The document is a business plan presentation for a healthy food manufacturing business called Barbara Bars. It discusses the market analysis for granola bars in Malaysia, including the size and growth of the market. It analyzes competitors like Nature Valley and Quaker granola bars. The presentation identifies millennials and adults aged 18-65 as primary customers. It discusses distribution channels, customer preferences, and proposed marketing strategies like online commercials and advertisement boards. The management structure is explained, including a flat structure initially and later a tall structure as the business expands. Financial projections are provided, including capital needs, expenses, income, and 3-year profits.

1. A BUSINESS PLANPRESENTATION
TEOH JUN XIANG
JUSTIN CHONG
LIM WOO LEON
DARREN TAN
OW XUN CONG
with

2. A HEALTHY FOOD MANUFACTURING BUSINESS
BARBARA
BARS

3. OUR GREAT
DREAM
EVERY CITIZEN OF MALAYSIA ARE ABLE TO
OUR ENJOY DELICIOUS AND HEALTHY
FOOD ANYTIME, ANYWHERE AT A LOW
PRICE

4. MARKET ANALYSIS OF
GRANOLA BARS

5. HOW BIG IS
THE MARKET
THE OVERALL MARKET SIZE WAS
ESTIMATED AT RM8 MILLION ON
MALAYSIA BY 2012
THE SNACK BAR CATEGORY WILL
HAVE A STRONG 4% GROWTH
FROM 2013-2017

6. Who are our customers?
• School-studying children
• Teenagers (high school and university)
• Office workers
• Working parents
• Gym devotees
• Basically anyone

7.  MILLENIALS (persons between the ages of 18 and 34), are
the PRIMARY CUSTOMERS.
 Adults who consume the product range from 18 to 65
YEARS
CUSTOMER AGE

8.  Large proportion of GRANOLA BARS are sold through modern
grocery retailers, such as supermarkets and hypermarkets
 The DISTRIBUTION of super and hypermarkets are mostly
abundant in the cities as well as suburban areas
 It is likely that CONSUMERS are living in cities, towns or
suburban areas
GEOGRAPHICAL LOCATION

9. DISTRIBUTION of MODERN
GROCERY RETAILERS
PENINSULAR MALAYSIA
P

10. GIANT MALAYSIA AEON MALAYSIA

11. COLD STORAGE MALAYSIA7 ELEVEN MALAYSIA

12. TASTES AND
PREFERENCES of
CUSTOMER
WHATS IN THE MARKET NOW
Chocolate Peanut Butter Strawberry Blueberry
Plain flavour Marshmallow Berry
CHOCOLATE REMAINS ONE OF THE MOST FAVORED AMONG
CONSUMERS
Strawberry granola bars
Blueberry granola barsMarshmallow granola bars

13. NATURE VALLEY AND QUAKER CHEWEY
GRANOLA BARS ARE SOLD IN HUGE
QUANTITIES IN OUR LAND
GENERAL MILLS INC CONTINUED TO LEAD
SALES AND ACCOUNTED FOR 45% VALUE
SHARE WITH SALES OF MYR 4 MIL IN 2014
POTENTIAL COMPETITORS

14. NATURE VALLEY GRANOLA BARS
REASONABLE PRICE
VARIETY OF FLAVOURS
SUCCESSFUL MARKETING
FILLING
LIGHT & PORTABLE
STRENGTHS

15. WEAKNESSES
Reviews state that Nature Valley Granola Bars are not as natural and
healthy as they promised
Contains high amounts of sugars, fat, sodium, and several genetically
modified ingredients (GM).
NOT 100% HONEST WITH THEIR ADVERTISEMENT

16. STRENGTHS
QUAKER CHEWY GRANOLA BARS
REASONABLE PRICE
VARIETY OF FLAVOURS SOLD ( 8
FLAVOURS )
SOLD IN BOXES RATHER THAN LOOSE
PACKETS
SECOND PLACE RIGHT BEHIND
NATURE VALLEY IN SALES
LIGHT & PORTABLE

17. WEAKNESSES
Negative reviews regarding stating that unhealthy
food components such as corn syrup were found
to be present.

18. The 5 Keys of a
Great Marketing
Strategy

19. WHO IS OUR TARGET CUSTOMER?
To start off a great business, we have to first determine who our target
customers are, be it children, adults or senior citizens

20. FOR MY TEAMS BUSINESS, AS WE ARE SELLING
BARS OF ASSORTED FLAVORS, OUR TARGET
CUSTOMER IS ACTUALLY UNLIMITED AND WE CAN
SELL TO PEOPLE OF ALL AGES

21. WHAT IS YOUR
CATEGORY
YOUR CATEGORY IS SIMPLY A SHORT DESCRIPTION
OF WHA T BUSINESS YOU ARE IN ROLES

22. Clearly
defining
category
amplifies
marketing
& sales

23. For my team’s business, our category is
simply – Healthy bars, anytime, anywhere.

24. WHAT IS
YOUR
UNIQUE
BENIFIT

25. YOUR UNIQUE BENEFIT
SHOULD HIGHLIGHT THE
MAIN THINGS YOUR
PRODUCT OR SERVICE
ACTUALLY DELIVERS THAT
YOUR TARGET CUSTOMER
ACTUALLY WANTS

26. granola bars are the epitome of healthy foods in
today’s era.

27. Granola bars are HEALTHY in the
sense that they contain oats, fruits
and nuts and also honey. So not only
are they healthy for you, they are
actually pretty delicious as well.

