. Applying specific video ad modules and formats based on the objectives and strategy. Recommendations are provided for ad placement setup and measurement to optimize outcomes.
Facebook Ads for Ecommerce_ How to Increase Your Online Sales.docx.pdfTechEasifyInfotech
Discover the power of Facebook Ads for e-commerce. Learn proven strategies to increase your online sales. Master the art of effective advertising for your online store.
Facebook Ads for Ecommerce_ How to Increase Your Online Sales.pdfTechEasifyInfotech
Discover the power of Facebook Ads for e-commerce. Learn proven strategies to increase your online sales. Master the art of effective advertising for your online store.
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
Conquering Amazon in Q4: Winning Strategies for Maximizing Search, Display, a...Tinuiti
For marketers, the holidays are already here. Learn the top strategies to start preparing early to effectively drive traffic to your store, create brand awareness, and position your brand for a successful shopping season in this competitive environment.
Tinuiti’s Strategic Marketplaces expert will give you all the insights into how data-driven decision-making is pivotal in shaping successful Amazon strategies.
Kamil Tavas — 5 Hours of YouTube SEO and Marketing | YouTube Video Advertisin...Semrush
These slides were presented at the SEMrush webinar "5 Hours of YouTube SEO and Marketing | YouTube Video Advertising Formats for Your Goals". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-youtube-marketing-or-youtube-video-advertising-formats-for-your-goals/
Our Video Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you create an effective video marketing plan and produce engaging video content to support your marketing goals.
Facebook Ads for Ecommerce_ How to Increase Your Online Sales.docx.pdfTechEasifyInfotech
Discover the power of Facebook Ads for e-commerce. Learn proven strategies to increase your online sales. Master the art of effective advertising for your online store.
Facebook Ads for Ecommerce_ How to Increase Your Online Sales.pdfTechEasifyInfotech
Discover the power of Facebook Ads for e-commerce. Learn proven strategies to increase your online sales. Master the art of effective advertising for your online store.
Trying to take your marketing campaigns to the next level but overwhelmed by all the different options?
Feel like you’re never able to generate enough leads or track the right metrics?
A clear understanding of which channels to focus on and what metrics to track are vital to improving leads, sales, and ROI.
Join us for this informative webinar with Bill Rossell, Chief Sales Officer of 1SEO Digital Agency, as he shows you how to reduce the time spent on marketing your business and maximize returns. You’ll walk away with insight to focus your digital marketing efforts, including KPI tracking and ways to improve your communications for better lead quality.
You’ll also learn:
-Channels to utilize through in 2022
-New ways to generate revenue and leads online
-What marketing KPIs matter most to your business/clients
Conquering Amazon in Q4: Winning Strategies for Maximizing Search, Display, a...Tinuiti
For marketers, the holidays are already here. Learn the top strategies to start preparing early to effectively drive traffic to your store, create brand awareness, and position your brand for a successful shopping season in this competitive environment.
Tinuiti’s Strategic Marketplaces expert will give you all the insights into how data-driven decision-making is pivotal in shaping successful Amazon strategies.
Kamil Tavas — 5 Hours of YouTube SEO and Marketing | YouTube Video Advertisin...Semrush
These slides were presented at the SEMrush webinar "5 Hours of YouTube SEO and Marketing | YouTube Video Advertising Formats for Your Goals". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-youtube-marketing-or-youtube-video-advertising-formats-for-your-goals/
Our Video Marketing Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you create an effective video marketing plan and produce engaging video content to support your marketing goals.
10 Tips and Tricks to Boost Your YouTube Monetization Strategy
Welcome to the ever-dynamic and evolving world of YouTube! In today’s digital era, YouTube is not just a platform for entertainment and information; it’s also an important revenue-generating tool for content creators worldwide. Understanding ways to strategically leverage YouTube monetization can significantly grow your income.
Overview of YouTube Monetization
YouTube monetization refers to the process through which content creators make money from their videos. These revenues stem from various sources like advertisements, channel memberships, YouTube Premium revenue, merchandise shelf, Super Chat, and more. To qualify for the YouTube Partner Program and gain access to these monetization features, a creator must fulfill certain criteria such as having a minimum of 4,000 watch hours in the previous 12 months and more than 1,000 subscribers.
Importance of Optimizing YouTube Monetization Strategy
Optimizing your YouTube monetization strategy is key to maximizing your ad revenue and effectively engaging your audience. By understanding and implementing best practices, you can not only boost your income but also increase audience retention and engagement — essential elements for sustained success on the platform.
Understanding YouTube Monetization
YouTube Monetization enables creators to earn money from their content. These earnings are generated through ads, channel memberships, Super Chat, and the YouTube Premium revenue share. Acquainting yourself with the process of YouTube monetization can help optimize your income stream and reach your financial objectives more effectively.
Explanation of the YouTube Partner Program
The YouTube Partner Program is the platform’s ad revenue share scheme that allows creators to monetize their content. After joining this program, creators earn a portion of the ad revenue generated from their videos. Consistent creation of engaging, quality content that complies with YouTube’s guidelines and policies increases the chances of earning a higher share of ad revenue.
Eligibility requirements for monetization
To qualify for the YouTube Partner Program, creators must meet several prerequisites. These include:
- The channel must have at least 1,000 subscribers.
- The channel must have a minimum of 4,000 watch hours in the last 12 months.
- The channel should adhere to all of YouTube’s policies and guidelines.
Types of ads and revenue models on YouTube
There are various types of ads on YouTube, each contributing differently to creator earnings. Some of these include display ads, overlay ads, skippable and non-skippable video ads, and sponsored cards. Revenue from these ads is typically based on cost-per-click (CPC) or cost-per-thousand (CPM) models. Furthermore, creators can also boost their earnings through channel memberships, merchandise shelves, Super Chat, and YouTube Premium revenue share. Understanding these different revenue streams can significantly enhanc
5 Things We Learned From Testing Ad Creative Across Paid Social ChannelsTinuiti
A recent Nielsen survey found that 47% of a brand’s sales lift from advertising came from the creative. With Facebook’s push towards automation, creative poses the largest opportunity for performance and growth. Whether it’s best practice ad copy or image and video design, finding the creative combination that works best for the goal at hand will help improve campaign and media spend efficiency. Hear from our experts as we unpack what we’ve learned from regularly testing, measuring, and refreshing client’s creative like e.l.f., Bare Necessities and Ownable to drive incremental performance. Learn how to gather data to optimize and inform your creative strategy across your social campaigns.
