2. OUR BIG IDEA
Our plan is to opening a restaurant
for diabetic patient and people who
are health conscious and want to
eat healthy
3. REASONS OF THE PLAN
A recent scoping review
(1994_2013)revealed that the
prevalence of type 2 diabetes
varied from 4.5% to 35% in
Bangladesh.
Unhealthy food can ruin your
health, healthy food choices can
help you improve it and reduce
the risk of a number of health
problems.
4. INTRODUCTION
NAME : PERFECT PLACE
LOGO :
SLOGAN: When You are here
we are Family
Types of Business : General
service restaurant
Location of business:
Besides Chattogram Diabetic
General Hospital,khulshi,
Chattogram
5. VISSION
Our vision is to become no 1
healthy restaurant in Bangladesh.
To provide incredible taste with
a modest price in a welcoming
,stylish atmosphere and ensure
that every guest who choose
our restaurant leaves happily
MISSION
6. OBJECTIVES
Increase our sales within 1year of
opening
Recover the investment within 2.5
year
Gaining profit after 2.5 year of
opening
Increase salary of our staff and
employ more people
Opening more branches in other
cities within 5years
Becoming no 1 premium restaurant
within 7years
7. TARGET COUSTOMER
Health conscious people
Diabetic people
Pre diabetic people
People who don’t like extremely sugary
items
Suffer from life style disease
Who follow a strict dietary plan
Person seeking maintain healthier eating
habits prior to a major upcoming event
8. Scope of our business:
Reasonable price of food for the
customer of our Target
Our targeted customer is a large portion
of our country
Discount on special conditions
Our items will be distributed on street
child per day that may be create a soft
corners of the customer
Customer can take help from our
nutritionist before ordering meal
Our restaurant is the first that provide
health tips and that are for diabetes and
healthy food
9. COMPANY SUMMERY
Our company will be owned by
3partners who are really dedicated to
this business
The partners will arrange full portion
of the capital
This company is to create to give
better taste and healthy food and
enjoy the calculated meal for the
diabetic patient
The chefs are well trained and
qualified person
13. PRODUCT / PRODUCT FEATURES/ PAYMENT
METHODE
PRODUCT
• Specials items can be added
if mentioned in the order
• Items can change according
to the season
PRODUCT FEATURES
• Our healthy meal will be
delicious
• Not only meal taste good but
also look good as well
• Our meals will be competitively
price and affordable for out
target customers
PAYMENT METHODE
There will be two ways to pay for
the food that is ordered
1. Online payment
• - BKASH
• -ROCKET
• Credit card
2. Direct cash
14. OUR SPECIALIZED
OFFERINGS
We will be available from 10am to 10
pm
Feedback options will be available
in the app or personally in the
restaurant
Customer can discuss nutrition
related issues with our nutritionist
Customer can order according to their
required callory
WiFi facilities
Air conditioning room
16. Start up funding:
Cost sector Items Price
Kitchen with equipment Refrigerator 100000
Utensils 50000
Generator 50,000
Mixer/blender 10,000
Oven/Gas 30;000
Furniture 200000
Height weight machine 5000
Glucose machine 5000
Computer 40,000
Apps /webpage
development
10,000
Air conditioning 100000
Advance for restaurant 200000
Decoration 150000
Total =950000
Initial investment table:
17. Topic Description Amount
Sale 20,000*30=600000
Costs Raw materials 200000
Transportation 5000
Suppliers 70,000
Rent 40,000
Electricity/gas/oil 30,000
Waiters(3) 30,000
Nutritionist 20,000
Chef(2) 50,000
Assistant chef(2) 24,000
License cost 1500
Advertising 30,000
Maintanence cost 20,000
Insurance 8,000
Wifi and packaging 3000
Projected sales,cost and profit:
Here is a projected sale,cost, and profit
table for 1month after the establishment
of the restaurant .
Total cost= 531500
Profit=(600000-
531500)=68500
After 5% tax = 65,075
18. COMPANY SWOT ANALYSIS
STRENGTH WEAKNESS Opportunities:
Threat:
Prime location
Unique food
items
Directed by
Nutritionists
Cooking with
health tips
Social Media
Marketing
Various types of
recipe for
various types of
patient
New in the
market
Less known
nutritionist
People are
becoming
conscious
about health.
Competitors
are lake of
providing
health tips
Diabetic people
become health
conscious
Experience of
competitors in
related area
New
competitors
Generation
gap
Economic
downturn
New and
unique idea
.people usually
don’t accept
changes
19. MAJOR
COMPETITORS
Although our concept is new so less
competitors than other business.But some
food company provide diabetes product so
that can be threat.some food company like-
.
Pran
Kings
Well food
Flavors
Some restaurant those serve healthy
items
20. Marketing strategy:
We will promote the business through the use of:
Social sites: Providing ads in low cost can be possible in social sites. Promoting facebook page,
website and the app can spread our business in no time.
Bonuses for the Customers: We can gift our regular customers a free meal in a month also.
Finding new potential zones: Finding potential zone for another branch can increase our customer,
sale and profit. The more we can sell the more we will be able to grow and hire more people for
efficient work.
Participating in different food related programs,events
Creating our own food blog
21. CONCLUSION
People nowadays interested in healthy food in
order to remain disease free and diabetic patient
also conscious about their meal so it can be a
chance for promoting our business.As a new
theme based restaurant at first we may be faced
some difficulties but we will get over it.