1. KEVIN M. BERRIGAN
25 Ridge Road
Edison, New Jersey 08817
Home: (732) 287-2970
Cell: (908) 227-1087 e-mail: coqui531@aol.com
COMMUNICATIONS/MARKETING/PUBLIC RELATIONS
Senior creative manager with many years of progressive experience and responsibility in public relations, media
relations, advertising, communications and marketing disciplines in both the non-profit and private arenas. Demonstrated
record of high performance standards in the development and execution of marketing and communications strategies that
increased market share and enhanced image, identity and presence in varying markets.
Strategic planner skilled at organizing complex projects, defining project priorities, and delegating tasks when
necessary. Proven effectiveness in the development and management of measurable, broad reaching projects
addressing advertising, public relations and marketing communications.
Skilled editor possessing highly-refined writing and editing skills, adept at conceiving, writing and managing layout
of various written communications, in both printed and web-based format, including brochures, sales materials and
other marketing collateral, press releases, feature stories, news articles, newsletter publications, crisis
communications, website content, annual reports, blogging and e-mail marketing, adhering to both AMA and AP
style guidelines. Serve as a contributing writer to various magazine and trade publications including New Jersey
Business magazine.
KEY MANAGEMENT STRENGTHS
• Project Management • Media Relations • Direct Mail
• Social Media • Public Relations • Website Content Development
• Website Management • Copywriting and Editing • E-Mail Marketing
PROFESSIONAL EXPERIENCE
Harmony Marketing, L.L.C. Hazlet, NJ
Marketing Manager 2009-Present
• Provide complete marketing solutions for small and mid-sized businesses by employing a highly
skilled team of professionals including website developers, SEO and social media marketing experts,
content developers, copywriters and public relations and marketing professionals to help small and
mid-sized businesses use both traditional and social media tools, sites and applications to connect with
customers and prospects.
• Consistently develop new and innovative tools and technologies in order to develop integrated
marketing plans that include a traditional and social media marketing plan and offer website
development, content development, SEO, a social media marketing strategy, blogs and setting up
profiles at different social media sites.
• Use social media marketing to build brand, encourage brand loyalty, drive website traffic and
generate buzz.

2. Briechle-Fernandez Marketing Services Eatontown, NJ
Communications Specialist - Copywriter 2007-2009
Managed several corporate business-to-business accounts for multi-billion dollar global companies providing
public relations, advertising, marketing, social media, direct mail, collateral development, trade show, media
relations and website content for the healthcare, chemical, cosmetics, personal care, household care, soaps and
detergents, pharma, automotive catalysts and construction industries.
• Account Management - Responsible for providing appropriate advertising, public relations, and
collateral writing, media relations, website content, digital media, multi-media presentations,
publications development and trade show support for several business-to-business clients, including:
Kemper System Inc., (Construction) Evonik Degussa Corporation (Chemical, Pharma) Gelest, Inc.
(Pharma) Umicore (Automotive and Diesel Catalysts) and Siemens Water Technologies (Electro
Catalytic Systems and Anodes).
• Marketing - Developed marketing campaigns for market expansion and to attract new target
audiences, while aggressively competing with top competitors for market share to provide the base for
solid long-term earnings growth.
• Public Relations – Outstanding media placement in print, broadcast, trade publications and a variety
of off-line and on-line media. Produced case studies, feature articles, press releases, newsletters,
technical articles, client biographies and e-mail blasts.
• Media Relations – Successfully positioned clients with national, regional, trade publications and
online media. Established speaker’s bureau providing opportunities for clients to serve as authoritative
experts in their industry and present case study papers at conferences.
• Advertising – Implemented advertising strategies and wrote ad copy for print and online
advertisements, brochures, tradeshow materials and digital media.
Consulting Positions:
Bristol-Myers Squibb, Princeton, NJ - 2006
Stern + Associates, Cranford, NJ - 2006
Harrington Communications, Springfield, NJ - 2006
• Developed creative, well-educated strategic plans and managed all aspects of assigned information
technology communication projects while meeting daily deadlines and long term project dates with
98.6 % efficiency.
• Demonstrated superior project management experience, while completing multiple, simultaneous
tasks with minimal supervision, freeing supervisor to focus on core activities.
• Conceptualized projects from inception through completion, keeping them on schedule while adapting
to sudden changes and shifting priorities, reducing costs by 10%.
• Worked with leading companies to develop media relations strategies and special event initiatives for
new product launches, life enhancing medical devices, corporate accounts and non-profit
organizations that improved media outreach and placement in national and regional markets 25% and
helped build public awareness and brand recognition, increasing sales by 6%.
• Created external and internal strategic customized communication programs including press releases,
pitch letters biographical fact sheets on clients, newsletters, and other collateral materials that
promoted sales growth by up to 15%, created a positive image and strengthened a client’s link to
business, consumers, communities, professional associations and non-profit groups.
Caldwell College Caldwell, New Jersey
Director of Media Relations & Advertising 1995 to 2005
Serving as spokesman for college, tripled exposure for college through print, broadcast and electronic media
outlets, resulting in the largest student recruitment success in years 1997, 1998, 2000 and 2001.
• Managed overall direction for college website utilized as primary vehicle in promoting clear and
consistent institutional image.
• Established internal web master for site resulting in annual cost savings of $100,000.
• Developed persuasive story ideas and used individuals as media experts for positive promotion with
major media including New York Times, New York Newsday, Tampa Tribune, Dallas Morning
News, Fox On-line News, NBC and ABC and various cable outlets.

3. • Created various communication channels to reach target audiences through media relations, press
releases, feature stories, speaker’s bureau, website communications and direct mail. Supervised
publications management including design of internal newsletter and alumni magazine.
• Managed departmental budget of $300,000; managed staff.
• Promoted, coordinated and supported fundraising, alumni, recruitment and special events.
• Developed and implemented Crisis Communications Plan, a detailed protocol for responding to the
media in emergency situations.
• Coordinated advertising plans with VP and outside advertising agencies.
• Received Garden State Journalist Association awards in 1997, 1998 and 2000.
Other positions:
American Liver Foundation Cedar Grove, New Jersey
Program Director 1992 to 1995
• Developed National Marketing Plan which resulted in increased sales of 30%.
• Supervised the process of streamlining marketing materials reducing costs by 25%.
New York Blood Center / New Jersey Blood Services New Brunswick, New Jersey
Public Relations Coordinator 1989 to 1991
• Served as media spokesman, doubling media coverage within six months and increasing donor base
by 15%.
• Directed internal and external public relations programs.
Worrall Newspapers Inc. / Spectator Newspaper Union, New Jersey
Managing Editor 1987 to 1989
• Provided direction for overall content of newspaper.
• Prepared page layout and content. Edited all news, feature and press release copy.
Reporter
• Wrote investigative, feature and hard news columns.
• Wrote editorial column addressing national, state and regional issues.
• Recipient of two NJ Press Association awards for excellence in reporting.
EDUCATION
Caldwell College
M.B.A.
Rowan University
B.A.: Communications
PROFESSIONAL MEMBERSHIPS
Public Relations Society of America (PRSA)
Garden State Journalists Association
Association of Independent Colleges and Universities of New Jersey (AICUNJ)