This document provides a summary of a webinar focused on helping marketers develop strategies to navigate the COVID-19 crisis and recovery phases to achieve local success. It discusses changes in consumer behavior, economic impact, and shifts in marketing approaches. Key recommendations include emphasizing empathy, authentic communication, and focusing on customer needs by providing credible information and flexible assistance. Critical tactics mentioned are optimizing local listings, Google Business Posts, website/email content, and paid channels to suit each crisis/recovery/growth stage. Schema and landing pages with updated business information are also recommended for SEO during a crisis.
In her presentation at SMX West 2020, Milestone Inc. President Benu Aggarwal explained why it's critical to align customer vision, goals, buyers' journeys, marketing strategies in RACE format, and expected KPI impact.
This presentation will help you determine what KPIs you need to measure across the customer journey. and teach you how to create reports showcasing critical KPIs and a combination of various channels to show full customer journey maps.
Digital Breakthrough: How To Stay Ahead In 2021
30 mins
Digital breakthrough is needed to engage and convert more customers. Milestone Inc. President, Benu Aggarwal presents the key challenges, opportunities, top trends, and solutions during post-pandemic recovery. How do you align your digital goals and deliver an effective message that moves them through the customer journey.
2020 Digital Trends & Must-Haves - Milestone WebinarMilestone Inc
What are the 12 must-haves for your 2020 digital marketing tool bag to create a holistic digital marketing strategy? Milestone President and Founder, Benu Aggarwal, along with Bill Hunt, President, Back Azimuth Consulting, discuss the trends, and break down what's most important for marketers in 2020
How Google's BERT Update Impacts Your Digital StrategyBenu Aggarwal
BERT is a machine learning, natural language processing (NLP) framework and helps with whole range of NLP tasks, including entity determination, textual entailment
In her presentation at SMX West 2020, Milestone Inc. President Benu Aggarwal explained why it's critical to align customer vision, goals, buyers' journeys, marketing strategies in RACE format, and expected KPI impact.
This presentation will help you determine what KPIs you need to measure across the customer journey. and teach you how to create reports showcasing critical KPIs and a combination of various channels to show full customer journey maps.
Digital Breakthrough: How To Stay Ahead In 2021
30 mins
Digital breakthrough is needed to engage and convert more customers. Milestone Inc. President, Benu Aggarwal presents the key challenges, opportunities, top trends, and solutions during post-pandemic recovery. How do you align your digital goals and deliver an effective message that moves them through the customer journey.
2020 Digital Trends & Must-Haves - Milestone WebinarMilestone Inc
What are the 12 must-haves for your 2020 digital marketing tool bag to create a holistic digital marketing strategy? Milestone President and Founder, Benu Aggarwal, along with Bill Hunt, President, Back Azimuth Consulting, discuss the trends, and break down what's most important for marketers in 2020
How Google's BERT Update Impacts Your Digital StrategyBenu Aggarwal
BERT is a machine learning, natural language processing (NLP) framework and helps with whole range of NLP tasks, including entity determination, textual entailment
Leadership Lessons - Webinar by Chip Conley Milestone Inc
Visionary leader, author, former Joie de Vivre founder and CEO and former AirBNB advisor Chip Conley in conversation with our Founder and President, Benu Aggarwal. In this webinar recap you can learn the tips discussed on leadership and the mindset required for creating amazing experiences.
The content was holistic and covered a number of interesting topics:
• Creating an organization culture which helps you thrive during the downturn
• How create unique experiences for your customers
• Leadership must-haves to help build authentic connections
• Skills that are most valuable today: ownership, communication, problem solving
• What can you do to add value to your personal careers during a down economy
Chip has helped change many people change the way they think about their jobs and helped businesses world over.
SMX West 2018 Optimizing Content for Voice Search & Virtual AssistantsBenu Aggarwal
Apple’s Siri, Amazon Echo, Microsoft Cortana and Google Home are accelerating the use of voice search. That means forward-thinking SEOs must prepare now for a future where voice search and virtual assistants play a significant — and in some cases, principal — role in content discovery and conversions.
