Michael Morse has over 20 years of experience in sales and marketing for music and educational electronics manufacturers. He has held roles such as Vice President of International/Western Regional Sales and Director of Sales. He has a proven track record of increasing sales and developing marketing strategies. Currently, he is a Sales and Marketing Executive looking to apply his skills and experience.

1. MICHAEL A. MORSE
MM@M-Morse.com Chandler, AZ
SUMMARY
Sales and Marketing Executive with background managing successful sales, advertising, retail/wholesale
marketing, event marketing and artist relations campaigns for some of the world’s largest music and educational
electronics manufacturers in domestic and international markets. I’ve specialized in building and nurturing
relationships for over 20 years.
Key Client Retention Product Development
Marketing Communicator Market Development
Market Positioning Organizational Leadership
Talent Relations Event Management
PROFESSIONAL EXPERIENCE
Califone International, Inc., San Fernando, CA 2004-present
The market leader in educational audio equipment
Vice President International/Western Regional Sales
Direct retail/wholesale sales programs for international and regional re-sellers. Manage/develop regional sales
managers, inside sales, and customer service departments. Coordinate marketing department global branding
with each customer. Member, product development team. Report directly to President.
• Increased Dealer sales 16% and International Distributor sales 19% from 2004-2009.
• Designed and executed first corporate International sales plan and visits to International resellers.
• Established first EU and Australian distributor and trade show presence in company history.
• Drove compliance of EU/US regulatory laws such as RoHs, Weee, CSPIA, and FCC.
• Leading entry into electronic gaming market with product development, league sponsorship and sales
drive into commercial electronics retail.
J. D’Addario & Co, Farmingdale, NY 2000-2003
The “First Choice” worldwide in music accessories
Director of Sales
Directed U.S. retail/wholesale sales programs. Managed/developed regional sales managers, independent sales
network, inside sales, and customer service departments. Coached product managers in product development,
sales promotion development, and market research. Report directly to Vice President.
• Increased Dealer sales 13% and Key Distributor sales 34% from 2000-2003.
• Established company’s first proactive outside sales management team.
• Managed 21-member independent representative network.
• Managed 12 member sales and service team.
• Responsible for over $24 million sales, sales budget of $500k.
EDUCATION
MBA, Business Administration Concentration
California Coast University, Santa Ana CA
BA, Business Management Major
California Coast University, Santa Ana CA
University of Michigan, Ann Arbor MI
Successfully completed TQM, ISO 2000 programs
Successfully completed Sales Athlete, Zig Ziglar, and Franklin/Steven Covey Programs
AFFILIATIONS / COMMUNITY INVOLVEMENT / CERTIFICATIONS
Member Jacobson Elementary Dad’s Club 2014-present

2. Chandler Unified School District Finance Committee Member 2010-present
Vice President, Jacobson Elementary PTO 2014-2015
Chandler Unified School District Superintendent’s Committee Member 2010-2012
Jane Dee Hull Elementary School Site Council member 2009-2012
Neighborhood Block Watch Captain 2008-2012
President, JD Hull Elementary School PTO 2006-9; VP 2004-6, 2009-2010
Vice President, Sun River Homeowners Association 2004-6, 2008; Secretary 2007
Fundraiser/participant for Muscular Dystrophy Association Events
Leader and counselor for Boy Scouts
Fundraiser/participant for T.J. Martell Foundation
AWARDS
Eagle Scout
National Merit Scholar
National Honor Society
MENSA
50+ Gold Record Awards for service to music artists
PTO Volunteer of the Semester Fall 2008
Troxell Vendor of the Year for Customer Service 5 of 6 years
PREVIOUS EXPERIENCE
• Directed or established: U.S. retail and wholesale sales; independent sales networks; product training and
global advertising and marketing programs; trade show presentations; multi-media event planning and
execution; clinic tour planning and execution; worldwide artist relations teams and programs
• Planned and executed trade shows, ad design, market positioning, product launches, retail and distributor
training, and media plan implementation
• Developed a new product lines as lead manager and played major role in other product development
programs
• Directed marketing programs specifically targeted to geographic areas – N. and S. Americas, Europe and
Asia
• Signed endorsement deals with such acts as Guns N Roses, Poison, Seattle Symphony, USC Marching
Band, Wings, Metallica, Cinderella, Charlie Daniels Band, and hundreds more
• Planned and executed first ever tour of 5 major cities with full production and 5-8 major performers per
event