This presentation is based on McDonald Case Study which is created under the guidance of Professor Sameer Mathur ,during Marketing Management internship under him.
This presentation is based on McDonald Case Study which is created under the guidance of Professor Sameer Mathur ,during Marketing Management internship under him.
This is a part submission as a requirement of Internship under professor Sameer Mathur, IIM Lucknow. The case study of my choice is Mc Donald's. Chapter No 11, Marketing Mangement, Kotler et al.
This is a part submission as a requirement of Internship under professor Sameer Mathur, IIM Lucknow. The case study of my choice is Mc Donald's. Chapter No 11, Marketing Mangement, Kotler et al.
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McDonald's is the world's #1 fast-food company by sales
Serving burgers and fries, it operates more than 34,000 flagship restaurants http://www.unitedworld.edu.in/
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3. Founded in May 1940
Founders
Taken to the World by:
Raymond Kroc bought
whole Company in 1961
Went Public in 1965
4. McDonald’s today
I am in 119 countries around
the world
I have 420,000 employees
among 34,480 Restaurants
around the world
I am serving 68 Million
people a day
80% restaurants are
Franchises
5. McDonald’s today
McDonald's would rank as
the world's 92ndbiggest
country based on GDP
McDonald's has number of
employees eqiuvalent to
population of FRANCE
McDonald’s GDP is $24.07 Billion
10. McDonald’s Vision and Mission
• To become a modern, progressive burger company
delivering a contemporary customer experience.
• To be the best quick service restaurant experience
• To be our customers’ favorite place and way to eat &
drink.
11. QSC & V
motto
• Quality
• Service
• Cleanliness
• Value
To each and
every customer
13. Strengths
• Largest Fast Food chain in the
World.
• Locally adapted Food Menus
• Target Children and Young
• Motto: QSC&V ( Quality, Service,
Cleanliness and Value)
18. Summary
• Started as drive-in Restaurant by
MacDonald Bros. in 1940 and
commercialized by Ray Kroc
• World’s leading Fast Food Chain
• Mission is to be People’s favorite fast
food restaurant around the World
• Motto is QSC & V
• Need to work on Quality and Customer
service
• Can work on new menu and better
Customer Service to see off Increasing
Competition
19. Disclaimer
K. Satya Shanker
IIT Madras
Professor Sameer Mathur
IIM Lucknow
Presentation by K.SATYA SHANKER, IIT Madras
during a Marketing Internship under Prof. Sameer
Mathur, Professor, IIM Lucknow
