McDonald's uses a thorough marketing process to continually build its brand and meet customer needs. It identifies key audiences through market research and creates a marketing mix of product, price, promotion, and place to appeal to these audiences. McDonald's sets objectives to guide its marketing actions and measures their effectiveness to ensure it is successfully meeting the needs of its customers.
McDonald's entered the Indian market in 1996 by opening its first restaurant in New Delhi. It has since grown its business through a franchise model while adapting to the local market by removing beef from menus and re-engineering menu options to attract vegetarian customers. McDonald's segments its customers in India into families with children, urban customers on the go, teenagers, and older people. It uses the 5 P's of marketing - product, place, price, promotion, and people - to target these segments. Moving forward, opportunities exist for McDonald's to expand into smaller cities in India and introduce breakfast items, while threats include changing tastes and increased competition from other fast food chains.
McDonald's started as a drive-in restaurant in California in 1937 and has since expanded globally. It now operates in over 100 countries with over 30,000 restaurants worldwide. McDonald's vision is to provide outstanding quality, service, cleanliness and value to customers. To succeed internationally, McDonald's tailors its menu and marketing to local cultures. It conducts market research and adapts offerings based on customer preferences in different regions. For example, in China and India McDonald's replaced beef with chicken on its menu to be culturally appropriate. McDonald's aims to have local relevance while maintaining a consistent brand experience worldwide.
Detailed Case Study on McDonalds India. Target Market, Retail Industry Overview. product, supply chain, pricing strategies, store location, hiring process, employees, promotional strategies, adapting to indian market. McDonalds Retail chain.
• Project Scope: To evaluate the various aspects of Integrated Marketing Communication (IMC).
• Description: The project involved an official McDonald’s restaurant tour and a deep understanding of advertising, public relations, direct marketing, sales promotion and personal selling.
The document summarizes McDonald's highly successful marketing strategy. It details how McDonald's has achieved strong global brand awareness through franchising, consistency, and its "I'm Lovin' It" campaign. The campaign combines themes of corporate social responsibility, health, families, and humor. McDonald's marketing mix emphasizes low prices, standardization, and localization. Its main competitors like Burger King and Pizza Hut lack McDonald's integrated, global approach.
McDonald's is a large global fast food chain founded in 1940. It has over 32,000 restaurants in 119 countries serving iconic menu items like the Big Mac and Quarter Pounder. McDonald's employs over 430,000 worldwide and is primarily franchised. While its strategy of low-cost, consistent food helped it succeed during recessions, McDonald's may need to broaden its menu and improve food quality to remain competitive as consumer health concerns grow. Its main competitors are other large fast food chains like Burger King, KFC, and Subway.
McDonald's is the world's largest chain of fast food restaurants serving over 68 million customers daily. It began in 1940 as a barbecue restaurant and was reorganized in 1948 using production line principles. McDonald's operates over 31,000 restaurants worldwide employing over 1.5 million people. Approximately 15% of restaurants are owned by McDonald's Corporation while the remainder are franchises. McDonald's aims to maximize profits through increasing sales, keeping costs low, and expanding outlets. Key objectives are providing high quality, quick service food at good value to customers. McDonald's faces significant competition from other fast food chains that can impact its ability to achieve objectives.
McDonald's entered the Indian market in 1996 by opening its first restaurant in New Delhi. It has since grown its business through a franchise model while adapting to the local market by removing beef from menus and re-engineering menu options to attract vegetarian customers. McDonald's segments its customers in India into families with children, urban customers on the go, teenagers, and older people. It uses the 5 P's of marketing - product, place, price, promotion, and people - to target these segments. Moving forward, opportunities exist for McDonald's to expand into smaller cities in India and introduce breakfast items, while threats include changing tastes and increased competition from other fast food chains.
McDonald's started as a drive-in restaurant in California in 1937 and has since expanded globally. It now operates in over 100 countries with over 30,000 restaurants worldwide. McDonald's vision is to provide outstanding quality, service, cleanliness and value to customers. To succeed internationally, McDonald's tailors its menu and marketing to local cultures. It conducts market research and adapts offerings based on customer preferences in different regions. For example, in China and India McDonald's replaced beef with chicken on its menu to be culturally appropriate. McDonald's aims to have local relevance while maintaining a consistent brand experience worldwide.
Detailed Case Study on McDonalds India. Target Market, Retail Industry Overview. product, supply chain, pricing strategies, store location, hiring process, employees, promotional strategies, adapting to indian market. McDonalds Retail chain.
• Project Scope: To evaluate the various aspects of Integrated Marketing Communication (IMC).
• Description: The project involved an official McDonald’s restaurant tour and a deep understanding of advertising, public relations, direct marketing, sales promotion and personal selling.
The document summarizes McDonald's highly successful marketing strategy. It details how McDonald's has achieved strong global brand awareness through franchising, consistency, and its "I'm Lovin' It" campaign. The campaign combines themes of corporate social responsibility, health, families, and humor. McDonald's marketing mix emphasizes low prices, standardization, and localization. Its main competitors like Burger King and Pizza Hut lack McDonald's integrated, global approach.
McDonald's is a large global fast food chain founded in 1940. It has over 32,000 restaurants in 119 countries serving iconic menu items like the Big Mac and Quarter Pounder. McDonald's employs over 430,000 worldwide and is primarily franchised. While its strategy of low-cost, consistent food helped it succeed during recessions, McDonald's may need to broaden its menu and improve food quality to remain competitive as consumer health concerns grow. Its main competitors are other large fast food chains like Burger King, KFC, and Subway.
