The document outlines the history and global expansion of McDonald's since its inception in 1940, highlighting its successful business model and operational strategies that have led to consistent shareholder dividends. With 36,899 restaurants across 120 countries, McDonald's adapts its offerings to local markets while maintaining core brand values of quality and customer service. The document also touches on various marketing strategies and campaigns aimed at enhancing brand equity and customer engagement.

1. MAHARAJA Race To
The IRON THRONE

2. Began in 1940,with a restaurant
opened by brothers Richard and
Maurice McDonald in San Bernardino,
California

4. McDonald's are found in 120
countries and serve 68 million
customers each day. McDonald's
operates 36,899 restaurants
worldwide.
MCDONALDIZATION

5. What’s their Success
story?

7. McDonald's has increased
shareholder dividends for 25
consecutive years, making it
one of the S&P 500 Dividend
Aristocrats.
LONG - TERM OUTLOOK

8. McDrive
McCafé
"Create Your Taste" restaurants
RESTAURANT VARIETY

9. Inclusion of iconic items
Happy Meal
Egg McMuffin
Quarter PounderBig Mac

10. Associated Core
Brand Values

11. Hot, High quality food
Great Value
Fast Speed
Customer Based Service
Innovation
Give back to the Community

12. Growth in
Brand Equity
?

13. World’s largest chain of
hamburgers
Users profile - Aimed at
everyone
Fun, Efficient

14. Ronald the clown
Plan to Win Strategy
“I’m lovin it” Campaign
Childhood Memories

15. Adjustments
with Changing
Countries

16. Beer in Europe
McRice in Indonesia
All-day breakfast USA
Beef Ban in India
M burger in France

17. CRITICISM
Super Size
“Salad”

19. Japan: Animation for
Kids
TAIWAN : Celebrity
Endorsement
INDIA:Sharing is Caring USA : $1 Strategy

20. Summary
History
Brand Values
Brand Equity Advertising

21. Disclamer
Created by Saket Bangur , RVCE, during a
Marketing Internship by Prof. Sameer
Mathur, IIM Lucknow