Measuring Brand Advertising spend on Digital MediaSachin Kapur
All advertising is difficult to measure. Brand advertising is the hardest of them all. How do you know if these ads are changing Customer perception, increasing inclination to buy your product or giving your brand an edge over your competitors? Thankfully, with today's digital media , you can measure a lot of these and many more. You can do Brand Lift Studies and get results in days. This is a presentation I made for all marketers who have faced these questions like I do. So, enjoy reading and share your comments and feedback
How to Maximize the ROI of Your TikTok Ads Campaign
Overview of TikTok as an Advertising Platform
TikTok has emerged as a dominant player in the digital marketing space. Launched for international markets in September 2016, this social media powerhouse boasts over 1 billion monthly active users. As the platform continues to gain popularity, more businesses are recognizing its advertising potential. With unique algorithms and engagement metrics, TikTok offers a plethora of advertising opportunities including in-feed ads, brand takeovers, branded AR content, hashtag challenges, and more.
Importance of Maximizing ROI for TikTok Ads
For brands venturing into TikTok advertising, maximizing the return on investment (ROI) is vital. Without proper strategy and execution, funds can be wasted on ineffective campaigns. Thus, it is crucial to:
• Develop a well-structured campaign setup
• Identify the right audience
• Optimize advertisements for better engagement
• Measure and analyze ad performance regularly
In the following sections, we’ll explore proven strategies to maximize your TikTok Ads’ ROI.
Understanding TikTok Ads
TikTok, the social media platform with over 800 million active users worldwide, has emerged as an effective advertising platform due to its ability to reach and engage massive, younger audiences.
Types of TikTok Ads Available
TikTok offers several types of ads for businesses. These include:
- Brand Takeover: This is an ad that appears immediately when users open the app, thus grabbing instant attention.
- In-Feed Videos: These are native ads that appear in the ‘For You’ feed of users.
- Branded Effects: These involve using interactive filters related to the brand.
- TopView: This is a video ad format that utilizes the first few seconds when a user opens the app for optimal brand exposure.
Targeting Options and Audience Insights
An effective TikTok advertising strategy involves leveraging the platform’s highly sophisticated targeting options. It offers a range of targeting options, including age, gender, location, and interests. For a deeper user understanding, TikTok provides valuable audience insights relating to user habits, preferences, and behaviors.
Setting Campaign Objectives
Before you begin setting up your TikTok ads campaign, it’s important to determine what your advertising goals are. These could be increasing brand exposure, driving website traffic, or promoting app installs, among others. The choices you make in this regard will significantly shape your campaign strategies and decisions.
Planning Your TikTok Ads Campaign
The success of any advertising campaign largely depends on the preliminary planning phase. For a powerful and effective TikTok advertising campaign, planning should incorporate three main elements: defining your target audience, setting clear goals and key performance indicators (KPIs), and meticulous budget planning and allocation.
THE ULTIMATE GUIDE TO YOUTUBE MONETIZATION.pdfAngelesTindugan
The Ultimate Guide to Monetizing Your YouTube Channel is a comprehensive book that provides everything you need to know to turn your YouTube channel into a successful and profitable business. Written by a YouTube expert, this book covers all aspects of YouTube monetization, including advertising revenue, sponsorships, merchandise, and more.
Starting with the basics of creating a successful YouTube channel and gaining subscribers, the book provides step-by-step guidance on how to generate revenue from your channel. It covers topics such as YouTube advertising, affiliate marketing, and other ways to monetize your content.
The book also dives into the various YouTube policies, such as community guidelines, copyright, and other legal considerations that creators must follow to ensure their channels are compliant. In addition, the book covers how to engage with your audience and build a community on YouTube, which is essential for growth and monetization.
The Ultimate Guide to Monetizing Your YouTube Channel is a must-read for any aspiring YouTuber or existing creator who wants to maximize their earning potential and turn their passion into a successful business.
Quick Reach Media presents a comprehensive explanation of the 4 primary features of the TruView Advertising Program available from YouTube. A TruView Video Advertising Campaign is extremely affordable and MORE EFFECTIVE than local or regional TV!
How Can I Reach Custom Audience Segments on Amazon?Tinuiti
Are you ready to elevate your advertising strategy? In the past, brands were limited to pre-built audiences on Amazon, but Amazon Marketing Cloud (AMC) has changed the game, offering unparalleled flexibility and precision.
Join Tinuiti’s Marketplaces expert, Jonathan Cole, for a deep dive into AMC, which gives brands the freedom to craft personalized audiences, revolutionizing your approach to ad targeting. Gain valuable insights to enhance your messaging, drive higher conversions, and foster business growth. Explore real-life case studies showcasing brands that have harnessed AMC to achieve success.
Google Adwords , Ad Extensions, explained in detail, Google Remarketing expla...Simplilearn
Google Adwords training and certification course in ghaziabad, Learn all the tips and tricks on how to advertise on google by Digital Marketing Paathshala.
.
Learn Search Engine Optimization in ghaziabad, Online marketing techniques
What we do is, we help your plans for Online Marketing and Digital Promotions, by creating excellent Digital Marketing Strategies based on knowledge, foresight, intuitiveness, research, digital trends and an most importantly open mind with future digital visions.
Creative Ad Testing for Top Performance on Facebook & Instagram WebinarTinuiti
Competition continues to intensify in the digital advertising space resulting in increased audience overlap. Brands need to emphasize the power of creative content to convey positive consumer results. It’s no secret brands need to design with conversions in mind if they want to stand out from millions of creative agencies and competitors.
Staying ahead of competitors in 2019 calls for optimizing creative performance initiative. Learn the latest on creative production best practices, various forms of testing, and analyzing results to maximize your campaign goals on Facebook & Instagram in order to grow your brand.
Reaching High-Intent Audiences Using Amazon Marketing CloudTinuiti
On Amazon, how do brands make sure they reach high-intent audiences and push them through to purchase?
In the past, Amazon had only offered up pre-built audiences that brands had to choose from to align with their customer base.
But now, with Amazon Marketing Cloud (AMC), brands have the ability to create highly customizable audiences that allow for greater flexibility and accuracy in ad targeting.
In this webinar, an ads expert at Amazon will be joining Tinuiti’s Amazon Marketing Cloud expert to break down how to leverage AMC’s audience-building capabilities. You’ll come away with the skills to create more relevant and targeted messaging that will increase conversions and growth. We’ll include case studies to highlight how brands have found success.
How to Boost Your Video Marketing Strategy: A Comprehensive GuideMultiTVSolutions
In today’s digital age, video has become indispensable to effective marketing strategies. As businesses strive for increased visibility and engagement, mastering the intricacies of video marketing promotion
is crucial. This comprehensive guide aims to steer you through the essential tactics and technologies that can amplify your video marketing strategy.
WordStream delivers 10 of the hottest tips for getting more leads and sales from advertising online.
Walk away knowing:
- Why more clicks doesn't always mean more customers.
- How to effectively use Lookalike audiences on Facebook.
- How to take advantage of Ad Extensions on Google.
- The power of remarketing and so much more!
Snap ‘til You Drop: Full-Funnel Snapchat Advertising Strategies for Retail an...Daniel Caridi
eMarketer moderates a special webinar presentation, featuring Snapchat, and presented by Brand Networks. The focus is how today’s leading digital marketers are taking advantage of Snapchat’s advertising solutions to create memorable brand experiences, drive product consideration, and deliver conversion.
