Presented by George Okwirry to the Maziwa Zaidi review and planning meeting in Dar es Salaam, Tanzania 30 March-1 April 2015

1. George Okwirry
Demonstrating the Mazzican
Maziwa Zaidi review & planning meeting
31 March – 1 April 2015 at Giraffe Ocean View Hotel, Dar es Salaam,
Tanzania

2. Content
• Profile of Ashut Engineers Ltd
• Introduction of Mazzican
• Problem & opportunity statement
• Milk Quality
• Product summary
• Features and Principles
• Expected outcomes and impacts
• Idea to product
• Piloted in all key milk sheds
• Pilot Discoveries & Learning
• Commercialization
• Partners and Endorsements
• Future Plans
• Conclusion

3. Profile of Ashut Engineers Ltd
Ashut is one of the leading manufacturers of a wide range of products made
from plastic, steel, wood and aluminium in East Africa Region With our large
capacity and state of the art equipment, we are able to provide a wide variety of
products to all our customers with efficient and reliable services.
Innovation at Ashut involves active participation at various exhibitions
worldwide and interaction and communication with our customers so as to
address their requirements in the best possible manner.
services and products produced are enhanced to ease the lives of people. Ashut
has developed various projects especially in the Agricultural sector that has
helped farmers. The current project in place is Mazzican for quality Milk.

4. Introduction of Mazzican
In 2009 EADD in collaboration with Heifer International
,Global Good, Kenya Dairy Board and Government of kenya
designed a project in Rift Valley, to help farmers transport
and store milk that explores the opportunity for invention to
improve the livelihoods of small holder dairy farmers
They worked closely with farmers across the region to
undertake a value chain assessment
Gap analysis suggested a focus on milk quality and enabling
value addition by farmers as an opportunity for technology
innovation

5. Problem & opportunity statement
1. Post harvest milk losses in Kenya
estimated at 95 million litres, $22.4
million annually
2. Further US$ 23 million lost through
transport inefficiencies
3. Majority of small holder farmers and
groups transport their milk in
unhygienic recycled plastic containers
Hygienic food
grade Mazzi-can
offers a safe
alternative
• Saves on transport
• Spill proof
• Light weight
• Pocket friendly
• Durable
• Purpose built
• Made of virgin plastic
• Made in Kenya

6. Milk Quality
Factors influencing raw milk quality:
• Farmer hygiene
• Cow health –Mastitis, Feed quality & nutrition
• Cooperative hygiene & practices
• Adulteration
• Transportation of Milk –Transport logistics (Including
timing of collection)
• Containers used -Unable to determine milk quality upon
receipt at the Coop

7. Product summaryCalibratedcontainer,spillproof
lid
Mountable sieve & funnel
for milking
Black funnel detects
mastitis
Robust lid with cleanable groves
Virgin plastic
material

8. • MazziCan – Design Principles
• Food safe materials
• Value for money
• No-leak – even when tipped ,No-split (droppable) ,No
parts that can be lost or need replacing
• Transportability (stackability)
• Fully cleanable (easy cleaning and water saving effects)
• Durable and long life
• Easy to clean because of wide mouth.
• Calibrated for Measurement of Milk
• Brand strength (Reinforcing quality and genuine product)
• Multi-functional (milking, transportation and diagnosing
Mastitis)
• One representative of a family of sizes
Features and Principles

9. With concerted support of GoK & industry stakeholders
1. MTS as default container for all small holder farmers
2. Reduction in losses due to spillage & spoilage and cost of
transporting milk from farm to MCCs – more income for
SHDF
3. Significant contribution to food safety
4. More investment in development of milk transportation
systems building MTS experience
5. Employment generation – 20,000 people
Expected outcomes and impacts –

10. Idea to product -
1.1. UnderstandingUnderstanding
• farmers challenges in milk handling
• raw milk supply chain
2.2. DesignDesign & development
• prototype Milk Container
3.3. AnalysisAnalysis
• milk sampling and testing on quality at Analabs
Laboratory & JKUAT
• Application and usage
4.4. Redesign & AnalysisRedesign & Analysis
• milk container
• microbiological Analysis at Analabs
• milk nutrition Analysis at JKUAT
5.5. Pilot test implementation and reportPilot test implementation and report
• awareness creation/training to dairy stakeholders
• Tests, analysis and reporting
6.6. CommercializationCommercialization
• licensing
• Investment, manufacture & sale

11. Piloted in all key milk sheds
Regions - N. Rift, S. Rift, CentralRegions - N. Rift, S. Rift, Central
•Embu County
•Meru County
•Kajiado County
•Nyandarua County
•Nakuru County
•Bomet County
•Uasin Gishu county
•Nandi County
•Transzoia County
Catchment areaCatchment area
•~3,000 kilometers
• Est. travel during study ~30,000km
Pilot Study ParticipantsPilot Study Participants
• 5000 individual farmers, 1000 traders
• 300 Retail outlets
• 50 Co-ops @ average active membership ~
3500/co-op

12. Pilot Discoveries & Learnings
ProductProduct
• Need for variety of sizes
• Height of MC an issue
• Ratio of Funnels to MC much higher than anticipated
• Funnel alone is valued due to ability to detect mastitis
UsersUsers
• > 90% would buy MC again
• Ease of cleaning reduces - saves time & water
• Milking process improved - Less spillage, 2 handed milking improves out put
by 20%
SellingSelling
• Education, training are important
• Direct sales w/ uplifters is most effective
• Check off system is important
• Momentum is building; more word of mouth sales
Policy/RegulatoryPolicy/Regulatory
• Close communication with KDB (even more is better)
• Better understanding/communication of policy challenges (i.e. plastic)

13. Commercialization
• Ashut Engineers licensed to manufacture and distribute Mazzican in
Kenya and eastern Africa
• Ashut has to date invested over Kes 30 million in machinery,
manufacture of 1st
batch, staff hire and setting up distribution
• The company has secured Kenya Bureau of Standards certification
• Ashut’s derivative design available to SNV-Ethiopia and future
MazziCan licensees
• MTS expanding to Uganda, Tanzania, Ethiopia, Rwanda

14. Partners and Endorsements
• New KCC
• Kenya Dairy Producers Association
• Nestle Equatorial African Region
• DeLaval
• enya County Government officials
• Dairy Cooperative Leadership and
• Kenya Dairy Board

15. Future Plans
1. Already we have penetrated in kenya and distributed over
12,000 Mazzican till to date both through Ngos,County
Government and parastatals,cooperatives.
2. Appoint distributors in Eastern Africa
3. Ensure that the overall goal of Milk quality distribution and
storage is implemented not only in kenya but Africa as a
whole.
4. Empower rural Dairy farm to increase there income generation
through dairy farming

16. Conclusion
• Through Maziwa Zaidi Research Development, Ashut can be able to
empower Rural dairy farms and help community handle milk in
proper standards.
• If today we partner and work together with Government of Tanzania,
Stakeholders of Tanzania Mazzican will be a Happy song to
Farmers.
• Join ties with international dairy stakeholders including Association
of East Africa Dairy Stakeholders (EADAS) in Tanzania and
Regulators on board to increase Milk Production
• Partner in Agriculture Trade Shows including annual milk promotion
weeks in Tanzania
• Conduct training and demonstration on the use of Mazzican through
Field shows in Tanzania.
• To assist in coordinating the training of milk producers in practical
aspects of quality milk production, Storage and Transportation

17. END
THANK YOU.