This advanced-level session explores how to use SEO tactics to optimize your content and user experience for a future when half or more of all queries will be spoken.
Why Entity Search Can Be Your Competitive Advantage in 2021Milestone Inc
In this webinar Bill Hunt, Global Strategy Consultant for Black Azimuth Consulting and our Founder and President, Benu Aggarwal, and our VP of Marketing, Erik Newton, discussed how entity-led growth offers immense opportunity to brands to build robust presence along with establishing the right criteria to measure success. The discussion covered how entity search, schema gaps, and query intent give marketers direction to create robust content, the right site architecture, and the right entities for any domain. It included the in-depth explanation of a 5-step process to help you improve share of visibility, leads, and to connect the dots between entity search.
Top Tips To Create Best-In-Class Web And Mobile ExperiencesMilestone Inc
In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.
This webinar covered the following:
How customer experiences are even more important in the post-covid world
2021 CMS must-haves for SMB and Enterprise- Agile CMS, CaaS, and Omnichannel marketing capabilities
Adapt an SEO-First approach to deliver a customer-focused page experience
Case studies and best practices
AMP — Accelerated Mobile Pages — is no longer an up-and-coming experimental project. It’s now integrated into Google’s regular results and its use has expanded far beyond publishers; it is now being deployed by retailers and others.
Whether you’re just getting started with AMP or are looking to get more from your existing AMP efforts, this session explores the latest developments and what you should do to take advantage of them.
The Journey of a Woman Entrepreneur: Innovation, Leadership, and Balance - AA...Benu Aggarwal
Benu Aggarwal grew Milestone Internet Marketing from her living room to four global offices with 300 employees, learn the curves in the road that led her to become a hospitality digital marketing leader. Benu fought her way to the top in a male dominated industry- learn her professional tips for success and what she does not allow to stand in her way of being the best. Additionally, hear how she prioritizes the growing life and work demands that face entrepreneurs today. Learn directly from an entrepreneur the keys to be successful personally and professionally
Financial Services and Bank Marketing in a Pandemic with US Bank and Wells FargoMilestone Inc
Consumers have strong expectations based on experience from interactions with other financial services companies as well as outside our industry. Delivering value with a frictionless interface is a must.
Learn to Marketing Thoughtfully and Effectively in a Pandemic with tips on:
• Planning and decision-making in a large financial enterprise
• Local marketing tactics and best practices
• Technical SEO and schemas and the business impact
• Foundational strategies for digital marketing nationally
• Customer engagement and retention programs
• Financial services benchmarks for schemas, speed, and site performance
Webinar - Covid-19 Crisis-Recovery-Growth: Local SearchMilestone Inc
In this webinar, Milestone experts presented the Covid-19 Crisis-Recovery-Growth local search strategy including key priorities, case studies and tactics for search marketers to use as they manage the impact of the covid-19 pandemic during April, May, June, and July and then prepare a road to recovery.
Webinar Recap: Recovering and Growing Your Business with Digital MediaMilestone Inc
Business Successful recovery will depend on pivoting your business, executing best practices and aligning goals with a new digital strategy. Our extensive panel of experts shared key insights to accelerate your recovery. Now is the time to plan your digital marketing and get ready to rebound.
Key takeaways included:
• Economic outlook & trends: insights for post-COVID strategies
• Vision for transformation: how digital media drives your businesses recovery
• Winning solutions: how businesses are connecting with new audiences
• Real life examples: case studies and best practices from Automotive and Hospitality
• Checklists, examples and best practices around omni channel, ad optimization and automation and use of AI
This talk took place at Bristol University on 30th April 2019.
In this talk, we will present different components of a digital marketing campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click (PPC) campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of a company's digital marketing activities.
Leadership Lessons - Webinar by Chip Conley Milestone Inc
Visionary leader, author, former Joie de Vivre founder and CEO and former AirBNB advisor Chip Conley in conversation with our Founder and President, Benu Aggarwal. In this webinar recap you can learn the tips discussed on leadership and the mindset required for creating amazing experiences.
