The document provides definitions and concepts related to advertising plans, print advertising, and media selection strategies. It defines key terms like advertising plan, advertising strategy, creative strategy, and media strategy. It also outlines the advertising pyramid, methods for allocating advertising budgets, and metrics for evaluating media like reach, frequency, and cost per thousand. The document then discusses print advertising specifics, defining formats like magazines and newspapers. It provides information on magazine and newspaper types and formats, and how to calculate costs like cost per thousand for magazines.
How to launch successful advertising campaign _mujeeb riazMujeeb Riaz
How to launch successful advertising campaign by using design thinking framework?
how to run successful marketing campaign?
components of advertising campaign
360 Advertising Campaign
360 advertising campaign and execution
In this presentation, we will introduce you to the form, concept and fundamentals of Advertising. This presentation will help you to know and learn the ways to reach potential buyers through the art of Advertising.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
A plan is a "to do" list, a guide to action.
It is an outline that directs a company's advertising effort. It includes planning the Creative Strategy, Media Strategy, Advertising Medium, Advertising Budget and Timeline. This lecture will explain the terms Creative Strategy, Media Strategy, list the several Advertising Medias available to us designers and briefly talk about the budget and timeline.
Media Planning is a part of Fashion communication. The brand name used in the presentation is hypothetical and pictures so used are just for the sake of supporting it.
PICTURE credits: Google.com, Pinterest.com
The ppt is prepared by Vanjul Jain, Divya Rao, Jjwala Sekar and Arunraj
Advertisement Class, Sixth session
Based on the book: Contemporary Advertising and Integrated Marketing Communications, 15th edition
(All photos/videos - copied from the internet, used only for educational purpose)
Whether you want to create ads on Facebook, Instagram, Google Ads, Youtube or countless other platforms; keep these steps in mind when creating an ad campaign. Remember, advertising is testing.
How to launch successful advertising campaign _mujeeb riazMujeeb Riaz
How to launch successful advertising campaign by using design thinking framework?
how to run successful marketing campaign?
components of advertising campaign
360 Advertising Campaign
360 advertising campaign and execution
In this presentation, we will introduce you to the form, concept and fundamentals of Advertising. This presentation will help you to know and learn the ways to reach potential buyers through the art of Advertising.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
A plan is a "to do" list, a guide to action.
It is an outline that directs a company's advertising effort. It includes planning the Creative Strategy, Media Strategy, Advertising Medium, Advertising Budget and Timeline. This lecture will explain the terms Creative Strategy, Media Strategy, list the several Advertising Medias available to us designers and briefly talk about the budget and timeline.
Media Planning is a part of Fashion communication. The brand name used in the presentation is hypothetical and pictures so used are just for the sake of supporting it.
PICTURE credits: Google.com, Pinterest.com
The ppt is prepared by Vanjul Jain, Divya Rao, Jjwala Sekar and Arunraj
Advertisement Class, Sixth session
Based on the book: Contemporary Advertising and Integrated Marketing Communications, 15th edition
(All photos/videos - copied from the internet, used only for educational purpose)
Whether you want to create ads on Facebook, Instagram, Google Ads, Youtube or countless other platforms; keep these steps in mind when creating an ad campaign. Remember, advertising is testing.