McDonald's is the world's largest chain of fast food restaurants serving over 68 million customers daily. It began in 1940 as a barbecue restaurant and was reorganized in 1948 using production line principles. McDonald's operates over 31,000 restaurants worldwide employing over 1.5 million people. Approximately 15% of restaurants are owned by McDonald's Corporation while the remainder are franchises. McDonald's aims to maximize profits through increasing sales, keeping costs low, and expanding outlets. Key objectives are providing high quality, quick service food at good value to customers. McDonald's faces significant competition from other fast food chains that can impact its ability to achieve objectives.
McDonald's "Plan to Win" strategy focuses on meeting customer needs through improved operations, affordable pricing, wide menu variety, convenience, and expansion. Initiatives that efficiently deliver products and services include high quality and value products, safely packaged foods, well-trained staff, clean premises, easy payment options, and good after-sales care. McDonald's competitive advantages of low prices and fast delivery directly support its vision to be the best quick service restaurant. Competitors are likely to first attempt to overcome McDonald's focus on research/analysis, unique value propositions, strong online branding/image, and emphasis on digital marketing.
Marriott is a global hospitality company headquartered in Washington, D.C. that operates more than 7,000 properties across 130 countries and territories. It became the first hospitality company to win an ISO-100 award for quality. Marriott adopted an e-business strategy in 1998 using a CRM system to improve the customer experience, increase reservation accuracy, and enhance brand loyalty. The document discusses Marriott's history, marketing mix, CRM strategy, e-business approach, gap model analysis, and focus on reliability, assurance, tangibility, empathy, and responsiveness to meet customer needs.
The document provides a history of McDonald's, discussing how it was founded in 1937 in California and grew to become a global franchise. It discusses McDonald's expansion to India in 1996 and some of its operations and marketing strategies there. Key facts include that McDonald's now operates in over 120 countries, has over 30,000 restaurants worldwide, and serves over 53 million customers daily. The document also outlines McDonald's 7Ps of marketing - product, price, promotion, place, people, process and physical evidence as related to its operations and strategies in India.
I've done this presentation while I was student in Yanbu University College, which it was required for MGT418 Course. This presentation is about how McDonald's Promotes their products and their development strategy.
McDonald's was founded in 1940 in California and pioneered the fast food business model. It has since expanded globally using various growth strategies including market penetration by increasing market share, market development by opening new locations worldwide, product development such as introducing Happy Meals and new menu items tailored to local markets, and diversification into related businesses like McCafe coffee shops. While some strategies like the Golden Arch Hotel were unsuccessful, McDonald's overall focus on affordable quality food, convenience, and brand recognition has supported its continued global expansion.
This document provides a strategic management case study of McDonald's Corporation. It includes an overview of the company profile, franchise model, products, locations, history, mission, vision, values, and various analyses including Porter's 5 Forces, competitors, brand value, competitive advantages, strategies, services, promotions, global expansion, impact on performance, internal analyses, issues, and recommendations. The key information presented includes McDonald's revenues, profits, employees, competitors, emphasis on quality, service, cleanliness and value, and strategic focus on emerging markets, McCafe, international growth, and menu variety.
Parkway operates 18 hospitals with over 3,500 beds in Singapore, Malaysia, Brunei, India, China, and The United Arab Emirates.
Medical Travel And Health Tourism Quality Alliance (MTQVA) ranked Singapore’s Gleneagles hospital, parkway’s flagship facility, as ninth highest on its for medical tourism in 2013.
This document provides a marketing strategy for Aeon Mall in Malaysia. It begins with background on Aeon Mall and an analysis of the current retail environment and customer preferences. Key points from the situation analysis include a shift towards more open-air, green shopping centers and a focus on lifestyle and convenience. The document then performs a SWOT analysis of Aeon Mall before outlining marketing goals and objectives to establish Aeon Mall as the leading retailer in Asia. The proposed marketing strategies focus on the 4Ps - developing private label brands, optimizing pricing, expanding distribution channels, and promoting lifestyle center characteristics to attract customers. The strategies aim to provide customers with a diverse, convenient shopping experience and strengthen Aeon Mall's position in the competitive retail
1. McDonald's is the world's largest hamburger fast food restaurant chain serving over 58 million customers daily.
2. It has revenues of $22.7 billion and operating profits of $6.8 billion, generating total sales across all company-owned and franchised restaurants of $56.9 billion.
3. McDonald's focuses on enhancing its brand positioning through sponsoring major sporting events like the Olympics and World Cup to be seen as a clean, family-friendly environment beyond just burgers and fries.
Presentation on Marketing of McDonalds.
Presentation on Products of McDonalds.
Presentation on Pricing of McDonalds.
Presentation on Quality of McDonalds.
Presentation on research on McDonalds.
Presentation on SWOT anlaysis of McDonalds.
Presentation on BCG Matrix of McDonalds.
An analysis on Taj Hotels, Resorts and Palaces with the help of SWOT, PESTLE and PORTER's 5 Forces to understand the performance of the company in the business market and the way it tackles the Corona Virus situation to stay in business and keep the position that it holds in the market. The presentation also tells about the company, suggests a few ideas and offers a conclusion on the future of the company.
Google has evolved its business model over time:
- Originally, Google's sole revenue came from licensing its search technology, but it soon moved to a paid listings model to further monetize search.
- Google now generates revenue from paid search listings as well as other services like Gmail, Maps, and enterprise offerings.
- Google's business model provides free search for users, pays advertisers for inducing traffic to their sites, and provides search technology to other websites and portals.
This document outlines an assignment for a reflective essay on issues and crisis management in organizations. It provides guidance on the required content, including discussing organizational culture, environmental scanning, preparing for crises, and crisis communication. It also lists relevant readings and establishes a word limit and rubric for assessment. The student is asked to reflect on their learning experiences and apply course concepts and examples to discuss how they would act in a managerial capacity regarding issues and crisis management.