The content was holistic and covered a number of interesting topics:
• Creating an organization culture which helps you thrive during the downturn
• How create unique experiences for your customers
• Leadership must-haves to help build authentic connections
• Skills that are most valuable today: ownership, communication, problem solving
• What can you do to add value to your personal careers during a down economy
Chip has helped change many people change the way they think about their jobs and helped businesses world over.
SMX West 2018 Optimizing Content for Voice Search & Virtual AssistantsBenu Aggarwal
Apple’s Siri, Amazon Echo, Microsoft Cortana and Google Home are accelerating the use of voice search. That means forward-thinking SEOs must prepare now for a future where voice search and virtual assistants play a significant — and in some cases, principal — role in content discovery and conversions.
This advanced-level session explores how to use SEO tactics to optimize your content and user experience for a future when half or more of all queries will be spoken.
Why Entity Search Can Be Your Competitive Advantage in 2021Milestone Inc
In this webinar Bill Hunt, Global Strategy Consultant for Black Azimuth Consulting and our Founder and President, Benu Aggarwal, and our VP of Marketing, Erik Newton, discussed how entity-led growth offers immense opportunity to brands to build robust presence along with establishing the right criteria to measure success. The discussion covered how entity search, schema gaps, and query intent give marketers direction to create robust content, the right site architecture, and the right entities for any domain. It included the in-depth explanation of a 5-step process to help you improve share of visibility, leads, and to connect the dots between entity search.
Top Tips To Create Best-In-Class Web And Mobile ExperiencesMilestone Inc
In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.
This webinar covered the following:
How customer experiences are even more important in the post-covid world
2021 CMS must-haves for SMB and Enterprise- Agile CMS, CaaS, and Omnichannel marketing capabilities
Adapt an SEO-First approach to deliver a customer-focused page experience
Case studies and best practices
AMP — Accelerated Mobile Pages — is no longer an up-and-coming experimental project. It’s now integrated into Google’s regular results and its use has expanded far beyond publishers; it is now being deployed by retailers and others.
Whether you’re just getting started with AMP or are looking to get more from your existing AMP efforts, this session explores the latest developments and what you should do to take advantage of them.
The Journey of a Woman Entrepreneur: Innovation, Leadership, and Balance - AA...Benu Aggarwal
Benu Aggarwal grew Milestone Internet Marketing from her living room to four global offices with 300 employees, learn the curves in the road that led her to become a hospitality digital marketing leader. Benu fought her way to the top in a male dominated industry- learn her professional tips for success and what she does not allow to stand in her way of being the best. Additionally, hear how she prioritizes the growing life and work demands that face entrepreneurs today. Learn directly from an entrepreneur the keys to be successful personally and professionally
Financial Services and Bank Marketing in a Pandemic with US Bank and Wells FargoMilestone Inc
Consumers have strong expectations based on experience from interactions with other financial services companies as well as outside our industry. Delivering value with a frictionless interface is a must.
Learn to Marketing Thoughtfully and Effectively in a Pandemic with tips on:
• Planning and decision-making in a large financial enterprise
• Local marketing tactics and best practices
• Technical SEO and schemas and the business impact
• Foundational strategies for digital marketing nationally
• Customer engagement and retention programs
• Financial services benchmarks for schemas, speed, and site performance
Webinar - Covid-19 Crisis-Recovery-Growth: Local SearchMilestone Inc
In this webinar, Milestone experts presented the Covid-19 Crisis-Recovery-Growth local search strategy including key priorities, case studies and tactics for search marketers to use as they manage the impact of the covid-19 pandemic during April, May, June, and July and then prepare a road to recovery.
Webinar Recap: Recovering and Growing Your Business with Digital MediaMilestone Inc
Business Successful recovery will depend on pivoting your business, executing best practices and aligning goals with a new digital strategy. Our extensive panel of experts shared key insights to accelerate your recovery. Now is the time to plan your digital marketing and get ready to rebound.
