McDonald's began in 1940 as a hot dog stand and was franchised nationally in 1955. It is now the world's largest restaurant chain with over 36,000 outlets serving 68 million customers daily in 119 countries. McDonald's has achieved this success through consistency in quality, innovation in products, emphasis on cleanliness and customer service, and strong branding through marketing activities. Going forward, McDonald's faces risks from increasing competition and health-conscious consumers demanding healthier options.
Presentation on McDonald's Marketing Strategy.
Slide 17 uses a YouTube video link given below for reference
https://www.youtube.com/watch?v=PNmJcWP7R08&t=4s
Presentation on McDonald's Marketing Strategy.
Slide 17 uses a YouTube video link given below for reference
https://www.youtube.com/watch?v=PNmJcWP7R08&t=4s
WalMart's Global Strategies. This Power Point Presentation was prepared for MGT 340 Class at Pace University.
This Presentation will help you answer the following questions:
What was Walmart’s early global expansion strategy? Why did it choose to first enter Mexico and Canada rather expand into Europe and Asia?
What cultural problems did Walmart face in some of the international markets it entered? Which early strategies succeeded and which failed? Why? What lessons did it learn from its experience in Germany and Japan?
How would you characterize Walmart’s Latin American strategy? What countries were targeted as part of this strategy? What potential does this region brings to Walmart’s future global expansion? What cultural challenges and opportunities has Walmart faced in Latin America?
What group of countries will be targeted for Walmart’s future growth? What are the attractiveness and risk profiles of these countries? What regions of the world do you think will be vital for Walmart’s future global expansion?
McDonald's Nocturnivore PR Campaign Case StudyMegan Zart
For my Public Relations class at Ithaca College, we were tasked with analyzing a case study and presenting it to the class. Along with a group of two other students, I analyzed McDonald's Nocturnivore campaign, which promoted new extended hours during which breakfast was served.
Nirmalya Kumar, Professor of Marketing, presents key findings from his book: "Brand Breakout: How Emerging Market Brands Will Go Global". The book was launched on 20 June at London Business School. Find out more: http://www.london.edu/newsandevents/news/2013/06/Eight_ways_emerging_market_brands_can_crack_international_markets_1668.html
The Above Slide Describes McDonald's history in creating the brand equity all over the world despite of having so much competition worldwide. It explains how McDonals's as a multinational was able to cater to native interest and hence create customer value.
Case Study of the world's leading fast-food restaurant chain McDonald's. References: Marketing Management by Kotler. Created by Kandukuri Sai Omkar during a marketing internship under Prof. Sameer Mathur
WalMart's Global Strategies. This Power Point Presentation was prepared for MGT 340 Class at Pace University.
This Presentation will help you answer the following questions:
What was Walmart’s early global expansion strategy? Why did it choose to first enter Mexico and Canada rather expand into Europe and Asia?
What cultural problems did Walmart face in some of the international markets it entered? Which early strategies succeeded and which failed? Why? What lessons did it learn from its experience in Germany and Japan?
How would you characterize Walmart’s Latin American strategy? What countries were targeted as part of this strategy? What potential does this region brings to Walmart’s future global expansion? What cultural challenges and opportunities has Walmart faced in Latin America?
What group of countries will be targeted for Walmart’s future growth? What are the attractiveness and risk profiles of these countries? What regions of the world do you think will be vital for Walmart’s future global expansion?
McDonald's Nocturnivore PR Campaign Case StudyMegan Zart
For my Public Relations class at Ithaca College, we were tasked with analyzing a case study and presenting it to the class. Along with a group of two other students, I analyzed McDonald's Nocturnivore campaign, which promoted new extended hours during which breakfast was served.
Nirmalya Kumar, Professor of Marketing, presents key findings from his book: "Brand Breakout: How Emerging Market Brands Will Go Global". The book was launched on 20 June at London Business School. Find out more: http://www.london.edu/newsandevents/news/2013/06/Eight_ways_emerging_market_brands_can_crack_international_markets_1668.html
The Above Slide Describes McDonald's history in creating the brand equity all over the world despite of having so much competition worldwide. It explains how McDonals's as a multinational was able to cater to native interest and hence create customer value.
