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Film-making matters:
exploring literacy as media
crafting and artistry
Michelle Cannon
1
•FLAG (Film Literacy Advisory Group -
European consortium)
•CEMP (Centre for Excellence in Media
Practice - Bournemouth University)
2
PRINCIPLES for drafting a model of film education
• to integrate critical thinking and creative
practices
• to recognise the specificities of film as an art
form
• to foster film as a cultural entitlement for all
children and young people, for full social
participation
3
4
5
MEDIA CRAFTING &
ARTISTRY:
● reformatting (multimodal)
● adjacency (juxtaposing of 2
distinct domains)
● surprise (incongruity /
wonder / curiosity)
● gravity (constraints)
● performance (screen &
reflect)
Sennett, R: ‘The Craftsman’ 2008
6
7
8
9
10
11
12
13
14
15
16
17
18
Film-making pointers:
• Go somewhere quiet to record voice-overs
• There has to be a good reason to move the
camera whilst filming - if you do, do it
slowly
• Avoid dialogue, concentrate on the visual
• Don’t zoom whilst filming
• Get a range of moving and still shots -
close-up / mid-shot / wide angle / high
angle / low angle
19
The Brief:
On the iPad, compose a
response to this text using the
sounds and imagery of the
Southbank as your raw material:
● select 4 or 5 photos and cut
up a couple of moving image
clips
● edit them on the timeline with
text and/or voice-over and/or
music
● maximum length 1 minute
20
Literacy practices that include creative film-
making sensibilities are opportunities for:
● hands on purposeful social experiences
● concretising the abstract by making it
tangible, manipulable, visible
● managing the tensions between
planned, collaborative and improvised
meaning-making
● mastering the familiar & complex
audiovisual medium
20
Links:
FLAG blog:
filmliteracyadvisorygroup.wordpress.com
Film education framework pdf:
http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/%20bfi-a-
framework-for-film-education-brochure-2015-06-12.pdf
Signature Pedagogies Report (Thomson et al. 2012):

http://www.creativitycultureeducation.org/

wp-content/uploads/Signature_Pedagogies_Final_Report_April_2012.pdf
Michelle’s primary film-making blog:
theclipclub.co.uk
Masters thesis on DV production & editing with young learners:

fashioningandflow.wordpress.com
shelleuk@gmail.com
@shelleuk 21

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Mea2015 bfi

  • 1. Film-making matters: exploring literacy as media crafting and artistry Michelle Cannon 1
  • 2. •FLAG (Film Literacy Advisory Group - European consortium) •CEMP (Centre for Excellence in Media Practice - Bournemouth University) 2
  • 3. PRINCIPLES for drafting a model of film education • to integrate critical thinking and creative practices • to recognise the specificities of film as an art form • to foster film as a cultural entitlement for all children and young people, for full social participation 3
  • 4. 4
  • 5. 5
  • 6. MEDIA CRAFTING & ARTISTRY: ● reformatting (multimodal) ● adjacency (juxtaposing of 2 distinct domains) ● surprise (incongruity / wonder / curiosity) ● gravity (constraints) ● performance (screen & reflect) Sennett, R: ‘The Craftsman’ 2008 6
  • 7. 7
  • 8. 8
  • 9. 9
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. Film-making pointers: • Go somewhere quiet to record voice-overs • There has to be a good reason to move the camera whilst filming - if you do, do it slowly • Avoid dialogue, concentrate on the visual • Don’t zoom whilst filming • Get a range of moving and still shots - close-up / mid-shot / wide angle / high angle / low angle 19
  • 20. The Brief: On the iPad, compose a response to this text using the sounds and imagery of the Southbank as your raw material: ● select 4 or 5 photos and cut up a couple of moving image clips ● edit them on the timeline with text and/or voice-over and/or music ● maximum length 1 minute 20
  • 21. Literacy practices that include creative film- making sensibilities are opportunities for: ● hands on purposeful social experiences ● concretising the abstract by making it tangible, manipulable, visible ● managing the tensions between planned, collaborative and improvised meaning-making ● mastering the familiar & complex audiovisual medium 20
  • 22. Links: FLAG blog: filmliteracyadvisorygroup.wordpress.com Film education framework pdf: http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/%20bfi-a- framework-for-film-education-brochure-2015-06-12.pdf Signature Pedagogies Report (Thomson et al. 2012):
 http://www.creativitycultureeducation.org/
 wp-content/uploads/Signature_Pedagogies_Final_Report_April_2012.pdf Michelle’s primary film-making blog: theclipclub.co.uk Masters thesis on DV production & editing with young learners:
 fashioningandflow.wordpress.com shelleuk@gmail.com @shelleuk 21