McDonald's plans to create a healthier menu and educate consumers on nutrition to promote better long-term health. Middle and top management will carry out this strategic vision through quantitative goals for healthy product sales and advertising. A SWOT analysis identified strengths like appealing to health-conscious customers, and weaknesses such as potential backlash from some consumers. The company hierarchy and incentives will motivate employees to meet sales projections for new healthy options. Progress will be measured using objective controls and a balanced scorecard to ensure the strategic goals are achieved.