Mastering YouTube Ads: Boost Your Reach
YouTube is the world’s second most popular search engine and has more than two billion monthly active users. With YouTube Ads, you can tap into this enormous potential audience and increase your brand’s visibility and reach online. In this section, we will introduce the concept of YouTube Ads and discuss how they can help boost your online presence.
Key Takeaways:
YouTube Ads can help increase your brand’s visibility and reach online
YouTube is the world’s second-most popular search engine
Over two billion people use YouTube every month
Understanding YouTube Advertising
YouTube advertising offers a variety of ad formats that can help you reach your target audience and achieve your marketing goals. By understanding the different ad formats available, you can choose the right format that aligns with your objectives and engages your viewers.
Types of YouTube Ad Formats
There are several ad formats available on YouTube, including:
Skippable in-stream ads: These ads play before, during, or after the main video, and viewers have the option to skip the ad after five seconds.
Non-skippable in-stream ads: These ads play before, during, or after the main video, and viewers must watch the entire ad before continuing to the video.
Bumper ads: These short ads can play before, during, or after the main video, and viewers cannot skip them.
Sponsored cards: These ads appear as a teaser for your product or service, and viewers can click on them for more information.
Overlay ads: These ads appear as a banner or rectangular display on the lower third of the video, and viewers can click on them for more information.
Display ads: These ads appear next to the video player and can include image ads and text ads. Viewers can click on them for more information.
Effective Use of YouTube Ads
A successful YouTube advertising campaign involves more than just selecting the right ad format. You need to ensure your ads are appropriately targeted, engaging, and relevant to your target audience.
Start by defining your target audience and identifying their interests and behaviors. Use this information to craft compelling ad creative that speaks directly to your audience’s pain points and desires.
When targeting your ads, consider factors such as demographics, interests, keywords, and placements. You can also leverage retargeting strategies to reach users who have already interacted with your brand or viewed your videos.
Lastly, monitor your ad performance regularly and optimize your campaigns based on your data insights. Adjust your bidding
10 Tips and Tricks to Boost Your YouTube Monetization Strategy
Welcome to the ever-dynamic and evolving world of YouTube! In today’s digital era, YouTube is not just a platform for entertainment and information; it’s also an important revenue-generating tool for content creators worldwide. Understanding ways to strategically leverage YouTube monetization can significantly grow your income.
Overview of YouTube Monetization
YouTube monetization refers to the process through which content creators make money from their videos. These revenues stem from various sources like advertisements, channel memberships, YouTube Premium revenue, merchandise shelf, Super Chat, and more. To qualify for the YouTube Partner Program and gain access to these monetization features, a creator must fulfill certain criteria such as having a minimum of 4,000 watch hours in the previous 12 months and more than 1,000 subscribers.
Importance of Optimizing YouTube Monetization Strategy
Optimizing your YouTube monetization strategy is key to maximizing your ad revenue and effectively engaging your audience. By understanding and implementing best practices, you can not only boost your income but also increase audience retention and engagement — essential elements for sustained success on the platform.
Understanding YouTube Monetization
YouTube Monetization enables creators to earn money from their content. These earnings are generated through ads, channel memberships, Super Chat, and the YouTube Premium revenue share. Acquainting yourself with the process of YouTube monetization can help optimize your income stream and reach your financial objectives more effectively.
Explanation of the YouTube Partner Program
The YouTube Partner Program is the platform’s ad revenue share scheme that allows creators to monetize their content. After joining this program, creators earn a portion of the ad revenue generated from their videos. Consistent creation of engaging, quality content that complies with YouTube’s guidelines and policies increases the chances of earning a higher share of ad revenue.
Eligibility requirements for monetization
To qualify for the YouTube Partner Program, creators must meet several prerequisites. These include:
- The channel must have at least 1,000 subscribers.
- The channel must have a minimum of 4,000 watch hours in the last 12 months.
- The channel should adhere to all of YouTube’s policies and guidelines.
Types of ads and revenue models on YouTube
There are various types of ads on YouTube, each contributing differently to creator earnings. Some of these include display ads, overlay ads, skippable and non-skippable video ads, and sponsored cards. Revenue from these ads is typically based on cost-per-click (CPC) or cost-per-thousand (CPM) models. Furthermore, creators can also boost their earnings through channel memberships, merchandise shelves, Super Chat, and YouTube Premium revenue share. Understanding these different revenue streams can significantly enhanc
5 Things We Learned From Testing Ad Creative Across Paid Social ChannelsTinuiti
A recent Nielsen survey found that 47% of a brand’s sales lift from advertising came from the creative. With Facebook’s push towards automation, creative poses the largest opportunity for performance and growth. Whether it’s best practice ad copy or image and video design, finding the creative combination that works best for the goal at hand will help improve campaign and media spend efficiency. Hear from our experts as we unpack what we’ve learned from regularly testing, measuring, and refreshing client’s creative like e.l.f., Bare Necessities and Ownable to drive incremental performance. Learn how to gather data to optimize and inform your creative strategy across your social campaigns.
Measuring Brand Advertising spend on Digital MediaSachin Kapur
All advertising is difficult to measure. Brand advertising is the hardest of them all. How do you know if these ads are changing Customer perception, increasing inclination to buy your product or giving your brand an edge over your competitors? Thankfully, with today's digital media , you can measure a lot of these and many more. You can do Brand Lift Studies and get results in days. This is a presentation I made for all marketers who have faced these questions like I do. So, enjoy reading and share your comments and feedback
How to Maximize the ROI of Your TikTok Ads Campaign
Overview of TikTok as an Advertising Platform
TikTok has emerged as a dominant player in the digital marketing space. Launched for international markets in September 2016, this social media powerhouse boasts over 1 billion monthly active users. As the platform continues to gain popularity, more businesses are recognizing its advertising potential. With unique algorithms and engagement metrics, TikTok offers a plethora of advertising opportunities including in-feed ads, brand takeovers, branded AR content, hashtag challenges, and more.
Importance of Maximizing ROI for TikTok Ads
For brands venturing into TikTok advertising, maximizing the return on investment (ROI) is vital. Without proper strategy and execution, funds can be wasted on ineffective campaigns. Thus, it is crucial to:
• Develop a well-structured campaign setup
• Identify the right audience
• Optimize advertisements for better engagement
• Measure and analyze ad performance regularly
In the following sections, we’ll explore proven strategies to maximize your TikTok Ads’ ROI.
Understanding TikTok Ads
TikTok, the social media platform with over 800 million active users worldwide, has emerged as an effective advertising platform due to its ability to reach and engage massive, younger audiences.
Types of TikTok Ads Available
TikTok offers several types of ads for businesses. These include:
- Brand Takeover: This is an ad that appears immediately when users open the app, thus grabbing instant attention.
- In-Feed Videos: These are native ads that appear in the ‘For You’ feed of users.
- Branded Effects: These involve using interactive filters related to the brand.