KFC faces various operational challenges including ineffective strategic planning, supply chain issues, and inefficient production processes. The document discusses KFC's performance management system and strategies for product design, quality management, and supply chain management. It provides recommendations on how KFC can enhance operations through improved strategic planning, quality control, supplier relationships, and production scheduling. Effective operation management is crucial for KFC to achieve its long-term goals.
KFC aims to be the leading food service provider in Asia. Its vision is to deliver consistent, high-quality products and excellent customer service. KFC targets young consumers and the upper class by focusing on chicken products. It differentiates itself through its secret recipe and emphasis on a positive dining environment. KFC's marketing strategy involves market segmentation, targeting, positioning and differentiation. It uses the four P's of marketing - promoting through various channels, pricing for different segments, placing products directly to consumers, and offering a variety of chicken products.
The document summarizes hotel room types at two luxury 5-star hotels: Marina Bay Sands in Singapore and The Langham in New York City. It describes the Deluxe Room, Family Room, and high-end Suite options at each hotel, including sizes, amenities, and occupancy limits. Key features highlighted include plush furnishings, marble bathrooms with soaking tubs, city or bay views, and room service.
Maxis Berhad is the largest mobile network operator in Malaysia, providing mobile, broadband, and TV services to over 12.9 million subscribers. It was the first operator to launch 3G and 4G networks in Malaysia. However, Maxis has seen its market share drop in recent years due to increased competition from other operators and changing customer preferences. To address this, Maxis plans to strengthen its network, improve customer service, and offer innovative bundled products and services. It must also prepare for new threats from emerging technologies and competitors.
Sample Assignment on Leadership & Management DevelopmentAdam Jackson
The document discusses leadership and management development (LMD) issues in two merging research organizations. It identifies key issues like demotivated managers and a lack of effective leaders. After the merger, communication issues may arise due to different cultures and backgrounds of the combined 1400 employees. The new company, Restec, aims to focus on developing a unified culture, professional management, and international leadership to achieve strategic goals. Approaches to LMD include power and role-based cultures, democratic leadership style, and a functional structure to enhance skills. Ethical considerations for planning include respecting trade unions and avoiding discrimination.
Case study analysis old town white coffeenurlyana16
This case study analyzes Old Town White Coffee's strategies during the COVID-19 pandemic. It identifies 3 problems: maintaining sustainability with increased competition, increasing revenue during COVID-19, and surviving the pandemic. It recommends developing a mobile app, implementing customer relationship management, and enforcing strict hygiene procedures. The strategies aim to draw more customers online, better understand customer needs, and increase trust in outlet safety. Overall, the recommendations seek to help Old Town White Coffee increase online sales and attract more customers, especially Malays, amid the challenges of the pandemic.
McDonald's is the world's largest chain of hamburger fast food restaurants serving over 68 million customers daily. The company began in 1940 in California and was later purchased by Ray Kroc who oversaw its worldwide expansion. McDonald's primarily sells hamburgers, French fries, drinks and other fast food items. The document provides an analysis of McDonald's marketing strategies including its 4Ps of marketing - product, price, promotion and place. It also examines McDonald's segmentation, marketing mix, customer relationships and positioning strategies.
Vision of Ray Croc for McDonald's. McDonald's current position in international market. SWOT analysis for McDonald's. PESTEL analysis for McDonald's. Porter's Five forces of market. Conclusion. McDonald's customer satisfaction approach of business. King of international fast food chain.
McDonald's study case complete - Tran Huu Minh Quan - 11BSM4quanlaem
McDonald's Corporation is the world's largest fast food chain with over 35,000 locations globally. It has experienced declining sales in recent years as consumer preferences shift towards healthier options. The document analyzes McDonald's business strategies, financial performance, competitors, and recommendations. It recommends that McDonald's focus on providing healthier menu choices, understanding local tastes, and improving customer service to regain market share in a changing industry.
McDonald's "Plan to Win" strategy focuses on meeting customer needs through improved operations, affordable pricing, wide menu variety, convenience, and expansion. Initiatives that efficiently deliver products and services include high quality and value products, safely packaged foods, well-trained staff, clean premises, easy payment options, and good after-sales care. McDonald's competitive advantages of low prices and fast delivery directly support its vision to be the best quick service restaurant. Competitors are likely to first attempt to overcome McDonald's focus on research/analysis, unique value propositions, strong online branding/image, and emphasis on digital marketing.
Marriott is a global hospitality company headquartered in Washington, D.C. that operates more than 7,000 properties across 130 countries and territories. It became the first hospitality company to win an ISO-100 award for quality. Marriott adopted an e-business strategy in 1998 using a CRM system to improve the customer experience, increase reservation accuracy, and enhance brand loyalty. The document discusses Marriott's history, marketing mix, CRM strategy, e-business approach, gap model analysis, and focus on reliability, assurance, tangibility, empathy, and responsiveness to meet customer needs.
The document provides a history of McDonald's, discussing how it was founded in 1937 in California and grew to become a global franchise. It discusses McDonald's expansion to India in 1996 and some of its operations and marketing strategies there. Key facts include that McDonald's now operates in over 120 countries, has over 30,000 restaurants worldwide, and serves over 53 million customers daily. The document also outlines McDonald's 7Ps of marketing - product, price, promotion, place, people, process and physical evidence as related to its operations and strategies in India.
I've done this presentation while I was student in Yanbu University College, which it was required for MGT418 Course. This presentation is about how McDonald's Promotes their products and their development strategy.
