1. Dandelion Statement of Qualifications
DRIVING YOUR ABILITY TO STAY RELEVANT
Organizations that are compelled to stay competitive are looking for ways to evolve. In tight economic times it requires focus, innovation and
flexibility. Dandelion has developed the perfect system to achieve and maintain that competitive edge. We call it Intentional Impact Tactics and
use it to develop the highest level of branding executions through business consolidation. We take care of the noise while you focus on your mission
EFFICIENT USE OF RESOURCES
In a very condensed period of time we can audit your processes, create performance measures and a tactical practice unique to your company
mission, with guide rails for every business decision to grow your donor base—branding, marketing, operations, finance, technology, funding
operations, performance measures, etc. Dandelion’s Intentional Impact Tactic approach aligns all demographics, identifies a sustainable market
position, and generates criteria that heightens and promotes a culture of critical thinking skills. All this is delivered in an accessible, flexible format.
COMBINING STRATEGY WITH DESIGN
No other branding firm takes this in-depth approach, but Dandelion uses Intentional Impact Tactic as a way to marshal every organizational
resource including all branding and marketing dollars. It’s not enough to have innovative ideas, amazing talent or financial resources if they don’t
serve a smart vision. We use every aspect of your organization to tailor your Intentional Impact Tactics to design the most effective marketing
pieces. Our design executions build a simple but sophisticated bridge between your organization and your target audiences. We are honored to
have a seasoned design team, motivated and equipped to generate the highest return on investment for our clients.

2. Statement of Qualifications
DANDELION SOLVES TOUGH PROBLEMS
• Strengthen your ability message accurately
• Drive growth and profit
• Effortlessly develop innovative ideas
• Create a culture for critical thinking
• Focus operations to leverage more impact
• Motivate employees through empowerment and accountability
• Steady and sustained top-line growth
• Align top management with the execution of the vision and mission
• Retain qualified managerial talent
• Strengthen donor relationships and loyalty
RECOGNITION
(list of Dandelion accomplishments and accolades)
Election of Mike Duggan, Mayor of Detroit
THE CLIENT EXPERIENCE - THE R.O.I. OUR CLIENTS HAVE EXPERIENCED
(This would be where Dandelion “metrics” would demonstrate our value. I made the following up as examples)
 300% increase in revenue in 10 months: An unprofitable organization with low morale and a mediocre reputation embarked on Intentional
Impact Tactics, and we provided the new mission statement and benchmarks with a clear vision and guide rails to triple their revenue in ten
months.
 Exceeded every business goal in less than two years: One organization had a 60% drop in online followers. We provided them with a
strategy platform, packaging, and marketing materials that helped them exceed their previous social media market share, dramatically
expand geographic reach and distribution of services.
 $0 to $4 million in three months: Another nonprofit wanted to launch a new brand identity in a down economy. Our strategy, packaging,
content placement, trade show booth and sales presentation allowed them to receive 400 inbound inquiries within four days of meeting
potential donors.
 Sustained growth over 10 years: One of our clients wanted long-term growth. We helped them develop a brand that has garnered 150%
growth over the last two years.

3. Statement of Qualifications
IMPLEMENTATION OF THE STRATEGY
No one can implement a strategy better than the ones who created it. Dandelion offers the option of using our knowledge and expertise to
consistently execute your strategy across all media, efficiently developing an engaging experience for your current and potential audiences.
IMPLEMENTATION
• Logos
• Websites
• Packaging
• Print collateral
• Business papers
• Naming and taglines
• Signage
• Graphic standards manual
• Advertising
• Sales presentations
• Trade show booths
• Merchandising displays
• Copywriting
CULTURE
It’s crucial that your leadership team and staff are aligned with your mission goals and objectives. We can tailor a program to align your internal
culture with your organization's needs either by adapting an existing program or developing a new one.
PLANNING
• Branding blueprint
• Public Relations
• Social media
• Content placement
• Search Engine Optimization

4. CONTACT PETER!
To find out more about how Dandelion can help your organization, please contact:
Peter Vanderkaay
peter@askdandelion.com
248-321-7415