- TopView: This is a video ad format that utilizes the first few seconds when a user opens the app for optimal brand exposure.
Targeting Options and Audience Insights
An effective TikTok advertising strategy involves leveraging the platform’s highly sophisticated targeting options. It offers a range of targeting options, including age, gender, location, and interests. For a deeper user understanding, TikTok provides valuable audience insights relating to user habits, preferences, and behaviors.
Setting Campaign Objectives
Before you begin setting up your TikTok ads campaign, it’s important to determine what your advertising goals are. These could be increasing brand exposure, driving website traffic, or promoting app installs, among others. The choices you make in this regard will significantly shape your campaign strategies and decisions.
Planning Your TikTok Ads Campaign
The success of any advertising campaign largely depends on the preliminary planning phase. For a powerful and effective TikTok advertising campaign, planning should incorporate three main elements: defining your target audience, setting clear goals and key performance indicators (KPIs), and meticulous budget planning and allocation.
THE ULTIMATE GUIDE TO YOUTUBE MONETIZATION.pdfAngelesTindugan
The Ultimate Guide to Monetizing Your YouTube Channel is a comprehensive book that provides everything you need to know to turn your YouTube channel into a successful and profitable business. Written by a YouTube expert, this book covers all aspects of YouTube monetization, including advertising revenue, sponsorships, merchandise, and more.
Starting with the basics of creating a successful YouTube channel and gaining subscribers, the book provides step-by-step guidance on how to generate revenue from your channel. It covers topics such as YouTube advertising, affiliate marketing, and other ways to monetize your content.
The book also dives into the various YouTube policies, such as community guidelines, copyright, and other legal considerations that creators must follow to ensure their channels are compliant. In addition, the book covers how to engage with your audience and build a community on YouTube, which is essential for growth and monetization.
The Ultimate Guide to Monetizing Your YouTube Channel is a must-read for any aspiring YouTuber or existing creator who wants to maximize their earning potential and turn their passion into a successful business.
Quick Reach Media presents a comprehensive explanation of the 4 primary features of the TruView Advertising Program available from YouTube. A TruView Video Advertising Campaign is extremely affordable and MORE EFFECTIVE than local or regional TV!
How Can I Reach Custom Audience Segments on Amazon?Tinuiti
Are you ready to elevate your advertising strategy? In the past, brands were limited to pre-built audiences on Amazon, but Amazon Marketing Cloud (AMC) has changed the game, offering unparalleled flexibility and precision.
Join Tinuiti’s Marketplaces expert, Jonathan Cole, for a deep dive into AMC, which gives brands the freedom to craft personalized audiences, revolutionizing your approach to ad targeting. Gain valuable insights to enhance your messaging, drive higher conversions, and foster business growth. Explore real-life case studies showcasing brands that have harnessed AMC to achieve success.
Google Adwords , Ad Extensions, explained in detail, Google Remarketing expla...Simplilearn
Google Adwords training and certification course in ghaziabad, Learn all the tips and tricks on how to advertise on google by Digital Marketing Paathshala.
.
Learn Search Engine Optimization in ghaziabad, Online marketing techniques
What we do is, we help your plans for Online Marketing and Digital Promotions, by creating excellent Digital Marketing Strategies based on knowledge, foresight, intuitiveness, research, digital trends and an most importantly open mind with future digital visions.
Creative Ad Testing for Top Performance on Facebook & Instagram WebinarTinuiti
Competition continues to intensify in the digital advertising space resulting in increased audience overlap. Brands need to emphasize the power of creative content to convey positive consumer results. It’s no secret brands need to design with conversions in mind if they want to stand out from millions of creative agencies and competitors.
Staying ahead of competitors in 2019 calls for optimizing creative performance initiative. Learn the latest on creative production best practices, various forms of testing, and analyzing results to maximize your campaign goals on Facebook & Instagram in order to grow your brand.
Reaching High-Intent Audiences Using Amazon Marketing CloudTinuiti
On Amazon, how do brands make sure they reach high-intent audiences and push them through to purchase?
In the past, Amazon had only offered up pre-built audiences that brands had to choose from to align with their customer base.
But now, with Amazon Marketing Cloud (AMC), brands have the ability to create highly customizable audiences that allow for greater flexibility and accuracy in ad targeting.
In this webinar, an ads expert at Amazon will be joining Tinuiti’s Amazon Marketing Cloud expert to break down how to leverage AMC’s audience-building capabilities. You’ll come away with the skills to create more relevant and targeted messaging that will increase conversions and growth. We’ll include case studies to highlight how brands have found success.
How to Boost Your Video Marketing Strategy: A Comprehensive GuideMultiTVSolutions
In today’s digital age, video has become indispensable to effective marketing strategies. As businesses strive for increased visibility and engagement, mastering the intricacies of video marketing promotion
is crucial. This comprehensive guide aims to steer you through the essential tactics and technologies that can amplify your video marketing strategy.
WordStream delivers 10 of the hottest tips for getting more leads and sales from advertising online.
Walk away knowing:
- Why more clicks doesn't always mean more customers.
- How to effectively use Lookalike audiences on Facebook.
- How to take advantage of Ad Extensions on Google.
- The power of remarketing and so much more!
Snap ‘til You Drop: Full-Funnel Snapchat Advertising Strategies for Retail an...Daniel Caridi
eMarketer moderates a special webinar presentation, featuring Snapchat, and presented by Brand Networks. The focus is how today’s leading digital marketers are taking advantage of Snapchat’s advertising solutions to create memorable brand experiences, drive product consideration, and deliver conversion.
Mastering YouTube Ads: Boost Your Reach
YouTube is the world’s second most popular search engine and has more than two billion monthly active users. With YouTube Ads, you can tap into this enormous potential audience and increase your brand’s visibility and reach online. In this section, we will introduce the concept of YouTube Ads and discuss how they can help boost your online presence.
Key Takeaways:
YouTube Ads can help increase your brand’s visibility and reach online
YouTube is the world’s second-most popular search engine
Over two billion people use YouTube every month
Understanding YouTube Advertising
YouTube advertising offers a variety of ad formats that can help you reach your target audience and achieve your marketing goals. By understanding the different ad formats available, you can choose the right format that aligns with your objectives and engages your viewers.
Types of YouTube Ad Formats
There are several ad formats available on YouTube, including:
Skippable in-stream ads: These ads play before, during, or after the main video, and viewers have the option to skip the ad after five seconds.
Non-skippable in-stream ads: These ads play before, during, or after the main video, and viewers must watch the entire ad before continuing to the video.
Bumper ads: These short ads can play before, during, or after the main video, and viewers cannot skip them.
Sponsored cards: These ads appear as a teaser for your product or service, and viewers can click on them for more information.
Overlay ads: These ads appear as a banner or rectangular display on the lower third of the video, and viewers can click on them for more information.
Display ads: These ads appear next to the video player and can include image ads and text ads. Viewers can click on them for more information.