UNIT-9-MANAGING MASS AND PERSONAL COMMUNICATION.pptetebarkhmichale
Invoice Finance
In Ethiopia, Ethio Lease is the first privately owned equipment leasing company with a license from the National Bank of Ethiopia. Ethio Lease provides its customers with carefully selected equipment on the basis of a lease contract, whereby the customer is the Lessee, who has a conditional right to use the equipment, and Ethio Lease is the Lessor, who buys and owns the equipment. If the equipment needs to be imported, Ethio Lease will buy the equipment abroad, using foreign currency from its parent company, AAFC. Ethio Lease customers can pay the lease fee in Ethiopian Birr. While leasing comes in many forms and shapes, for now the only form of leasing that the NBE will allow is a capital lease (aka “financial lease” or “full pay-out” lease). This Ethio Lease can be an alternative foe very few startups, it cannot be considered as a significant alternative for startups since most of them couldn’t fit it and it couldn’t be accessible enough.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
![Weekly Summary: Advertising Plans & Print Advertising<br />CLASS 1: ADVERTISING STRATEGY<br />DEFINITIONS:<br />advertising plan The plan that directs the company's advertising effort. A natural outgrowth of the marketing plan, it analyzes the situation, sets advertising objectives, and lays out a specific strategy from which ads and campaigns are created.advertising strategy The advertising objective declares what the advertiser wants to achieve with respect to consumer awareness, attitude, and preference; the advertising strategy describes how to get there. Advertising strategy consists of two substrategies: the creative strategy and the media strategy. creative strategy A written statement that serves as the creative team's guide for writing and producing an ad. It describes the most important issues that should be considered in the development of the ad (the who, what, where, when, and why), including the objective of the advertising; a definition and description of the target audience; the key benefit to be promised; the product features that support that promise; the style, approach, or tone to be used; and, generally, what the copy should communicate.media strategy A document that helps media planners determine how messages will be delivered to consumers. It defines the target audience, the communication objectives that must be achieved, and the characteristics of the media that will be used for delivery of the messages.<br />OTHER CONCEPTS:<br />Advertising Pyramid<br />Acquaint people with company, product, brand.Help people understand product’s purpose, image, position, features.Persuade people to believe in the product, its value.People want the product for themselves.People do something related to the product, such as request information, visit a store, buy the product. <br />Methods of Allocating Funds for Advertising<br />Market ShareObjective/Task% of Sales<br />Ad budget based on a % of last year’s sales, this year’s anticipated sales or a combination of the 2.Percentages vary by industry: http://adage.com/datacenter/datapopup.php?article_id=119881Ad budget based on % of market share. Example: Mtn Dew has 8% of the carbonated beverage market, so it should make up 8% of industry ad spending.Three Steps: Define objectivesDetermine strategyEstimate costFocuses on achievement of specific goals, like increase sales 10%.<br />CLASS 2: PRINT ADVERTISING<br />DEFINITIONS:<br />Media mix = the combination of media types that work together to most efficiently deliver an advertiser’s message<br />Bleeds = Colors, type, or visuals that run all the way to the edge of the magazine page<br />Rate base = the circulation figure magazine rates are based on<br />Guaranteed circulation = minimum copies a magazine publisher expects to be read<br />Delivered circulation = total number of magazines delivered to distribution outlets<br />Primary readership = number of people who buy the publication via subscription or newsstands<br />Secondary readership = pass-along readership, an estimate of how many people read an average magazine issue (derived from market research) <br />Column inch = the basic unit newspaper publishers bill for advertising units, one column wide x one inch tall.<br />Insertion order = A form submitted to a newspaper or magazine when an advertiser wants to run an advertisement. This form states the date(s) on which the ad is to run, its size, the requested position, and the rate.<br />Proof = a copy of the print ad to check for errors and corrections<br />Tearsheet = a page physically torn from a newspaper to provide verification of an ad run<br />OTHER CONCEPTS:<br />Skills for Selecting the Media Mix<br />Selecting the appropriate media mix for an advertiser requires 2 key skills:Understanding the unique characteristics of the media alternativesDetermining which media will most efficiently and effectively reach the campaign’s target market<br />Common Media Metrics<br />ReachFrequencyCPM (Cost per Thousand)How many people the medium reaches in a certain period of timeAverage number of times people are exposed to medium in a period of timeThe cost to reach a thousand people<br />Magazine Types: Content<br />Farm, Consumer, Business<br />Magazine Types: Reach<br />Local, Regional, National<br />Magazine Types: Size<br />,[object Object]](https://image.slidesharecdn.com/mcomweeklysummaryadvplansandprintadv-110327151149-phpapp01/85/Mcom-weekly-summary-adv-plans-and-print-adv-1-320.jpg)