Key takeaways included:
• Economic outlook & trends: insights for post-COVID strategies
• Vision for transformation: how digital media drives your businesses recovery
• Winning solutions: how businesses are connecting with new audiences
• Real life examples: case studies and best practices from Automotive and Hospitality
• Checklists, examples and best practices around omni channel, ad optimization and automation and use of AI
This talk took place at Bristol University on 30th April 2019.
In this talk, we will present different components of a digital marketing campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click (PPC) campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of a company's digital marketing activities.
Social media and content marketing can be overwhelming, especially for a small hotel team. But social media is critical to maximize online revenue through a holistic digital marketing approach. Here's our take on social media and content marketing, as well as tips on how to manage your strategies if you only had 30 minutes a day.
Webinar Recap: Covid-19 CRG - Content and B2B StrategyMilestone Inc
In this webinar, leading experts from Acronym, SEMRush, Invesp, and Milestone
presented the Covid-19 Crisis-Recovery-Growth framework, including key priorities and tactics for medium to large-scale content marketers to use as they manage the impact of the Covid-19 pandemic during April, May, June, and July, and then pave a road to growth. We explained how to make your assets visible and clickable in the Crisis and Recovery stages and how to maximize long-term organic equity.
Key takeaways included:
• Crisis-Recovery-Growth framework and its importance
• To do topical research regularly, especially in fast-changing CRG environment
• Find the rich snippet opportunities and define the entities with advanced schemas
• Create topics clusters to increase Expertise score in R phase and harvest in G phase
• Improve site performance and user experience to increase trust in R phase, harvest in G phase
• Keep developing new offers to differentiate from competition
• Run experiments, optimize the experience to increase conversions
• Work on ranking listings with schemas to get decorated in the SERPs
Raising Venture Capital for your Media StartupJ-Lab
– Melinda Wittstock, Founder CEO, verifeed.com
Originally presented at the event, "Women Media Entrepreneurs - Making New Ideas Happen," on Sept. 12 at the National Press Club, Washington, D.C.
Web Analytics 2.0 and Multiplicity - PixelMEDIAPixelMEDIA
Slides from a presentation at PixelMEDIA on Web Analytics 2.0 and the concept of Multiplicity. Producing insights, not reporting. By Jonathan B. O'Donnell
According to Gartner, each year businesses see 1/5th of their marketing budgets go to waste due to inaccurate data and reporting that leads to ineffective marketing decisions and under-performing campaigns. In this presentation, we will guide you through a proven and efficient process that standardizes the tracking and measurement of marketing campaigns. By eliminating siloes, boosting productivity, and addressing existing and future data accuracy challenges, this approach ensures reliable insights that drive informed decisions and deliver higher marketing return on investment (ROI).
According to Gartner, each year businesses see 1/5th of their marketing budgets go to waste due to inaccurate data and reporting that leads to ineffective marketing decisions and under-performing campaigns. In this presentation, we will guide you through a proven and efficient process that standardizes the tracking and measurement of marketing campaigns. By eliminating siloes, boosting productivity, and addressing existing and future data accuracy challenges, this approach ensures reliable insights that drive informed decisions and deliver higher marketing return on investment (ROI).
Closing the Trust Gap - Shelly Kramer, V3 Integrated Marketing CEO, from the 2012 Animal Ag Alliance Stakeholders Summit, Real Farmers Real Food, Celebrating Tradition and Technology, May 2-3, Arlington, VA, USA.
5 pit stops to your digital marketing successAdGlobal360
The presentation takes you through the journey of digital marketing from it's inception to the present along with some insightful data points and hard facts that are a must know in case you are a marketer or a business owner or just an aspiring student.