Effective Use of YouTube Ads
A successful YouTube advertising campaign involves more than just selecting the right ad format. You need to ensure your ads are appropriately targeted, engaging, and relevant to your target audience.
Start by defining your target audience and identifying their interests and behaviors. Use this information to craft compelling ad creative that speaks directly to your audience’s pain points and desires.
When targeting your ads, consider factors such as demographics, interests, keywords, and placements. You can also leverage retargeting strategies to reach users who have already interacted with your brand or viewed your videos.
Lastly, monitor your ad performance regularly and optimize your campaigns based on your data insights. Adjust your bidding
Similar to Meta Video Planning and Buying Guide (20)
Amplifi AU | COVID 19: Beyond the Curve Investment ResponsePoppy Rodham
The impact on the economy, services, consumption and infrastructure as a result of the COVID
19
pandemic, both globally and in Australia, is far reaching. This is the case not only now, but going
forward, influencing the way we live and consume into the future. Now, tomorrow as well as later;
once we settle beyond the curve in what will be the new ‘normal’.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Meta Video Planning and Buying Guide
1. Meta Video Planning
and Buying Guide
HOW TO PLAN AND BUY YOUR NEXT BRAND
BUILDING VIDEO CAMPAIGN ON META
2. META VIDEO PLANNING AND BUYING GUIDE
What this guide is and
how it can help you
Meta solutions are designed to give advertisers the
flexibility of customizing media strategies to achieve your
business or marketing outcomes.
This guide will cover:
• How to build your Video powered media plan on Meta in 3 simple steps to
achieve various campaign objectives, including set up recommendations,
and campaign set up adjustments and trade offs.
• The value that Meta Video adds to your current media plan such as by enhancing
your TV strategy or launching a digital-first brand building campaign.
• An explanation of the available Video ad formats and our creative
recommendations including how Meta Business Partners can support
such as through In-stream optimized creative assets.
3. META VIDEO PLANNING AND BUYING GUIDE
For example:
• Enhancing your Online Video or TV
strategy
• Building a digital-first, brand
awareness plan
• Building a Video-centric media plan
Facebook In-stream
Reach new audiences with new
creatives and placements
Maximise completed video views
in a dedicated video environment
Amplify reach and cut-through
Facebook Feed + Stories
+ Facebook In-stream
Build your Video powered
media plan in 3 simple steps
Testing Facebook & Instagram Reels
2 IDENTIFY CAMPAIGN
STRATEGIES
1 IDENTIFY MEDIA
OBJECTIVES
3 APPLY VIDEO
MODULES
4. META VIDEO PLANNING AND BUYING GUIDE
Campaign
Strategy
Video
Plan
Facebook In-stream
Maximise completed video views
in a dedicated video environment
5. In-stream is an integral part
of storytelling for brands
In-stream ads are video ads that appear within long-form publisher content on
Facebook. Brands can communicate longer messages with In-stream ads.
74%
of Facebook In-stream
non-skippable video ad views
are completed, globally.
50%
of Facebook In-stream
non-skippable video ad views are
completed with sound on, globally.
Source: Meta Internal 11/01/2021-01/31/2022, based on only selecting In-stream,
Video Views objective with ThruPlay optimisation, Opted Out of Skippable Ads
META VIDEO PLANNING AND BUYING GUIDE
6. META VIDEO PLANNING AND BUYING GUIDE
Guide to using Facebook In-stream for
maximising completed views of your video ad
ADS
MANAGER
SELECTIONS
TIPS &
GUIDANCE
To maximise completed video views, select
Awareness as the campaign objective which
will enable using ThruPlay as the optimisation.
ThruPlay optimisation looks for people
that are likely to watch your video ad to a
15 seconds completion and gives you the
option to be billed when your video ad is
watched for 15 seconds.
If guaranteed reach and predictable
pricing is also important, change the buy
type from Auction to Reach & Frequency
and keep the same campaign objective
and optimisation type.
Selecting In-stream as the only placement
will ensure your video ad is delivered in a
dedicated video environment which is more
likely to offer completed, sound on views
compared to other placements across Meta.
If you want to reflect your TV or OLV
campaign, you can select specific Video
Topics. This is only available when using
In-stream as a standalone placement.
There are over 700 topics to select
from such as Sport > Basketball.
Recommend to use a video ad between
5-15 seconds, horizontal orientation,
including subtitles.
More mobile first creative tips:
• Use 6’s to minimize cost, use 15’s
to maximise completion rate
• Assign the right aspect ratio assets
to the right placements
• Create assets that work with
sound on and off
• Book-ending your video ad
with prominent branding
• Front load your story arc
— tell it as soon as you can
Optional to add a desired cost per
ThruPlay to hit any campaign level KPI’s.
For the more advanced, Business impact can
be measured by Lift studies or A/B testing.
More advanced measurement can be
recommended based on advertiser
business objectives.
Objective = Awareness
Optimisation = ThruPlay
Manual Placements = Facebook
In-stream Videos
Creative = Add or Create Video
Campaign KPI = Cost per ThruPlay
Business Impact =
Brand / Conversion Lift
PLACEMENTS
OBJECTIVE CREATIVE MEASUREMENT
7. What if?
My video ads are longer
than 15 seconds.
Cost per ThruPlay is
higher than expected.
I prefer my ads to be
100% non-skippable.
I prefer to indicate the type
of content my In-stream ads
will appear.
Solution
Set ”cost per result” goal.
When ThruPlay is the optimisation
and this automatically excludes
skippable inventory.
Explore Facebook In-stream Video
Topics or brand suitability controls
which can offer category, publisher
or content level control.
Understand implications
Feature brand within first 5 seconds
to maximise brand exposure.
Setting caps may impact delivery.
Excluding skippable ads may result
in lower reach and higher CPM.
Avoid applying too few Video Topics
or too many brand suitability filters
unnecessarily as this will limit reach
and can impact delivery.
In-stream ads now support
videos up to 10 minutes long.
8. META VIDEO PLANNING AND BUYING GUIDE
DBS Singapore
Lifting awareness, ad recall and intent
with Facebook In-stream video ads
The financial services institution ran a campaign to test whether
Facebook In-stream video ads would increase brand metrics and found
they were effective in lifting ad recall, awareness and action intent.
Source: DBS Singapore, November 2021, Meta Case Study
FACEBOOK IN-STREAM ONLY
“The insights into viewer engagement from Audience Manager assured us that we implemented
the right marketing strategy, and the above-benchmark brand metrics reinforced the strength
of the format and placement. We believe this learning will also help pave the way for future
campaigns.”– Krishna Kota | SVP, Group Strategic Marketing and Communications, DBS.
+39pts
Brand Awareness
+9pts +6pts
Ad Recall action intent
VIEW FULL CASE STUDY HERE
9. Create your own learnings: Understand the impact of
different In-stream standalone campaign set up settings
Hypothesis
META VIDEO PLANNING AND BUYING GUIDE
Different In-stream campaign settings can drive
varying results depending on your business goals.
