J. Rafael De La Rosa-Serrano has over 20 years of experience in public relations, promotions, project management, and communications. He has developed marketing strategies and executed publicity programs for many large companies. Some of his past roles include being the Promotions & Events Director at Comstat Rowland, Account Supervisor at J. Walter Thompson Promotions & Direct, and Copywriter at J. Walter Thompson's PR Division/Hill & Knowlton. He holds a B.A. in Communications and Broadcasting from the University of Puerto Rico.
Visit Williamsburg PR Agency Request for Proposal - RFPEverythingPR
Exclusively presented by Everything PR, Greater Williamsburg is currently seeking a PR Agency through its latest Request for Proposal (RFP). You can read more about the company and the RFP on the blog at
Editor Showcase Request For Proposal - PR Agency RFPEverythingPR
The Editor Showcase series is a private brand-to-press networking event held quarterly in the heart of New York City designed to give brands valuable face time with influential media outlets. And they are seeking a PR Agency as explained in the attached Request For Proposal.
Branding Course Presentation Georges Najm USEK Business SchoolGeorges Najm
As its name implies it, this Branding Course deals with Brands. It tries to thoroughly investigate and answer important brands and branding questions such as:
• Why are brands so important?
• What do brands represent to the consumers?
• What should corporations do with brands to manage them optimally and properly?
• Why are brands considered one of the most valuable assets a company has?
• How are brands built and developed over time?
• What is brand equity?
• What are the various brands’ strategies and tactics?
• How do companies design and implement marketing programs and activities intended to build, measure, and manage strong brand equity?
Visit Williamsburg PR Agency Request for Proposal - RFPEverythingPR
Exclusively presented by Everything PR, Greater Williamsburg is currently seeking a PR Agency through its latest Request for Proposal (RFP). You can read more about the company and the RFP on the blog at
Editor Showcase Request For Proposal - PR Agency RFPEverythingPR
The Editor Showcase series is a private brand-to-press networking event held quarterly in the heart of New York City designed to give brands valuable face time with influential media outlets. And they are seeking a PR Agency as explained in the attached Request For Proposal.
Branding Course Presentation Georges Najm USEK Business SchoolGeorges Najm
As its name implies it, this Branding Course deals with Brands. It tries to thoroughly investigate and answer important brands and branding questions such as:
• Why are brands so important?
• What do brands represent to the consumers?
• What should corporations do with brands to manage them optimally and properly?
• Why are brands considered one of the most valuable assets a company has?
• How are brands built and developed over time?
• What is brand equity?
• What are the various brands’ strategies and tactics?
• How do companies design and implement marketing programs and activities intended to build, measure, and manage strong brand equity?
SENIOR LEADER – MARKETING, ADVERTISING, BRAND STRATEGY, COMMUNICATIONS
An experienced, innovative leader with a proven track record and extensive experience (20+ years in total, 10+ years as a Director) in marketing, advertising, and business development. An Emmy Award winning leader with the ability to successfully define and achieve goals in complex, fast-paced, and highly-matrixed environments.
SENIOR LEADER – MARKETING, ADVERTISING, BRAND STRATEGY, COMMUNICATIONS
An experienced, innovative leader with a proven track record and extensive experience (20+ years in total, 10+ years as a Director) in marketing, advertising, and business development. An Emmy Award winning leader with the ability to successfully define and achieve goals in complex, fast-paced, and highly-matrixed environments.
RESUME Naomi L Maloney: Marketing CommunicationsNaomiLMaloney
If you're here, you want build awareness, loyalty and sales with today's super-empowered, connected consumers. However you reach them, what you have to say is either relevant—or ignored. Every available channel must tell your story (or elements of it) with honesty and credibility. Above all, what you say must answer this question: "Why should I care?"
Creative, motivated, strategic thinker and results driven professional with a wide-range of experience in all aspects of marketing, public relations, advertising, social responsibility and special events. Including but not limited to sponsorships, trade shows, tactical planning, and execution of events. Along with experience in marketing plans, development, showing strong negotiation skills and brand management. Uphold hard-earned reputation for efficiency in utilizing out-of-the-box techniques to build brand awareness, develop new strategies, and promote a favorable brand and corporate image to exceed targeted goals and corporate objectives. Show competency in strategic thinking, and maintaining budgets. Display solid ability to establish and cultivate long-term customer relationships by providing innovative solutions and total satisfaction. Possess fluency in Spanish and English, as well as effectiveness in operating social media platforms; along with technical proficiency in Microsoft Office, Adobe Illustrator, In Design, Adobe Acrobat and Adobe Photoshop.