Similar to Covid- 19 - Crisis - Recovery- Growth (20)
Local Search in 2023 - Must-Know and Must-Do TacticsBenu Aggarwal
In this session, renowned local experts Greg Sterling, Joy Hawkins, Mike Blumenthal, and Benu Aggarwal shared extremely useful information on local search for 2023. These included various impacts of algorithm updates and effects in 2022 and the role of Google AI in local search. They highlighted the different types of content that will engage users in local search using hyperlocal experience and also they shared other must-have solutions for local search presence within a marketing plan. The deck and webinar video are now available.
In an entity-first world, user experience (UX), SEO, and content each have a key role to play. But it's in unifying these three connected elements that the best results can be achieved. In this presentation we are sharing why and how UI/UX and SEO works together.
We are discussing five critical ingredients needed to develop a robust UX/SEO/Content scorecard. You'll also see a real-life example of the measurable impact this approach had on a Fortune 500 brand, and walk away with an easy-to-use digital scorecard you can leverage back at the office. You can also see several strategies which will help you in solving complex problems such as measuring ROI to alignment.
Improve conversions in your ongoing digital initiatives
Future-proof digital assets for discovery and optimal user experience
Implement the illustrated step-by-step process of prioritization, alignment, and deployment
Convince top executives why it's essential to work cross-functionally by defining and delivering on success KPIs
Good content and SEO best practices may no longer be enough to help you to stand out in search. Heading forward, it is mission-critical to have content that is optimized for an omnichannel digital experience, backed by an SEO-first content management system (CMS). But what does a truly SEO-first CMS need to help get you in front of your customers?
This session and ppt explain what it takes to be SEO first. We are covering
top 10 must-haves for an SEO-first CMS. We will highlight the importance of SEO-friendly features (e.g., built-in blogs, FAQ modules, location-based widgets, plugins), digital asset management, redirect management, health monitoring dashboards and much more.
Understand how SEO-first CMS will help increase the visibility and discoverability of your digital content
Know the essential features of an SEO-first CMS built for search
Proactively seek out a CMS that helps boost organic search traffic
Digital Marketing Trends and Must Have for 2023 Benu Aggarwal
Sharing latest Digital Marketing trends and must have for 2023.
As we say goodbye to 2022 and welcome in 2023, it is a great time to review noticeable changes in search and consumer behaviors and next year plan for key digital marketing initiatives. In this webinar, we have discussed most significant search, digital marketing & consumer trends, and the must-haves for digital marketers in 2023.
https://vimeo.com/778999690 (Video)
Developing An SEO-First Content Management SystemBenu Aggarwal
Over 90% of digital content has NO audience, according to studies by Ahref and BrightEdge. As the digital space gets more competitive and content more congested, being discoverable on relevant searches is challenging for every business.
Benu Aggarwal, President and Founder of Milestone Inc., shares the top 10 must-haves for an SEO-first CMS. She highlighted the importance of SEO-friendly features (FAQ modules, location-based widgets, plugins), digital asset management, redirect management, health monitoring dashboards, and much more.
In an entity-first world, user experience (UX), SEO, and content each have a key role to play. But it's in unifying these three connected elements that the best results can be achieved.
Join Benu Aggarwal, Founder and President of Milestone Inc., as she discusses the five critical ingredients needed to develop a robust UX/SEO/Content scorecard. You'll also see a real-life example of the measurable impact this approach had on a Fortune 500 brand, and walk away with an easy-to-use digital scorecard you can leverage back at the office.
Future-proof digital assets for discovery and optimal user experience.
Implement the illustrated step-by-step process of prioritization, alignment, and deployment
Convince top executives why it's essential to work cross-functionally by defining and delivering on success KPIs
Webinar Recap: Leadership lessons by Chip ConleyBenu Aggarwal
Focus on your organization’s culture, accept learning opportunities, grow your skills, problem solve for your customers, use a growth mindset, and practice mindfulness.
