2. COMPANY BACKGROUND
Founded in 1996, Idea Workshop is a Minneapolis-based B2B
marketing company focused on creating customer engagement
solutions to increase sales and distribution for our clients’ brands in
various channels of distribution.
Company principals have roots in retail and wholesale
merchandising, marketing and management.
We work with many of the nation’s leading apparel and food
brands creating strategies and promotions to grow their business
while ensuring brand integrity.
3. OUR FOCUS
• We Engage the Stakeholders!
• We Protect the Brand!
• We Extend your Reach and Grow Sales!
4. ENGAGING THE CHANNEL
We employ a strategy to collectively focus customer loyalty, employee and
associate engagement, and financial performance into a complete circle of
prosperity. We use the methodology to assess a client’s needs and
opportunities, and create a strategy and implementation plan to engage the
intended audience for attaining the desired results.
We establish the distribution model, create the incentive programs, and
engage the stakeholders to connect with the brand and produce
sustainable revenue.
We work to ensure our partners’ brands
stay top of mind.
5. EXTENDING THE BRAND
We recognize a substantial change in what makes a brand perennially successful.
No longer can brand awareness, brand history, or even brand market share, be
deemed as a comfort zone for managers of today's emerging or established
brands.
At Idea Workshop, we have synthesized our collective 50-years of experience
working with well-known brands down into a functional model which will identify
ways to strengthen or 'extend' a brand into known, or soon-to-be-known, channels
that will open revenue streams that are both predictable and manageable.
6. We Offer Some of the Most Recognizable Retail Brands in
the Country for Corporate Events, Gifts, and Outfitting
7. We Work with Some of the Most Recognizable Food Brands in the
Country; Providing Creative Services and Sales Support
8. MARKETING SERVICES OFFERED
Sales Promotions and Incentives:
Turn-key sales incentive programs designed to drive incremental sales. Reward
programs for incremental purchases as well as sales and display activities at all
levels of the distribution channel….internal or external- tailored for the operator,
retailer, distributor, and broker and field sales force.
Loyalty Programs:
Web-based loyalty/reward programs offer an easy way to communicate a program
nationally. We manage the development, fulfillment and create a database that
links operators to sales representatives and the brand.
Corporate Identity Programs:
Corporate identity and Company Store programs protect and enhance corporate
brand integrity, control consistent quality and image. Items include staff apparel,
business to business gifts, trade show essentials, as well as unique high-end gifts
.
9. See what we can do for you!
AT IDEA WORKSHOP, IT'S ALL ABOUT ENGAGING THE
CUSTOMER WITH THE BRAND
www.ideaworkshop.com
888.831.0401
