Downloaded 16 times
Uploaded byApoorva S
Mc donald’s Case Study
McDonald's is a large global fast food chain founded in 1940. It has over 32,000 restaurants in 119 countries serving iconic menu items like the Big Mac and Quarter Pounder. McDonald's employs over 430,000 worldwide and is primarily franchised. While its strategy of low-cost, consistent food helped it succeed during recessions, McDonald's may need to broaden its menu and improve food quality to remain competitive as consumer health concerns grow. Its main competitors are other large fast food chains like Burger King, KFC, and Subway.
More Related Content
Similar to Mc donald’s Case Study
Mc donald’s Case Study
- 1. McDonald’s SERVING FAST FOODAROUND THE WORLD
- 3. History Mc Donald’s wasfounded by Richard and Maurice McDonald in 1940
- 4. About McDonald Thefirst McDonald was built in 1940’s by the McDonald brothers Ronald McDonald made his debut as it’s ambassador in the year 1953 McDonald is large corporation in the fast food industry
- 5. The majorityof the restaurants are owned through franchises Have over 32000 restaurants in over 119 countries Primary competitors are other fast food chains such as Burger King and KFC It currently employs 4,30,000 employees world wide.
- 6. Vision “To be thebest quick service restaurant experience”
- 7. Mission "Is to beour customer's first choice, when it comes to, top quality products, outstanding service / cleanness and great value for money”
- 8.
- 9. The Iconic Menu BigMac The Quarter Pounder The Happy Meal Filet-O-Fish Egg McMuffin
- 10. “If you workjust for money , you’ll never make it , but if you love what you’re doing and you always put the customer first , success will be yours” - Ray Kroc
- 11. Mc Donald’s inIndia Opened it’s first store at basant Lok, New Delhi on 11th October ,1996 Mc Donald’s in India works as a joint venture agreements between the McDonald Corporation and the Franchisee Now McDonalds includes Biryani as part of Indian menu
- 12. Revenues Initial resultswere staggering, from 2003 to 2006 revenue increased 33 % and share price soared to 170% In 2008, McDonald’s was one of only two companies in the Dow jones industrial average whose share price rose during world wide recession Sales continued to increase and in 2012, Mc Donald’s experienced record revenues of $27 billion
- 13.
- 14. Who Are McDonald’sMain Competitors? Burger King Star Bucks Panera Yum Brands ,Inc Chipotle Wendy’s Subway
- 16. Mc Donald’s Charities In 1974 , Mc Donald’s opened the Ronald mc Donald House a charitable cause to help children with leukemia. Since then it expanded into a global effort called Ronald McDonald House Charities that consists of three major programs
- 17. Q1.What are McDonald’score brand values ? Have these changed over years? Mc Donald’s promises a simple , easy and enjoyable food experience for customers . Mc Donald’s knows the importance of the quality , service , cleanliness and value . In 2003, it implemented a strategic effort called “Plan to Win” , it focuses on the how to improve company’s 5 P’s , ie people , product, promotion , price and place
- 18. Q2. Mc Donald’sdid very well during the recession in the late 2000’s.With the economy turning around for the better , should Mc Donald’s change it’s strategy? Why or Why not? Mc Donald’s very well during the recession because the product that it is selling is product that is consumed more when people have less money The product it was selling would meet the requirements of people who are struggling during the economic crisis by giving them food at cheaper price than most restaurants would. However , now I would say McDonald’s should in fact change it’s strategy to keep its customer only slightly by possibly improving the quality of their food and broadening it’s menu.
- 19. Q3.What risks doyou feel will Mc Donald’s will face going forward? Mc Donald’s greatest risks would be the health conscious people who will turn towards healthier food and diet rather than eating at Mc Donald’s. This would cause the profit and sales of Mc Donald’s to decrease.
- 20. Summary Introduction to McDonald’s and it’s history Mc Donald’s business in today’s time Growth of Mc Donald’s Competitors of Mc Donald’s Mc Donald’s Revenue
- 21. Disclaimer Created by ApoorvaS , BMSIT , Bangalore , during a Marketing Internship , by Prof. Sameer Mathur , IIM Lucknow.