In this webinar recap you will hear visionary leader, author, former Joie de Vivre founder and CEO and former AirBNB advisor Chip Conley in conversation with our Founder and President, Benu Aggarwal. They discussed organizational culture development, how to empower employees, what skills are relevant now more than ever, and what the future looks like in the post-pandemic world. Here are some additional take away from the sessions
• The recovery framework and how to lead the team to adapt
• Building an organization culture which helps you thrive during the downturn
• Creating peak experiences by putting employees first who will solve customer problems
• Leadership must-haves to align employees and partners
• Skills that are most valuable today: ownership, communication, problem solving
• How can you add value to your personal careers during a down economy
Chip has helped many people change the way they think about their jobs and helped businesses the world over.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
2. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
TODAY'SSPEAKERS
Greg Sterling
VP of Insights
Uberall
2
Andrew Shotland
CEO
LocalSEOGuide
Benu Aggarwal
President, Founder
Milestone
Sathya Krishnamurthy
CTO
Milestone
3. Confidentialwww.milestoneinternet.com | 1-408-200-2211
ABOUTMILESTONE
CMS Local
Reviews AnalyticsInsights
Schema Voice
Search
DRIVE REVEN U E AN D T RAF FI C FROM DIGITAL
Design Content SEO
Paid
Marketing
Social content
marketing
Analytics &
consulting
Hospitality | Restaurants | Retail | Finance | Automotive | Healthcare
O M N I C H A N N E L P L AT F O R M S E R V I C E S
5. Confidentialwww.milestoneinternet.com | 1-408-200-2211
CRGWEBINARSERIESFROMMILESTONE
CRG Framework
Thurs, Apr 2
SEO After Covid19
Wed, Apr 8
Healthcare SEO
Wed, Apr 22
Intro to
Crisis-Recovery-Growth
framework
CRG Content and B2B
Wed, Apr 29
SEOAfter Covid19: FAQs,
Schemas,AMP
Healthcare SEO
During a Crisis and Beyond
Content and B2B in
Crisis-Recovery-Growth
phases
Watchrecap Watchrecap Register Register
6. #SEJWebinar
@MilestoneMKTG
• Overall impact of COVID-19 & new normal
• What does it mean? Behavior changes – search,
channels, spending
• Critical local channels
• CRG examples and list of critical must-have items
• Helpful resources
• Recap and actionable CRG list
Today's Agenda
@MILESTONEMKTG
6
10. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
ALMOST 40% REPORT JOBS BEING IMPACTED
Source: KFF March 25-30, 2020
Americans also worry:
• Investments negatively
impacted long term -- 59%
• Will be laid off – 52%
• Will lose income due to a
workplace closure or
reduced hours -- 45%
Roughly 11% of workforce out of a job in less than a month
11. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
CONSUMER SENTIMENT DOWN
Source: HPS-CivicScience Economic Sentiment Index (April 2020)
Potential bright spot:
confidence in US
economy rose following
passage of $2 trillion
financial stimulus.
12. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
SMALL BUSINESSES ‘VERY WORRIED’
77% "very worried" about economic
impact of the outbreak
54% expect the economy to fall into
recession during the next 12 months
49% say customer demand is down
Source: National Small Business Association Impact Poll, March 2020
75% of all SMBs report COVID-19 is negatively affecting them; 19% say it has not impacted them; 6%
aren’t sure. (Source: SMB Group, n=500 SMBs, March 23 – 30, 2020)
13. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
THE SHAPE OF RECOVERY
V shaped recovery involves a sharp decline followed by a sharp rise back to its previous peak.
U shaped recovery is when employment, GDP and industrial output gradually decline and then gradually
rise back over time, over a period of 12 to 24 months.
Wshaped recovery involves a sharp decline followed by a sharp rise, followed again by a sharp
decline and ending with another sharp rise.
L shaped recovery involves a steep decline followed by a straight line of stagnant growth; recovery can
take a decade or more.