- In-stream has an opportunity to reach consumers in an
environment in which they are engaged as viewers and
deliver a full 15’s video ad to the audience.
The increased user attention can drive greater effectiveness.
This study is testing how different campaign settings like
objective, targeting, frequency or skippable opt in inclusion
can drive most effective business goals.
It is important to make sure that the cells are comparable. When
setting up the study, all variables between the cells should be equal
- except for the one campaign setting that you are testing.
In-stream creative quality is particularly important to the success
of the placement. Reference our In-stream Creative Best Practices
prior to campaign launch to ensure the placement is set up for
success (link).
Measurement Solutions:
• Brand lift
• Offline Sales Lift
• Conversion Lift
Recommended Brand Lift Questions:
• Standard Ad Recall
• Awareness
• Intent/Consideration
Business impact
Consideration
10. META VIDEO PLANNING AND BUYING GUIDE
Campaign
Strategy
Video
Plan
Amplify reach and cut-through
Facebook Feed + Stories
+ Facebook In-stream
11. META VIDEO PLANNING AND BUYING GUIDE
Adding an In-stream standalone
campaign on top of your base
branding campaign can help drive
up to 1.5x greater ad recall lift1.
BAU = Business As Usual
(e.g. Brand awareness objective for brand campaign,
and conversion objective for conversion campaign)
CELL A CELL B
VS
BAU BAU
IN-STREAM
(40% of BAU budget)
Source: 1) Based on median results from 10 internal Brand Lift studies, from 2019 to 2020, with Auto,
CPG, eComm, FinServ, Tech, Telco, Travel verticals, run in TH (n=4), US (n= 2), ID (n = 1), KR (n=2) 2) REGION: NOAM(n=5),
APAC (n=2), LATAM(n=1), EMEA(n=3), DURATION: April – June 2021, VERTICALS: CPG(n=6), ECOMM(n=3), GAMING(n=1),
RETAIL (n=1), Results indicate In-Stream, Standalone on top of BAU outperformed BAU with 66% confidence.
20%
lower cost per ad recaller2
68%
lower cost compared to allocating
the additional budget on BAU*2
*When adding 25% incremental budget to
Facebook In-stream Standalone on top of BAU.
12. META VIDEO PLANNING AND BUYING GUIDE
ADS
MANAGER
SELECTIONS
TIPS &
GUIDANCE
This set up looks to deliver ads to the
maximum number of people, or maximise
ad recall lift.
Use Reach & Frequency as the buy type
for more predictability in planning, allowing
adjustments between reach and frequency
to reach your campaign objectives.
Reach the right person no matter where
they are across our family of apps. Select
“Automatic Placements” and Meta will select
these placements for you including our
popular Feed and Stories placements.
Max of 15 seconds
Mobile-optimised creative
For the more advanced, Business impact
can be measured by Lift studies or A/B
testing. More advanced measurement can
be recommended based on advertiser
business objectives.
Objective = awareness
Optimisation = reach or ad recall lift
Placements = Automatic Creative #1 = Square 1:1
Campaign KPI = Total campaign reach
Business Impact = Ad recall lift
PLACEMENTS
OBJECTIVE CREATIVE MEASUREMENT
CAMPAIGN A
Max of 15 seconds
Mobile-optimised creative
Creative #2 = Vertical 9:16
Guide to using a combination of Facebook Feed + Stories
(Campaign A) and Facebook In-stream (Campaign B) to
maximise reach and cut-through
13. Guide to using a combination of Facebook Feed + Stories
(Campaign A) and Facebook In-stream (Campaign B) to
maximise reach and cut-through
META VIDEO PLANNING AND BUYING GUIDE
ADS
MANAGER
SELECTIONS
TIPS &
GUIDANCE
To maximise completed video views,
select Awareness as the campaign objective
which will enable using ThruPlay as the
optimization. ThruPlay optimisation looks
for people that are likely to watch your video
ad to a 15 seconds completion and gives you
the option to be billed when your video ad
is watched for 15 seconds.
If guaranteed reach and predictable
pricing is also important, change the buy
type from Auction to Reach & Frequency
and keep the same campaign objective
and optimization type.
Selecting In-stream as the only placement
will ensure your video ad is delivered in a
dedicated video environment which is more
likely to offer completed, sound on views
compared to other placements across Meta.
If you want to reflect your TV or OLV
campaign you can select specific Video
Topics. This is only available when using
In-stream as a standalone placement.
There are over 700 topics to select from
such as Sport > Basketball.
Recommend to use a video ad between
5-15 seconds, horizontal orientation,
including subtitles.
More mobile first creative tips:
• Use 6’s to minimize cost, use 15’s
to maximise completion rate
• Assign the right aspect ratio
assets to the right placements
• Create assets that work with
sound on and off
• Book-ending your video ad
with prominent branding
• Front load your story arc
— tell it as soon as you can
Optional to add a desired cost per
ThruPlay to hit any campaign level KPI’s.
For the more advanced, Business impact
can be measured by Lift studies or A/B
testing. More advanced measurement
can be recommended based on advertiser
business objectives.
Objective = awareness
Optimisation = ThruPlay
Manual Placements = Facebook
In-stream Videos
Creative = Add or Create Video
Campaign KPI = Cost per ThruPlay
Business Impact = Brand /
Conversion Lift
PLACEMENTS
OBJECTIVE CREATIVE MEASUREMENT
CAMPAIGN B
14. Buying two campaigns allows you to
deliver upon two different KPI’s at the
same time. Campaign A will deliver you
ad recall. Campaign B will deliver you
completed video views.
What if?
I only want to manage one campaign.
Can I just make sure that In-stream is
selected as part of Campaign A?
I want to duplicate Campaign A set
up to create Campaign B. Can I do
this and only change Campaign B’s
optimisation to be ThruPlay?
Solution
We still recommend changing more
than the optimisation to ensure that
Campaign B has the best chance to
deliver Video Views by only including
In-stream ads.
Understand implications
A dual campaign strategy will provide
1.5X greater brand impact1 versus simply
including In-stream as part of Campaign
A plus reduce costs by 68%2, compared
to allocating additional budget on BAU.
If you only change the optimisation,
you run the risk of not achieving as many
completed video views which means
your brand story isn’t watched in full.
Source: 1) Based on median results from 10 internal Brand Lift
studies, from 2019 to 2020, with Auto, CPG, eComm, FinServ,
Tech, Telco, Travel verticals, run in TH (n=4), US (n= 2), ID (n = 1),
KR (n=2) 2) REGION: NOAM(n=5), APAC (n=2), LATAM(n=1),
EMEA(n=3), DURATION: April – June 2021, VERTICALS:
CPG(n=6), ECOMM(n=3), GAMING(n=1), RETAIL (n=1), Results
indicate In-Stream, Standalone on top of BAU outperformed BAU
with 66% confidence.
