Robert Gould has over 20 years of experience in digital marketing, public relations, and social media consulting. He has worked with various agencies and brands providing services such as social media strategy, SEO, content creation, and media relations. Currently he runs his own consulting business in Portland, Maine advising clients on their digital marketing and communications efforts.

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Robert Gould, 59 State Street #6, Portland, Maine 04101, 207.329.1520,
bobbygpr@gmail.com, http://robgould.weebly.com
Professional Experience
Digital marketing, social media & public relations consultant, Writer, Portland, ME 2011 - present
• Consultant to agencies, brands, and individuals. Clients have included: Alodyne, angela adams, The
VIA Agency, Broadreach Public Relations, Garrand, Local Flames, Local Thunder, MaineToday
Digital, Simply Home, and Lives in the Balance (Dr. Ross Greene).
• Provide services for clients including social media marketing strategy and implementation, SEO, email
marketing, copywriting, media relations, media training, event planning, industry award submissions,
development of brand messages and marketing plans, and employee training and supervision.
Blogger, Portland Press Herald and mainetoday.com, Portland, ME 2013 - present
• Create original content/posts 3-4 times per week including interviews and coverage of digital/social
trends and new product and service introductions.
• Grew audience to an average of 4,000-5,000 visits per month with more than half of visits originating
from outside of Maine. Major secondary markets include: Pennsylvania, New York, California,
Massachusetts, and Texas.
• Executed the most successful blog launch in the Portland Press Herald's history.
Director of social media & agency communications, The VIA Agency, Portland, ME 2005 - 2011
• Created and implemented marketing initiatives to promote the work and services of The VIA Agency.
• Supervised and implemented all corporate communications including: email marketing, website
maintenance, CEO communications, development and maintenance of corporate and CEO blogs, SEO,
proactive and reactive media relations, events, and community relations.
• Developed and maintained relationships with journalists covering marketing/advertising at top-tier
media outlets including The New York Times, Fast Company, Advertising Age, Bloomberg
Businessweek, the Associated Press and Adweek.
• Created and maintained all agency social media accounts (Facebook, Twitter, LinkedIn, YouTube,
Vimeo).
• Developed and implemented comprehensive agency marketing plan to support new business and
employee recruitment goals.
• Implemented, managed, and secured media coverage for the agency's pro-bono campaigns including
VIA's award-winning campaign for the Salvation Army, "This Campaign Cost Nothing."
• Developed and maintained relationships with the agency's community partners including, the Portland
Museum of Art, SPACE Gallery, and Maine College of Art.
• Played integral role in securing VIA's designations as Advertising Age's Small Agency of the Year,
runner up (2010) and Small Agency of the Year (2011).
Marketing consultant & barista, Rock City Coffee Roasters, Rockland, ME 2001 - 2004
• Developed and implemented comprehensive brand marketing plan to support retail and online sales
goals.
• Provided staff training and supervision.
• Provided customer service and created award-winning coffee and espresso.
Associate board director, Munro & Forster, London, 1998 - 2000
• Supervised and grew agency's consumer division, including managing and developing all staff (10),
tracking and maintaining all client and internal budgets (1/4 of the agency's approximately £8.5 million
in annualized billings), and providing senior client contacts with strategic marketing counsel and crisis
assistance.
• Clients in the consumer group included: Hugo Boss, Lands' End, Warner Lambert Consumer
Healthcare (Listerine, Benadryl, Benylin, Sudafed, and Calpol), Nestle, Bang & Olufsen, Holmes (home
air treatment products), Lezley George, and Dylon (fabric and home dyes).
• Supervised the development of new business and secured additional business from existing client
base.
• Worked across all of the agency's divisions with U.S. clients to customize marketing communications
and advertising programs for European audiences.

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Robert Gould
Account director, CONE, Boston 1997 - 1998
• Provided marketing counsel on projects and issues to clients including: Timberland, Swiss Army
Brands, Rollerblade, Disney (Buena Vista Motion Pictures and The Disney Channel), Glaxo Wellcome,
Dexter Shoes, Barbour and St. John.
• Supervised team of four employees.
• Supervised the development of new business and secured additional business from existing client
base.
Account supervisor, Feinstein Kean Healthcare, Cambridge, MA 1996-1997
• Provided marketing counsel on projects and issues to pharmaceutical clients including: Amgen
(Infergen), Novartis (Exelon and Ritalin), and Ortho-McNeil (Regranex and Renova).
• Built and maintained relationships with third-party advocacy groups and physician organizations to
support client initiatives.
Senior account executive, Clarke & Company, Boston 1994-1996
• Provided account supervision to clients in the healthcare, technology, and consumer products groups
including: Computer Associates International, IBM North America (Olympic Games sponsorship), IBM
Client/Server Computing, IBM Network Computing Solutions, Bausch + Lomb, W.R. Grace
(Massachusetts State Science Fair sponsorship), Tiffany & Co., The Frontier Group, and Viacord.
Account executive, Lehman Millet, Boston 1993-1994
• Provided general account service to clients including : Oravax Inc., MediSense, CYTYC Corporation,
Hologic Inc., Vision Sciences, and I-STAT.
Media relations associate, Deaconess Hospital, Boston 1991-1993
• Coordinated media relations efforts and proactively generated coverage for hospital programs, clinical
research, and medical staff activities.
• Contributed to hospital publications and created copy for hospital collateral.
Education
Bachelor of Arts, University of Vermont, Burlington Vermont 1991
Skills
Advertising
Blogging
Branding
Community management
Content development & strategy
Copywriting
Crisis communications
Digital marketing
Email marketing
Experiential marketing
Guerrilla marketing
Healthcare & pharmaceutical marketing
Media relations
Public relations
SEO
Social media marketing