McDonald's was founded in 1940 in California and pioneered the fast food business model. It has since expanded globally using various growth strategies including market penetration by increasing market share, market development by opening new locations worldwide, product development such as introducing Happy Meals and new menu items tailored to local markets, and diversification into related businesses like McCafe coffee shops. While some strategies like the Golden Arch Hotel were unsuccessful, McDonald's overall focus on affordable quality food, convenience, and brand recognition has supported its continued global expansion.
This document provides a strategic management case study of McDonald's Corporation. It includes an overview of the company profile, franchise model, products, locations, history, mission, vision, values, and various analyses including Porter's 5 Forces, competitors, brand value, competitive advantages, strategies, services, promotions, global expansion, impact on performance, internal analyses, issues, and recommendations. The key information presented includes McDonald's revenues, profits, employees, competitors, emphasis on quality, service, cleanliness and value, and strategic focus on emerging markets, McCafe, international growth, and menu variety.
Parkway operates 18 hospitals with over 3,500 beds in Singapore, Malaysia, Brunei, India, China, and The United Arab Emirates.
Medical Travel And Health Tourism Quality Alliance (MTQVA) ranked Singapore’s Gleneagles hospital, parkway’s flagship facility, as ninth highest on its for medical tourism in 2013.
This document provides a marketing strategy for Aeon Mall in Malaysia. It begins with background on Aeon Mall and an analysis of the current retail environment and customer preferences. Key points from the situation analysis include a shift towards more open-air, green shopping centers and a focus on lifestyle and convenience. The document then performs a SWOT analysis of Aeon Mall before outlining marketing goals and objectives to establish Aeon Mall as the leading retailer in Asia. The proposed marketing strategies focus on the 4Ps - developing private label brands, optimizing pricing, expanding distribution channels, and promoting lifestyle center characteristics to attract customers. The strategies aim to provide customers with a diverse, convenient shopping experience and strengthen Aeon Mall's position in the competitive retail
1. McDonald's is the world's largest hamburger fast food restaurant chain serving over 58 million customers daily.
2. It has revenues of $22.7 billion and operating profits of $6.8 billion, generating total sales across all company-owned and franchised restaurants of $56.9 billion.
3. McDonald's focuses on enhancing its brand positioning through sponsoring major sporting events like the Olympics and World Cup to be seen as a clean, family-friendly environment beyond just burgers and fries.
Presentation on Marketing of McDonalds.
Presentation on Products of McDonalds.
Presentation on Pricing of McDonalds.
Presentation on Quality of McDonalds.
Presentation on research on McDonalds.
Presentation on SWOT anlaysis of McDonalds.
Presentation on BCG Matrix of McDonalds.
An analysis on Taj Hotels, Resorts and Palaces with the help of SWOT, PESTLE and PORTER's 5 Forces to understand the performance of the company in the business market and the way it tackles the Corona Virus situation to stay in business and keep the position that it holds in the market. The presentation also tells about the company, suggests a few ideas and offers a conclusion on the future of the company.
Google has evolved its business model over time:
- Originally, Google's sole revenue came from licensing its search technology, but it soon moved to a paid listings model to further monetize search.
- Google now generates revenue from paid search listings as well as other services like Gmail, Maps, and enterprise offerings.
- Google's business model provides free search for users, pays advertisers for inducing traffic to their sites, and provides search technology to other websites and portals.
This document outlines an assignment for a reflective essay on issues and crisis management in organizations. It provides guidance on the required content, including discussing organizational culture, environmental scanning, preparing for crises, and crisis communication. It also lists relevant readings and establishes a word limit and rubric for assessment. The student is asked to reflect on their learning experiences and apply course concepts and examples to discuss how they would act in a managerial capacity regarding issues and crisis management.
KFC faces various operational challenges including ineffective strategic planning, supply chain issues, and inefficient production processes. The document discusses KFC's performance management system and strategies for product design, quality management, and supply chain management. It provides recommendations on how KFC can enhance operations through improved strategic planning, quality control, supplier relationships, and production scheduling. Effective operation management is crucial for KFC to achieve its long-term goals.
KFC aims to be the leading food service provider in Asia. Its vision is to deliver consistent, high-quality products and excellent customer service. KFC targets young consumers and the upper class by focusing on chicken products. It differentiates itself through its secret recipe and emphasis on a positive dining environment. KFC's marketing strategy involves market segmentation, targeting, positioning and differentiation. It uses the four P's of marketing - promoting through various channels, pricing for different segments, placing products directly to consumers, and offering a variety of chicken products.
The document summarizes hotel room types at two luxury 5-star hotels: Marina Bay Sands in Singapore and The Langham in New York City. It describes the Deluxe Room, Family Room, and high-end Suite options at each hotel, including sizes, amenities, and occupancy limits. Key features highlighted include plush furnishings, marble bathrooms with soaking tubs, city or bay views, and room service.
Maxis Berhad is the largest mobile network operator in Malaysia, providing mobile, broadband, and TV services to over 12.9 million subscribers. It was the first operator to launch 3G and 4G networks in Malaysia. However, Maxis has seen its market share drop in recent years due to increased competition from other operators and changing customer preferences. To address this, Maxis plans to strengthen its network, improve customer service, and offer innovative bundled products and services. It must also prepare for new threats from emerging technologies and competitors.
Sample Assignment on Leadership & Management DevelopmentAdam Jackson
The document discusses leadership and management development (LMD) issues in two merging research organizations. It identifies key issues like demotivated managers and a lack of effective leaders. After the merger, communication issues may arise due to different cultures and backgrounds of the combined 1400 employees. The new company, Restec, aims to focus on developing a unified culture, professional management, and international leadership to achieve strategic goals. Approaches to LMD include power and role-based cultures, democratic leadership style, and a functional structure to enhance skills. Ethical considerations for planning include respecting trade unions and avoiding discrimination.
