The document discusses various marketing techniques used by organizations, including market segmentation, targeting, positioning, and branding. It provides details on how Magners Cider uses these techniques. Specifically, it notes that Magners segments its market by age range, targeting 20-25 year olds. It uses branding to increase recognition and promotions both above and below the line. The location where it places its products is also important to effectively target its desired demographic.

1. Describe how marketing techniques are used by one organisation to increase demand for selected product/service. <br />TargetingPositioningSegmentation<br />Market Segmentation <br />Market segmentation is basically about understanding the needs of customers and also how they decide between one offer to another. This insight is normally used to form groups of customers who share the same value criteria. Businesses are then able to identify which group of customers it is most likely to suit best and which product or service offers will meet the needs of its chosen segments. Overall, the main primary objective of segmentation is based on how to win and retain the customers you want to serve. <br />However, customers also segment themselves but take no notice of how companies segment their markets. When choosing between competing products and services, customers select the proposition that meets their needs better than any other. <br />Characteristics are divided into different categories so that they are segmented into a specific market. These are -:<br />Gender

2. Health

3. Values

4. Life Span