15. META VIDEO PLANNING AND BUYING GUIDE
Pepsi Max Australia
Complementing campaign strategy with
Facebook In-stream video ads
By adding in-stream video ads to its campaign strategy alongside Feed
and Stories, Pepsi Max successfully cut through the noise during the
competitive holiday season and saw significant lifts in brand awareness.
Source: PepsiCo, Dec 2021, Meta Case Study. Results are self-reported and not identically repeatable. Generally expected individual results will differ
FACEBOOK/ INSTAGRAM STORIES, FEED
FACEBOOK IN-STREAM
“With online video now a key part of our media screen strategy we partnered with Meta to test
in-stream ads to help us to cut-through during the holiday season. We were extremely happy
with the results of this campaign which resulted in increased ad recall and message association.
A successful test with some impressive results - proving that in-stream video would be part of
our ongoing media strategy.” – Gill McHattie, Senior Digital & Ecommerce Manager, Pepsi Max.
+8.5pts
Message Agreement P25-45
+7.9pts $0.04
Ad Recall Cost per completed view
16. META VIDEO PLANNING AND BUYING GUIDE
Tourism New Zealand
Lifting awareness and ad recall with Facebook In-stream video
ads
To convince Australians to travel to New Zealand, Tourism New Zealand ran In-stream video
ads to supplement its business-as-usual video ads in Stories and Feed. The brand awareness
campaign successfully reached over 5 million Australians and drove incremental brand
outcomes that dramatically exceeded category benchmarks.
Source: Tourism New Zealand, Dec 2021, Meta Case Study. Results are self-reported and not identically repeatable. Generally expected individual results will differ
FACEBOOK/ INSTAGRAM STORIES, FEED
FACEBOOK IN-STREAM
“During a time when international travel was restricted, the ‘Messages from New Zealand’
campaign was an opportunity to continue sharing our manaakitanga (hospitality, care and
kindness). By adding in-stream video ads to our usual Meta campaign, we successfully shared our
culture and boosted our brand metrics.” - Andrew Waddel, General Manager, Tourism New Zealand.
+8.5pts
Ad recall amongst
Australians aged 35–44
+12pts +1.7pts
Ad Recall Brand preference
17. META VIDEO PLANNING AND BUYING GUIDE
KITKAT Australia
Adding In-stream ads to deliver longer,
more complex marketing messages
As shoppers increasingly prioritise sustainability in their purchasing decisions,
KITKAT Australia introduced a new recycling initiative by adding In-stream ads
with Feed and Stories to go deeper with the audience with longer-form content.
Source: KITKAT Australia, Nov 2021, Meta Business Case Study. Results are self-reported and not identically repeatable. Generally expected individual results will differ
FACEBOOK/ INSTAGRAM STORIES, FEED
FACEBOOK IN-STREAM
+7.7pts +7.2pts 1.5x
Incremental increase in
awareness of KITKAT’s
recyclable wrappers
Incremental increase in
message association, with
KITKAT positioned as
the leader in recyclable
confectionery packaging
More effective in shifting
brand outcomes when
in-stream is added to
the placement mix
VIEW FULL CASE STUDY HERE
18. META VIDEO PLANNING AND BUYING GUIDE
Dan Murphy’s
Increasing ad recall, message association and
awareness with Facebook In-stream video ads
In order to reach the ‘young premium’ audience, the Australian liquor
supermarket chain used In-stream ads, Stories and Feed to decode
wine terminology and make wine more approachable for all.
Source: Dan Murphy’s, Nov 2021, Meta Business Case Study. Results are self-reported and not identically repeatable. Generally expected individual results will differ
FACEBOOK/ INSTAGRAM STORIES, FEED
FACEBOOK IN-STREAM
"Facebook is integral to our multi channel media approach to drive brand adoration and audience
engagement. The Decoded Wine Awards campaign was perfect for trying new approaches to
creative and audience targeting. The results speak for themselves and we are very pleased with the
strong reach and engagement driven.” - Utadi Murphy, Head of Marketing & Loyalty, Dan Murphy’s.
+18.5pts
Standard ad recall
Benchmark: +8.1 pts
VIEW FULL CASE STUDY HERE
+14.6pts
Message agreement
Benchmark: +0.9 pts
+25.7pts
Unaided ad recall
Benchmark: +7.5 pts
+10.6pts
Top of mind awareness
Benchmark: +1.7 pts
19. META VIDEO PLANNING AND BUYING GUIDE
Create your own learnings: Understand the impact of adding an
In-stream standalone campaign on top of your usual campaign
CELL A
BAO
CELL B
BAO + In-stream
Control
Brand
Awareness
Campaign
(BAO)
(2 million reach min)
In-stream
(40% of BAO
investment)
Control
Brand
Awareness
Campaign
(BAO)
(2 million reach min)
MEASUREMENT SOLUTION Brand Lift Study
KPI Lift, Positive people impacted (Lift x Reach),
Cost per positive people impacted
REACH Min. 2M per cell
FREQUENCY Average 2/week (freq. cap of 4/week)
DURATION 4 weeks
OPTIMISATION Brand Awareness • Feed+Stories:
Brand awareness
• In-stream: Video Views
20. META VIDEO PLANNING AND BUYING GUIDE
Campaign
Strategy
Video
Module
Reach new audiences with new
creatives and placements
Testing Facebook &
Instagram Reels
21. META VIDEO PLANNING AND BUYING GUIDE
Guide to reach new audiences by including
Reels in your usual Feed & Stories campaign
ADS
MANAGER
SELECTIONS
TIPS &
GUIDANCE
Maintain your usual campaign objectives
and optimisations. No need to change
these when you include Reels.
If guaranteed reach and predictable
pricing is also important, change the buy
type from Auction to Reach & Frequency
and keep the same campaign objective
and optimization type.
Selecting Automatic Placements will
ensure your campaign is including all
placements across Meta including
Facebook and Instagram Reels. This
includes our Interstitial and Overlay
placements.
For the Reels interstitial placements
we recommend extending existing Feed
and Stories creatives and leveraging
Placement Asset Customisation.
Start testing impact based on which
creative performs best via Split Testing.
Contact us to understand how to
advance your measurement structures.
Any Automatic Placements Add or Create Video
Campaign KPI = Various (Reach,
Impressions, 2” views etc.)
Business Impact = Brand /
Conversion Lift
PLACEMENTS
OBJECTIVE CREATIVE MEASUREMENT
22. META VIDEO PLANNING AND BUYING GUIDE
Create your own learnings: Understand the impact
of adding Reels to your Feed & Stories campaign
Test Plan
FLIGHT TIME 2-4 weeks
MEASUREMENT TOOL Conversion Lift; Brand Lift
BUDGET 200 x CPA per cell (Conversion lift), 2M minimum
reach (Brand Lift), whichever is higher if doing both
Same budget level for Cell 1 and Cell 2; Turn on CBO
for Cell 2, let Meta algorithm decide budget split
AUDIENCE BAU audience, same across cells/ad sets, broad
KPIs Brand lift, Conversion lift, CVR, CPA
CELL A
BAU
CELL B
BAU + Reels
Control
BAU +
Reels
Automatic placements
Control
BAU
Automatic placements
23. META VIDEO PLANNING
AND BUYING GUIDE
How does Meta
Video fit into
your current
media plan?