Case study analysis old town white coffeenurlyana16
This case study analyzes Old Town White Coffee's strategies during the COVID-19 pandemic. It identifies 3 problems: maintaining sustainability with increased competition, increasing revenue during COVID-19, and surviving the pandemic. It recommends developing a mobile app, implementing customer relationship management, and enforcing strict hygiene procedures. The strategies aim to draw more customers online, better understand customer needs, and increase trust in outlet safety. Overall, the recommendations seek to help Old Town White Coffee increase online sales and attract more customers, especially Malays, amid the challenges of the pandemic.
McDonald's is the world's largest chain of hamburger fast food restaurants serving over 68 million customers daily. The company began in 1940 in California and was later purchased by Ray Kroc who oversaw its worldwide expansion. McDonald's primarily sells hamburgers, French fries, drinks and other fast food items. The document provides an analysis of McDonald's marketing strategies including its 4Ps of marketing - product, price, promotion and place. It also examines McDonald's segmentation, marketing mix, customer relationships and positioning strategies.
Vision of Ray Croc for McDonald's. McDonald's current position in international market. SWOT analysis for McDonald's. PESTEL analysis for McDonald's. Porter's Five forces of market. Conclusion. McDonald's customer satisfaction approach of business. King of international fast food chain.
McDonald's study case complete - Tran Huu Minh Quan - 11BSM4quanlaem
McDonald's Corporation is the world's largest fast food chain with over 35,000 locations globally. It has experienced declining sales in recent years as consumer preferences shift towards healthier options. The document analyzes McDonald's business strategies, financial performance, competitors, and recommendations. It recommends that McDonald's focus on providing healthier menu choices, understanding local tastes, and improving customer service to regain market share in a changing industry.
The document provides background information on McDonald's history and operations. It discusses:
1) McDonald's began in 1940 as a hot dog stand owned by the McDonald brothers in California. They realized hamburgers were more profitable and changed their business model.
2) McDonald's now has over 3,200 restaurants in 119 countries, employing 447,000 people globally. Most restaurants are franchised.
3) The document analyzes McDonald's using frameworks like SWOT, PESTLE and strategies. It recommends McDonald's focus on healthier options, locally-focused menus, and increasing their presence in growing Asian markets.
McDonald's faced challenges in the early 1990s as sales flattened domestically and competitors increased. To address criticism of its environmental impact, McDonald's partnered with the Environmental Defense Fund to explore more sustainable operations. Key to McDonald's future success will be maintaining quality and consistency while experimenting with new options to appeal to changing tastes, and potentially expanding internationally where growth opportunities are greater. The document discusses McDonald's history, operations, challenges, environmental initiatives, and strategies to sustain future prosperity.
Executive summary on the mcdonald marketing processHatim Ezzi
McDonald's designs its marketing process around continually listening to customers and building its brand. It conducts market research to understand customer needs and preferences in order to determine the right products, prices, promotions, and locations. McDonald's also monitors economic, social, and technological factors that could impact customer willingness to purchase. Through strategic use of the marketing mix and setting goals, McDonald's works to achieve its long-term objectives of serving customers and growing its business.
McDonald's global supply chain strategy focuses on building long-term relationships with suppliers through handshake agreements and strict quality guidelines. McDonald's uses a quality leadership board and compliance inspections to enforce standards. The company also practices 100% outsourcing, working closely with expert suppliers and monitoring their performance. McDonald's sustainability vision aims for profitability through high-quality, uninterrupted supply while improving ethical, environmental, and economic outcomes globally.
Global marketing Strategies (McDonald’s)waQas ilYas
This document discusses global marketing strategies. It begins by defining a global marketing strategy as one that coordinates a company's marketing efforts across multiple regions. It then outlines some key components of a global strategy, such as identical branding and standardized products. The document also lists some pros and cons, such as reduced costs from uniformity but also potential cultural insensitivity. It provides examples of companies that employ global strategies, such as Coca-Cola, Nike, and Starbucks.
The document provides an overview of several major fast food restaurant chains, including McDonald's, KFC, Pizza Hut, and Starbucks. It discusses their founders, locations, products offered, business strategies, and growth over time. McDonald's is highlighted as the world's largest restaurant chain by number of locations. The document also briefly mentions some legal issues and controversies faced by McDonald's.
McDonald's uses a standardized approach to operating globally while adjusting recipes locally. While standardization allows McDonald's to maintain quality and consistency worldwide, adjusting recipes locally allows them to cater to different cultures and tastes. McDonald's faces challenges expanding in saturated markets but seeks growth through experimentation with new menu items. Some governments and consumers in developing countries welcome McDonald's for the brand recognition and recipes, though others criticize the health impacts of fast food. As a global company, McDonald's will inevitably face some controversies, and protesters often target them as a symbol of globalization.
The document provides an overview of McDonald's corporation. It began in 1940 as a barbecue drive-in restaurant in California. By 1958, McDonald's had sold its 100 millionth hamburger. Today it is one of the largest fast food chains worldwide, operating through franchises and corporate-owned restaurants. McDonald's aims to be the leading global fast food provider with a focus on quality, service, cleanliness and value. It has achieved success through low-cost leadership and product differentiation strategies.
McDonald's has established an extensive supply chain and distribution network in India to source and deliver ingredients for its restaurants. Key aspects of its system include:
1) Establishing geographically diverse suppliers that meet stringent quality standards.
2) Using an e-procurement system called Emac Digital to facilitate ordering from major and small suppliers.
3) Maintaining a cold chain through centralized distribution centers and temperature-controlled transportation.
4) Outsourcing logistics and distribution to partners like AFL Logistics and Radhakrishna Foodland Ltd. to ensure nationwide coverage.