Case Study of the world's leading fast-food restaurant chain McDonald's. References: Marketing Management by Kotler. Created by Kandukuri Sai Omkar during a marketing internship under Prof. Sameer Mathur
KFC Vs McDonald-An overview on Local(Pakistan) & International businessAbdullah Zaman
A brief overview is taken from different sources to summarize The Understandings of both Businesses. Strategic and Competitive Analysis on which KFC & McDonald are standing.
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
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Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
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Piccola Cucina is regarded as the best restaurant in Brooklyn and as the best Italian restaurant in NYC. We offer authentic Italian cuisine with a Sicilian touch that elevates the entire fine dining experience. We’re the first result when someone searches for where to eat in Brooklyn or the best restaurant near me.
Key Features of The Italian Restaurants.pdfmenafilo317
Filomena, a renowned Italian restaurant, is renowned for its authentic cuisine, warm environment, and exceptional service. Recognized for its homemade pasta, traditional dishes, and extensive wine selection, we provide a true taste of Italy. Its commitment to quality ingredients and classic recipes has made it a adored dining destination for Italian food enthusiasts.
3. How It All
Began
Started by Richard and Maurice McDonald in
1940 with hotdogs. Yes, that’s right! Not
burgers.
Nationally franchised by businessman Ray
Croc in 1955 who eventually bought the chain
from the McDonald brothers
The world famous golden arches were
incorporated in the company logo in
1962 and the mascot Ronald McDonald
was introduced in 1967.
4. Today
• McDonald‘s is world‘s largest
restaurant chains.
• Serving approximately 68 million
customer‘s daily in 119 countries
across approximately 36,615 outlets.
• It has over 1.9 million employees
worldwide.
7. Declining market share
Weak product development
Quality and taste of products
Brand Equity…world-wide
42% of US fast-food hamburger business
Consistency of food
Successful items: Fries, Happy Meal, Aloo
tikki, Egg McMuffin, Promotions
Overseas market
Balance sheet position
International expansion
Only serving 1% of the world’s population
Growing dining-out market
Mature/overstored industry
Strength of competition
More health-conscious consumers
Fluctuation of foreign exchange rates;
Economies
McDonald’s SWOT Analysis
14. Consistency: Same quality throughout the world both
in terms of products and services
Innovation: Introduction of innovative products and
services to enhance customer experience
Strong emphasis on cleanliness, quality and customer
service.
15. Strong focus on building of brand equity
through:
Smart choice of brand elements
&
Holistic marketing activities
16. Affordability of products. Attracts masses and
youngsters.
Localized product offerings satisfies
local tastes
Brand revitalization through brand
extension
19. The major risk's that McDonald's will face going forward is that:
•McDonald's faces fierce competition in abundance from direct rivalslike Yum Brands Inc. which
owns TacoBell, Pizza Hut and other brands Wendy's Co., Burger King Corp. and Jack in the Box Inc.
•These so-called"fast casual"restaurants are rapidly expanding, despite somewhat more expensive
menus, because of a reputation for having a wider array of healthier, more wholesome food choices.
•Rising energy prices and spiking costs for key product ingredients will certainly squeeze the margins
and bottom lines of McDonald's and its competitors.
Because McDonald's is the world's leader in fast food, it takes most of the blame for the linkbetween
fast food and obesity and for other types of bad publicity that affect the industry, even though
competitors have similar products. Thisadded burden places the stock at higher risk.
What risks do you feel McDonald’s will face going forward?
20. Summary
• Started in 1955(franchise), the company has grown to be the world’s largest fast food
chain with assets worth around $38 billion and1.9 millionemployees.
• Miles ahead of its competition in terms of sales.
• Has managed to build avery strong brand. The 6th most recognizable brand in the
world.
• Innovative marketing campaign along with goodquality andaffordability of both
services and products andlocalization fueling growth.
• Health conscious society might move on to healthier options.
• Needs to introduce healthier options to stayin the competition
21. Disclaimer
Tarun Bajaj
IIT Bombay
Professor Sameer Mathur
IIM Lucknow
Presentation by TARUN BAJAJ, IIT BOMBAY during a Marketing
Internship under Prof. Sameer Mathur, Professor, IIM Lucknow