Source: Investopedia
16. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
NEW CATEGORIES, SEARCH BEHAVIORS
Immediate needs,
answers to questions
around:
• Essential services
• Store hours
• Food delivery
• Unemployment,
financial assistance
How to stay productive,
and socially connected:
• Work/productivity
• Education
• Exercise
• Cooking/recipes
• Connecting to
colleagues, family and
friends
Ways to ‘bring the outside
world inside”:
• Entertainment
• Virtual travel/museums
• Fitness/self-
care/beauty
Source: Think with Google (March 2020)
17. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
SEARCH QUERIES: RISING, FALLING
Source: SEMRush (2020)
• Collaboration and video software
• Home fitness
• Streaming video services
• Food delivery
• Airlines
• Hotels
• Live entertainment
• Furniture retailers
• Events
Rising Falling
Stuck at home, needs and priorities have dramatically changed
19. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
DRIVING DIRECTIONS CALLS, CLICKS
Source: Uberall internal data (March 2020)
In a short period of time,
directions requests have
almost evaporated and
been replaced by clicks and
callsWebsite visits
Driving directions
Phone calls
20. Confidentialwww.milestoneinternet.com | 1-408-200-2211
• Winners: at-home entertainment
services, at-home fitness, grocery
and pet supplies
• Losers: dining out, major
household purchases (e.g.,
furniture) restaurant takeout,
electronics and clothes
@MILESTONEMKTG
ONLINE SPENDING UP 10% TO 30%
Source: LEK Consulting, Civis consumer survey (2020)
21. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
E-COMMERCE CATEGORIES: UP & DOWN
Source: Stackline analytics (March 2020)
March 2020 vs
March 2019
Need vs. want:
Luggage, cameras
and apparel give way
to food, medicine and
cleaning/hygiene
products
22. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
E- COMMERCE: NEW USERS & O2O ACTIVITY
Source: Numerator consumer survey (March 2020)
15% of those who placed an online order in past 30 days: first time or first time in the past 6 months; 37% of
BOPIS users were new or “new lately.”
56% of respondents say shopping online more now than ever before
Source: AdTaxi Coronavirus and E-commerce consumer survey (March 2020)
24. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
89% SHIFTED CAMPAIGN BUDGETS
Source: Advertiser Perceptions Survey of 200 US marketing and agency professionals conducted between March 17 and March 20, 2020
25. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
B2B: IMPACT ON 2020 BUDGETS
Source: B2B Marketing Zone and Webbiquity, n=456 B2B marketers (March 2020)
Replacing Live Events with Online Events (e.g., Webinars)Impact of Coronavirus on Marketing Budget
61% 68%
26. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
Source: B2B Marketing Zone and Webbiquity, n=456 B2B marketers (March 2020)
B2B: REDEPLOYMENT OF EVENT BUDGETS
Current Plans for Live Events Budget Where Live Event Budgets Will Go Now
27. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
DOING MORE MARKETING
Source: Singular survey of 250 CMOs (March 2020)
73% of CMOs say they’re
doing more marketing
and advertising (than pre-
virus)
29. Confidentialwww.milestoneinternet.com | 1-408-200-2211
• Empathy: It’s not about you
• Authentic communication
• How can you help?
• Engage in customer dialogue,
seek feedback
• Focus on current customers
@MILESTONEMKTG
SOME PRINCIPLES
30. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
GOOGLE’SADVICE TO BRANDS
• Acknowledge the new reality.
• Give people credible, detailed, and current information about your
operations. Reinforce that you’re there to help.
• Regularly update communications across your website, blogs, social
handles, and even your GMB page to ensure people are in the know.
• Be flexible. Help customers with cancellations, refunds, and customer service.
• Look for ways to connect your customers, locally and globally.
• Consider if your brand has a role to play in creating or enhancing shared
experiences, virtually or otherwise.
• Let people know that solutions are available whenever, wherever.
• Assess when people need you most, whether through your own first-party
data (like site analytics or email opens) or Google Trends, and adjust your
communications strategy accordingly.
• Update or publish often. There’s a need for content that informs, entertains,
connects, and promotes wellness.
• Facilitate virtual collaborations
with outdoor spaces and the
cultural institutions people yearn
to visit.
• Join the conversation about home-
based health and well-being.
• Pivot to platforms and formats
that make sense for people staying
home.