This document provides an overview of McDonald's distribution channels in India. It discusses how McDonald's entered the Indian market through joint ventures. It then outlines some of McDonald's innovations and focus on quality, service, cleanliness and value. The document also describes McDonald's local sourcing practices in India. Finally, it discusses the benefits of intermediaries in distribution channels and some considerations for small businesses in selecting distribution channels.
The document provides an overview of McDonald's business including their vision, mission, values, strengths, weaknesses, opportunities, threats, product life cycle, competitive dimensions, product range, plant layout, service process design, inventory, and transformation process. McDonald's aspires to end hunger globally by providing low-cost, high-quality food. Their strengths include largest market share and ability to adapt menus to local tastes, while weaknesses are negative publicity around unhealthy food and low-paying jobs.
[BUS444-Strategic Management] McDonald's Case Study Analysishaiyen261092
McDonald's has strong organizational capabilities that allow it to efficiently utilize its tangible and intangible resources. It emphasizes leadership skills at all levels of management to maintain consistent corporate culture and quality products. McDonald's continues to innovate its products and services to differentiate itself from competitors and satisfy changing customer demands in the fast food industry.
Final supply-chain-project on McDonaldsSaira Sharif
This document is a project report submitted to Madam Sahrish Saba on McDonald's supply chain management. It provides an overview of McDonald's history and operations in Pakistan. The report discusses McDonald's business model, supply chain strategies, inventory management, logistics, quality assurance, and challenges. It also provides details on McDonald's supply chain processes at its Fortress Lahore location, including suppliers, transportation, distribution and forecasting.
Mc donald's - Comprehensive management review of McDonald in Pakistansyed hassan
This document provides an overview of McDonald's operations including:
1. A brief history of McDonald's founding and expansion globally and in Pakistan.
2. McDonald's vision, mission statement, and products/services offered including burgers, drinks, and breakfast items.
3. McDonald's organizational structure with departments like operations, finance, marketing etc. and use of divisional departmentalization.
4. Discussion of McDonald's external environment considering political, economic, socio-cultural and technological factors internationally and in local markets.
The document provides an overview of McDonald's history and operations. It discusses how McDonald's was founded in 1937 in California and grew to become a global franchise with over 30,000 restaurants serving 53 million customers daily. It also summarizes McDonald's vision, expansion to India in 1996, product offerings and strategies, and organizational structure including training programs.
This document provides an overview and analysis of McDonald's strategic management. It includes sections on McDonald's problem statement, introduction, vision, mission, history, products, services, competitors, SWOT analysis, financial analysis, and recommendations. The key points are:
1) McDonald's growth has been declining as informal eating out has flattened. Their chief executive stated growth in this industry is expected to continue declining.
2) McDonald's vision is to provide outstanding quality, service, cleanliness and value to make every customer smile.
3) Their strategic recommendations include expanding their influence and presence in Asia by opening one restaurant per day in China and having a diverse menu in India.
4) McDonald's must change
McDonald's is the world's largest restaurant chain by revenue, with over $27 billion in annual revenue. Headquartered in Illinois, McDonald's serves customers worldwide and has over 1.8 million employees. It focuses on providing fast, affordable food and has established itself as a global leader in the fast food industry through strategic expansion, competitive pricing, and targeted marketing. McDonald's success is built on its ability to adapt menus and operations to local cultures while maintaining consistent quality, service, and value across its vast global network of restaurants.
McDonald's continually aims to build its brand by listening to customers and understanding their needs through market research. It identifies key customer groups and creates a marketing mix tailored to appealing to each group. This involves determining the right products, prices, promotions and restaurant locations. McDonald's analyzes strengths, weaknesses, opportunities and threats to create a strategic marketing plan with objectives and tactics for how to effectively promote the brand and drive customer loyalty over time.
McDonald's continually aims to build its brand by listening to customers and understanding their needs through market research. This involves identifying key customer groups, analyzing factors that influence their purchasing decisions, and determining the optimal marketing mix of product, price, place, and promotion to meet the needs of each group. McDonald's then creates a marketing strategy and objectives, developing campaigns that use various promotional methods like advertising, to effectively communicate with customers and encourage actions like purchases or visits that grow the business. Market research also allows McDonald's to flexibly adapt its approach as customer preferences and the competitive landscape evolve over time.
Globalization and Glocalization Marketing of McDonald’sinventionjournals
Marketing is indeed one of the most important management functions because it helps international firms to keeping on focusing to the needs of customers particularly in global international business. Quoting Peter Drucker’s famous marketing mantra ―The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself‖, this case study focused on McDonald’s as the company attempts to anticipate and satisfy its global customers while wadding off its rival.
This document summarizes brand architecture and strategies for maximizing the value of a brand portfolio. It defines brand architecture as how companies organize, manage, and market their brands. Effective brand architecture aligns with business goals and market dynamics. The document outlines strategies like relationship mapping, pooling, trading, partnerships, consolidation, and acquisition to strengthen relationships between brands and identify opportunities to increase portfolio value from a customer perspective.
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Marketing MO
This document discusses the importance of developing a strong brand strategy to support your company's competitive positioning. It defines branding as the entire experience customers have when interacting with your company or product. A successful brand clearly communicates what you stand for and the value you provide through all touchpoints, such as marketing messages, employee interactions, and comparisons to competitors. Developing brand equity makes your company more recognizable and valuable by creating an emotional connection with customers. The document stresses that companies should proactively define their brand through strategy rather than allowing customers to perceive them randomly.
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Moderandi Inc.
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
The Strategic Marketing Process - How to Structure Your Marketing Activities ...Moderandi Inc.
This guide defines a marketing process that you can use to put structure around your daily, monthly and annual marketing and sales activities.
The process covers more than just traditional marketing and ties together all go-to-market business activities: strategic planning, financial planning and measurement, creative development, marketing execution and sales, and customer retention.