Case 1: Enhancing
TV with Meta Video
Useful for brands planning
high impact campaigns like
launching new communication
and products, building brand
authority, restages, etc.
Adding Meta video on top of a TV campaign
drives incremental brand impact
Source: 1) Kantar Southeast Asia Meta-Analysis on 27 Cross Media Studies from 2019-2020. 2) Total Ad Ratings (TAR) cross-media study ,Thailand & Indonesia by Nielsen
(Facebook-commissioned meta-analysis of 20 cross-platform campaigns running April 2018-July 2019), 3) Kantar – WorldPanel Division – Meta Analysis Facebook 2018-2019, 4)
Nielsen Meta Analysis study of 20+ marketing mix studies (commissioned by Facebook) in emerging markets. Studies ran from 2016-2017)
+12%
Brand awareness1
+9%
Message association1
+10%
Motivation1
+12%
Total campaign uplift1
• Combining TV and digital ad campaigns added 15% additional incremental reach on average.2
• People are 1.3X more likely to make a purchase after seeing an ad on both Meta and TV,
compared to seeing on 1 platform alone.3
• Meta presents better ROI (1.92) compared to other platforms: TV (1.25) and overall digital (1.67).4
ADDITIONAL PROOF POINTS:
24. META VIDEO PLANNING
AND BUYING GUIDE
How does Meta
Video fit into
your current
media plan?
Case 2: Digital-first
brand building
Useful for brands choosing to
execute a digital-first strategy
or reach digital savvy
audiences to build their brand
Drive ad recall lift with digital-first creative
by adopting Meta’s In-stream creative
recommendations
Source: 1) Internal US Facebook Brand Lift data, October 1, 2020 - April 1, 2021, n = 94 studies, 2) Nielsen ROI compass database across 139 APAC marketing mix projects, 2014-
2019, 3) Nielsen Meta Analysis study of 20+ marketing mix studies (commissioned by Facebook) in emerging markets. Studies ran from 2016-2017, 4) Nielsen ROI compass
database across 20 Japan marketing mix projects, 2015-2019
+6.5pts
• Meta has higher proportion of cases with >1 ROI (65%), compared to TV (38%) and OLV (47%).2
• Meta presents better ROI (1.92) compared to other platforms: TV (1.25) and overall digital
(1.67).3
• Longer Meta campaigns have proven to drive 8% higher ROI compared to shorter campaigns.4
ADDITIONAL PROOF POINTS:
Campaigns adopting Meta’s In-stream creative best
practices saw a 6.5-point higher ad recall lift on average.*1
*Findings are compared to campaigns that did not adopt these recommendations.
25. META VIDEO PLANNING AND BUYING GUIDE
The following section showcases our main video formats on
Facebook and Instagram and creative best practices to extract
the most effectiveness out of your campaigns.
To see specifications of these formats, go to the Meta Ad Specs
site. For more creative inspiration, visit our video inspiration hub.
Reels
Short-form entertainment
which drives discovery
Feed
Mass-surface storytelling
with high reach potential
Facebook In-stream
Long-form brand storytelling
to leaned-in viewers
Stories
Immersive, snackable
storytelling
SHORT-FORM VIDEO
LONG-FORM VIDEO
Connect with people through longer brand
stories on Facebook
Connect with people through engaging short bursts of
entertainment across Facebook and Instagram
Main Video Formats
26. META VIDEO PLANNING AND BUYING GUIDE
In-stream Video Ad Formats
NON-SKIPPABLE AD
After watching the video for ~60s,
5-15s In-stream video ads will play
to full before the video resumes.
A small portion of the ads will play
before or after the video.
SKIPPABLE AD
In-stream ad with a 5s force view,
viewers can skip the ad after.
LONG-FORM AD
In-stream ads longer than 15s truncate
at the 15s mark. Users can tap on
thumbnail to continue watching the
rest of the ad up to 10 mins.
PERFORMANCE VIDEO
Across all objectives, In-stream
ads support CTA buttons which will
appear on the bottom right side of
the video ad.
Learn more about the ad specifications for In-stream here.
27. META VIDEO PLANNING AND BUYING GUIDE
STICKER AD INTERSTITIAL AD
BANNER AD
Render at the bottom of Facebook Reels content in
the form of a single static image ad that can appear
after 1 second of the Facebook Reel elapsing.
STICKER AD
Compressed single static image ad that can be opted
into and placed anywhere by a creator or partner within
their Facebook Reel content. Sticker ads can also
appear after 1 second of the Facebook Reel elapsing.
INTERSTITIAL AD
Full-screen immersive ads between Reels. Ads may
be up to 60 seconds and people can comment, like,
view, save, share and skip them.
Learn more about the ad specifications for Facebook
Reels and Instagram Reels.
Reels Ad Formats
BANNER AD
28. In-stream
META VIDEO PLANNING AND BUYING GUIDE
VIDEO LENGTH
15 seconds or less
BRANDING
Showcase your brand within
the first 3 seconds
SOUND
Design for sound off,
but delight with sound on
SET-UP
Combined campaign between
Feed, Stories and Reels; Use
Placement Asset Customisation
to customize creative between
Feed, Stories & Reels
Feed | Stories | Reels
VIDEO LENGTH
15 seconds or less
(supports up to 10 minutes)
BRANDING
Showcase your brand within
the first 5 seconds
SOUND
Design for sound on
SET-UP
In-stream standalone
campaign
1:1 9:16 9:16
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video best practices
Mobile optimised creative checklist
29. Partner Platform capabilities Regions Packages and Solutions
Canva Video templates All APAC In-stream Video templates
Kaizen
Platform
Asset optimisation JP, KR In-stream Standalone packages
Offeo Video templates All APAC Gated offering*
Shuttlerock Asset optimisation ANZ, GCR, JP, SEA In-stream Standalone packages
Smartly Asset optimisation All APAC In-stream Standalone packages
VMG Asset optimisation ANZ, IN, SEA
In-stream Standalone packages
In-stream Sprint
META VIDEO PLANNING
AND BUYING GUIDE
Introducing Meta
Business Partners
Meta Business Partners are a community
of third-party technology companies and
service providers with expertise in a
specific area. When you connect with the
right partner, they can find solutions to
help with nearly any challenge—including
making the most of your data.
For example, if you don’t have
In-stream optimised creative assets,
a creative partner can help develop
effective In-stream video ads.
Asset optimization partners help
advertisers build In-stream optimized
assets using their existing TVC or
other brand assets
Video template partners offer
easy-to-use video templates optimized
for In-stream best practices
*Advertisers need to buy a subscription to access
30. To get started, reach out to your
Meta representative or visit the
Meta for Business Video ads hub
for more information.