Source: Think with Google (March 2020)
31. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
CHANNELS: SEO, SEM & SOCIAL
Source: Wordstream, Conductor, Gupta Media, 2020
• SEO/organic search (often the top-
performing channel, don’t neglect now)
• Paid Search (conversions up, CPCs down in
many verticals, but performance varies)
• Paid Social (average CPMs down on FB)
• Content is critical (and challenging)
• It may be a good time be more aggressive,
but be careful about messaging and ad copy
Source: Conductor marketer survey, April 2020
Survey: Top performing channels 2019
32. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
NEW RULES FOR CONTENT
Source: Search Engine Land article “Content and Coronavirus,” April 10, 2020
• Review scheduled content to make
sure it’s not inappropriate or
insensitive.
• Be agile and prepared to change
your content plan as the
environment changes.
• Be proactive, plan content for the
post-COVID-19 future (be
thoughtful about when to release it).
• Use research and data to support
your content.
• Continue to develop and publish
content that helps your longer-
term rankings and SEO.
• Don’t create content for the sake of
content but do maintain a regular
publishing schedule.
• Don’t be self-promotional or appear to be
capitalizing on the pandemic.
• Focus on customer needs: does your
content pass the “will this help my
customers?” litmus test? Get regular
feedback on customer needs.
• Determine what you can say or what
value you can provide that’s (relatively)
unique.
38. Confidentialwww.milestoneinternet.com | 1-408-200-2211
STAGESANDSOLUTIONSINTHISCRISIS
Crisis Recovery Growth
Business Goals Customer Engagement and Awareness Customer Nourishment mode Customer growth mode
Marketing Goals Awareness and Customer Engagement Targeting and Consideration Conversions and Revenue
Website Refine Schemas, Update Messaging Limited Time Offers, Restart Promotions
Personalized messaging and content
enhancement and marketing
Email
Customer messaging on covid-19 and business
continuity
Specific offers and targeting
Business as usual, and back to regular
marketing
Local
Enhance all the attributes across all channels
including Google, Apple, Bing, Yelp
Leverage Posts, CTAs
Refine your hours, include offers
Back to normal with hours of operations,
Google posts, CTAs and update description
Social
Communicate with your customers on Social
Media Channels
Social posts targeting growing customer
base with specific offers and customer
engagement
Social posts: fresh content and new
initiatives
Paid
Awareness messaging on Social Media
channels
Hyper-local targeting on Google
and Social media
National and Targeted advertising on
Google and Social Media
42. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
CRISIS:KEYRESULTSFORNATIONWIDEBAKERY
Posts about the deliveries being the new
normal got high visibility
As request directions went down, call you and
online transactions went up
OnlineBookings
44. Confidentialwww.milestoneinternet.com | 1-408-200-2211
• As expected, huge spike seen in
Covid related queries
• People Also Ask and FAQ queries
saw significant boost
@MILESTONEMKTG
CRISIS:SCHEMAPERFORMANCEFORSPECIALANNOUNCEMENTS
+covid queries and faq performance
46. Confidentialwww.milestoneinternet.com | 1-408-200-2211 @MILESTONEMKTG
CRISIS:EMAILMARKETING
• Keep messages short and crisp
• Show compassion and understand your customers
• Less about buying and more about caring
• Show positive messaging in your emails
• If you’re business is operating in new normal,
communicate the message
* hubspot: https://blog.hubspot.com/marketing/covid-19-benchmark-data
51. #SEJWebinar
@MilestoneMKTG
Update business listings: Hours, description,
Google posts (+ Apple, Yelp, Bing, verticals)
Engage with your customers: Covid-19 banner,
page, FAQs, email communication, flexible policies,
gift cards/offers
Adapt to new behavior – Online, mobile, and no-
touch
Create virtual events to replace trade shows
Leverage Covid-19 schemas - special
announcement schema
Re-evaluate ad campaigns: do the budgets and
tactics make sense now?
@MILESTONEMKTG
Takeaways and Things to Do
in Crisis and Recovery Phases
51