McDonald's has grown significantly since opening its first restaurant in 1955. It now operates over 23,500 restaurants in 109 countries. However, McDonald's has faced declining market share and challenges with product development and franchisee relations. McDonald's new strategies focus on leveraging its brand equity, improving food quality and taste, expanding internationally, and changing how it engages with franchisees.

1. Cheryl Wilcox Dale Brockway Marc Camerlin Belisa Anzalotti McDonald’s

2. Agenda Company Background SWOT Analysis Strategies: Past and Future

12. Income Trends

13. Stock Price

16. 1997 Competitor Financial Comparison

22. Cheryl Wilcox Dale Brockway Marc Camerlin Belisa Anzalotti McDonald’s