The document discusses several common advertising techniques used to influence consumer buying decisions. Repetition uses frequent repetition of logos, jingles or ads to increase familiarity. Bandwagon appeal leverages people's desire to fit in by implying everyone else is using the product. Celebrity testimonials take advantage of people's trust in familiar celebrities. The association principle links products to desirable traits or qualities in subtle ways. Emotional appeals activate emotions like fear or sadness to influence reactions.

1. Advertising Techniques

2. RepetitionRepeated images or sounds such as the company logo or jingle.

3. Same ads or commercials run frequently

4. Hearing or seeing something over and over can influence buying decisions.Bandwagon AppealAppeals to peoples desire to “fit in” and to follow those that they admire.

5. “Everyone is doing it!”Celebrity Testimonial A celebrity endorsed product or service sells because people are more likely to trust someone familiar and well-liked.The Association Principle Makes associations between the product or service being sold and some desirable quality or trait.Often presented in subtle ways.

6. Emotional Appeal Appeals to an emotion to make consumers react a certain way (e.g. fear to sell security system, sadness to promote charity).Resources:http://www.suite101.com/content/advertising-persuasion-techniques-a52647

7. http://www.adcracker.com/techniques/Advertising_Techniques.htm

8. https://www.adbusters.org/