McDonald's core values are serving hot, high quality food at speed and convenience. It has grown its brand equity over the years through tenaciously following its core values and managing its brand using the 5 P's of marketing. McDonald's is now the second largest employer with over 68 million daily customers across over 36,000 outlets in 120 countries. It has expanded worldwide while localizing the taste in each region.

1. ,
Where there’s
food there’s
love…..and then
there’s
McDonald’s

2. That’s why people say…..

4. CORE VALUE
Serve hot, high quality food at the speed and
convenience of McD.

6. PRODUCTS

7. PRICE

8. PLACE

9. PROMOTION

10. PEOPLE

11. McDonald’s is the second largest
employer and serves approximately 68
million customers daily in 120
countries across 36,900 outlets.
BRAND
EQUITY

12. HOW DOES MCDONALD’S EARN?
Through Franchisees!!!!!!!

13. By tenaciously following its
core values since its inception
McDonald’s has been able to
maintain its differentiability
and relevance.
Managing Brand Equity

14. Q1- What are McDonald’s core brand values? Have these
changed over the years?
Q2- How has McDonald’s grown its brand equity over the
years? Has McDonald’s changed in different parts of
the world or in different economies? Explain.
Q3- What risks do you think McDonald’s will face in the
future?

20. TO SUMMARISE
1)TO provide hot,high quality food.
2)The “Plan to Win”- 5 p’s Of marketing.
3) Importance of franchise.
4)Importance of quality, service, cleanliness and values.
5)All white meat and to provide healthy food options.
6) Expanding worldwide yet bringing a localized taste of
that
region.
7) “Zoning” at McDonald’s restaurant.
8) “I’m Lovin it”

21. DISCLAIMER
Created by Ritika Siraj, SRMCEM,Lucknow during an
internship under Prof.Sameer Mathur , IIM Lucknow.