This presentation covers how to make professional quality videos on iPads and iPhones from planning to editing.

1. IFILMMAKER:
How to make quality
films on your
mobile device
National eXtension Conference
David Keto
University of Wyoming Extension
Media Producer

2. WHY FILM?
• What’s so cool about video?
• Why should we make movies?
• What topics interest you?

3. STORYTELLING
http://www.jasonohler.com/storytelling/storymaking.cfm

4. STORYTELLING
http://cdeemer2007.blogspot.com/2010/03/shakespeare-­‐storyteller.html

5. STORYTELLING
• Journalism- Who, What, Where, When,
Why
• Essay- Thesis/Problem to Solve, Search
for Answers, Supporting Evidence,
Results, Conclusion
• Advertising- Situation/Product, Why
Care, Call to Action

6. STORYTELLING
• Hybrid
– Hook/why care
– Thesis
– 3-5 main points/steps
– Solution/result
– Call to action

7. AUDIENCE
• Who is your audience?
• What is the purpose of your film?
• What style, format, distribution?
Diane
clip

8. iMovie Trailers
Clip:
Energy
Trailer

9. FILM PRODUCTION PROCESS
• Pre-Production (Planning)
• Production (Shooting)
• Post-Production (Editing)

10. PRE-PRODUCTION
• Outline
• Storyboard
• Script

11. PRODUCTION
• Locations
– Has meaning for audience
– Avoid the office
– Connect with audience
– Consider sound & light
– Get plenty of b-roll

12. PRODUCTION
• Talent
– Screen presence
– Connect with audience
– Actors?
– Interesting topics
• Schedule
– Talent & location
– Extra Time

13. EQUIPMENT
• Tripod & Mount
• Microphone & Adapter
• Headphones
• Lights
• Director’s Chair & Megaphone

14. EQUIPMENT
• Apps you’ll need:
– Camera
– iMovie ($5)
Optional:
– FiLMiC Pro ($5) or Classic
– 8mm Vintage Camera ($2)

15. EQUIPMENT
• Gadgets

16. PRODUCTION PROCESS
• Follow your script/storyboard
• Shoot coverage & extra b-roll

17. PRODUCTION PROCESS
• For interviews
– Use a relevant background
– Make subject comfortable
– Start with a wide or medium shot
– mid-way through readjust camera to close up

18. PRODUCTION PROCESS
• For scripted videos (how-to, instructional, etc)
– Plan to shoot video 2.5 times
– 1st run through all wide or medium shot
– 2nd run through all close up
– ½ run through close up of actions taking place

19. TECHNIQUES
• Composition

20. TECHNIQUES
• Match shots to story
• Hold each shot for at least 5 seconds
• Try to get action in the frame without
having to move camera
• Use pan and tilt sparingly, NO ZOOM
• Variety—wide, medium, close for both
subject and b-roll

21. TECHNIQUES
• Rule of 3rds
• Shoot any order
• Light a little

22. LIGHTING

23. LIGHTING

24. 7 FILMMAKING TIPS
• Tell a story
• Think before you film
• Use a tripod
• Use a microphone
• Light subject well
• Shot variety
• Think screen presence

25. Original Project
60
sec
video
Any
topic
Include
10
different
shots
Shoot
in
any
order
You
have
60
min

26. EDITING
• Story
• Practice
• Experimentation

27. EDITING
• Rough Cut
– Watch your footage
– Cut and move chunks
– Follow your storyboard/script
– Start with interview or talking head
– Add b-roll and cutaways second

28. EDITING
• Fine Cut
– Watch your movie
– Pay attention to pace
– Make your movie smooth
– Timing and rhythm
– Get feedback from others

29. Edit, Tell us a Story
Don’t
be
afraid
to
cut,
move
clips,
try
different
versions
Clips
will
not
be
damaged
You
have
90
min

30. FINAL CUT
• Narration
• Titles
• Music
• Distribution- in this case online, likely
YouTube

31. OTHER CONSIDERATIONS
• IRB?
• Copyright
• Remember why we do this
• Analytics

32. AND MOST IMPORTANTLY….

33. QUESTIONS
David
Keto
University
of
Wyoming
Extension
Media
Producer
dketo@uwyo.edu