The document provides an overview of branding, including definitions of key branding concepts and strategies for building an effective brand identity. It discusses the purpose of branding, tools for developing brand identity such as slogans, colors and logos. It also addresses measuring brand effectiveness and the relationship between brands and reputation. The document contains sections on branding introduction, brand identity, brand equity and case studies of well-known brands.
This document discusses key concepts in marketing including definitions of marketing, the 4 P's of marketing (product, price, place, promotion), the marketing concept, and changes in the modern marketplace. Marketing is defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. Successful marketing requires being profitable, offensive, integrated, strategic and effective. The modern marketplace faces challenges from globalization, technology, and deregulation.
This document discusses branding, including its meaning, definition, types, process, challenges, importance, advantages, and disadvantages. Branding involves developing a name, symbol or design to represent a product or company and distinguish it from competitors. It creates an identity and emotional connection with customers. While branding can boost sales and loyalty, it also requires substantial costs and long-term marketing to establish a brand image over time. The document provides an overview of key aspects of effective branding for businesses.
This document provides guidance on creating an effective marketing plan, with a focus on guerrilla marketing strategies. It discusses conducting market research to understand customer needs and pinpoint target markets. Relationship marketing and customer relationship management are emphasized to build loyalty. Additional topics covered include the marketing mix, product life cycle stages, distribution channels, and using the internet and speed in marketing. The overall goal is to stand out from larger competitors through unconventional, low-cost creative techniques.
This document discusses marketing communication and integrated marketing communication (IMC). It defines marketing communication as promotional activities like advertising, PR, sales promotions, etc. IMC aims to send a consistent message across all communication tools. The document outlines the key elements of developing effective marketing communication, including identifying the target audience, determining communication objectives, designing the message, choosing media channels, and selecting credible message sources. It emphasizes the importance of an integrated, coordinated approach.
The document discusses various marketing techniques used by organizations, including market segmentation, targeting, positioning, and branding. It provides details on how Magners Cider uses these techniques. Specifically, it notes that Magners segments its market by age range, targeting 20-25 year olds. It uses branding to increase recognition and promotions both above and below the line. The location where it places its products is also important to effectively target its desired demographic.
This document provides steps for developing an effective social media advertising strategy and measurement plan:
1. Define goals and metrics for measuring success. Identify target audiences and competitors. Develop messaging that provides value to influencers and consumers.
2. Choose appropriate social media channels aligned with each audience. Leverage influencers to spread messaging.
3. Create a campaign with a clear call to action, budget, and sustainability plan. Monitor performance against goals and adjust strategy based on results.
The document discusses the importance of branding for companies. It states that brands allow companies to differentiate their products and services from competitors. Brands create associations and expectations for consumers about a company's products. Companies invest significant resources into building brands because brands help form relationships with customers and increase loyalty and profits. The document then provides definitions and explanations of key branding concepts like brand equity, brand image, and brand extensions.
The document discusses the importance of branding for companies. It states that brands allow companies to differentiate their products and services from competitors. Brands create associations and expectations for consumers about a company's products. Companies invest significant resources into building brands because brands help form relationships with customers and increase loyalty and profits. The document then provides definitions and explanations of key branding concepts like brand equity, brand image, and brand extensions.
http://finishedexams.com/homework_text.php?cat=3492
Immediate access to solutions for ENTIRE COURSES, FINAL EXAMS and HOMEWORKS “RATED A+" - Without Registration!
This document provides an overview of McDonald's business operations. It discusses the origins of McDonald's and how the brothers Ray Kroc expanded the franchise model globally. It then analyzes McDonald's marketing strategies including its franchise model, marketing mix of product, price, promotion, and place. It also discusses McDonald's strengths as a market leader, weaknesses like health issues, opportunities in new products and markets, and threats from competition. Finally, it compares McDonald's and KFC's products, prices, services, and KFC's use of 360-degree feedback for employees.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
Mcdonalds case study
1. The marketing process
McDonald’s
01_Introduction
McDonald’s is one of the best-known brands worldwide. This case
study shows how McDonald’s continually aims to build its brand by
listening to its customers. It also identifies the various stages in the
marketing process.
Branding develops a personality for an organisation, product or service.
The brand image represents how consumers view the organisation.
Branding only works when an
organisation behaves and
The marketing mix
presents itself in a consistent
way. Marketing communication
methods, such as advertising
and promotion, are used to
create the colours, designs and
Products Prices Promotions Place
images, which give the brand its
recognisable face. At McDonald’s
this is represented by its familiar
logo - the Golden Arches.
Using detailed information about its customers,
McDonald’s marketing department can determine:
Marketing involves identifying
1. What products are well received?
customer needs and
2. What prices consumers are willing to pay?
requirements, and meeting these
3. What TV programmes, newspapers and
needs in a better way than
advertising consumers read or view?
competitors. In this way a
4. What restaurants are visited?
company creates loyal
customers. Market research is the format which enables
McDonald’s to identify this key information.
The starting point is to find out Accurate research is essential in creating the right
mix to win customer loyalty.
who potential customers are -
not everyone will want what
McDonald’s has to offer. The
Market research
people McDonald’s identifies as likely customers are
www.tt100.biz
known as key audiences. gives accurate information about
the requirements of the target group
02_The marketing mix
making it possible to create
and market research a well thought out marketing mix
Having identified its key audiences a company has to
ensure a marketing mix is created that appeals that satisfies customers
specifically to those people.
In all its markets McDonald’s faces competition from
The marketing mix is a term used to describe the four
Edition 11
other businesses.
main marketing tools (4Ps):
• product
Additionally, economic, legal and technological
• price
changes, social factors, the retail environment and
• promotion
• many other elements affect McDonald’s success in
and the place through which products are
101
sold to customers. the market.
