This document discusses factors that influence media strategy and tactics for advertising, including defining media objectives, developing a media strategy and mix, considering the sales potential and purchase patterns of target markets, and selecting appropriate media vehicles and tactics. It explains concepts like reach, frequency, continuity, and gross rating points and the role of the media buyer in negotiating ad placements and monitoring performance.
What is Media Planning + Buying?
Media planning is the process of researching and recommending the best platforms to deliver your brand’s advertising message. Media buying is the execution of that plan. It’s what we do. At Richardson Media Group, we plan and implement your advertising campaign so you can reach your target audience and achieve your marketing objectives. It may sound simple, but an effective advertising campaign requires a solid understanding of your business, your goals, your audience and the ever-changing media landscape.
Now that you know the what, it’s time to get a better understanding of the how. In our newly released SlideShare presentation, we map out the five steps that go into developing and implementing a paid media advertising campaign.
What is Media Planning + Buying?
Media planning is the process of researching and recommending the best platforms to deliver your brand’s advertising message. Media buying is the execution of that plan. It’s what we do. At Richardson Media Group, we plan and implement your advertising campaign so you can reach your target audience and achieve your marketing objectives. It may sound simple, but an effective advertising campaign requires a solid understanding of your business, your goals, your audience and the ever-changing media landscape.
Now that you know the what, it’s time to get a better understanding of the how. In our newly released SlideShare presentation, we map out the five steps that go into developing and implementing a paid media advertising campaign.
The article explains the theory behind Media Planning and its imporant use. For Brand Team it is a must have skill for Maxmizing the effectivness of a campaign.
A quick look at the media planning process for beginners. How does the process relate to maximizing advertising exposure. This presentation is part 1 of a series.
In Nov/Dec 2009, I was a guest lecturer at Emerson College and taught IMC Graduate students about media planning. This is the presentation from that lecture.
The article explains the theory behind Media Planning and its imporant use. For Brand Team it is a must have skill for Maxmizing the effectivness of a campaign.
A quick look at the media planning process for beginners. How does the process relate to maximizing advertising exposure. This presentation is part 1 of a series.
In Nov/Dec 2009, I was a guest lecturer at Emerson College and taught IMC Graduate students about media planning. This is the presentation from that lecture.
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
Unit 3:
Media planning: Developing Media plan, Problems encountered, Media Evaluation-
Print, Broadcast media, Support media in advertising.
Media strategy: Creativity, Elements of creative strategies and its implementation, Importance of Headline and body copy.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2. Class Objectives Identify the factors that influence media strategy and tactics Describe the different advertising schedules and their purposes Explain the role of the media buyer
4. Developing a Media Strategy: The Media Mix The 5 Ms Media Markets Mechanics Methodology Money Selecting & scheduling media to get the desired message weight, reach, frequency & continuity. The various targets of a media plan – the audiences How much to budget and where to allocate it All communi-cation vehicles available to a marketer, anything you can put your name on The details of buying each medium: air time, ad sizes, rates, production costs, etc.
18. Brand Development Index Brand Development Index (BDI) indicates sales strength of a brand in a specific market. BDI = % of brand’s total U.S. sales in area x 100 % of total U.S. population in area Los Angeles makes up 1.58% of Brand X Shoes’ total U.S. sales. The city has 2% of the total U.S. population. BDI < 100 = poor brand development BDI > 100 = good brand development BDI = 1.58x 100 = 79 2
19. Category Development Index Category Development Index (CDI) indicates sales strength of a whole product category in a specific market. CDI = % of product category’s total U.S. sales in area x 100 % of total U.S. population in area If Los Angeles makes up 4.92% of total shoe category sales in the U.S., then… CDI < 100 = poor category sales CDI > 100 = good category sales CDI = 4.92x 100 = 246 2
20. What Do BDI & CDI Indicate? BDI and CDI help the media planner determine a media strategy for the market. Low brand sales, strong category: Problem or opportunity?
21. Competition& Budget Media Mix: Competition & Budgets Media, Mechanics & Methodology PlanScope BrandDevelopment Market’sSalesPotential CategoryDevelopment DecisionFactors Who’s the competition? What media are they using? How much are they spending?
27. MessageSize &Position Media Mix: Message Size & Positioning Media & Mechanics The nature of each medium and the advertiser’s message dictate the media to use and how often to use them. (Pros & Cons) PlanScope BrandDevelopment Market’sSalesPotential CategoryDevelopment DecisionFactors Competition& Budget MediaAvailability &Economics Media &Mood ofMessage
29. BuyerPurchasePatterns Media Mix: Buyer Purchase Patterns All 5 M’s How, how often, when & where is product bought? PlanScope BrandDevelopment Market’sSalesPotential CategoryDevelopment DecisionFactors Competition& Budget MessageSize &Position MediaAvailability &Economics Media &Mood ofMessage
36. Role of the Print Media Buyer Media Buyers often specialize in one medium or another and are responsible for: Knowing the marketplace Negotiating the buy Monitoring performance