28. Granola bars are HEALTHY in the
sense that they contain oats, fruits
and nuts and also honey. So not only
are they healthy for you, they are
actually pretty delicious as well.
these bars are also packaged and
designed in a way that they can be
hand-held and brought around easily
at ANYTIME, ANYWHERE

29. WHO IS OUR TARGET
CUSTOMER?
Once you have defined your competition, make
a list of all the things you do differently
and better. Then rank each of them by how
important these factors are to your target
customer.

30. ‘ What makes our bars special is
that the QUALITY of our granola
bars are much better, as they are
directly imported from other
countries the day they are
harvested ’
our granola bars are easy to carry around

31. Packaging for the granola bars
Transparent biodegradable plastic will be
used to package the granola bars.
An unspoken advertisement as consumers see
the products before buying.

32. OUR SELLING STRATEGY

33. By doing ONLINE COMMERCIALS, the public
would be required to watch our commercials
before they can watch their videos
planting ADVERTISEMENT BOARDS along
highways or main roads would be an excellent
way to promote our bars as people tend to drive
their cars along these roads every day
If they are interested, they can go online to our
website or onto our FACEBOOK page to learn
more

34. There will also be a sales person there to explain on
all the info regarding our granola bars
Working people tend to go to go supermarkets to buy
groceries and basic necessities for their daily lives.
we can set up a stall right outside the gym for
interested athletes to purchase as our granola bars

35. MANAGEMENT STRATEGIESLegal structure

36. 1ST PHASE

37. HOW IT IS ADVANTAGEOUS
1. Reduce double taxation.
2. Flexibility
3. Separate legal entities
4. Limited Liability Protection
5. Capital

38. 2nd PHASE
PUBLIC LIMITED COMPANY
( BERHAD )

39. ADVANTAGES
BETTER ACCESS TO CAPITAL
LIMITED LIABILITY
SEPARATE LEGAL ENTITY
CREDIBILITY * TRUST
EASILY MAKE ACQUISTIONS

40. MANAGEMENT STRATEGIESBusiness Structure

41. ADOPTS FLAT ORGANIZATIONAL STRUCTURE
1st Phase – Subchapter Corp
Cost Savings
Adaptability
Collaboration
High Productivity

42. THE CORNERSTONE OF FOOD MANUFACTURING COMPANIES
KEY MEMBERS ON FIRST PHASE
Finance & Accounting
Sales
Manufacturing / Production
Marketing

43. ADOPTS TALL ORGANIZATIONAL STRUCTURE
2nd Phase – Berhad
Sense of Job Security
Managerial Control

44. MEMBERS OF BIG BUSINESS
Key Members of 2nd Phase
Customer Service
Research & Development
Product Managers
ASIDE FROM THE KEY UNITS WHICH ARE FINANCE, MARKETING, SALES,
AND MANUFACTURING, SEVERAL MORE UNITS ARE INTRODUCED TO
ENHANCE CUSTOMER SATISFACTION
Purchasing/ Procurement
Human Resources

45. Position / Division Manpower
CEO 1
General Managers 5
Supervisors 25
Manufacturing Team 200
Sales 150
Marketing 75
Accounting 25
TOTAL 481
FINANCIAL PLAN

46. FINANCIAL PLAN
- comprehensive evaluation of someone's
current and future financial state by using
currently known variables to predict future cash
flows, asset values and withdrawal plans.
- can alert an investor to changes that must be
made to ensure a smooth transition through
life's financial phases.

47. FINANCE OF CAPITAL
CAPITAL NEEDED
RM 1,000,000
CASH SHARE BY SHAREHOLDER
Darren Tan 200,000
Leon 200,000
Jun Xiang 200,000
Justin 200,000
Ow Xun Cong 200,000

48. USE OF FUND
ITEM PRICE(RM)
Ingredient 50,000
Shop Rent 5,000
Worker 10,000(2,000 per worker)
Electric & Water Bill 300
Renovation 20,000
Advertising 1,000
Furniture 10,000
TOTAL 96,300

49. GRANOLA BAR
GRANOLA BAR
Selling price RM20
Production price RM10
Quantity able to
produce
5,000
Total cost RM100,000

50. MONTHLY INCOME
ITEM PRICE(RM)
Ingredient 50,000
Shop Rent 5,000
Worker 10,000(2,000 per
worker)
Electric & Water Bill 300
Total 65,300

51. PROFIT
Profit Per Month RM
Total Cost 100,000
Monthly spending (65,300)
Total 34,700
Forecast Profit in 3 Years 1,249,200
Profit Split Among Owners 249,840

52. CONCLUSION
- To start off a great business, we have to first determine who our target
customers are, be it children, adults or senior citizens. For my team’s
business, as we are selling granola bars of assorted flavor's, our target
customer is actually unlimited as we can sell it to people of all ages.
- Your unique benefit should highlight the one (or two) main things your
product or service actually delivers (benefits) that your target customer
really wants.
- Granola bars are the epitome of healthy foods in today’s era. Granola
bars are healthy in the sense that they contain oats, fruits and nuts and
also honey. So not only are they healthy for you, they are actually pretty
delicious as well.
- The bars are also packaged and designed in a way that they can be hand-
held and brought around easily at anytime, anywhere. What makes our
bars special is that the quality of our granola bars are much better, as
they are directly imported from other countries.

53. REFERENCES
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54. REFERENCES
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55. REFERENCES
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56. REFERENCES
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57. REFERENCES
Video
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