2. McDonald’s
These examples represent just
Market research seeks information about the market place a few of McDonald’s possible
customer profiles. Each has
Competition (what is the competition offering?)
different reasons for coming to
McDonald’s.
Legal changes (e.g. changes
Economic changes
in laws about packaging)
(e.g. rising living
Using this type of information
standards)
McDonald’s can tailor
communication to the needs of
McDonald’s
specific groups. It is their needs
that determine the type of
Technological changes Social changes (e.g. products and services offered,
(e.g. new food changes in patterns
prices charged, promotions
production techniques) of eating out)
created and where restaurants
are located.
Market research identifies these factors and
To meet the needs of the key
anticipates how they will affect people’s willingness to
market it is important to analyse
buy. As the economy and social attitudes change, so
the internal marketing strengths
do buying patterns. McDonald’s needs to identify
of the organisation. Strengths
whether the number of target customers is growing
and weaknesses must be
or shrinking and whether their buying habits will
identified, so that a marketing
change in the future.
strategy which is right for the
business can be decided upon.
Market research considers everything that affects
buying decisions. These buying decisions can often
The analysis will include the:
be affected by wider factors than just the product
• company’s products and
itself. Psychological factors are important, e.g. what
how appropriate they are for
image does the product give or how the consumer
the future
feels when purchasing it.
• quality of employees and
how well trained they are to
These additional psychological factors are significantly
offer the best service to
important to the customer. They can be even more
customers
important than the products’ physical benefits.
• systems and how well they
Through marketing, McDonald’s establishes a function in providing
prominent position in the minds of customers. This is customer satisfaction e.g.
known as branding. marketing databases and
restaurant systems
03_Meeting the needs • financial resources available for marketing.
of key audiences
There are a limited number of customers in the Once the strengths and weaknesses are determined,
market. To build long-term business it is essential to they are combined with the opportunities and threats
retain people once they have become customers. in the market place. This is known as SWOT analysis
(Strengths, Weaknesses, Opportunities, Threats).
www.tt100.biz
Customers are not all the same. Market research
The business can then determine what it needs to do in
identifies different types of customers. For example:
order to increase its chances of marketing successfully.
A parent with two children Visits McDonald’s to
might visit give the children a treat.
Strengths (Internal) Weaknesses (Internal)
The children want to visit As it is a fun place to eat.
E.g. the brand, and McDonald’s has been
McDonald’s
detailed market research around for a long time.
A business customer Visits McDonald’s during the to create the right (therefore important to
work day, as service is quick, the marketing mix. keep innovating).
Edition 11
food tastes great and can be
eaten in the car, without affecting Opportunities (External) Threats (External)
a busy work schedule.
E.g. increasing numbers of New competitors.
Teenager visit McDonald’s The Pound Saver Menu is
customers looking for food Changing customer
affordable, and there is Internet
that is served in a quick lifestyles.
access in some restaurants.
and friendly way.
102
3. 04_Marketing Objectives Care is taken not to adversely affect the sales of one
McDonald’s
choice by introducing a new choice, which will
A marketing plan must be created to meet clear
cannibalise sales from the existing one (trade off).
objectives.
McDonald’s knows that items on its menu will vary in
popularity. Their ability to generate profits will vary at
Objectives guide marketing actions and are used to
different points in their life cycle.
measure how well a plan is working.
Products go through a life cycle, which is illustrated
These can be related to market share, sales, goals,
below:
reaching the target audience and creating awareness
in the marketplace. The product life cycle
Maturity
Decline
The objectives communicate
what marketeers want to
Sales
achieve. Growth
Long-term objectives are broken
down into shorter-term Development
Introduction
measurable targets, which
Time
McDonald’s uses as milestones
along the way. The type of marketing undertaken and the amount
invested will be different, depending on the stage a
Results can be analysed product has reached. For example, the launch of a
regularly to see whether new product will typically involve television and other
objectives are being met. This advertising support.
type of feedback allows the
company to change plans. It At any time a company will have a portfolio of
gives flexibility. products each in a different stage of its lifecycle. Some
of McDonald’s options are growing in popularity while
Once marketing objectives are arguably the Big Mac is at the ‘maturity’ stage.
set the next stage is to define
how they will be achieved. The ii. Price
marketing strategy is the The customer’s perception of value is an important
statement of how objectives will determinant of the price charged.
be delivered. It explains what
marketing actions and resources will be used and how Customers draw their own mental picture of what a
they will work together. product is worth. A product is more than a physical
item, it also has psychological connotations for the
05_The 4Ps customer.
At this point the marketing mix is put together:
The danger of using low price as a marketing tool is
i. Product
that the customer may feel that quality is being
The important thing to remember when offering menu
compromised. It is important when deciding on price
items to customers is that they have a choice. They
www.tt100.biz
to be fully aware of the brand and its integrity.
have a huge number of ways of spending their money
and places to spend it.
A further consequence of price reduction is that
competitors match prices resulting in no extra
Therefore, McDonald’s places considerable emphasis
demand. This means the profit margin has been
on developing a menu which customers want. Market
reduced without increasing sales.
research establishes exactly what this is.
iii. Promotions
However, customers’ requirements change over time.
The promotions aspect of the marketing mix covers all
What is fashionable and attractive today may be
Edition 11
types of marketing communications.
discarded tomorrow. Marketing continuously monitors
customers’ preferences.
The methods include advertising, sometimes known
as ‘above the line’ activity. Advertising is conducted on
In order to meet these changes, McDonald’s has
TV, radio, cinema, online, poster sites and in the press
introduced new products and phased out old ones,
103
(newspapers, magazines).
and will continue to do so.