1. J. Rafael De La Rosa-Serrano
(787) 810-7060
Experience:
Freelance Consultant and Project Manager 2008-Present
Public Relations, Promotions and Production
Project Manager
Merrill Lynch / Grupo Herrans
Developed and implemented a plan to attract potential clients from the LGBTTQ community,
creating seminars and tools to address their particular needs and challenges.
Directed the firm’s media training efforts for top executives at Merrill Lynch and executed a
publicity program to ensure media coverage.
ROI tripled the client’s overall investment.
Ballory Farre / Department of Education
Special educational TV series production
Managed a team of 40 people + in the development and production of an educational TV
series. Supervised and served as liaison between all the teams, from scriptwriters and
teachers, to film crew, talent and executives at the Department of Education.
PR/Events Consultant
Carriage Nissan
Developed strategies to reach target audience through different media outlets including print,
radio, Internet, guerilla marketing and events.
Comstat Rowland, San Juan PR 2006 – 2008
Promotions & Events Director
Developed and supervised strategies and promotional events for clients such as Pfizer
Pharmaceuticals, General Mills, Lexus, Krispy Kreme, Wendy’s, Walgreens, and Toyota, among
others.
2. Developed the creative concept and supervised Pfizer’s new product laun ch “Chantix”,
winning the Excel Award for promotional and PR program of the year.
Developed strategies to reach target audience through different media outlets including print,
television, Internet and below the line media/ guerilla marketing and events.
Created promotional programs and strategies to support and add value to the client’s
marketing and advertising plans.
Connected brands with consumers in an entertaining way with fairs, event
sponsorships, new store opening events and auto show exhibitions.
Led the creative and production process and strategies of all promotional events.
Developed creative presentations to attract and land new businesses for the agency.
J. Walter Thompson Promotions & Direct
Account Supervisor
2003-2006
Developed and supervised promotional strategies and events to increase brand awareness for
clients such as Ford Motor Company, Ford Dealers, Empresas Fonalledas, Cadbury Adams,
Energizer and ConAgra Foods.
Led the creative and production process within the agency to provide innovative solutions
and ideas to promote our client’s brands and businesses.
Supervised exhibitions, fairs and special events set ups, budgets and overall production.
J. Walter Thompson’s PR Division / Hill & Knowlton
Account Executive
2001-2003
Developed and lead public relations strategies and programs for clients such as MOVA
Pharmaceuticals, Ford Motor Company, Four Seasons/San Miguel Development, Sara Lee, Shell
and Pfizer.
Planned and supervised the new Shell gasoline launch for Puerto Rico, Guatemala and
Jamaica.
Successfully planned and implemented an internal communications program for MOVA
Pharmaceuticals.
3. Organized media trainings for top executives.
Organized PR events and activities to support the advertising and promotional efforts of
Pfizer Consumer Health Care.
Developed the annual event, “Gente que da Aliento”, where Pfizer and its products Listerine
recognized personalities and individuals who worked for Puerto Rico’s betterment,
generating extraordinary media coverage and ROI.
Copywriter
1997-2000
Developed award winning public relations campaigns for clients such as American Airlines, Ford
Motor Company, Industria Lechera, Shell, MOVA Pharmaceuticals and Triple SSS, among others.
Developed all the creative copy and concept for the award winning Shell’s “Men in Blue
Campaign”, public relations campaign of the year at the Excel Awards.
Wrote and developed all the pieces, including script and video direction for the Triple SSS
Mission, Vision and Values presentation.
wrote speeches for clients at top executive positions in the private sector, such as Triple SSS’s
CEO (public company) as well as top executives in the public sector like the Puerto Rico
Tourism Company’s Executive Director.
Press releases
La Fortaleza (Governor’s Mansion) 1996-1997
COPYWRITER
Wrote and developed official documents and messages for the Governor of Puerto Rico as part
of the writer’s staff at the Oficina Central de Comunicaciones (Central Communication’s
Office).
The San Juan Star 1995-1996
Freelance Reporter
Reported and wrote articles for the newspaper’s biweekly sports magazine.
Education
University of Puerto Rico
4. B.A. Degree, Communications and Broadcasting, 1995
● Bilingual, English / Spanish
● Extensive knowledge and experience on social media, blogs, Facebook, Twitter,
Instagram, FB Insights, Google+ analytics.